for Recruiting Using LinkedIn Presented by Lindee Brauer NST Innovate & Educate for Results
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1 NST Innovate & Educate for Results TM 2015 Rockhurst University Continuing Education Center, Inc. All rights reserved. Using LinkedIn for Recruiting Presented by Lindee Brauer
2
3 BE CLEAR to maximize your time. Job Seeker Employer
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5 Do you like working for the company? How long have you worked there? What s the environment like? How well are you treated? How is your online representation?
6 Great people 7% Prestigious 17% Great products and services 20% 56% Great place to work
7 Cost savings 18% 82% Brand Lower turnover
8 Your reputation is an influencing factor. RECRUITERS GUIDE
9 social capital Unlike financial capital, cannot be bought. David Gowel
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11 1. High-tech 2. Finance 3. Manufacturing 4. Medical 5. Educational TOP 10 Industries 6. Corporate 7. Consumer goods 8. Recreation 9. Construction 10. Government
12 1. Entrepreneur 2. Sales 3. Operations 4. Engineering TOP 10 Job Functions 5. Information technology 6. Education 7. Administrative 8. Support 9. Finance 10. Consulting
13 SOCIAL CAPITAL
14 Connect the world s professionals to make them more productive and successful. LinkedIn mission
15 Marketing Your Organization What skill set are you in need of? What industry are they in? Do they speak your jargon? What are the keywords?
16 and, or, and not Recruiter Lite Categories and keywords
17 25% actively looking 45% open to recruiting 15% already talking to network 15% not interested in a new job
18 Announce openings in status update and groups.
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20 ROUPS
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23 Be the industry expert. Post informative articles. Post tips and reminders. Post inspirational messages. ORGANIC TOOLS
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25 Everything starts with your story. LinkedIn Recruiters Guide 71% of followers are interested in careers.
26 CHECKLIST Make the home page visually striking. Upload blogs. Include thorough descriptions. Include testimonials. Have employees list groups. Use picture collages and videos. Link social media sites. Post daily messages. Program LinkedIn to work for you. Have a conversation with your followers. Add a link.
27 CONTENT Break some industry news. Give some advice. Praise your clients. Highlight connections. Discuss job openings. Ask questions.
28 socialmediagovernance.com/policies
29 1. Use a professional photo. 2. Use the correct company name. 3. Use your proper title. 4. Use an appropriate cover photo. 5. Make sure your job description is accurate. 6. Use your company logo.
30 7. Display professional groups. 8. Display certifications and volunteer activities. 9. Pass it along. 10. Interact with other employees. 11. Protect and promote your brand. 12. Lead by example.
31 1 2 Opportunity Compensation PAIN POINTS
32 Strategic Business Development Director ABC Company, Big Town, USA Are you a strategic business development leader with a strong understanding of the digital media industry? The Director s Business Development role will combine strategy and product expertise with effective deal-making. A successful Director of Business Development will bring a deep understanding of advertising and/or video technology industry dynamics, along with a demonstrated ability to negotiate successful partnerships and manage strategic relationships. A bachelor s degree is required; a master s degree desired. Ten years of experience is a necessity. This is a salaried position paying between $4,000-$4,500/ monthly. Benefits available after six months. Please see our careers page for more information on our company and culture, then respond by filling out an application on our website. EXAMPLE
33 Recruiter Lite Free vs. Paid
34 Talent Solutions Recruiter Free vs. Paid
35 LinkedIn Recruiter TALENT PIPELINE InMail Talent searches Similar profiles Inside Opinion Talent Pool Reports
36 LinkedIn Recruiter TALENT PIPELINE Talent Finder Job Postings Job Slots Sponsored ads Work With Us
37 Follow Us Picture Yourself Work With Us
38 Free Profile How many connections you have Who s been viewing your profile Number of likes, comments, and shares you receive ANALYTICS
39 Company Profiles Who s viewed your page What industry they re in Their experience level Their location What posts get the most interaction What questions people are asking ANALYTICS
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41 google.com/alerts
42 Talent Brand Index
43 Good recruiting begins in-house.
44 Thank you for joining us today! NSTTM Innovate & Educate for Results 2015 Rockhurst University Continuing Education Center, Inc. All rights reserved, including the right to reproduce this material or any part thereof in any manner. For permissions or inquiries or to license this content, visit us on the Web at or call
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