Blogging for Marketers: Keys to Driving Engagement

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1 Blogging for Marketers: Keys to Driving Engagement Presented by! Lindee Brauer!

2

3 Working Within the Search Engine System 1. Websites with blogs that match the keyword meta descriptions get a better ranking.! 2. Websites with content that changes often get a better ranking.! 3. Websites with longevity get a better ranking.! 4. Websites optimized for mobile get a better ranking.

4 Do you want to be in business 5 years from now? Do you want people to find you online, right now? Do you have a product, service, or information people are in need of? Does your organization need a blog??

5 A Blog Will: 1. Enhance your online reputation! 2. Boost your SEO! 3. Establish you as a leader in the industry! 4. Provide valuable industry information! 5. Provide feedback from your market! 6. Make you part of the conversation

6

7 Secret #1 Use a template site to create a stand-alone blog. Weebly! Blogger! Joomla! WIX

8 Take the time to get to know the platform.

9 93% begins with an Internet search. 93% Secret #2 Write keywords and phrases into your metadata and website copy. emergency dental care

10 Weebly! Blogger! Joomla! WIX

11

12 Secret #3 Write a new description with every blog post.

13 Secret #4 Use tags.

14 Create categories and tag clouds.

15 Is the site visually striking? Does your blog contain links in the body copy?! Does your post have a strong call to action?

16 Secret #5 Use a strong call to action or ask a question.

17 Secret #6 Allow your readers to comment.

18 Secret #7 Successful blogs talk back.

19 Secret #8 Use social media platforms.

20 Secret #9 Turn your marketing campaigns into hashtags.

21 Secret #10 Submit your articles to social bookmarking sites.

22 1. Tell stories about your clients using text, pictures, and video. 2. Have senior management make a welcome video. 3. Give readers a behind-thescenes look at your operation. 4. Share comments and testimonials from your clients.

23 5. Chat with your customers. 6. Create a SlideShare presentation of your products. 7. Weave your products into current trends. 8. Put together how-to content.

24 9. Create a content series. 10. Interview an expert in your industry. 11. Invite guests to post. 12. Inspire your readers with quotes or stories.

25 13. Post a community calendar. 14. Attend a live event and post pictures. 15. Compare yourself to the competition. 16. Offer a coupon.

26 17. Highlight an employee of the week. 18. Forward content from your favorite social media sites. 19. Compile a list of your favorite industry resources. 20. Write a blog post that only uses pictures.

27 1. Definition posts! 2. Problems/solutions posts! 3. FAQ or SAQ! 4. Reviews! 5. Checklists! 6. Open-ended questions! 7. Surveys and polls! 8. Contests! 9. Cartoons

28 Secret #11 Claim authorship.

29 To establish Google Authorship: Confirm your business.! Authenticate your business.! Upload a photo.

30 Secret #12 Authenticate your account for maximum search engine results.

31 Have you written your blog around a few choice keywords? Include the name of the person who wrote the article and his or her credentials. Promote your blog with as well as all traditional platforms. Activate the social sharing icons on your website. Keep it short and shareable.

32 Facebook Insights Pinterest Analytics Twitter Analytics Ripples

33 Visitors Leads/subscribers Social media doorways

34 What Not to Do Don t be a 24/7 infomercial.! Don t pirate.! Don t trade quantity for quality.! Don t hesitate.

35 Tools Use Google Docs to create a content calendar.! Try Dragon Dictation, or other voice dictation software.! Try mind-mapping software, such as MindMeister or WiseMapping.! Use editing tools, such as Ribbet, PicMonkey, or Picassa.! Try search engine tools, such as SemRush or MOZ.

36 Secret #13 The more often you post, the higher the volume of traffic delivered to your website.

37 Welcome to!! Blogging for! Marketers:! Keys to Driving Engagement! Q&A With Lindee Brauer

38 Thank you for joining us today!

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