Andrew England Head of Planning. Planning & Economic Development - working together to create the environment for economic growth

Transcription

1 Andrew England Head of Planning Planning & Economic Development - working together to create the environment for economic growth

2 Chris Shephard 5 years in business Recruitment in London 10 years in Economic Development in South District, County & now Unitary Arun District, Hampshire County & Bournemouth Approach stays the same: Customer First Account Management Focus Target Driven

3 Bournemouth Economic Context 3bn GVA 77,400 Jobs 5,400 Businesses 5 th in the UK for jobs growth Low unemployment (1.3%) compared to other UK locations 9 th in the UK in terms of % change in claimant count & 9 th lowest location for number of people with no formal qualification (source: Centre for Cities, Cities Outlook 2015)

4 Bournemouth Economic Context 11 th in the top 20 UK towns for highest growth (source: Grant Thornton High Growth Index, 2014) Hottest retail investment location in the UK (source: Property Week Hot 100, 2014) Fastest growing UK location for digital jobs at more than double the rate of London (source: Tech City s Tech Nation 2015 report)

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6 Bournemouth Context continued! The town s key attributes include: Major global companies JP Morgan, Ageas, LV=, P&G A fast growing community of digital professionals & creative businesses. Attractive demographic / skills pool. Strong future talent pipeline through two outstanding universities. Strong quality of life offer. Bournemouth International Airport with direct flights from global airport hubs Schiphol, Paris & Manchester. Excellent connectivity with London. A strong and positive reputation as a tourism destination.

7 Economic Development How do we do it in Bournemouth? Through Sector Growth Managers specialising in: Financial & Professional Services. Creative & Digital. SME & Enterprise Growth.

8 Economic Development What is it? Supporting indigenous busineses through growth of key sectors. Promote location nationally and internationally to attract new businesses. Help to attract and retain talent by ensuring business and education (demand and supply) are well aligned.

9 Economic Development Adding real value through an Account Management service - not just a signpost An Account Manager is responsible for the management of sales, and relationships with particular customers. The account manager does not manage the daily running of the account itself. They manage the relationship with the client of the account(s) they are assigned to Customer first (like planning officer handling an enquiry/development from beginning to end)

10 Account Management - Why? Easier to retain businesses than to attract but not as glamorous! Embedding business in networks / supply chains. Understand & anticipate needs of the business. Market intelligence / early warning. Healthy & happy businesses make it easier to attract others. Account Managers: Provide a clear conduit to public sector. Offer and deliver support for local management team. Help navigate public sector support. Make companies feel valued!

11 Planning Crucial part of our offer. Great to have this lever e.g.no planning at county. Creating the environment for growth - challenges for Bournemouth - running out of space. Collaboration with neighbours duty to cooperate.

12 Working together - Policy Informing policy. Business voice NDO s? Future looking not (only) using past figures as a guide for future planning. Common sense / setting new standards e.g. developments in sensitive areas. Important to grow the economy whilst protecting the environment.

13 Working together 2 Development Management Information Sharing i.e. Loungers example - (Economic Development should already know they are looking to locate in Bournemouth, but only found out via Echo through planning application list; Both parties could be better in communicating what they know in advance to support business) Advice Could BID levy payers use some of the levy to bulk purchase planning advice for new/existing businesses in BID area? Planning Charters Enterprise M3 Planning Charter: East Dorset & Christchurch s Planning charter

14 Working Together - Major Sites Together our aspirations are to: Have a transformational project focus (e.g. Lansdowne/Town Centre Vision); Have a positive and collaborative relationship with the private sector, supporting developers in progressing major schemes; Work with partners e.g. Bournemouth Chamber of Commerce, to address the issue of empty retail units;

15 Working Together - Major Sites continued Ensure Bournemouth attracts & best utilises public sector funding sources for infrastructure projects through the LEP and other sources; Proactively engage with developer/commercial property industry to promote Bournemouth s story, to develop & share investment leads; Best utilise planning levers to encourage economic growth; Ensure transport plans & other interdependencies are developed in line with business requirements.

16 Working Together - Major Sites continued Planning Performance Agreements - a corporate approach.

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18 Part 1 A Strategic Plan

19 Part 2 Local Plans

20 IDEA!!! Why doesn t Planning do Delivery Plans with Economic Development and anyone else who will listen!

21 Example - Boscombe Regeneration Shared space project - helps to breed confidence and inspire action, as well as helping to make it easier and nicer for people to dwell local entrepreneur

22 Summary Leadership Planning? Working together crucial. Joined up approach means services can be jointly promoted - one offer. Hiding the wiring important for the customer. Be aware of each other s message - complimentary not opposite.

23 Thank you