Culture. Patrick Delaney ICCA Masterclass London September SoolNua 1

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1 Culture Patrick Delaney ICCA Masterclass London September 2014 SoolNua 1

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3 Culture eats Strategy for breakfast - Peter Drucker SoolNua 3

4 Definition of Culture Webster: The beliefs, customs, arts etc. of a particular society, group, place or, time The set of shared attitudes, values, goods, and practices that characterises an institution or organisation Oxford Dictionary: The arts and other manifestations of human, intellectual achievement regarded collectively The ideas, customs, and social behaviour of a particular social group SoolNua 4

5 What is Culture? It s a way of life that explains why groups do things. It s the shared beliefs, values and practices. It s our shared code, our way of getting things done. SoolNua 5

6 Our culture enables?? to happen.? Our people? make growth happen. SoolNua 6

7 Countries Cultures A Nation s Culture resides in the hearts and in the soul of its people Gandhi SoolNua 7

8 Michael Brown shooting in Ferguson, US Headline Protests SoolNua 8

9 Islamic Males in Power, Rotheram, UK News Headline SoolNua 9

10 The World SoolNua 10

11 Generational Cultures Gen X, Baby Boomers Gen Y, Millennials Gen Z, Screenagers SoolNua 11

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14 Brands with culture SoolNua 20

15 But we are here to talk about: Workplace Culture If you don t create a culture at your company, a culture will create itself. And it won t be a good one Bill Emerson, CEO Quicken Loans Inc. SoolNua 21

16 Elements of a company culture Good Bad SoolNua 22

17 No flower power This is about SUCCESS ACHIEVEMENT FULFILLMENT HAPPINESS SoolNua 23

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19 Culture Engaged Staff SoolNua 25

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21 What are the phrases/characteristics you associate with your own company culture? SoolNua 27

22 Google s Culture SoolNua 28

23 Zappos Culture SoolNua 29

24 Characteristics 1. Humility 2. Collaboration 3. Articulation 4. Live it 5. Fun + a Little Weird.. 6. Purpose 7. Higher Purpose Humility Collaboration Articulation Live it Fun Purpose Higher Purpose SoolNua 31

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26 Delaney Marketing Consultants SoolNua 33

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28 Humility You never know everything; an organisation that is open to finding out new things Honesty gains trust Company superlative statements create doubt We are the leading DMC SoolNua 35

29 Honesty Vs. Superlative SoolNua 36

30 Collaboration Learn from colleagues Learn from competitors Learn from other industries SoolNua 37

31 New Tours Timberland Florence SoolNua 38

32 Luxury Partnership SoolNua 39

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35 Write it down & discuss Mission: a formal summary of the aims and values of a company, organization, or individual Vision: the ability to think about or plan the future with imagination or wisdom Values: principles or standards of behaviour; one's judgement of what is important in life SoolNua 42

36 Ovation Mission Statement SoolNua 43

37 HR SoolNua 44

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39 Live it Everybody makes the coffee Hire for Attitude Top Down & Bottom Up Consistency SoolNua 46

40 STUDENT Mindset: Humility Grateful Responsible Investment in Loss EXPERT X Entitled X Victim X Know-it-all SoolNua 47

41 High level Performer Doesn t share values High Level Performer Shares Values Low level Performer Does not share values Low Level Performer Shares Values SoolNua 48

42 High level Performer Doesn t share values High Level Performer Shares Values Low level Performer Does not share values Low Level Performer Shares Values SoolNua 49

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45 Fun & a bit weird! Don t believe your own publicity You should hear laughter in every office Make fun of yourself first SoolNua 52

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47 There is always room for a little weird SoolNua 54

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51 Purpose Why we do something Clarity Feedback SoolNua 58

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53 Humility Collaboration Articulation Live it Fun Purpose Higher Purpose SoolNua 60

54 Higher Purpose Larger than Ourselves Connected to the community Connected to the world SoolNua 61

55 The yearning to do what we do in the service of something larger than ourselves SoolNua 62

56 Self- Actualisation Esteem Purpose Growth Social Safety Physiological Health Security SoolNua 63

57 Not for Profit For Profit Purpose Purpose Growth Growth Health Health Security Security SoolNua 64

58 SoolNua s Culture Humility Collaboration Articulation Live it Fun Purpose Higher Purpose SoolNua 67

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61 Purpose & Higher Purpose SoolNua 70

62 BEHAG SoolNua 71

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