WHY DO YOU NEED PRACTICE MANAGEMENT? To take your business to even greater levels of efficiency, effectiveness and profitability!

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1 Practice Management

2 WHY DO YOU NEED PRACTICE MANAGEMENT? To take your business to even greater levels of efficiency, effectiveness and profitability! SECURITIES AMERICA S PRACTICE MANAGEMENT GROUP Our industry-experienced consultation and coaching support group focuses on helping you best manage your business, your way. Whether you re an advisor, an assistant or a branch manager, we have the resources, skills and knowledge to help answer your practice management questions and more! Several years ago, I found my financial planning practice running me growing more by accident than through proactive and orderly choices, said Chad Parmenter, of Mirus Planning. After calling Securities America s practice management consultant Chris Kirby, Chad was better able to serve his clients and staff with the tips and tools Chris provided during their coaching sessions. Chris has helped provide a sounding board for my challenges, and coupled with his experience in our industry has provided unique insight into simplifying processes and prioritizing projects. Through Socratic dialogue he has gently challenged our way of doing business. As an outsider to the day-to-day operations of Mirus Planning, I was able to help Chad see the workflow and communication breakdowns that were happening in his practice, causing everyone extra work, said Chris Kirby. It is helping advisors see the path forward and overcome challenges in their business that I find most gratifying.

3 Consulting and Coaching Publications and Web Resources Networking Groups and Conferences COACHING AND CONSULTING SERVICES Business Consulting Securities America s business consulting services provide a confidential analysis of your practice. Experienced consultants provide customized advice and coaching to help you systemize your practice and increase profitability. We offer various levels of consulting support to assist you and your practice regardless of your business stage; from solo start-ups to retirement and succession planning, plus everything in between. Practice Management Diagnostic - $2,500 Two- to three-day on-site visit with an industry-experienced consultant Extensive discovery and analysis in the areas of efficiency, workflow, staff productivity, etc Diagnostic Coaching - Six months = $2,000, 12 months = $3,500 Based from your on-site visit, consulting and advice recommendations for better productivity Six or 12 months of individual coaching to implement action plan Revenue and Opportunity Diagnostic - Report analysis and two hours of coaching for $199 Practice analysis to determe if future revenue is at risk. Includes three reports; Revenue by Household Report, Practice Performance Predictor Report and Assets by Age Report Consulting recommendations: increase fees, up-sell, cross-sell, adjust service expectations, release, transfer and sell

4 Next Level Coaching Program: Clarity, Solutions and Guidance This top-notch coaching program provides clarity, solutions and guidance to help you break through and reach your next level of success. In this ninemonth program you are guided through a step-bystep approach to re-invigorate each area of your practice helping to increase profitability, grow assets under management and take control of your work-life balance. Advisors who participate in this program see an average increase in GDC of over 25% after completing this program. HR Advantage This is a comprehensive staffing retainer service for your practice. HR Advantage gives you industry-specific interview questions and techniques, job descriptions, guides on how to hire and manage staff, applicant search assistance and applicant screening and testing. Team Assessment Tools Tools are provided through a partnership with Professional Dynametric Programs using their ProScan assessments. These tools accurately assess a person s basic and preferred work styles. Individual assessments are grouped to provide a composite picture for your office. Securities America s practice management consultants are trained to analyze your results and help you gain a clearer understanding of the collaboration, communication and decision-making styles in your office.

5 VIRTUAL COACHING PROGRAMS Look to Securities America s easy and affordable multimedia coaching programs to help you grow your business. Jumpstart MARKETING JumpStart Marketing: Building Your Brand This coaching program is designed to help advisors consistently and effectively incorporate their unique brand across all facets of their practice. The program includes 16 short online video tutorials, one-on-one coaching from our practice management consultants, design support from our marketing experts and implementable tools, resources and best practice suggestions. There are three pricing options available based on your branding needs. Associate Advisor Coaching Program Associate Advisor Coaching Program This program focuses on skill development in the four main areas of financial service delivery: marketing and client acquisition, client advice and delivery, business management and personal productivity. It also delivers tools to hone the skills required for success and takes your firm through a process to help you implement your customized training plan. The program includes: 22 short online video tutorials 12 hours of one-on-one coaching Tools and resources to master skills for advanced roles Mentoring tools for senior advisors

6 NETWORKING GROUPS AND CONFERENCES Assistant University This two-day annual educational workshop is designed exclusively for office support staff. Attendees can choose from over 30 sessions emphasizing technology, compliance, marketing and practice management. Sessions include training, classroom learning, panel discussions, small group interactions and other networking opportunities. This is the most beneficial two days a practice s staff can spend to learn new skills, deepen relationships with Securities America and reach their full potential. Study Groups These groups provide opportunities for advisors to come together, along with practice management experts, and participate in structured study groups. Study groups help members better manage their business and serve their clients by working on issues as a team and providing solutions from a variety of successful advisors perspectives. PUBLICATIONS AND WEB TRAINING RESOURCES Training resources are key to an effective business leader, efficient support staff and smooth operation of your business. Securities America s training resources are tested and proven to help many different types of advisors, from one-person businesses to multi-staffed offices. Fast Track Training Our industry-experienced training consultants are available to assist you and your staff. The program starts by training your key staff on Securities America s technology tools, operations procedures, processes and requirements, compliance systems and tools, and more. This training will make you and your staff more efficient and save you money.

7 Assistant Certification This certification program in divided into seven tracks offering 35+ web-based training modules for assistants, available 24 hours a day, seven days a week. Assistants can choose to complete one track or all seven at their own pace. Each course includes a post test and a comprehensive final exam to master the program content. Advisorpod.com Open to all financial professionals, Advisorpod.com is a resource site filled with audio podcasts on wealth management and practice management topics, each eight to 10 minutes in length. Each podcast includes a free downloadable tool supporting the topic. Business Center Resources Our Business Center website includes hundreds of FREE resources. This user-friendly and easy-to-access online resource provides valuable information and tools to help you run a more efficient and effective business.

8 PRACTICE ACQUISITION, CONTINUITY AND SUCCESSION RESOURCES Securities America is the leader in helping advisors grow their business, while promoting continuity and successsion planning. We specialize in continuity plans for life s unforeseeable events, long-term succession plans that reap the rewards of years of hard work and acquisition plans for growth-oriented advisors who want to acquire compatible practices. The Securities America Continuity-Succession-Acquisition Process: Plan: Start by understanding the value of your practice and determining the most beneficial succession or acquisition agreement. Partner: Next, define and find the right succession partner or acquisition opportunity and formalize the agreements. Protect: Lastly, enjoy knowing that you have created a living plan for you, your clients and your family s protection. Partner Succession Succession Continuity Plan Protect Acquisition Acquisition Visit the Business Center and go to the Running Your Office tab, then click the link to the Practice Transition Center. View the videos and tools, then find additional resources in these categories: Help for Acquiring a Practice Acquisition video series Analysis of a Practice Acquisition white paper Open market value calculator Understanding buy/sell agreements How to transition clients Help for Creating a Succession Plan Succession video series How to build your succession plan Deal structure calculator Practice analysis Help for Creating a Continuity Plan Continuity video series Continuity agreement template Continuity checklist Continuity organizer

9 A VANGUARD OF PRACTICE MANAGEMENT Unlock your business potential today! Practice Listing Site This unique portal is your first stop to view practices for sale, search for a continuity partner or list your practice for sale to advisors affiliated with the Ladenburg Thalmann family of broker-dealers. Selling, purchasing or partnering within the internal Ladenburg Thalmann network can help you establish valuable continuity relationships and ultimately a smoother transition. We help advisors identify acquisition opportunities, coach buyers and sellers through the various stages of the sale or acquisition process, provide sample agreements and client communication materials and facilitate the re-assignment and client integration process. LEARN MORE ABOUT PRACTICE MANAGEMENT PROGRAMS Prospective Advisors: call Branch Office Development at , or visit SecuritiesAmerica.com Current Advisors: contact one of our consultants to discuss your business challenge at , ext. GROW (4769), practice_management@securitiesamerica.com or through the Practice Management section of the Business Center

10 Prospective Advisors: Current Advisors: Securities America, Inc., Member FINRA/SIPC. Securities America Advisors, Inc., an SEC Registered Investment Advisor. Copyright January 2016, Securities America. All Rights Reserved. For Broker-Dealer Use Only.