Headline Verdana Bold. Mini team, major impact Using a small communications team to their best advantage Jessica Arnold, Deloitte Global

Transcription

1 Headline Verdana Bold Mini team, major impact Using a small communications team to their best advantage Jessica Arnold, Deloitte Global

2 Poll Show of hands

3 My journey th largest public school system 22,000 employees 220 locations 1 county Sole HR communicator Global media company 7,000 employees Shifting global demographics Sole HR communicator 2015-present Deloitte Global 3,000 employees 30+ countries Sole HR communicator Mini team, major impact 3

4 244,000 people Deloitte Global serves the world of Deloitte 150 countries & territories Deloitte Global supports this network with approximately 2,700 people in over 30 countries Network of member firms AMERICAS ~1,350 EMEA ~300 ASIA PACIFIC ~70 What we do INDIA ~1,000 Deloitte Global supports our network of member firms in our purpose of making an impact that matters. We develop and drive global strategy, programs, and platforms, and create new solutions and transformational experiences. Our people share a passion for igniting change and a strong service orientation that shapes our For information, contact Deloitte Touche Tohmatsu For information, Limited. contact Deloitte Touche Tohmatsu Limited. 4 Mini team, major impact 4 organization and those it supports.

5 Today s topics Expand your reach without growing new arms Create globally relevant materials without global jetsetting Tap your creative moxie without going to art school Grow your team without having a team Mini team, major impact 5

6 Expand your reach without growing new arms

7 What do these things have in common? Mini team, major impact 7

8 EmpowereD challenges and inspires individuals to make an impact that matters in their lives and those of their colleagues and communities around the world.

9 EmpowereD Councils Engage professionals at the local level Central team Council Chairs (Two ea.) Councils Volunteers lead focus areas, communications locally (11) 1. Solid communications plan to set expectations and agree on deliverables 2. Toolkit with turn-key materials for Councils 3. Regular touchpoints with Council Chairs and volunteer communication leads Council professionals (~3,000) Mini team, major impact 9

10 You are not just a communicator. You are a connector. 3 questions to ask to help expand your reach: 1. Who are the other connectors who can help me spread my message/reach my goals? 2. How can I bring them together with common purpose, messaging, or materials? 3. How can I make it easy for them? Mini team, major impact 10

11 Create globally relevant materials without global jet-setting

12 What do you call it? Mini team, major impact 12

13 New performance experience Major change. Global impact. Mini team, major impact 13

14 Creating customizable materials (Not customized) Think about how you ve expanded your reach, who shares your goals, and can help you customize. For example: Internal communicators in other locations HR business partners Business leaders Champions Turn-key materials allow you to create once, distribute many 1. Printables: posters, one-pagers 2. Slide presentations 3. templates 4. Blog posts 5. Internal/external social media posts Mini team, major impact 14

15 Provide the canvas. Let them bring the paint. 3 questions to ask when creating customizable materials: 1. Who shares my goals and can help me customize/distribute these? 2. Which parts are essential to my message and which parts can be changeable? 3. How can I make it easy for them? Mini team, major impact 15

16 Tap your creative moxie without going to art school

17 75% felt they were not living up to their creative potential Adobe State of Create global benchmark study, 2012 Mini team, major impact 17

18 Give your message a creative spin Create opportunities for your staff to create Instead of introducing our newest leaders, we asked them to introduce themselves. Self-created videos allowed new leaders to introduce themselves. Instead of telling people how to spend EmpowereD weeks, we asked them to share their activities. #empoweryourselfie photo challenge got people involved and sharing. Instead of a one-way congratulatory message, we provided a simple way to congratulate and thank colleagues. E-cards were a quick, easy way to send recognition. Mini team, major impact 18

19 To ignite excitement about the story, ask your people to get involved in the telling. 3 questions to ask when creating chances for others to get creative: 1. Would my message/initiative be strengthened by the experience or stories of others? 2. How can I get people involved in putting their own spin on this? 3. How can I make it easy for them? Mini team, major impact 19

20 Grow your team without having a team

21 Communication Superstars Upskilling & clear expectations empower new experts Mini team, major impact 21

22 Communication superstars Enhance and expand skills to empower experts 19 Superstars from across our HR functional teams are tasked with: creating first drafts updating the HR site sending blasts/calendar invites Special upskilling sessions and team building opportunities make them feel knowledgeable, supported, and important. 1. Writing for HR 2. Updating the HR website 3. Working with branded templates 4. Sending from HR Mini team, major impact 22

23 Everyone is a communicator. Help them see it that way by using your talents to teach, prepare, & support others. 3 questions to ask when growing your team: 1. Who is already a strong, frequent, or trusted communicator? 2. What do they need to be more successful? 3. How can I make it easy for them? Mini team, major impact 23

24 Key takeaways You can t do it alone. Empower others and trust them to take it forward. Ask: How can I make it easy for them? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tincidunt fringilla felis vel bibendum dolor sit amet, consectetur adipiscing elit. Maecenas tincidunt fringilla felis vel bibendum. PowerPoint Timesaver 24

25 Mini team, major impact Questions?

26 Get in touch: Jessica Arnold