INTRODUCTION OUR MISSION

Transcription

1 2017 MEDIA KIT

2 INTRODUCTION The Pulse is a newspaper without the paper. We re a digitally-native, mobile-first news organization, purpose-built for today s rapidlyevolving media landscape. We conceived The Pulse as part of the solution to the decline of quality journalism across the Gulf Coast and as an innovative new way to provide this essential public good. We put a strong emphasis on new media tools like social media and video engaging directly with media consumers to provide the news, information, and other content they re looking for. We re the rebel in the Gulf Coast media space. The Pulse is the region s destination for bold ideas and forward-thinking news that gets people talking. Founded in 2015, The Pulse has quickly become one of the most-read, mostvalued news websites on the Gulf Coast. OUR MISSION OUR VISION Our mission is simple: to provide Metro Pensacola, South Alabama, and the Gulf Coast with a locallyowned, independent, un-coopted source for news, commentary and more. To build the next great media brand on the Gulf Coast.

3 BY THE NUMBERS 8.3 MILLION 1.5 MILLION 250,000 PEOPLE REACHED VIA SOCIAL MEDIA IN 2016 TOTAL PAGEVIEWS ON PULSEGULFCOAST.COM SINCE LAUNCH TOTAL PAGEVIEWS IN JANUARY 2017 AUDIENCE BREAKDOWN 41.25% 28.55% 30.2% Female 49.3% Male 50.7% Age TOP INTERESTS OF OUR READERS POLITICS REAL ESTATE & DEVELOPMENT BUSINESS ARTS & CULTURE TRAVEL BREAKING NEWS ENVIRONMENT EQUALITY HISTORY

4 DIGITAL ADVERTISING (for illustration purposes only; not actual size) 728X90 LEADERBOARD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vel justo mauris. Phasellus luctus mollis iaculis. Aliquam a turpis vel erat mattis lobortis. Curabitur sodales neque vel nisl ornare mattis. Vivamus congue eu dui a tempus. Duis quis magna nisl. Fusce sollicitudin, nulla sed lacinia vehicula, tortor dolor interdum felis, eu mollis dolor metus eget ligula. Proin dui lectus, scelerisque fringilla porta non, sagittis eget quam. Nunc pellentesque eu odio malesuada feugiat. Duis fringilla vitae erat id tempor. Phasellus auctor tincidunt eros, eu accumsan quam lacinia ac. Proin nec nisi et diam rutrum aliquet at at augue. Nunc pharetra quam vitae pulvinar pretium. Pellentesque dapibus ipsum velit, vel elementum enim bibendum ac. Mauris aliquam dolor nec sapien tincidunt convallis. 750X150 MIDSTORY 300X600 HALF PAGE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vel justo mauris. Phasellus luctus mollis iaculis. Aliquam a turpis vel erat mattis lobortis. Curabitur sodales neque vel nisl ornare mattis. Vivamus congue eu dui a tempus. Duis quis magna nisl. Fusce sollicitudin, nulla sed lacinia vehicula, tortor dolor interdum felis, eu mollis dolor metus eget ligula. Proin dui lectus, scelerisque fringilla porta non, sagittis eget quam. Nunc pellentesque eu odio malesuada feugiat. Duis fringilla vitae erat id tempor. Phasellus auctor tincidunt eros, eu accumsan quam lacinia ac. Proin nec nisi et diam rutrum aliquet at at augue. Nunc pharetra quam vitae pulvinar pretium. Pellentesque dapibus ipsum velit, vel elementum enim bibendum ac. Mauris aliquam dolor nec sapien tincidunt convallis 365X45 MOBILE 728x90 LEADERBOARD Wide horizontal banner with multiple placements available: at the top of all pages, within stories, or at the bottom of stories. 300x600 HALF PAGE BANNER Tall vertical banner displayed on the right-hand side of pages on desktop and within or after stories on mobile. 750x150 MIDSTORY BANNER Rectangular ad banner that displays within the text of a story. Also available in a larger, 750 x 300 unit. 365x45 MOBILE LEADERBOARD Smaller version of a leaderboard that sticks to the bottom of a mobile user s screen and is always visible.

5 2017 RATE CARD LEADERBOARD AD Displays as a wide horizontal banner at the top of the website and/or a smaller banner which sticks to the bottom of a mobile user s screen and is always visible. HALF PAGE BANNER (SIDEBAR) Tall vertical banner (300x600) displayed on the right hand side of pages on desktop and after stories on mobile. HALF PAGE BANNER (SIDEBAR) Square banner (300x300) displayed on the right hand side of pages on desktop and after stories on mobile. $150 WEEKLY $125 WEEKLY $100 WEEKLY MIDSTORY BANNER Rectangular banner (750x150) that displays within the text of a story. $100 WEEKLY XL MIDSTORY BANNER Larger (750x300) rectangular banner that displays within the text of a story. $125 WEEKLY AD SPECIFICATIONS From static banners to interactive video ads, we can accommodate most requests. Acceptable file formats include.jpg,.gif,.png,.mp4 and HTML5.

6 SPONSORED CONTENT We love local advertising at The Pulse. Unlike others, we don t view advertising as a burden or a necessary evil. Why? Because we re local! We shop, dine, and work with local businesses every day. People want to hear about local businesses and we want to help those businesses tell their stories and connect with their customers. Our goal is to create advertising so remarkable and engaging that our audience would be disappointed if it went away. That s where sponsored content comes in. BEYOND BANNER ADS Imagine a story, hand-crafted with beautiful photos and/or video, about your business, that s published on a high-traffic site and shared with thousands of targeted consumers via social media. That s sponsored content. Use sponsored posts to share your story in a fresh, engaging, visual way, or to promote a special event, milestone, or achievement. BEAUTIFUL, INTEGRATED, ENGAGING CAMPAIGNS We want your sponsored content to look as great as everything else on our site. You can bring us content you already have, or we ll supply a photographer and copyeditor. We ll work with you to shape your message and make sure it has the maximum impact. BIG LOCAL REACH Hundreds of thousands of readers visit The Pulse each month, and with targeted social media promotion built into each campaign, you ll be able to amplify your message even further. During 2016, The Pulse s content reached more than 8.3 million people on social media.

7 ADVERTISING CUSTOM WEBSITES SOCIAL MEDIA MANAGEMENT Like we said we love local businesses. So in addition to our advertising solutions, we d love to work with you to give your business or organization the 21st-century presence it deserves. MODERN WEB DESIGN The online world is changing fast. A majority of website visitors now come from mobile devices, and search engines like Google are now factoring a site s mobile-friendliness into search rankings. This means it s more important than ever that your website looks good and works well on every screen, big or small. Using responsive design, we can build you a website that adapts to any device a site that wows on desktops yet remains attractive and functional at smaller screen sizes. SOCIAL MEDIA MANAGEMENT Social media is a huge part of any organization s digital presence today. If you re not using social media, then you re missing thousands of opportunities every day to connect with new and existing customers, tell your brand s story, and drive revenue. Whether you re looking for someone to show you the social media ropes or to provide a full-time, turnkey management solution, we can help.! " #

8 CONTACT US PUBLISHER Drew Buchanan MOBILE MAILING ADDRESS Pulse Gulf Coast, LLC 700 North Guillemard Street Pensacola, FL 32501