Strategic Plan

Transcription

1 Strategic Plan MISSION National School Transportation Association (NSTA) is the leading resource for school bus transportation solutions. VISION Our member organizations will be recognized as providing the safest, most secure, environmentallyresponsible and cost-effective school bus transportation services. VALUES NSTA and its members are dedicated to leading the school bus transportation industry through a commitment to: Safety and Security Cost-effective Operations High Quality Operating Standards Professional Integrity Environmental Responsibility Education and Promotion Community Involvement Industry Advocacy OVERARCHING STRATEGY NSTA will protect and grow the market share of contracted school bus transportation services and provide support and leadership to our members by educating, promoting, advocating and networking. GOALS NSTA will support its Overarching Strategy by: 1. Increasing 2. Increasing non-dues 3. Increasing educational and communication efforts 4. Protecting and growing the market 5. Increasing industry and government relations activities

2 Overarching Strategy, Goals, Objectives, Strategies, Action Items, Critical Success Factors and Barriers Overarching Strategy NSTA will protect and grow the market share of contracted school bus transportation services and provide support and leadership to our members by educating, promoting, advocating and networking. Goals (Broad primary outcomes) Membership nondues education & communication efforts Protect and Grow the market Industry & Government Relations activities Objectives (Measurable step you take to achieve a goal) number of buses and contractor/ supplier companies (A) Implement a member designation program for meeting NSTA values (D) Educate and secure buy-in of staff, consultants and committees on strategic plan. (G) privatized market share. (J) Federal: Deliver defensive positioning. (O) Promote and Grow the School Bus Driver International Safety Competition. (E) Quantify size of national privatized market share. (K) Identify and pursue proactive advocating opportunities. (P) Retain 100%.(B) Annual Meeting attendance and participation.(c) nondues (F) Communicate benefits of to both members and non-members.(h) Review and update Association policy positions.(i) Protect: Proactively defend school bus ridership against other less-safe modes of student transportation. (L) school bus ridership. (M) State: Promote contractor growth with State legislative opportunities. (N)

3 Goals Membership nondues education & communication efforts Protect and grow the market Industry & Government Relations activities Strategies (Approach taken to achieve an objective i.e. what you re going to do at the conceptual level) Develop growth campaigns for the varying sizes of companies. (A)(B) sponsorship (F) ridership and grow and promote markets by educating and engaging legislators, regulators, the public and all stakeholders about the school bus benefit. (L)(M) Educate and align internal and external stakeholders to fulfilling the strategic plan. (G)(H) Target specific State(s) legislatures to encourage additional market privatization. (N)(P) Evaluate and recommend changes to current member benefit programs and create and implement additional non-dues program(s) (i.e. Seal of Approval program). (D)(F) Work with State associations to grow and promote the annual School Bus Driver International Safety Competition. (E) Provide up-todate collateral resources to assist members promoting conversions (J) Develop proactive government relations initiatives (L)(P) contractor attendance at meetings by delivering value-added reasons to attend and highlight member recognition for successes. (C) Review and update Association position papers and tool kits. (I) Encourage trade publications to increase accuracy of privatized market data. (K) Maintain NSTA s reactive government relations activities.(o)

4 Goals Membership nondues education & communication efforts Protect and grow the market Industry & Government Relations activities Actions (This is the map of how you are going to get there. These are examples that make sense. New staff, volunteer committees may have additional action items to compliment strategies and objectives) Appoint recruiting team and develop campaign. Focus on all sizes of contractors and suppliers. (A) Recruit new members and retain current members in all categories. (A)(B) Investigate other associations seal of approval programs and recommend approach. (D) Retain the services of an expert in nondues to source and secure new. (F) Encourage staff development through seminars, industry conferences & workshops. (G) Evaluate and grow internal and external communication plan including social media. (H) Encourage ASBC to develop additional tools to increase ridership. (M) Determine privatized market share. (K) Teach members how to better advocate with their local, state and federal legislators. (O, P) Create a tool kit showing members how to execute advocacy including state and local lobbying days and PAC efforts. (N)(O)(P) Target potential members in states that do not have associations.(a) Seek new ideas on non-dues initiatives from OEMs, suppliers and vendors and then develop a plan (that includes recognition for them) to implement. (F) Develop and distribute for members advocacy positions to nonpolitical groups such as PTAs. (I)(L) Develop a Ridership Toolkit for contractors to share information to influence decision makers (i.e. school districts, parents, PTAs, legislators, etc.) on merits of school bus only mode of transportation to school. (L)(M) Influence national objectives (i.e national school bus specific licenses, safety initiatives, privatization law changes). (O)(P)

5 Enhance relationships with state associations to facilitate growth (A) Review and recommend strategy around website, including generation plan (F) Review, update and develop tool kits, as needed. (E)(I)(L) Engage to review, update and develop position papers. (I)(L) Develop and implement a public relations campaign on school bus and driver safety through partnership with other industry stakeholders. (L)(M) Revitalize annual DC lobbying day(s) and grow member attendance. (C)(O)(P) Determine effectiveness of current member benefits programs. Change and add new programs as needed.(f) Engage OEM s, suppliers and vendors to offer relevant communications material. (H)(L)(M) Engage OEM s, suppliers and vendors to review and evaluate industry statistics surrounding safety of yellow bus. (L) Review issues and positions for the Annual Meeting & Convention (I)(O)(P) Consider all member preferences (i.e. location, quantity, role etc.) when planning meetings. (C) Review and recommend any changes to sponsorship generation based on growth plan.(f) Consider merits and make a recommendation around celebrity sponsorship. (L)(M) Ridership toolkit for contractors and State associations. (J)(M)(N) Determine PAC funding level and develop plan to achieve this. (P) Create mentoring program for new members and first-time meeting attendees (C) Seek more cooperation from all suppliers in areas of: nondues ; support for contractors who can t afford to attend; sharing of expertise; cosponsorship. (C)(F) Develop & distribute advocacy positions regarding school bus benefits. (I)(M)(N) Research and quantify Federal and State legislative differences between public and private operations and develop plan to level playing field. (J) Encourage active participation of within Better promote the School Bus Driver International Safety Competition to the industry and encourage more state associations to provide additional

6 committees and planned events. (C) competitors. (E) Survey all categories to learn more about their participation, or not. (C) Design communications plan to encourage all members to attend the Annual Meeting & Convention (C) NOTE: Letters in boxes relate Objectives to corresponding Strategies and then to corresponding Action.