STUDY GUIDE. For MGT 2251Y SUPER GEM ENTREPRENEURSHIP/LEADERSHIP/INNOVATION

Transcription

1 STUDY GUIDE For MGT 2251Y SUPER GEM ENTREPRENEURSHIP/LEADERSHIP/INNOVATION Faculty of Law and Management/Centre for Professional Development and Lifelong Learning UNIVERSITY OF MAURITIUS

2 CONTRIBUTORS ENTREPRENEURSHIP/LEADERSHIP/INNOVATION - was prepared for the Faculty of law and Management/Centre for Professional Development and Lifelong Learning, University of Mauritius. The Pro-Vice Chancellor, Teaching and Learning, acknowledges the contribution of the following course authors from the Faculty of Law and Management: Mr D Seethiah Dr R P Gunputh (Unit 14 Legal Aspects of Entrepreneurship) The Faculty of law and Management/Centre for Professional Development and Lifelong Learning also acknowledges the contribution of the Acting Director, VCILT and Ms Y Rajabalee for overseeing the e-learning part of the module. September 2009 All rights reserved. No part of the work may be reproduced in any form, without the written permission from the University of Mauritius, Réduit, Mauritius. 1

3 MODULE CONTENT Part I Semester 1: Units 1 15 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Creativity, Creativity Techniques in Business Innovation Technology and Innovation Innovation Culture and Innovation Management Linking Creativity, Innovation and Entrepreneurship Leadership Theories, Leadership and Management Unit 7 Transformational Leadership and Entrepreneurs Entrepreneurial Leadership Unit 8 Entrepreneurship, The Entrepreneur, Intrapreneurship Unit 9 Unit 10 Unit 11 Unit 12 Unit 13 Unit 14 Unit 15 Entrepreneurship, Poverty Alleviation and Social Peace Analysis of the Business Environment of SMEs Small Business Management II- Marketing for SMEs Small Business Management II- People Management Source of Finance and Financial Information for Entrepreneurs Legal Aspects of Entrepreneurship The Business Plan Part II Semester 2: Units Unit 16 Unit 17 Entrepreneurship and Social Enterprise Entrepreneurship Culture 2

4 Unit 18 Unit 19 Unit 20 Unit 21 Unit 22 Unit 23 Unit 24 Unit 25 Unit 26 Unit 27 Unit 28 Unit 29 Unit 30 Role of Government and other institutions in financial and non-financial support Leadership skills, Communications skills Negotiation skills Team Building Networking, Outsourcing and Geographical Clusters Corporate Venturing and the Social Entrepreneurship Women Entrepreneurship/Microcredit Scheme and Social Peace Strategic HRM, Marketing Strategies and Financial Management for small firms and the Social Enterprise The socio economic continuum - governance, Ethics & CSR Occupational Safety and Health Business growth strategies Opportunities in business and Social Entrepreneurship Business Planning 3

5 STUDY GUIDE ENTREPRENEURSHIP/LEADERSHIP/INNOVATION - is a two-semester module (6 credits) for various programmes of studies (Core and Elective). Title Code Duration (hrs) (90) No of Credits Super GEM: MGT Seminars: 12 6 Entrepreneurship/ 2251Y Tutorials On line: 78 Leadership/Innovation Total: 90 Note: Exceptionally for this time, we shall proceed with one-hour face to face tutorial on a weekly basis. Rationale & Aims: Since a few years, the Mauritian economy is undergoing a transition from dependence on trade preferences to open competition in the global economy. To achieve the necessary economic turnaround, the country needs to train, develop and nurture a critical mass of entrepreneurs with the right knowledge, skills and attitude to drive the economy forward. UoM s role and responsibility in this respect is to produce a new brand of Quality entrepreneurs who will be empowered to develop successful businesses with higher survival rates. This module aims to complement the education, training and development of prospective graduates, giving them the technical (management) and entrepreneurial skills necessary to enhance employability and business acumen so that they can take charge of themselves (and others), especially in difficult economic situations. 4

6 The module is also expected to create campus awareness on the necessity to develop entrepreneurial skills so that our undergraduates can give a competitive edge to their own organisations or the organisations they will work in. The Super GEM also aims at developing awareness of social entrepreneurship and application of entrepreneurial skills to businesses, NGO s and other social organisations with a view to professionalise the organisations so that they all can be managed and grown in a more sustainable manner. OUTLINE SYLLABUS Super GEM Parts I & II Module Code MGT 2251Y Super GEM Part I Creativity techniques in Business, Innovation and the Product life Cycle, Types of Innovation & Innovation Management, Creativity/Innovation/Entrepreneurship, Leadership Theories and Management, Entrepreneurs, Entrepreneurship, Intrapreneurship Entrepreneurship, Poverty Alleviation through the Microcredit Scheme, Analysis of the Business Environment, Small Business Management HRM, Marketing & Finance, Legal Aspects of Entrepreneurship, The Business Plan Structure & Function Super GEM Part II Entrepreneurship & Social Enterprise, Entrepreneurship Culture, Role of Government and other institutions in financial and non-financial support, Leadership skills, Communications skills, Negotiation skills, Team Building, Networking, Outsourcing and Geographical Clusters, Corporate Venturing and the Social Entrepreneurship, Women Entrepreneurship/Microcredit Scheme and Social Peace, Strategic HRM, Marketing Strategies and Financial Management for small firms and the Social Enterprise, The socio economic continuum - governance, Ethics & CSR, Occupational Safety & Health, Business growth strategies, Opportunities in business and Social Entrepreneurship, Business Planning 5

7 LEARNING OBJECTIVES FOR THE COURSE Upon satisfactory completion of this module, you will be able to: (Part I) Apply creativity techniques in business within an understanding of the link between creativity, innovation and entrepreneurship. Develop innovation management skills in order to ride another product life cycle at each maturity stage. Explain the role of business leaders and leadership styles in shaping organisation culture. Grasp the notions of entrepreneurs, intrapreneurs and entrepreneurship as it applies to public, private and not for profit organisations. Apply entrepreneurship concepts to poverty alleviation and its links to social peace. Analyse the business environment so as to enable development of HR, Marketing, Finance and other business strategies. Identify the legal aspects related to business setting in relation with specific business legislation and obtention of licences. Develop a Business Plan within the context of the current and forecasted business environment given the available resources and capabilities. (Part II) Explain the importance of entrepreneurial values and skills in managing SMEs and the social enterprise. Critically analyse the role of government in supporting SMEs, both financially and non financially. Develop entrepreneurial skills in Leadership, Communications, Negotiation, Team building and Networking through practical exercises, simulations and role plays. Compare the roles of business organisation as corporate ventures and NGO s as social entrepreneurship drivers. Discuss the importance of women entrepreneurship and empowerment of other vulnerable groups in enhancing employability and poverty alleviation. Select strategic approaches to Marketing, HR and Financial Management of SMEs 6

8 and NGO s in a social enterprise perspective. Apply corporate governance, ethics and CSR in a socio economic continuum for sustainable business management. Develop awareness of Occupational Health and Safety in the context of paid employment and for NGO volunteers. Identify business opportunities with a view to design, build and grow the entrepreneurial organisation. Visualise the Business Plan both as a communications tool and a strategic tool. Develop business planning skills towards the construction of a viable Entrepreneurial Project, either for business or a social endeavour. MODULE DESCRIPTION This module is delivered using blended mode: With CD-ROM for off-line access to module contents. Website with all the module contents and activities (later). Four face to face workshops to be conducted in second semester. One hour face to face tutorials weekly (temporarily). For this module, you will be issued with the following:- a. Study guide giving you an overview of the contents of the module. b. Website (to be provided by VCILT at a later stage). In the individual units, you will be guided to: i. Read the content of the unit. ii. Complete some research and readings. iii. Submit your answer to some specified group activities iv. Read some web links related to the topic under discussion. c. A CDROM, consisting of the whole course to enable you to view the content offline. 7

9 YOUR TUTOR Refer to the Course Map to check the unit(s) you must prepare each week. Make sure that you: Study the course notes and readings for the relevant unit. Work on activities in groups of around 5 students. Prepare your answer for activities before tutorials (when & where applicable). Make the most of your group sessions to discuss your views and ideas with your fellow classmates. You are encouraged to discuss the answers to the activities with your peers. ASSESSMENT (This may be modified, based on temporary mode of delivery by face to face tutorial) Weightage (%) Submission Date Business Plan (Final) 45 % Week 33 Assignment 15 % Week 18 Online participation/coursework 40 % (Activities etc.) Total Marks 100 % The module will be assessed through Coursework (including a number of Group Activities e.g. Case Studies), a Summary Business Plan to be submitted in week 18 and a full Business Plan to be submitted in week 33. Business Plans are all individual submissions. A. Activities These include questions that are to be attempted in Groups of around five students. These activities are aimed at enhancing the following competencies: - Engage in collaborative learning through group discussions. - Demonstrate critical thinking. - Research on specified themes and sharing knowledge. - Improve team-working skills. - Increase transferability of knowledge through case analysis and reporting. 8

10 Reports on Activities (where specified) will in general be of one page length and structured as follows: Cover Sheet with the following instruction: - Title of report, for example, Case Study or research subject. - Group members Index numbers. - Course/Programme/Year. - Module Title. - Number of words. Structure of Report: Format is flexible to suit nature of assignment and would normally contain the following: - Definition of the problem. - Conceptual framework (if any). - Methodology (if applicable). - Analysis. - Recommendation. - Conclusion. Copy/Paste answers from the literature will not be acceptable. A fair degree of analysis of research findings (following group discussion) will be necessary before reporting. B. Summary Business Plan As per Guidelines to be provided in Unit 15. C. Business Plan As per Guidelines to be provided in Unit 15 and Unit 30. RECOMMENDED READINGS Author Burns, P. (2001) Schaper, M. & Volery, T. (2004) Scarborough, N. & Zimmerer, T. (2006) Bolton, B. & Thompson, J. (2000) Levy, M. & Powell, T. (2005) Title of Book Entrepreneurship and Small Business Entrepreneurship and Small Business Effective Small Business Management Entrepreneurs, Talent, Temperament and Techniques Strategies for growth in SMEs N.B: List is not exhaustive. You are strongly advised to read the maximum of authors to develop a holistic view of the subject matter. 9

11 Electronic Libraries EBSCO database Emerald Library STUDY TIPS 1. Spend some time in navigating through the course content: CD and Online. 2. Read attentively your Overview section to know what is expected from you as a student for this particular course. Take your time to read the Learning Objectives of each unit before going through the readings, attempting the activities and assignments. 3. Share your work, educational experiences and involve in collaborative tasks with peers: all these form part of an effective and collaborative learning process. 4. Communicate your doubts and queries to peers and tutor: either during online discussion, through s or during face to face sessions. 5. Manage your time, by sticking to Course Map, to ensure that your workload does not pile up. 6. Be Self-motivated, self-disciplined and dedicated: try to commit 3-4 hours per week (reading materials, activities, assignments and online participation) to your module. 7. Involve in critical thinking as part of learning activities, through the Case studies and additional reading materials. 8. Have access to a computer with proper Internet connection and install all the required software beforehand. 10

12 COURSE MAP (May be modified, based on temporary mode of delivery by face to face tutorial). Disregard highlighted tasks for time being. 1 1 Creativity at an individual level Brain processes Developing creativity Creativity process Barriers to creativity Creating a climate for Creativity Creativity Techniques Study Unit 1 To be sent to tutor: Group report on Activity 8 Visit websites: www. Brainstorming.co.u 2 2 Misinterpretations of Innovation Sources of innovation Categories of Innovation Innovation and firm size Innovation and external linkages Study Unit 2 To be sent to tutor: Group report on Activity 14 Research Activity: Innovation FEDEX 3 3 Innovation and Technology People and Conditions Research and Development (R & D) & Technology Transfer a University Business Incubators Technology trends and applications Examples of high opportunity product categories related to current technological innovations Study Unit 3 To be sent to tutor: Analyse Case Study: uship and send Group report Research Activity University pre-incubator Faculty of Engineering Visit websites: NCB-ICT incubator 11

13 4 4 Entrepreneurial Leadership for Innovation Creating a culture of innovation Managing innovation development within organisations Managerial roles and behaviours in support of innovation Systems in support of innovation Other Structures conducive to innovation Study Unit 4 To be sent to tutor: Analyse Case Study: 3M and send Group report 5 5 Sources of Business Ideas Stages in the start-up process Creativity as a pre-requisite to innovation Creativity and Innovation Networking and Innovation Innovation and External linkages A process model of Creativity, Innovation and Entrepreneurship Study Unit 5 To be sent to tutor: Analyse Case Study: The Body Shop and send Group report Research Activity J.I.T CRM 6 6 Leadership Theories Business Leadership Leadership and Management Training in leadership Study Unit 6 To be sent to tutor: Analyse Case Study: IBM and send Group report 12

14 7 7 Entrepreneurial Leadership Business failures and signals of weak entrepreneurial leadership Study Unit 7 To be sent to tutor: Analyse Case Study: Innovation in the midst of crisis( Activity 4) and send Group report 8 8 Entrepreneurship historical evolution Entrepreneurship definitions The dimensions of Entrepreneurship The Entrepreneur - Entrepreneurial traits Economic importance of entrepreneurship and SME s Advantages and Risks of entrepreneurship Intrapreneurship Study Unit 8 (Activity 4) To be sent to tutor: Analyse Case Study: Rebecca Smith (Activity 4) and send Group report 9 9 Poverty as a threat to Peace Entrepreneurship and Entrepreneurial Culture Free Market economies, Wealth & Poverty Social Business Microcredit Study Unit 9 To be sent to tutor: Analyse Case Study: Big Issue (Activity 6) and send Group report Research Activity GINI Coefficient Adam Smith 13

15 10 10 Influences on small firm formation and survival Competitor Analysis Analysis of the External Environment Study Unit 10 To be sent to tutor: Group report on Activity 1 Research Activity Theodore Levitt Marketing for Small firms The marketing system The Small firm and its business environment Mini Case Study The Marketing Mix Market Research A second choice Marketing failures Study Unit 11 To be sent to tutor: Group report on Activity 12 Start working on Individual Assignment (Draft Business Plan Super GEM Part I) by attempting Activity 1 and Activity 2 and relating to your personal proposed business venture HRM definition and Functions HR Strategies HR Planning for small firms Recruitment decision making for SME s Selection Induction training and skills based training Performance management system(pms) Reward Management, Performance Related Pay Other HR issues SME specific HR practices Study Unit 12 Attempt Activities in groups To be sent to tutor: Group report on Activity 4 Research Activity Equal Opportunities Act To start writing on Draft Business Plan. As preparatory, start reading Unit 15 in advance 14

16 13 13 Presenting a case for finance Equity financing Debt Financing Other sources of Finance Financial information Financial Control IT and the finance function Study Unit 13 To be sent to tutor: Group report on Activity 1 Research Activity SBID s Legal Aspects of Business Company Law & Droit Des Societes General Business and Finance Legislation Licences Employee and Employers Rights Law of Contract International Business Law: Negotiable Instruments Health and Safety Legislation Fair Trade Legal Barriers to Social Entrepreneurship Study Unit 14 Attempt Activities in groups To be sent to tutor: Activities on Company Law and Law of Societes (Section 14.2) The Business Plan within the Strategic Planning Process The Business Plan: Structure, Contents and Style The Constituents of a Business Plan The Entrepreneur and his/her team Business Plan Outline Study Unit 15 To be sent to tutor: Group report on Activity 8 Assignment: To submit a Draft Business Plan (individual) based on a personal idea for a business venture 15