DIFFERENT BY DESIGN: The Story of Columbus, Indiana and The Practice of Cultural Economic Development Columbus Area Chamber of Commerce, Inc.

Transcription

1 DIFFERENT BY DESIGN: The Story of Columbus, Indiana and The Practice of Cultural Economic Development 2010 Columbus Area Chamber of Commerce, Inc.

2

3 The Power of Place (What People Want From Cities) Values Quality of Place Inclusive Leadership Broad Array of Opportunity Labor Market and Working Infrastructure

4 GALLUP POLL Soul of the Community (28,000 people in 26 U.S. cities) 1. Openness Perceptions of openness of the community to different groups (older people, racial and ethnic minorities, i i families with kids, gays and lesbians, talented college graduates, immigrants) 2. Social Offerings Vibrant night life; good place to meet people; people care about each other 3. Aesthetics ti Parks, playgrounds, and trails; beauty or physical setting 4. Education 5. Basic Services 6. Leadership 7. Economy 8. Emotional Wellness 9. Safety 10. Social Capital 11. Civic Involvement SOURCE:

5 The Factors of Cultural Economic Growth Open, Welcoming Culture Cultural & Leisure Activities Attractive Education Options Infrastructure Incentives Available People with Taxes the Needed Skills Wage Rates Good Government New Companies Moving and Forming Here Attractive Business Climate Existing Companies Staying and Expanding Here Better Paying Jobs Across coss the Board Healthier Tax Base Higher Property Values Fewer Demands on Social Services Less Income Disparity More Opportunities For Our Children AH Healthier Community Lower Crime Rates Less Drug Use Less Community Tension Etc.

6 OBJECTIVES STRATEGIES RESPONSIBILTIES REPRESENTATION MEMBERS (17 Members) CREATE AND SUSTAIN ECONOMIC GROWTH FOR THE COMMUNITY ALIGN EXCELLENCE IN LEARNING AND EDUCATION WITH ECONOMIC GROWTH Recruitment of New Businesses Retention and Expansion of Existing Businesses Growth of Entrepreneurial Businesses Create an Environment that is Conducive to a Trained Workforce COLUMBUS AREA ECONOMIC GROWTH COUNCIL Develop a communitywide economic growth strategic plan Ensure alignment of the program of work conducted by each member organization Economic Development Board President and 2 Board Members To contribute to building a world-class community in a small town setting by enhancing the quality of life. President and 2 Board Members President and 1 Board Member President and 2 Board Members Columbus Area Chamber of Commerce To engage members in the pursuit of business excellence and growth. Columbus Enterprise Development Corporation To cultivate the entrepreneurial capacity of Bartholomew County. Community Education Coalition To align and integrate our community learning system, economic development, and quality of life. FOSTER A WELCOMING COMMUNITY Leverage Community, Economic, and Cultural Assets Seek operational efficiencies and improvements among partners Develop key indicators to measure the effectiveness of economic initiatives President and Executive Director Mayor Visitors Center To market the uniqueness of the Columbus Area to visitors and guests. City of Columbus Develop funding options to pursue key initiatives and programs President and Chief Staff Person Redevelopment Commission 1 Representative County Commissioners 2006 Columbus Area Economic Growth Council

7 Opening, Welcoming Culture

8

9 FLOW OF PEOPLE (movement and growth) ECONOMIC GROWTH

10 THE FLOW OF PEOPLE Attracting Talent + Developing Talent + Connecting Talent CHANGES INCREASES CREATES Structure Achievement Opportunity ATTRACTS TALENT

11 The next generation of talent is the first to identify more strongly with their communities than their employers. REBECCA RYAN

12 Youth Magnet Cities Hit Midlife Crisis Few Jobs in Places Like Portland and Austin, but the Hipsters Just Keep on Coming Wall Street Journal, May 16, 2009

13

14 Cultural and Leisure Activities

15

16

17

18

19 Photo: Columbus Area Visitors Center

20 St. Peter s Lutheran GUNNAR BIRKERTS (1988) Photo: Columbus Area Visitors Center

21

22 QUALITY OF LIFE Cultural Activities Leisure Activities Welcoming Culture Diversity and Inclusion Social Capital PEOPLE Education Politics and Law Public Safety Arts Humanities Sociology PEOPLE (Social Design) PLACES (Environmental Design) PLACES Geography Aesthetics Planning and Zoning Housing Sustainability Natural Environment Infrastructure COMMUNITY DESIGN LEADERSHIP & COLLABORATION Vision and Values Public Private Partnerships Management Governance Entrepreneurship Community Projects ORGANIZATIONS (Economic Design) ORGANIZATIONS Government Corporations Small llbusiness Nonprofits Social Enterprise Social Service Organizations BUILT ENVIRONMENT Architecture Landscape Design Interior Design Graphic Design Public Art

23 The integration of human experiences through space.

24 Attractive ti Educational Opportunities

25 COMMUTER STATISTICS Summary of what tax return information tells us about workers and commuters in this county: Workers: Number of persons who live in Bartholomew County and work (implied resident labor force) 49,454 51,831 Number of persons who live AND work in Bartholomew County 44,808 47,063 Total number of persons who work in Bartholomew County (implied work force) 56,976 59,759 Commuters: Number of persons who live in Bartholomew County but work outside the county 4,646 4,768 Number of persons who live in another county (or state) but work in Bartholomew County 12,168 12,696 21%

26 LESSONS LEARNED

27 2008 Copyright, All Rights Reserved 27

28

29 Columbus Learning Center KEVIN KENNON (2005)

30 Project Goal Tree Vision: To Connect the Residents of Southeastern Indiana to Economic Opportunities Through Education by 2015 OBJECTIVES STRATEGIES IMPACT MOVE RESIDENTS UP ONE LEVEL IN THEIR EDUCATION, TRAINING, AND/OR JOB PLACEMENT Create an Advanced d Manufacturing Network of Excellence Create a Healthcare Services Network of Excellence Create Career Pathways within Hospitality and Tourism 47,000 15,000 14, Advanced Manufacturing and Logistics Workers Healthcare Services Workers Hospitality/Tourism Workers 76,000 People COORDINATE AND ALIGN A REGIONAL LEARNING SYSTEM BY CONNECTING THE DOTS Develop Career Pathways Create Career Awareness Cultivate Emerging Innovations 34 High Schools Learning Centers College Campuses WorkOne Sites Identify Catalytic Ideas for Progress BE A CATALYST FOR REGIONAL LEADERSHIP Increase Regional Collaboration Grow Community and Regional Leadership $38M Leveraged Investment

31 Moving Up, Adds Up The median annual wage would increase by more than $11,000 if Region 9 workers move up one job level $39,214 $28,110 CURRENT MEDIAN WAGE "ONE LEVEL UP" MEDIAN WAGE SOURCE: Indiana Department of Workforce Development and Indiana Business Research Center

32 Thank You.

33 ABOUT THE PRESENTER Jack Hess graduated cum laude from Ball State University with a degree in the award-winning Entrepreneurship and Small Business Administration Program. He is currently President of the Columbus Area Chamber of Commerce where he has set in place an aggressive strategy of building on the power of place, increasing member engagement, and promoting the principles of entrepreneurship and innovation. Within two years of implementing its new strategic plan, the Columbus Chamber was named the Indiana Chamber of the Year in One year later, the American Chamber of Commerce Executives (ACCE) presented the Columbus Chamber with the National Chamber of the Year Award. The award recognizes excellence in operations, member services, and community leadership. Prior to this work, he was employed at Columbus Enterprise Development Corporation (CEDC) for thirteen years first as Director of the Small Business Development Center Program (SBDC) and later as President of the Board of Directors. CONTACT INFORMATION jhess@columbusareachamber.com Web: Phone: (812) While at CEDC, Mr. Hess was awarded the Ernst & Young Best New Venture Plan Award, as well as, the Outstanding Small Business Consultation Award. He has also been presented pese with the Indiana da asbdc Network Awards adsfor Innovation, Achievement, and Network Advocacy, the Mayor s Achievement of Excellence Award, and the National Star Performer Award from the Association of Small Business Development Centers. He has most recently been awarded the Outstanding Community Partner Award from the IU MBA Program, the Entrepreneurial Award of Distinction for a Social Enterprise Program by the IU Kelly School of Business, and the Rotary Centennial Service Award for Professional Excellence.