MARKET-ORIENTED RESTRUCTURING. Building up sustainable profit potential in the market
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- Tamsyn Dalton
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1 MARKET-ORIENTED RESTRUCTURING Building up sustainable profit potential in the market
2 Taking the restructuring decision at the right point in time Phases of company development Start-up Expansion Maturity Saturation Degeneration Turnaround/ Expansion Restructuring necessary or Insolvency Can the company succeed on its own? Restructuring prerequisites Continuance test IDW* Standards Realistic planning, Integrated Plan Interim Management CRO, CEO, CFO, Financial restructuring Operational optimisation Strategic/ structural realignment Solid financing Adequate profitability Sustainable business model * German Institute of Public Auditors 1
3 ADMETAM project approach aiming at quick and measurable results Phases Business Audit Detailing/ Roll-out Stabilisation/ Coaching Content Strategic, financial and operational assessment Risk evaluation of business model Development and validation of business plan Levers/ immediate actions Development of blue prints/ drafting solutions Implementation of measures Detailing blue print concept (i.e. structure, processes) Internal/ external communication Determination of responsibilities Launch roll-out/ implementation plan Set up implementation controlling, commitment by controlling Roll-out blue print, integration in daily business Implementation meeting structure, temporary management of meetings Ensuring of know-how-transfer Removing barriers Train-the-Trainer/ Training-on-the-job Master plan for implementation with priorities/ project modules Identification of potential; project budgeting Professional communication internal/ external measures Coaching Board, Management, Staff Implementation controlling Project organisation Duration 2-4 Weeks To be defined during Business Audit According to ADMETAM role 2
4 Business audit results: risks, potentials and action requirements Strategy/ business model Management/ organisation Processes/ functions Market trends/ success factors Strengths/weaknesses of business model Stability/ sustainability of business Leadership culture/ management quality Strengths/ weaknesses organisational structure Complexity/ market orientation Efficiency/ effectiveness of processes Value added depth/ core competencies Resource assignment/ system utilisation Turnover/ profit Liquidity/ finances Implementation programme turnover/ profit Stability/ sensitivity of turnover (scenarios) Cost flexibility/ cost driver Profitability/ margin quality cash flow balance Stability/ sensitivity cash flow (scenarios) Hidden-/ working capital reserves Liquidity/ fresh money requirements Levers/ priorities Immediate actions Potentials/ cash requirements Implementation programme Objective assessment of restructuring situation and adjustment requirements 3
5 Develop and implement the restructuring programme Targeted turnaround Success factors/ module Realignment Value increase Turnaround prerequisites Earnings/ liquidity-gap, risks and immediate action Going concern prognosis, communication Turnaround suitability Financial restructuring Liquidity management optimisation Release internal cash flow reserves Reorganisation financial structure Solid funding Operational optimisation Sales stabilisation/ pricing/ product development Product portfolio optimisation/ make or buy Value chain/ cost structure * optimisation Adequate profitability Strategic/ structural realignment Determination positioning/ strategy roadmap Sustainable management structure/ organisation Management policies/ corporate culture Sustainable business model * Product development, purchasing, production, logistics, services, administration etc. (company-specific) 4
6 Results-oriented approach assures sustainable success Ensure financing reduce cost structure Develop organisational strengths and future concept Implement strategy create sustainability strategical Measure 1 Measure 2 operational responsible new Markets etablished established Risiko Risk Products new Organisation Produkte Products Kunden Customer Regionale Schwerpunkte focus North 42% 20% 16% 22% Ost East West West South Stop cash burn/ loss-maker Stabilise turnover/ sales activities Immediate actions/ quick wins (termination of contracts, ) Agree and implement restructuring programme Realise all potential cost savings Control communication/ PR Implement restructuring programme/ mid-term plan Focus on realisation of potentials Optimise financing/ reduce debts Sales and marketing initiatives Development of strategy plan Establish parallel new business structure/ organisation Invest in projects with adequate return Quality organisation/ -management system/ MbO/ activity plan Strategic product line extension/ market development Product and service innovations Technology/ marketing competence Cooperation/ strategical alliances/ M&A Financial stabilisation/ equity/ investor Results Results Results Stop losses and cash burn Re-gain profitability, future oriented organisation Sustainable business model, return on investment 5
7 Professional know-how and project management ensure results Mobilisation phase Steering of project organisation ADMETAM partner/ director manages project directly Seniority in project team Lean project structure Structured master plan Projects/ work packages Board meetings rather than steering committees (situational) ADMETAM Know-how ADMETAM- Network of specialists ADMETAM- Back Office Project Team Sales/ Strategy Steering commitees (Board of) Management ADMETAM Partner/ Dir. Core project team Project manager client Project manager ADMETAM Project Team Finance/ Costs Project Team Structure/ Processes Project management and operational implementation Acceleration of project roadmap High impact and high commitment through direct co-operation with line and business unit managers Reporting adapted to situation, no formalism Clear definition of milestones Permanent transparency Activities Preparation/ Screening Kick off Week Transparency act. situation Rough concept/ potentials Implementation plan/ Next steps Setup
8 Kontakt Address: We would like to have a formal presentation of the subject Market-oriented Restructuring Company: Name, first name: Job title: Postal code, city: Phone: Fax: ADMETAM-Publications We are interested in other ADMETAM topics: Effective Project Management Strategic realignment Fax reply to: +49 (0) ADMETAM BUSINESS CONSULTANTS GMBH Taunusstrasse 5 D Wiesbaden Phone: +49 (0) Fax: +49 (0) Mail: contact@admetam.com Contact Dr. Armin Mueller Managing Partner a.mueller@admetam.com Dr. Manfred Puhlmann Partner m.puhlmann@admetam.com Website: 7
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