PROJECT STAKEHOLDER MANAGEMENT

Transcription

1 PROJECT STAKEHOLDER MANAGEMENT October 14, 2010 ASQ Meeting Rex M. Holmlin, P.E., PMP Visiting Professor of Project Management Mason School of Business College of William and Mary ASQ Tools & Techniques

2 Why is this important? The source of most problems is people but d*!#ed if they will admit it. Know the people working on your project,... Jerry Madden Retired NASA Program Manager 100 Lessons Learned for Project Managers

3 Management Processes Identify s Plan Management Manage Engagement Control Engagement

4 Who are those guys? Butch Cassidy (Paul Newman) and the Sundance Kid (Robert Redford) being chased by posse after robbing the Pacific Overland Flyer

5 A stakeholder is an individual, group or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity or outcome of a project. PMBOK, 5 th Edition

6 Identify s Inputs Outputs Project Charter Procurement Documents Enterprise Environmental Factors Organizational Process Assets Identify s Tools Analysis Expert Judgment Meetings Register

7 Identify s Identify s is the process of identifying the people, groups or organizations that could impact or be impacted by a decision, activity, or outcome of a project, analyzing and documenting relevant information regarding their interests, involvement, interdependencies, influence, and potential impact on project success.

8 Project Communications Management Register Identification Information Name, organizational position, role in the project, contact information Assessment Information Major requirements, main expectations, potential influence, phase in the life cycle with the most interest Classification Internal/external, supporter, neutral, opposed

9 Project Analysis Basic Analysis Basic Analysis- a quick way of identifying stakeholders and their interests, clarifying their views of the project and identifying some key strategic issues

10 Analysis

11 Analysis H Classify stakeholders based on their interest and power Interest Subjects Players Crowd Context Setters L L Power H

12 Analysis H Subjects Players Influence Diagram G A B Interest D C F E L Crowd Context Setters L Power H

13 Salience Model

14 Salience Model

15 Salience Model

16 Management Strategy

17 Risk Profile Analysis An analysis to determine the risk appetite and tolerances of stakeholders Risk Appetite the degree of uncertainty an entity is willing to take on in anticipation of a reward Risk Tolerance the degree, amount, or volume of risk that an organization or individual will withstand

18 Project Management & Risk Risk Management Context What is the Risk Management Context for your project? Risk Management Context is the combination of stakeholder risk attitudes and the strategic risk exposure of a given project based on the overall project context

19 & Risk Risk Threshold the level of uncertainty or the level of impact at which a stakeholder may have a specific interest. Above this risk threshold the stakeholder will not accept the risk. Below this threshold, the stakeholder will accept the risk. Photograph: National Geographic Society

20 & Risk Risk Appetite and Risk Tolerance There is likely a range of risk appetite and tolerances among the project stakeholders. As project managers we need to understand and know these appetites and tolerances for key stakeholder Photograph: National Geographic Society

21 Plan Management Inputs Project Management Plan Register Enterprise Environmental Factors Organizational Process Assets Plan Management Tools Expert Judgment Meetings Analytical Techniques Outputs Management Plan Project Document Updates

22 Plan Management Plan Management is the process of developing appropriate management strategies to effectively engage stakeholders throughout the project life cycle, based on the analysis of their needs, interests, and potential impact on project success.

23 Management Plan Register Desired/Current Engagement Levels of s Scope & Impact of change to stakeholders Identified Interrelationships and potential overlaps between stakeholders Communication requirements for the current phase

24 Management Plan Information to be distributed to stakeholders Reason for distribution of information & the expected impact to stakeholder engagement Time Frame & Frequency for the distribution of information Method for updating/refining stakeholder management plan

25 Management Strategies

26 Management Strategies

27 Information to assist in developing Management Plan Key information taken from the project management plan to develop the stakeholder management plan: Life cycle for the project Description of how work will be accomplished Description of how human resources will be met Change management plan Need and techniques for communications among stakeholders

28 Engagement Level Unaware Unaware of project and potential impacts Resistant- Aware of project and potential impacts and resistant to change Neutral- Aware of project yet neither supportive nor resistant

29 Engagement Levels Supportive-Aware of project and potential impacts and supportive to change Leading Aware of projects and potential impacts and actively engaged inn ensuring the project is a success

30 Engagement Assessment Matrix Engagement Assessment Matrix Unaware Resistant Neutral Supportive Leading 1 C D 2 C D 3 C D 4 C D

31 Manage Engagement Inputs management Plan Communication Management Plan Change Log Organizational Process Assets Manage Engagement Tools Communication methods Interpersonal Skills Management Skills Outputs Issues Log Change Requests Project Management Plan Updates Project Document Updates Organizational Process Asset Updates

32 Manage Engagement Manage Engagement is the process of communicating and working with stakeholders to meet their needs/expectations, address issues an they occur, and foster appropriate stakeholder engagement in project activities throughout the project life cycle.

33 Control Engagement Inputs Project Management Plan Issue Log Work Performance data Project Documents Control Engagement Tools Information Management Systems Expert Judgment Meetings Outputs Work Performance Information Change Requests Project Management Plan Updates Project Document Updates Organizational Process Asset Updates

34 Control Engagement Control Engagement is the process of monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders.

35 Summary What We re Saying is The 5 th wave cartoon licensed through

36 Summary Project Management Management of s central to project success Project manager needs to spend time on this & think about it Many times project manager is really the only one who can do much of this work Can t manage stakeholders if you have not identified them

37 Summary Project Management Can t manage stakeholders if you have not identified/understand their needs and requirements management is not a one and done activity

38 Questions?