Packaging trends and challenges in the world of fresh produce. Aad van Dijk Senior Product manager Doorwerth
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1 Packaging trends and challenges in the world of fresh produce Aad van Dijk Senior Product manager Doorwerth
2 The Greenery Together with our growers we make fruits and vegetables more valuable
3 The Greenery supplies a full range of fresh fruit and vegetables to international supermarkets and wholesalers all year round. 3
4 Introductie The Greenery Key figures +500 affiliated growers Over 350 product lines Buying and selling activities in 60 countries Annual turnover 1.1 billion employees Annual Report 2015
5 NL Locations Barendrecht DC Retail Naturelle (Organic) Hollander Hagé International Bleiswijk DC Trade Hoogsteder Dijco Blue Sky Cargo (overseas) Breda DC softfruit Tolpoort DC open field Ammerzoden DC mushrooms Schalkwijk Packing station
6 Global operations UK office China Spain Head office in NL
7 Logistics from the source to the customer You can see us all over Europa. 7
8 Introductie The Greenery Unique The Greenery masters the supply chain from source to customer. Together with its affiliated growers The Greenery manages the production process and product innovation. Extensive logistics and supply chain solutions.
9 The fresh Fruit & Vegetable supply chain 9
10 The F&V logistic supply chain of The Greenery The Gr een ery telers DC P ackagin g DC I mport Goederenstromen derden F&V supply chain characteristics: (In General) Limited dwell time (perishable products). Enormous storage type diversity (temperatures, humidity). Extensive diversity in packaging. Very short order leadtimes. Highly flexible to support seasonal and weather driven demand changes. Strongly import and export-oriented. High volume products. 10
11 Trends and packaging in F&V
12 Packaging in de F&V chain. Transport/Outer packaging Standard sizes and heights for the purpose of universal stacking Wide spread utilization of re-usable crats (plastic crats) Far away destinations is cardboard (one way) Consumer packaging In F&V the majority is Private Label Extensive use of plastic materials (bags and punnets) Cardboard mainly used as carrier (trays and punnets)
13 Packaging trends in F&V B2B (trade) Strong focus on cost reduction (thinner, lighter, stronger) More sustainable (follow and respond to the organic trends) Extended storage and shelf life (bio-skins, adaptive packaging) Anti-food waste (meals packaging, mini variants) Consumer Ease of use (re-sealable, pull tabs, anti-leak) Materials preferred by customers (away from plastic, more natural looks) Back to basics (Trend to naked for a more fresh experience) Means of communication (recipes, producer and other info) License to produce (as a producer; be good and show it)
14 Bottlenecks in the F&V supply chain General: Question an demand is never a perfect fit! Logistics and just-in-time delivery pushing product quality to the limit. Logistics from grower to consumer is handled by too many supply chain players. Lack of product knowledge throughout the fresh supply chain. Speed of information (ERP systems / Big data) Endless implementation of tailor made customer solutions. Retail shifts their social challenges to their suppliers. Product: Decay (failure costs) by logistical errors. Quality in the season (F&V are natural products!). Incorrect way of packaging of F&V
15 Inspiration Innovation Motivation Genomineerd voor 15
16 Introductie The Greenery Focus on innovation Offers product and packaging innovation advice Active in innovation to increase market share of fresh Fruit en vegetables. Facilitates sector innovation.
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23 Luxury Cherry mix concepts 23
24 total of 6 colors vine tomatoes Luxury Cherry mix concept 24
25 Biobased Packaging (cradle to cradle principle) PACKAGING OPTIONS: All of The Greenery s tomato varieties can be packaged in BioBased cardboard. BioBased packaging is available in the following dimensions: standard box: holds 5-6 kg (30x40 cm) single-layer box: holds 3-6 kg (60x40 cm) consumer tray Other sizes and prints on request. BUSINESS OPPORTUNITIES: Contribute to a more sustainable world Promote sustainable image First-mover advantage 25
26 Smaller Packaging Less sqm floor requirement Less product decay Less packaging material(s) Pick & mix concepts up to 32 variaties 26
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28 Selling Fruit and Vegetables is all about the experience 28
29 It has to change! Do we like this? Or this? 29
30 The challenge We are looking for packaging that is; Strong to protect at all times (transport, handling and storage). Keeps the product fresh as if it was just harvested. Prevents molding and decay. Price/raw new materials must be competitive with current type packaging. A packaging that is 100% sustainable (bio-based). Has a natural appearance. Where the product is visible from outside (non-condensing) That can serve as an information carrier. 30
31 Creativity and innovation must speed up. T-ford Tesla -S Presented by: 31
32 For ideas and concepts please contact me. Aad van Dijk Senior Product manager +31(0)
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