WINPAK. Packaging Promoting Food Product Sales
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1 WINPAK Packaging Promoting Food Product Sales Brian Hodge October 2015
2 Provide a basic understanding of material attributes required to protect your products, while building brand identity through packaging innovation.
3 Packaging Trends Today s consumer is not only looking for value in the products they purchase but convenience in packaging functionality. Enhancing the food preparation experience is taking on greater importance.
4 Packaging Trends CONSUMER CONVENIENCE NEEDS / WANTS Providing consumers with ease of meal preparation. Delivering a choice in cooking methods. Maximizing shelf life. Portion control. OCT 8/15
5 Packaging Trends The following trends are expected to dominate the food industry well into the future: Food Safety packaging migration protocols. Shelf Life Extension fewer preservatives. Post Pasteurization HPP/Thermal. Consumer Friendly Packaging easy open/reclosable. Retro Look matte print/paper. Changing Demographics age/cultural diversity.
6 Choosing the correct packaging material for your application.
7 Packaging Film Selection Influential packaging attributes include: Economy cost / product protection Gas/Moisture Barrier shelf life requirements Consumer Features value added Graphics/Appearance brand identity Durability over/ under packaging
8 Packaging Film Selection Only after the appropriate attributes are designed into the package will the material help protect your products. Packaging requirements must be analyzed on a case-by-case basis.
9 Active Packaging
10 Active Packaging Technology promoting shelf life extension beyond the capability of traditional packaging materials. Light Filtering Materials Oxygen Scavengers Antifog Lidding
11 Active Packaging ENGINEERED LIGHT FILTERING TRANSMITTANCE (%) UV WAVELENGTH (nm) CONTROL UV BLOCKER
12 Active Packaging OXYGEN ABSORPTION RATE 0.8 Percent Oxygen (%) Time (Hours) Absorption rate dependent upon package RH
13 Active Packaging ANTIFOG FUNCTIONALITY Provides a higher quality, fresher looking package for M.A.P. applications.
14 Multiple packaging solutions can be incorporated into one package. UV Light Barrier Oxygen Scavenger Antifog Active Packaging Peelable Seal Reclosable
15 Innovation in Packaging Design
16 Specialty Pouches
17 Specialty Pouches STAND-UP POUCH
18 Specialty Pouches BOX POUCH FORMAT
19 Specialty Pouches Matte Printing Shaped Pouch
20 Specialty Pouches A wide variety of specialty fitment and shaped pouches are available.
21 Specialty Pouches UNIQUE SHAPES DRIVE BRAND RECOGNITION
22 Specialty Pouches PRODUCT REBRANDING: BOX TO STAND-UP POUCH
23 Specialty Pouches POUCHES CONTINUE TO DISPLACE RIGID CONTAINERS.
24 High Barrier Thermoforming
25 Thermoforming Technology Flexible thermoforming materials continue to dominate the packaging industry These materials provide an excellent blend of: Economics Barrier Durability
26 Thermoforming Technology
27 Thermoforming Technology COMBINATION OF MATTE FORMING AND MATTE PRINTING
28 Thermoforming Technology EXTENDED SHELF LIFE PRODUCTS A growing trend worldwide. Consumer convenience. Expanded distribution area. Perceived as higher quality.
29 Vacuum Skin Packaging
30 Vacuum Skin Packaging A LONG ESTABLISHED FORMAT REGAINING POPULARITY.
31 Vacuum Skin Packaging Available in barrier ranges that are produce specific. Wrinkle free format. Registered print capability. Excellent purge containment. Easy-open functionality.
32 Vacuum Skin Packaging
33 Semi-Rigid Films
34 Semi-Rigid Packaging The use of Semi-Rigid packaging continues to show good growth potential in North America. PVC APET Standard barrier EVOH high barrier Easy peel structures Pigmented substrates
35 Semi-Rigid Packaging SIMULATED WOOD GRAIN SEMI-RIGID
36 Semi-Rigid Packaging PRINTED FORMING
37 Semi-Rigid Packaging WedgePak SELF-STANDING PACKAGE
38 Reclosable Packaging
39 Reclosable Packaging CONSUMER CONVENIENCE Polymer-based reclosable packaging system. Can be adapted to a wide variety of packaging formats. The Winpak system is fully compliant with high pressure processing.
40 Reclosable Packaging
41 Vertical FlowPak
42 Vertical FlowPak A dominant packaging format used worldwide. Suitable for a wide range of food products. Compatible with a variety of packaging materials.
43 Vertical FlowPak
44 Paper Composites
45 Paper Composites The North American and European marketplace is moving rapidly toward packaging materials that incorporate PAPER COMPOSITES and PAPER LOOK. These materials are available for a wide variety of end use applications. Lidding FlowPak Pouches Forming
46 Paper Composites PAPER COMPOSITES deliver a unique blend of properties and features. Traditional barriers Printability Easy peel Re-seal Matte appearance Sustainable content
47 Paper Composites
48 Paper Composites
49 Specialty Printing
50 Specialty Printing HIGH DEFINITION PRINTING
51 Specialty Printing PARCHMENT PRINTING Paper Look concept All plastic structure matrix Paper feel Suitable for HPP Matte/gloss highlights
52 Specialty Printing PARCHMENT PRINT
53 Specialty Printing PAPER LOOK CONCEPT
54 Specialty Printing MATTE PRINTING WITH GLOSS HIGHLIGHTS
55 Specialty Rigid Trays
56 MAPfresh Tray Program
57 Top 10 Picks for 2015
58 Semi-Rigid Packaging PICK #1
59 Specialty Printing MATTE PRINTING WITH GLOSS HIGHLIGHTS PICK #2
60 Specialty Pouches PICK #3
61 Paper Composites PICK #4
62 Reclosable Packaging PICK #5
63 MAPfresh Trays PICK #6
64 Vacuum Skin Packaging PICK #7
65 Vertical FlowPak PICK #8
66 FiberForm SIMULATED WOOD GRAIN SEMI-RIGID PICK #9
67 Active Packaging PICK #10
68 Summary Developing a successful package is a multi-faceted process involving: Only when all these components are Material Science Barrier Properties forged together will you Polymer achieve Options the Package Design perfect package Structure Package Format Matrix Packaging Equipment Economics Graphics Consumer Equipment Features Parameters
69 Thank you Questions Welcome FOR ADDITIONAL INFORMATION PLEASE CONTACT: Brian Hodge Technical Director Winpak Limited
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