Toward Zero Deaths (TZD): a National Strategy on Highway Safety. Priscilla Tobias, P.E. State Safety Engineer Illinois Department of Transportation

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1 Toward Zero Deaths (TZD): a National Strategy on Highway Safety Priscilla Tobias, P.E. State Safety Engineer Illinois Department of Transportation

2 Fatalities 60,000 50,000 40,000 30,000 20,000 10,000 Highway Fatalities and Fatality Rate Fatalities Fatality Rate Fatalties Per 100 Million Vehicle Miles Traveled

3 Trends Doubling of elderly population by 2030 Increase in freight traffic from 15 billion tons today to 30 billion by 2050 Increased distracted and drugged driving

4 TZD National Strategy Bring all highway safety stakeholders together Use data to identify national priorities and key strategies Encourage an aggressive approach based on the ideas that no death is acceptable and that we can eliminate highway fatalities

5 TZD National Strategy Build on existing foundations Cultural change: change Americans attitudes toward highway safety Involvement from wide variety of highway safety stakeholders Owned by all stakeholders

6 Steering Committee American Association of Motor Vehicle Administrators American Association of State Highway and Transportation Officials Commercial Vehicle Safety Alliance Governors Highway Safety Association International Association of Chiefs of Police National Association of County Engineers National Association of State Emergency Medical Services Officials National Local Technical Assistance Program Association

7 The Toward Zero Deaths Vision: a Highway System Free of Fatalities

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9 TZD National Strategy The 4Es Infrastructure, road user behavior, emergency medical services And all the others Including public health, safety culture Supporting areas Data, communications, education and training, planning

10 Key Area: Infrastructure Install countermeasures to mitigate crashes and reduce injury severity Adopt advanced cross-cutting technologies Improve design practices to maximize safety benefits Ensure agency policies and procedures incorporate safety throughout the highway project development process

11 Key Area: EMS Improve incident detection, 911 access, and enhanced 911 system capabilities Improve on-scene medical care and transport to hospitals Improve access to higher level trauma centers Collaborate with safety partners to improve understanding of EMS and identify opportunities to reduce crashes and save lives

12 Key Area: Improved Safety Management Safety partnerships and planning Data, data systems, and analysis tools Skilled highway safety workforce

13 Traffic Safety Culture Goal: Transform the inherent level of risk we accept Safety-driven decision making Public: road users Organizational: professionals Emerging field with fewer proven strategies

14 Traffic Safety Culture Transformation Get a clear picture of challenges and opportunities Identify strategies What has worked so far? United States Other fields with culture changes successes Other countries Develop and implement programs across the nation

15 Advances in Safety Program Practices in Zero-Fatalities States OR WA MT ND MN VT NH ME CA NV ID AZ UT WY CO NM SD NE KS OK IA MO AR WI IL MI OH IN KY TN NY PA WV VA NC SC MA RI CT NJ DE MD DC (AASHTO, FHWA) MS AL GA TX LA FL HI AK Team Member Home State Host Agency State March 24-27, 2014 April 28-May 2, 2014)

16 Scope of Scan to Examine Advances in Safety Program Practices in Zero-Fatalities States What does a zero fatality goal mean to a state and what does this mean to the state s SHSP? What are the performance measures in place for a zero fatality state? What are the consequences if an agency does not meet its goal of zero fatalities? How can a non-zero goal (such as 475 fatalities) be acceptable?

17 Advances in Safety Program Practices in Zero-Fatalities States Specific topics of interest Agency s Leadership and Management Philosophy, Collaboration with Existing & Non-traditional Safety Partners Reaching Consensus with all Stakeholders on Aggressive Highway Safety Goal, Developing Culture of Safety and Collaboration Among Partner Agencies and Associations, Linking Safety and the Planning Process Developing, Implementing, Evaluating & Modifying SHSP based on the Aggressive Goal Understanding how a Zero Fatality Goal effects Safety Investment Decisions, Marketing a Zero Fatality Goal to Agency Leadership & Staff, Safety Partners, and the Public.

18 TZD Philosophy Unifying and compelling vision that resonates among all audiences Bring safety partners together under one umbrella Mind set energizes safety efforts & strengthens SHSP implementation Natural progression for aggressive safety programs No perfect program or one size fits all SHSP Framework for reaching Zero Death and serious injury goal Vehicle for implementation More sophisticated level of implementation SHSPs currently occurring Data Driven Relatively strong linkage/integration of safety plan SHSP management & administration requires designated/dedicated staff

19 Maryland s Toward Zero Deaths Philosophy MARYLAND STRATEGIC HIGHWAY SAFETY PLAN Adopted by Maryland Chiefs of Police Assoc Adopted by Maryland Sheriff s Assoc Proclamation by Governor Martin O Malley Adopted by MD EMS Board & MD Assoc of County Health Officers June, 2011 December, 2011 August, 2012 August, 2013 Sept, 2013

20 Maryland s SHSP Integration Model SHSP MARYLAND STRATEGIC HIGHWAY SAFETY PLAN MHSO s Hwy Safety Plan MVA s Driver Safety Program SHA s Highway Safety Improvement Program M-DOT s Statewide Transportation Improvement Plan Local Strategic Plans Motor Carrier Commercial Vehicle Safety Plan MPO s Local Transportation Improvement Plan

21 Leadership Strong, committed, visible Leadership Occurred at different levels within in a state ranging in most states at the Executive level and in some states to the Governor s level. Strong champions in decision making capacity at various levels in all states and across agencies.. Partnerships Multi-Disciplinary partnerships prevalent in all states SHSP implementation teams included many partners in leadership roles TZD brought more partners to the table Recognition that more partners are needed and plans to expand participation being developed

22 Washington State The SHSP and Target Zero has been adopted by the Governor. All cabinet agencies required to adopt/implement the SHSP Allows executive leadership to make tough financial decisions.

23 Collaboration Strong collaboration between key stakeholders noted Willingness to participate in non-traditional roles Strong relationships between behavioral and engineering programs including law enforcement and public safety in some states Data Great evidence of commitment to data quality and accessibility Long history of data which have informed decision making, resource allocation and enhanced TZD efforts

24 Michigan s GTSAC Motorcycle Safety Action Team

25 FATALITY Information Pink Top tier Yellow-2 nd tier Lane Departure Speed Younger Drivers (16-24) Younger Drivers (16-18) Impaired Driving Lane Departure Speed Younger Drivers (16-24) Younger Drivers (16-18) Impaired Driving Distracted Driving Mature Drivers Motorcycles Winter Intersections Large Trucks Pedestrians/Bicycles Large Animals Distracted Driving Mature Drivers Motorcycles Winter Intersection Large Trucks Pedestrians/ Bicycles Large Animal

26 Communication Internal and External Marketing Branding Safety Culture Internal External

27 Communication: Internal & External

28 Marketing/Branding

29 Idaho: Safety Culture Safety Culture: Internal & External Leadership Communication Integration Individuals Families Peers Schools Workplaces Communities Increase Positive Community Norms Improve Health & Safety Cultural Transformation - level of influence

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31 Safety Professionals Role Challenge core assumptions Plan and act across all social levels Focus on long term, sustainability Envision cultural health not just traffic safety Be dynamic, customize strategies Engage transformational leaders Learn, evaluate, update

32 Considerations How would a TZD vision and aggressive approach to reducing highway fatalities change your organization or professional community? What would an improved traffic safety culture look like in your area of highway safety?

33 Let s Get to Work Adopt a zero-based vision or goal, a common aggressive approach Promote use as a resource by members/staff Develop implementation plan Proven and potential strategies Safety culture programs Outreach - strengthen relationships with new partners Monitor activities, share best practices and lessons learned

34 For additional information: Kelly Hardy AASHTO Program Manager for Safety