How to Use Demographics Now

Transcription

1 Table of Contents Begin with the Geography Menu Demographic Reports Custom geography (radius) Comparison Report Comparison Reports with custom geographies Ranking Reports Lifestyle Information (Mosaic Reports) Maps Mapping Tools Traffic Counts EZ Reports Help Contact us

2 Start Here 2

3 Type a location or Click on the Geographic Menu Geographic Menu Click + symbols to narrow down your selection. Click OK 3

4 Geography Tips Each time you add a new geographic location, it is added to the search box. So, if you wish to analyze one geographic locations at a time, in the Geography Menu, click Clear Geography and select the one location you wish to keep. Note that the system provides a history of your geographic selections. 4

5 Three Types of Demographic Reports What are they? 5

6 Select a Report Restaurant Expenditure Summary Report Zip Code

7 Create Reports for a Custom Geographic Area (Radius) Click Create Begin Here Select Click on a Map or Enter an Address Type radii using commas to separate 7

8 Custom Geographic Area (Radius) continued Click Add Point 1,2,3 Mile Radius Click OK 8

9 Custom Geographic Area (Radius) continued Click Comparison to view Multiple Radii Restaurant Detail Comparison Report 9

10 Create a Comparison Report With More Than One Zip Code Try the Menu to Select Multiple Locations Zip Codes 80203, 80204,

11 Restaurant Detail Comparison Report Zip Codes 80203, 80204,

12 How About Multiple Custom Areas? Click Create to Build a list of Locations Click here to add an address Click OK 12

13 Restaurant Detail Comparison Report 1 mile radius from Central Library, Cherry Creek & Schlessman branches 13

14 Ranking Reports Rank Locations Using These Options 14

15 Central Library, Cherry Creek, & Schlessman A Retail Potential Ranking Report Data by Type of Store A Consumer Expenditure Ranking Report Data by Type of Expenditure 15

16 Lifestyle Information with Mosaic Group (Profile) Reports Click Here to Read Group Descriptions Cherry Creek Library 1,3,5 Mile Radius Two Significant Groups: Silver Sophisticates Full Pockets, Empty Nests See pgs. 23 & 24 to view mosaic groups on a map. 16

17 Find the Mosaic Groups (Profiles) Click on Help and Info in the Upper Right Corner of the Search Screen Select Either Data Methodology or Mosaic USA Details 17

18 An Introduction to Maps 1) Click Maps 2) Open Mapping Tools 3) Click Thematic Layer 18

19 The Most Important Step in Mapping is Right Here! The Thematic Layer Box MUST BE Checked! 19

20 Begin with Thematic Controls View a list of variables Lots of Choices! 20

21 Draw a Map for the Average Amount Spent for Dinner X Click OK 21

22 Average Amount Spent on Dinner in Restaurants Zip Code Select a Geographic Area Legend

23 Find a Mosaic Group (or profile) on the Map In Thematic Controls, Scroll Down to More Variables Drill Down Through Mosaic Dominant Distributions to Full Pockets, Empty Nests. X 23

24 Mosaic Group: Full Pockets, Empty Nests Cherry Creek Neighborhood The Legend 24

25 Traffic Counts in Maps ) Select a geographic area Legend 2) Click Traffic Counts 25

26 Traffic Count Report ) Select a geographic area 2) Click EZ Reports 3) Select Traffic Counts Click Finish! 26

27 EZ Reports for Quick Queries (mostly) Try These Quick Reports 27

28 Several Access Points for HELP! General Information About Data and Reports Upper Right Corner of Screen 28

29 More Help! Within the Demographics Tab 29

30 Help with Maps! MapsTab 30

31 Need More Help? Contact Us Telephone: Chat: Make an Appt: 31