4 KEY AREAS YOU LL COVER AT HATCH:APPS & GAMING

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1 HATCH:APPS & GAMING Thanks for your interest in our upcoming Hatch:Apps & Gaming course. Here we provide an overview of the course curriculum, logistics and how to book a place.

2 4 KEY AREAS YOU LL COVER AT HATCH:APPS & GAMING UA on Facebook, Instagram, Snapchat & Google UAC Audience building and targeting, effective bidding strategies Creative best practice and how to build a strong creative strategy Lifetime value Key metrics and signals Measuring and predicting LTV How to optimise for higher LTV Increasing in-app retention and how to optimise in-app revenue KPIs Understanding common KPIs, from those that indicate creative performance through to those that measure and define return App Store Optimisation Best practice Effective testing strategies How to measure success Balancing higher level business goals such as ROAS, whilst optimising upper funnel indicators of performance such as CPI Finding the right KPIs for your company

3 Millions of apps are created every year and competition in this market is intensifying at breakneck speed; by 2022 consumers are expected to spend $157 billion in app stores annually. WHY HATCH:APPS & GAMING? Innovative and strong creative that stands out above the noise and drives downloads is key. A strategy that outlines how to get that creative in front of your target audience and that optimises your spend to successfully achieve your objectives is just as vital. But that s just getting users to download your app, how do you then increase in-app purchases and optimise for higher LTV so you can strengthen your in-app retention? Hatch s one day advanced workshop has been designed by performance advertising agency, Nest Performance, which has managed and scaled global campaigns for clients including Miniclip, Depop, Zimad, VITL and many more. You will learn how to structure successful and advanced campaigns across a variety of platforms including Facebook, Instagram, Snapchat and Google UAC. You will know the most effective bidding strategies to implement, creative best practices and how to build a world-class creative strategy, along with UA approaches to audience targeting, how to optimise for higher LTV and App Store Optimisation.

4 WORKSHOP SYLLABUS KPIs: identifying common KPIs, the importance of choosing the right KPI s for different campaigns, aligning performance KPI s with business goals Lifetime Value: understanding the key metrics and signals, measuring and predicting LTV, how to optimise for higher LTV Facebook & Instagram UA: how to structure campaigns, audience targeting and building, the most effective bidding strategies for apps, creating and executing successful creative strategies, measuring and increasing in-app retention, how to optimise in-app ads revenue Snapchat UA: how to structure campaigns on this emerging platform, UA approaches to audience targeting, creative best practice, effective bidding strategies, a run through of Snapchat s different creative tools Universal App Campaigns: how to set budgets, successful campaign structures, the different optimisation approaches on UAC, creative best practice and the most effective creative formats to generate higher responses Emerging mobile channels: an overview of the wider mobile ad platforms ecosystem, including emerging social platforms to watch out for and programmatic display platforms. App Store Optimisation: best practice, effective testing strategies and how to measure success

5 TUTOR Dan Lyttleton, Head of Delivery, Gaming & Apps, Nest Performance Dan has spent 8 years in various digital marketing roles at some of the leading names in performance marketing such as Blowfish Digital, Fetch, Nanigans and Rise Project. Dan has managed over $50m in ad spend across a variety of disciplines - from paid social to mobile app promotion and programmatic RTB. He's built strategy and scaled performance for an impressive list of some of the world's top mobile advertisers; including Miniclip, Depop, Wooga, Playdemic, Gamesys, and Hotels.com.

6 LOGISTICS This 1 day course is limited to 8 people to keep it engaging and to offer plenty of time with the tutor. The course takes place at United House, North Road, N7 9DP, London, United Kingdom. Hatch will provide lunch, and will also host networking drinks at the end of the day - to celebrate your new and advanced Hatch:Apps & Gaming knowledge! To book click here, or get in touch: sophie@hatchlondon.com