Digital Advertising Strategies with Google AdWords

Size: px

Start display at page:

Download "Digital Advertising Strategies with Google AdWords"

Gervase Briggs
6 years ago
Views:

2 Digital Advertising Strategies with Google AdWords Reach Google s audiences through search, Display, Mobile & Video Ads Almost 20 years ago, Google shot out of the silicon valley into the world with a unique sense of purpose and clarity. For users, it was a brand new universe free of spam and clutter. And for advertisers, it was a performance driven platform which offered unique ways to target and bid. In those 20 years since, as the world has evolved, Google has gone on to power some of the biggest platforms in our life. Google Search, Android, Chrome, YouTube, Maps and the Display Network each have over 1 billion users - making this the dominant player that Marketers must work with on their way to reaching customers. And Advertising on Google has grown far beyond the classified-like Search ads that initially made Google AdWords famous. Today, that system powers not only Search Ads, but also Display Ads of every size, Video/YouTube Ads, Mobile App Ads and Shopping Ads. It also offers the most comprehensive ways to target and budget for digital advertising campaigns. This interactive, one-day program is based on official curriculum developed with Google and thousands of marketers have gone through this intensive to master the tricks of the Google AdWords trade. Digital Marketing Leaders, Creative Professionals, Digital Planners and Digital Media professionals have all discovered new features and strategies and applied them successfully to their businesses or client situations. The program also covers Exam Preparation for Google s Certification Exam. During the course, participants will become familiar with the curriculum, content and format of the Google AdWords exam and be exposed to hundreds of preparation questions. And most critically, marketers will add a powerful toolset to their arsenal as they discover the nearly infinite possibilities for scaling up Branding, Performance and Loyalty campaigns using Google s wide variety of creative, targeting and bidding options. Course details: Title: Digital Advertising Strategies with Google AdWords Date: 11 October 2017, Wednesday Time: 9.00 am to 5.00 pm (Registration starts at 8.45am) Venue: Regal Kowloon Hotel, 71 Mody Rd, Tsim Sha Tsui, Hong Kong Course fee: HKD per person (on or before 05 September 2017) HKD per person (after 05 September 2017) To register, please contact: Jessy Koh at jessyk@marketing-interactive.com or at

About the trainer: Owen Xia Director of Performance, Happy Marketer For more than seven years, Owen has trained and advised international organisations on digital marketing topics including user

3 About the trainer: Owen Xia Director of Performance, Happy Marketer For more than seven years, Owen has trained and advised international organisations on digital marketing topics including user experience, search engine optimisation, marketing, conversion optimisation and content marketing. As a digital marketing consultant since 2006, Owen knows the ins and outs of how search and social can help not only big businesses but also small business owners. He has helped many companies increase their conversions through user experience redesign, consistent A/B testing and code optimisation. He is also a certified Google AdWords and Analytics professional, a user experience designer and Ruby-on-Rails programmer. He has designed and developed multiple web applications, from frontto back-end. Owen holds an honours degree in Computer Science from the National University of Singapore and was selected to study at the University of Pennsylvania and the Wharton Business School as part of the NUS Overseas College programme. He spends his free time exploring the world on land and sea. In fact, he s visited more than 450 cities across all seven continents and is a certified Advanced Open Water Diver. When he s not in the training classroom, Owen can be found swimming with tropical fish, training for marathons and scaling mountains.. Expected course outcomes: Exam Preparation for Google s Certification Exam. Familiar with the curriculum, content and format of the Google AdWords exam Marketers will add a powerful toolset to their arsenal as they discover the nearly infinite possibilities for scaling up Branding, Performance and Loyalty campaigns using Google s wide variety of creative, targeting and bidding options. Who should attend: Digital Marketing Leaders Creative Professionals Digital Planners Digital Media Professionals

4 COURSE OUTLINE Registration Ensure Comprehensive Campaign Planning Based On Proven Digital Advertising Strategies Discuss Digital Advertising s role in the Digital Marketing Funnel and throughout the Customer Journey Examine the Google Advertising ecosystem and AdWords certification requirements Learn the proven ways of Digital Advertising campaign planning, budget allocation and team management (hands-on) Learn the proper way of structuring your AdWords account (hands-on) Break Excel At AdWords Search Campaigns With The Right Keywords, Text Ads And Landing Pages Learn the industry best practices in keyword research, ad copywriting & landing page optimization Optimise AdWords campaigns to improve conversions, traffic and other marketing objectives Develop effective AdWords Search campaigns and interface walkthrough (handson) Lunch Excel At AdWords Display Campaigns With The Right Ad Targeting And Image Creatives Go through sample AdWords Search Advertising Exam questions Examine the Programmatic Advertising landscape, including DSP, SSP, DMP, Ad Exchanges, etc. Master different targeting methods for Display Advertising including demographic targeting, interest targeting, placement targeting, retargeting, etc. Explore the principles of test-and-proven high-conversion display creatives Develop effective AdWords Display campaigns and interface walkthrough (handson) Break Excel At Google AdWords Videos Campaigns With The Right Video Ad Platform And Creatives

5 Go through sample AdWords Display Advertising Exam questions Examine the different formats of video advertising including TrueView in-stream, discovery ads, reserved media placement, GDN video ads, etc. Learn the process of video ad creation including media planning and storyboarding Develop effective AdWords Video campaigns and interface walkthrough (handson) Go through sample AdWords Video Advertising Exam questions End

Complete Google AdWords Professional Certification Training

Complete Google AdWords Professional Certification Training Duration: 13+ hours; e-learning content WHAT YOU WILL LEARN Complete Google AdWords Professional Training course ensures that you become a complete