LON SAFKO SERIAL INNOVATOR. FUSION Marketing. By: Lon Safko. Copyright - Lon Safko - Safko.com

Transcription

1 FUSION Marketing By: Lon Safko

2 Fusion Marketing & The Safko Wheel Are Patent Pending

3 Marketing Traditional Digital Social Print Ads Trade Shows Brochures Direct Mail Telephone Catalog Customer Service Product Packaging Response Cards Warranty Events Television Radio Specialty Business Cards Samples Door Hangers Billboards Presentations Coupons Web Pages SEO SEM RSS Publishing Wikis ecommerce Google AdWords Facebook Ads Lead Gen (Magnet) All Marketing Must Lead To... REVENUE! Social Networks Blog / Vlog Mobile Photo Sharing Instagram Pinterest Instagram Snapchat Twitter Video Sharing Livecasting Microblogging Podcasts Gaming Interpersonal Virtual Worlds Tumblr Yelp

4 Social Media Marketing If you re still calling yourself a social media expert... You re announcing to the world that you ve been left behind. How many companies have vice presidents of social media? How many companies now have vice presidents of billboards? *Federal Aid Highway Act of 1956 $25 Billion & 41,000 Miles

5 Successful Marketing I know half my advertising isn t working. I just don t know which half... Lord Leverhulme, the founder of Level Brothers... Unilever

6 Traditional Marketing Response Cards Door Hangers Presentations Coupons Print Ads Catalog Brochures Direct Mail Telephone FUSE! Trade Journals TRADITIONAL Trade Shows Business Cards Specialty Radio Television Events MARKETING Warranty BiIlboards Customer Service Product Packaging

7 Digital / Social Media Marketing Word Of Mouth At The Speed Of Light! Podcast Virtual Worlds Gaming RSS Publishing Wiki Forum Web Pages FUSE! Microblogging SOCIAL MEDIA Social Networks Livecasting Video Sharing Photo Sharing Vlogs Blog Mobile SEM SEO Interpersonal Second Life

8 TraDigital Marketing Totally Integrate Traditional, Digital, & Social Media Marketing Response Cards BiIlboards Door Hangers Business Cards Trade Journals Presentations Microblogging Podcast Livecasting Virtual Worlds Video Sharing Warranty Television Photo Sharing Gaming Print Ads Catalog TRADIGITAL MARKETING Mobile Specialty RSS Blog SEM Vlogs Wiki Radio Events Publishing Trade Shows Brochures Direct Mail Telephone Customer Service Product Packaging Coupons Forum Web Pages Social Networks SEO Interpersonal 40 factorial = ! FUSE! 815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000

9 Prioritizing Traditional Marketing Cost Of Customer Acquisition $ Presentations BiIlboards Door Hangers Coupons Print Ads Catalog Brochures Direct Mail Telephone PRIORITIZE! TRADITIONAL ROI Response Cards MARKETING Trade Shows $ Trade Journals Business Cards Radio Specialty Events Television Warranty Customer Service Product Packaging

10 Measure Everything You can t manage what you don t measure! Cost Of Customer Acquisition You Have To Perform A / B Testing $ ROI $ PRIORITIZE!

11 TraDigital Tools Presentations Trade Journals Coupons Blogging FUSION Brochures Product Packaging Microblogging Integrated Traditional, Digital, & Social Media Marketing Prioritized! Business Cards MARKETING Social Networks Catalog Events Telephone Customer Service Warranty

12 Fractal Image Benoit B. Mandelbrot A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales.

13 Presentations Trade Journals TraDigital Tools Coupons Blogging FUSION Brochures Product Packaging Microblogging Integrated Traditional, Digital, & Social Media Marketing Tools Prioritized! Business Cards MARKETING Social Networks Catalog Events Telephone Customer Service Warranty

14 Top 10 Social Networks Fractal - Fusion Marketing Facebook Social Networks GO F RAC TAL!

15 Best Practices Fractal - Fusion Marketing Set Up Saved Audiences Use A Lot Of Video Give Fans Fun Reasons to Connect Embed Facebook Content Captioning Posting Strategy Retargeting Facebook Have Fun Facebook Ads Smart Hashtags Call To Action Upload Your List GO FRACTAL AGAIN! Be Responsive To Messages Use Live Video

16 Best Practices Educate & Train Your Staff Fractal - Fusion Marketing Track Customer Complaints Good Listener Power of Yes Body Language Identify and Anticipate Needs Make Customers Feel Important Treat Employees Well Know How to Apologize Is Crucial Understanding Power of "Yes" Regular Feedback Give More Than Expected Never An Argue GO FRACTAL AGAIN!

17 Facebook & Customer Service Combined Fractal - Fusion Marketing Track Customer Complaints Use A Lot Of Video Captioning Power of Yes Facebook Ads Identify and Anticipate Needs Upload Your List GO FRACTAL ONE MORE TIME! Know How to Apologize Like On Your Website Reward Employees Have Fun Regular Feedback Give More Than Expected Use Live Video

18 Strategy Development Strategy = Objective + Tools + Tactics Create 3, 4 or 5 Sound Objectives Increase List Drive More Attendance To Presentations Perform More Webinars Perform More International Trade Journals Podcast Business Cards Presentations Video Sharing Photo Sharing Coupons Blog Web Pages Print Ads Mobile Catalog SEO Brochures Telephone Presentations Microblogging Social Networks Promote My Books Goal = An Arbitrary Number Chosen To Set A Benchmark SEM One by one develop your tactics Customer Service All of this equals your Strategy!

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