DIGITAL MARKETING SPECIALIST

Transcription

1 DIGITAL MARKETING SPECIALIST CO-OP DIPLOMA Empower your career CORNERSTONE International Community College of Canada

2 YOUR SUCCESS OUR PRIORITY DIGITAL MARKETING SPECIALIST CO-OP DIPLOMA Curriculum Overview This program focuses on the most critical areas of the internet. We cover technological resources such as web analytics, YouTube advertising, micro-blogging, business to business (B2B) marketing, display advertising, social media marketing, and search engine optimization (SEO) with an emphasis on business approaches. Instead of one-way interruption, Web Marketing is about delivering useful content at just the right moment that a buyer needs it. David Meerman Scott Co-op Term Overview The co-op work term is essential to develop well-rounded students. By working directly in Canadian companies, you will have the opportunity to learn practical skills that complement their academic learning. This will build on the theories you will study and enrich your knowledge, broaden your career network, and give you much-needed industry experience.

3 Vancouver is a global leader in supporting innovation and growth in the digital economy. (2018) City of Vancouver, Digital Strategy Program Duration 12 months total 6 months + 6 months Academic training Co-op work Work Load Students are expected to complete a minimum of 1-3 hours of assigned reading and/or homework each day, as designated by the instructor. Admission Requirements 1. High School Graduation or equivalent; or 18 years of age. 2. Applicants must successfully demonstrate an English language proficiency level based on one of the following: TOEFL PBT 513; CBT 183; IBT 65; TOEIC 620; IELTS 5.5; Cornerstone Placement Test Level 5 or equivalent.* You may study ESL courses prior to starting the program

4 DIGITAL MARKETING VS TRADITIONAL MARKETING Digital Content Optimization and Distribution In this digital era, everything can be found with the click of a mouse or the tap of your finger. Smart devices have become an integral part of how we access information and interact with the world. The marketing industry has evolved to meet these changes. Now, traditional mediums of advertising such as radio, television, news, and mail are delivered to consumers digitally. As of 2017, there were aproximately 3.58 billion internet users worldwide Target Reach Cost Engagement Statista 1 billion daily active users 1.13 billion daily users 500 million monthly users 313 million monthly users 93% of online experiences begin with a search engine. has a median ROI of 122% 4 times higher than other formats. 43% of people want to see more video content from marketers. Marketers who use social media networks on a regular basis Marketers who use relevant content for effective SEO Marketers who use Facebook for professional purposes 33% 72% 74%

5 CURRICULUM BREAKDOWN Program Duration 6 months 60h 120h 60h 60h 60h 120h Academic Studies Web Graphics Digital Marketing SEO Social Media Marketing 12 months Web Analytics Measurement & Approach Display Advertising & Mobile Application 6 months 480h Paid Co-op Co-op Work Experience SOCIAL MEDIA STRATEGY GOOGLE ADWORDS WEB PAGE MANAGEMENT ADOBE PHOTOSHOP DISPLAY ADVERTISING GOOGLE ANALYTICS SEARCH ENGINE OPTIMIZATION 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. HubSpot, 2017

6 PROGRAM CURRICULUM 2006 Web Graphics- Adobe Photoshop/ WordPress 60hr This course will introduce content manipulation with Adobe Photoshop and rudimentary web development using the WordPress platform. You will gain an understanding of Photoshop tools, image resizing, digital colour dimensions of screen and print, and image optimization for the web. And, you will also learn how to create a WordPress website that will include the use of HTML and CSS editing, domain name registration and web hosting Digital Marketing 120hr The Digital Marketing course will teach the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, search engine advertising, page rank formulas, and trouble shooting search engine rankings. You will also learn to identify and measure different types of analytical data including content analytics, mobile analytics, and conversion analytics Search Engine Optimization 60hr This course covers the core functions of search engines and how they can be applied to web design and content structure. You will learn about how search engine crawlers (SEC) are used to continuously review web pages and their contents in order to determine search engine results. Examples include relevance of content, frequency of updated information, rich media content, internal and external links, and web page security Social Media Marketing 60hr Through this course, you will explore the principles and use of effective commercial social media; you will utilize multiple social media platforms to connect companies with their target demographics using Facebook, Twitter, Instagram, and YouTube, as well as additional marketing resources such as blog posts and podcasts. Lastly, you will learn how to use these tools to build brand equity and improve social engagement with your target demographic Web Analytics, Measurement, and Approach 60hr This course will expand on marketing analytics with in-depth focus on advanced advertising metrics. You will learn more about user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, return on investment (ROI), and marketing strategy evaluation. This will teach you to determine and evaluate user trends and behaviours and how they impact the outcome of a marketing strategy Display Advertising and Mobile Web Application 120hr With this course, you will focus on enhancing user experience in the mobile marketing industry. They will learn about marketing strategies for mobile platforms and smart devices through interactive advertising including augmented reality, location based advertising, branded apps, mobile video ecosystems, near field communication (NFC), and 2D and 3D trigger scanning such as QR codes. Understanding of these subjects will help students to create valuable marketing content and strategies.

7 E- LEARNING SMART BOOK TECHNOLOGY Textbooks are over. Instead, your course content is housed within Connect and delivered to you in a revolutionary way, designed to adapt to your individual learning behavior. By prompting you with questions to assess your comprehension and retention of the material, SmartBook guides you to learn (and remember!) key concepts. Instant feedback Connect keeps you self-aware and accountable by cluing you into the concepts you need to focus on to perform well. Easily track your progress with reports that reveal the areas you need to prioritize. Lecture capture Lecture capture means you ll never miss out. Best of all, you can target the information you need with a powerful keyword search function that allows you to effortlessly pinpoint relevant information. To do list You ll never again wonder what you need to do next. A customized feed surfaces precisely what you should be working on to see success in your course. Custom calendar Your coursework, assignments, and exams are organized and easily scannable in your Connect Calendar. In product and help tutorials Connect is designed to be easy to use, but if you need a little help, or want to learn tips and tricks for super users, you can find tutorials as you work.

8 START YOUR DIGITAL MARKETING CAREER Advertising Broadcast Marketing Social Media Marketing Digital Trade Marketing Social Media Analysis Digital Analytics Social Data Analysis TOP DIGITAL MARKETING AGENCIES IN VANCOUVER Cosset Catalyst Mediative FCV Interactive Rethink Blast Radius Citizen Relations Hight Road West Hastings Street, Vancouver, BC V6B 4W4 +1 (604)