Personal Branding: A Quest for Digital Identity
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1 Personal Branding: A Quest for Digital Identity Joe Bean, Doctoral Student, History Tanesha Walker, Doctoral Candidate, Counselor Education and Supervision
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3 Agenda Brand Power What Your Brand CAN say Digital Identity Start, Stop, Continue Q&A
4 Objectives Learn about the importance of personal branding and how it can be applied to the graduate student experience. Establish (or explore) individual personal branding goals for the graduate school experience. Learn about the importance of digital identity and explore ways to establish an individual digital identity.
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6 Brand Power
7 Brand Power
8 Brand Power
9 Brand Power
10 Brand Power
11 Brand Power
12 Brand Power
13 Brand Power
14 Brand Power How do these organizations power their brands?
15 Brand Power How do these organizations power their brands? How can you think of yourself as a brand?
16 Brand Power How do these organizations power their brands? How can you think of yourself as a brand? What do you want associated with your name?
17 Brand Power How do these organizations power their brands? How can you think of yourself as a brand? What do you want associated with your name? Associate with other strong brands
18 Brand Power What personal branding is NOT Bragging LinkedIn profile FaceBook page
19 Brand Power What personal branding is Michelangelo said Every block of stone has a statue inside it, and it is the task of the sculptor to discover it. Your task is to discover and develop those things that make you unique and that define your personal brand.
20 Brand Power Create your own personal website It s free! Search for personal web pages on FlashLine
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22 Personal Branding: What do you want your brand to say about you? As a Graduate Student? Student? Advisee? Graduate Assistant? Teaching Assistant? Doctoral Candidate? Scholar? Committee/Board Member? Member of a Professional Organization? Job Applicant?
23 Personal Branding: What do you want your brand to say about you? Understand your Values What values do you admire and wish to practice in your life? Values may include excellence, service, research advancement, profitability, innovation, etc.
24 Personal Branding: What do you want your brand to say about you? Know your Strengths and Weaknesses One of the most important steps is to know what you can and cannot do. What you need to improve, and what you need to avoid. Helps you determine what makes you special, personally and professionally. Knowing your strengths can help you market yourself according to your specific skill set.
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26 Digital Identity
27 Digital Identity
28 Digital Identity
29 Digital Identity
30 Digital Identity
31 Digital Identity
32 Digital Identity
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34 Activity: START, STOP, CONTINUE Reflect on your current personal branding skills. What would you like to START implementing? What would you like to STOP doing? What would you like to CONTINUE doing?
35 Graduate Professional and Academic Development (GPAD) Workshop series for graduate students New workshop on personal branding! Week of October 24th
36 Resources Feel free to contact us with any questions: Joe Bean Tanesha Walker The Professor is In How are you developing your academic digital identity? Harper s Magazine Inside Higher Ed eurial-grad-student Search Forbes.com Personal Branding
37 Thank you for attending GSO! Feel free to contact us with any questions: Joe Bean Tanesha Walker
Personal Branding: A Quest for Digital Identity. Joe Bean, Doctoral Student, History Naser Al Madi, Doctoral Candidate, Computer Science
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Personal Branding: The Need for Digital Identity
Personal Branding: The Need for Digital Identity Joe Bean, Doctoral Student, History Shakhnoza Yakubova, Doctoral Candidate, Higher Education Administration Agenda Why personal branding Brand Power How
Personal Branding: The Need for Digital Identity
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Personal Branding: A Quest for Digital Identity. Joe Bean, Doctoral Student, History Naser Al Madi, Doctoral Candidate, Computer Science
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