BIEN-ÊTRE ET PERFORMANCE INVESTOR DAY ACCOR SERVICES BRAZIL

Transcription

1 BIEN-ÊTRE ET PERFORMANCE INVESTOR DAY ACCOR SERVICES BRAZIL

2 Accor Services Brazil: 2008 Key Figures Issued Volume 2008 (estimate) M Clients Affiliated Network End users Active cards Employees 2

3 Focus on Brazil BIEN-ÊTRE ET PERFORMANCE

4 Brazil: Socio-economic factors 8.5 million km 2 (5 th global ranking) 190 million inhabitants (5 th global ranking ) 2007 GDP : 760Bn (11 th global ranking) Constant Innovation : 100% electronic elections more than 90% of pensions paid by cards Global blue chips : Key Figures GDP growth 3.7% 5.4% 5.1% 3.5% 1èr sur l extraction de pétrole en eaux profondes 2ème plus grande mine du monde 1er brasserie en volume 4ème constructeur d avions commerciaux Inflation Interest rate Unemployment rate 3.1% 13.3% 10.0% 4;5% 11.3% 9.3% 6.2% 14.7% 8.3% 5.0% 13.5% 8.4%

5 Brazil: Socio-economic factors Population Profile Multiracial and Multicultural Unique language Young (29% between 15/29 year-old) and dynamic Optimist: future oriented Ready for changes Important social contrasts Lots of changes Increased purchasing power Less poverty Job creation over 1,4 Million in H1 2008

6 TR/TA Market Evolution in Brazil Solid foundations o The PAT Law is a state program since 1976 o Market size: around 80% of the economically active population still to develop A dynamic market o SMB expansion o Technological innovation Paper Card Mobile... o Growth of regional players 11

7 Ticket restaurant /Food voucher Market Brazilian Population 184 M inhabitants Economically Active Population 93 MM (50,5%) Penetrated** TR/TA Formal Market Unemployment rate* 6.9 MM (7.4%) Informal Market* 49.7 MM (53.4%) 10.1 MM - 15M end users (10.9%) Potential Formal Market 26.3 MM (28.3%) Source: (*) IBGE - PNAD 2007 (**) PAT MTE 2008 : % over economically active population 12

8 From Paper to Cards: Successful Migration BIEN-ÊTRE ET PERFORMANCE

9 Brazil: the pioneer country in electronic card migration 1st SMART card in Brazil PAT Creation (pioneer) (pioneer) (pioneer) Eletronic Version (pioneer) Electronic Version (pioneer) Electronic Version (pioneer) Express Channel (pioneer) SGC Pioneer in internalizing the electronic card authorization and processing Recycled paper version (pioneer) 1st Electronic Card for the PAT Market 1st Web distribution channel for SMB AmLat Authorization Platform for electronic cards 3

10 Accor Services Brazil: From Paper to Electronic Card TR/TA/TC/TT Issued Volume ( Million) % % e Paper Card 5

11 Accor Services Brazil: Technological Impact on EBITDAR for TA Millions Issued Volume Revenues 2002 Paper 100% 4.94% 2007 Electronic 100% 5.52 Production Direction Commercial & Mkt. Finance IT Other costs 1.50% 0.24% 1.00% 0.13% 0.25% 3.63% 0.80% 0.25% 0.88% 0.17% 0.32% 3.07% Ebitdar (% from Revenue) 26.6% 44.6% +18 points improvement in Ebitdar Margin 8

12 WATTS Platform to be shared throughout Latin America: some marginal improvement to come Worldwide card competency center located in Latin America (Brazil) Possibility to use the same parameters through WATTS : Product : structure (on/offline), password (yes/no/flex); Operation : activation / blockage rules; Pricing : card price and variable fees; Acceptance: transactions and cancellation limits, time to purge, affiliate contract mgmt. Migration Plan 2008/2010 Brazil: 2.5 million cards Hispanic America: 1.5 million cards Brazil Venezuela Mexico Chile 4

13 Competitive landscape in Brazil BIEN-ÊTRE ET PERFORMANCE

14 A highly competitive market 2000 s 90 s 80 s 70 s

15 A new major entrant in 2002: Visa Vale Key figures (2008) Issued Volume: 1.5 billion Clients 10;000 points of sales (bank branches) 90% outsourced operations Very aggressive initial commercial activity Strong financial counter-offer Starting Point: users Accor Services outperforming Visa Vale since m 65m (4.8% Issue Volume) 10m 21m 12 MM (Jan-Aug) Yearly net balance in Issue Volume between Ticket and Visa Vale 22 MM Source: Governmental bidding/ Newspapers / Accor Services Brazil 9

16 Consolidation of a fragmented market º 38% 2º 21% 3º 19% 4º 15% Others 7% 4 players represent 93% of market share 40 regional players with 7% of market share 36% º 38% 2º 34% 3º 20% Others 8% 3 players represent 92% of market share Ticket maintains its leadership More than 60 regional players represent 8% of the market share Source: Labor Ministry / Governmental bidding/ Newspapers / Accor Services Brazil 10

17 Accor Services in Brazil BIEN-ÊTRE ET PERFORMANCE

18 Accor Services Brazil: Strong Potential Market for all Families of Products BENEFITS REWARDS & LOYALTY EXPENSE MGMT TRANSACTIONAL (Rewarding) CONSULTANCY (Incentives & Loyalty) 13

19 Accor Services Brazil: Strong Potential Market for all Families of Products BENEFITS REWARDS & LOYALTY EXPENSE MGMT 2008 TRANSACTIONAL Market Size: 6.2 Billion Annual Growth: 10% CONSULTANCY LEADER 2008 Market Size: 0.5 Billion Annual Growth: 12% COMPLEMENTARY OFFER (Rewarding) 2008 Market Size: 1.4 Billion Annual Growth: 15% NEW POSITIONING (Incentives & Loyalty) 2008 Market Size: 2.3 Billions Annual Growth: 10% LEADER 14

20 Conclusion BIEN-ÊTRE ET PERFORMANCE

21 Key Learnings for Accor Services The basis of success stands in our commercial force Quality of our sales team Confidence of our customers and affiliated network Alternative distribution channels The quality of our people makes the difference Talents retention policy Accor was elected 11 times one of the Best Companies to Work for (Great Place to Work Institute) Strategic Mgmt: Balanced Score Card The constant concern of innovation positions us always one step ahead Management, Technology and Product Our leading position forces us to remain the best 16

22 Conclusion on the Brazilian Market Largest market in the world ~ 7,5 Billion of business volume ~ 15 M end users > 60 competitors Annual growth: 10% ~ 12% High growth potential market Organic growth External growth Innovation New technologies New products New services 15

23 BIEN-ÊTRE ET PERFORMANCE MERCI BEAUCOUP THANK YOU MUITO OBRIGADO