FTC vs MLMs. Special Report: A Secure MLM Business Blueprint

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1 FTC vs MLMs Special Report: A Secure MLM Business Blueprint

2 In This Special Report You Will Discover: How To Be Secure In Your Business The Exact Steps You Should Take How To Diversify Your Business Portfolio Why Just Promoting A Legit MLM Isn't Safe A Secure MLM Business Blueprint Why Even The Best Lawyers Can't Save You The Exact Checklist The FTC Uses Your Next Move To Safeguard Your Business

3 The reports have been all over the news: Federal Trade Commission to Investigate Herbalife Mar 12, The Federal Trade Commission today confirmed it is investigating the California-based diet-shake company Herbalife Mar 18, FTC investigation could topple Herbalife's alleged pyramid Jun 26, When Online Marketing Programs Are Illegal In FTC v. BurnLounge Inc., the Ninth Circuit recently applied pyramid scheme principles to an Internet-based MLM, providing useful guidelines And this one seems to be one of the most pivotal cases lately. FTC Settlement Bans Pyramid Scheme Operators From Multi-Level Marketing: In January 2013, the FTC and the states charged the Fortune Hi-Tech Marketing (FHTM) defendants with deceiving consumers by claiming they would earn significant income through selling various products and services if they signed up as FHTM representatives. Just Google FTC Pyramid. Then sort by News. Or search FTC MLM and see what more info you get.

4 How To Be Secure In Your Business It seems the Federal Government has been on a rampage lately against MLMs that operate in a hundred shades of gray. If you are in an MLM company, should you be concerned? YES! Of course you should... What if you're looking for a good Biz Op? You should be more concerned now than ever before. So what should you do to be safe in this multi-level/biz-op kind of business? No. 1: Be honest In many cases the people promoting a Multi-Level Business Opportunity will attempt to conceal the fact that it is an MLM company. First of all, that is being deceptive. It's highly recommended that you be above board with your presentations about your Biz Op. Explain to the best of your ability what kind of business structure is being presented. Give the benefits as well as the risks. No. 2: Know your business Does your business promote products first, like Avon or Amway does? These aren't the only one's that are product first type MLMs, but they are old, well established MLM business models. Be sure the company you represent focuses on product sales to the general public more than just recruitment. Not just you personally, but the company in general has to fit that model to be safe from law suites like shown before coming from the U.S. federal government. The company you represent should have an MLM training program that shows its reps how to go out and effectively

5 market their products and services up front. Then on the back end have another MLM training program that explains the business opportunity side of the company to those that have already personally experienced the products or services. No. 3: Diversify your business It's been said to never put all your eggs in one basket. This idiom is more true here than in many other circumstances. So what does this mean? It means you make an effort to establish several independent streams of income from a mix of different businesses. For example, you could have an up front information marketing business that sells info products in a niche market you are passionate about and you can feel good about marketing. You could also sell products created by others that offer an affiliate program that pays a commission to marketers any time a sale is made. Some product owners pay as much as a 100% commission. Next, you could have more than one biz op that you represent. Some MLM companies have terms of service that prevent their reps from joining other opportunities, so be sure to check that. The best MLM companies don't restrict their reps. Some of the top MLM earners have several companies that they build organizations in. It is another way to scale your business. You can scale up and you can scale out. Once you have the skills to build a vast organization, it only makes sense to diversify by scaling out across top MLM companies you choose. Another way to branch out is to offer marketing services to real brick and mortar businesses. When you possess certain marketing skills you can be a great asset to companies and individuals that desperately need your help. Really the possibilities are nearly endless and far beyond the scope of this short report to explore them all.

6 The Exact Steps You Need To Take As mentioned above, a person would be wise to have several profitable income streams from different companies and even different investments. For some people this may be a long term strategy that can be developed as skills and connections grow. So make a plan to start a business diversification program. At the very least start to have brain storm sessions about what would fit in with your experience and passions. Get together with other people with your same interests to discuss ideas and consider working with others. Share this report with them and make a time to get together and talk about it. Next become more familiar with the business you represent or the business you are considering. They should have a strong consumer product and or service promotional program already in place to help you focus on legitimate beneficial commercial activities. It will be obvious very quickly if the business is on thin ice. If they focus on recruitment first, they are already in jeopardy. Do some research on what has been happening with the FTC and MLMs lately to understand why the government has taken such drastic actions against these companies. It may be that they have some good motives in their actions. At least take a look at some of the cases in the news and the FTC press releases. Multilevel Marketing Business Opportunity Scams Investment Risks Pyramids of Fortune? Make an exit strategy if you know you are in a company that is operating a recruitment only or recruitment first as the bulk of their revenue generation strategies. If they don't coach you to market your products and service to the average consumer first, start working on your exit strategy as soon as possible.

7 How To Diversify Your Business Portfolio This has been discussed before but it will help to go a little deeper to help you get some more ideas. It is always easier to start with what you are already familiar with. If you are familiar with multi-level marketing it would be easier to diversify by seeking out the best MLM company that you find interesting and a good MLM marketing system that puts their products out there first. What are your interests in life? What do you love to do more than anything else, even if money had nothing to do with it? It might take a little meditation and introspection to focus in on what your core desires and passions really are. Take the time to do that. Then you could look for business opportunities that fit your own passions. Take your own passions and interests online with your own ideas. Develop your own line of info products and or services that resonate with your own heart strings. Do you have a skill you can share with others that could be packaged and marketed online? Having your own business assets are by far the safest way to diversify your business portfolio. So, not at the stage where you can develop your own product or services yet? It may be that there are products and services already being sold online that have an affiliate program attached to them. The way to find them is to simply search the broad keyword phrase and the word affiliate program in the search engines like Google, Bing and Yahoo. Once you find some, you have a ready made product to promote. Start a blog and begin writing about the general topic as you can. Build out a complete online network of social pages, Web2.0 pages and your own lead generation funnel. Then start building a subscriber list that you can market to. A subscriber list is your single greatest asset to have.

8 Why Just Promoting A Legit MLM Isn't Safe If all you do is promote one single, yet legitimate business opportunity, you have all your eggs in one basket. And the other thing is that you do not own or control the business you are promoting. It is not your asset. You don't have the right to say if it get's sold, shut down or mismanaged. Just promoting a business opportunity is not a real business model. In all reality you are only a glorified affiliate marketer for someone else's company. They are the ones building a subscriber list and they own the assets. Promoting an MLM can be a good, yet often temporary, income stream. But that is all it should be. Never think you are in charge of your own business if you don't own and control, the assets. It is very risky business to put all your future earnings potential in the hands of other people, no matter how well intentioned they may seem. Like this report started out, the FTC is on the prowl and there are disgruntled reps that make complaints when they don't see the results they were lead to believe were possible. It happens everyday. Your company could be under investigation next, or already is. If they can go after Herbalife, they can go after any MLM. Any and all MLM companies are one federal lawsuit away from being shut down or seriously crippled. Just think about it...

9 A Secure MLM Business Blueprint Here is a PDF mind map of a general business structure that you can download: General Business Blueprint Mind Map Be sure to save it to your computer or hard drive so you can review it any time whether you're online or off. It will look better being read from you native operating system than from the source that it is being hosted on. But to be sure, the document is probably too general to be useful to make a plan that can be followed. You would need many more specifics and many more details to build your own MLM business blueprint. So let's look at a very simplified model used by even novice start up online entrepreneurs to generate leads and sales up front day and night. They start by offering a free product called a lead magnet> That directs to an offer page that requests an for a gift> The software redirects the subscriber to another offer>..and s a series of s promoting more offers and your biz op> As simple as that business model is, it is used by thousands to generate constant and residual income on near autopilot. But that would be just one small stream of as many as could be created by the entrepreneur. The most secure business structure is going to be one that is broadly diversified and complies with fundamental marketing and customer relationship strategies. You can see one here: Ultimate Viral Lead Gen Blueprint

10 Why Even The Best Lawyers Can't Save You Do you imagine that the owners of the before mentioned MLM companies couldn't afford the best lawyers money could buy? These company owners were at the very top of the corporate food chains and their whole business futures were riding on being able to successfully thwart the government's attack. You can bet they spared no expense in defending their reputations and future businesses. Every person that was making a profitable income from these companies were put out of business almost overnight. Very few had built one other single stream of income. They had no exit strategy. Every person who's livelihood depended on those companies were left holding the bag without a MLM clue what to do next. Don't let that be you. Don't think it isn't possible with your company. It is clear now. The government is on a rampage to clean up this industry. The bottom line is this; Don't trust the lawyers, money magnets or geniuses that tell you everything will be okay. That's a fool's bet. If Herbalife, that focuses on product sales and is a multimillion dollar publicly traded company can come under the scrutiny of the long arm of the law, any multilevel biz op can. Better be safe than sorry. Lucky you found this report...

11 The Exact Checklist The FTC Uses From the Consumer Education Specialists of the FTC What s the difference between a multilevel marketing program and a pyramid scheme? Pyramid schemes are illegal. If the money you earn is based on your sales to the public, the company may be a legitimate multilevel marketing plan. Here are some signs that the company is operating a pyramid scheme: Your income is based mainly on the number of people you recruit, and the money those new recruits pay to join the company not on the sales of products to consumers You re required to buy lots of inventory You re forced to buy other things you don t want or need just to stay in good standing with the company You re likely to lose money if you sign up for a pyramid scheme. Your Next Move To Safeguard Your Business Regardless of whether you believe your business or MLM company is 100% legitimate or not doesn't make any difference. The risks are the same. It should be clear after reading this report that your next move should be to diversify your business portfolio. Not only is it the most logical and safe move to make, it is also a strategy that can be much more profitable in the long run. Why wouldn't you want to have multiple streams of income from completely different revenue sources?

12 But how do you go about making the next step? Take a look at the program created to help wise entrepreneurs develop their own businesses from scratch and scale out from where you are. It was set up with the idea to aid anyone regardless of experience level or economic status. It consists of an online tutorial program that takes you step by step through the process of creating your own diversified business portfolio and follows all the best practices stated above. Hello, my name is Alvin Curren, the creator of the business tutorial program. You can see more info about my program here: Get this Guide in a PLR Package Here: ULTIMATE VIRAL LEAD GEN BUNDLE If you found this info valuable, Please Share, Thanks! facebook Google+ Twitter My Best Wishes To Your Success, Alvin Curren