Australia s fastest growing independent convenience network.

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1 Australia s fastest growing independent convenience network

2 Confidentiality note and disclaimer The contents of this document are strictly confidential and must not be disclosed to any other person. If you are not the intended recipient, please notify NightOwl Convenience immediately; you should not copy or use it for any purpose, nor disclose its contents. The information and projections contained herein are given in good faith for the purposes of discussion and review. Neither NightOwl Convenience nor any of its employees gives any warranty or representation as to the accuracy or completeness of the information, provide any guarantee as to a particular rate of return being achieved or repayment of capital invested or provide any undertaking that the proposed actions listed in this document will be carried out.

3 Good old fashioned customer service is the secret. I love introducing myself to customers, asking them what they are looking for, getting in new products and offering customers to try them we build up loyalty with them. Lorraine, Mackay NightOwl Convenience (pictured with her daughter, Stefanie)

4 WANT TO BUILD A BUSINESS FOR YOU AND YOUR FAMILY? Is it time to escape the daily grind? If you ve been thinking about changing your life and being your own boss, a NightOwl franchise could be the perfect solution. Does this sound like you? I want to start a business for my family. I m sick of working to grow someone else s business. I want to be my own boss. I want a more flexible lifestyle. My family has always been in business. It s time I was too. I want the challenge of running a business I love learning and growing. In addition to the benefits of owning and growing your own business, investing in a NightOwl franchise provides you with the support of a solid convenience store network, guidance and advice from our experienced leadership team, the safety of a proven business model, and access to systems to help you succeed and grow. Talk to us about your plans for the future.

5 Both of us were working as retail managers, but we weren t financially free. Our families have always owned business and we knew we wanted to own businesses too. Manu, Trinity Beach NightOwl Super (pictured with Vin, best friend and co-franchisee)

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7 THERE S MORE TO NIGHTOWL THAN JUST CONVENIENCE Why choose NightOwl? You are supported by a network with over 40 years trading history Your business is boosted with modern marketing via LED screens, Beacon Technology and NightOwl Mobile App You are given the support of a recognised brand while maintaining flexibility to adapt your stock to suit local demographics You are investing in a proven Return on Investment (ROI) model You benefit from group buying and marketing power You benefit from on-going operations, training and merchandising support

8 When you put your head on the pillow at night, you re still making money. Adam Adams, NightOwl Franchisor

9 CELEBRATE A RARE COMBINATION OF SUPPORT AND FREEDOM We ve been around for over 40 years, but we re still young at heart NightOwl is a national convenience franchise system established in 1975 as Australia s first 24 hour trading Convenience retail business. First franchised in 1987, we have never stopped growing and with an exceptionally strong brand presence, we now operate over 69 stores throughout Queensland and New South Wales. Customers will come to you In Queensland, NightOwl s market share has grown to over 35% of the convenience market, putting NightOwl as one of the largest convenience franchise store operators in Australia supported by the longevity and loyalty of our customers. Your success is our success If you want continued growth year on year, you ve come to the right place. You ll never be left without support. We continually invest in franchisee training, modern marketing methods, advanced technology and systems, profitable supplier relationships, store refurbishment and continued expansion into the convenience market. You can keep growing NightOwl Franchisee s can operate a single franchise or multiple franchises within the group and are given an exclusive territory. If you don t have a location, we can help. We use specialist demographic and site analysis to assess an appropriate site for all new NightOwl stores. Many are located in superior convenience sites with other nationally recognised which complement each other and create a strong destination and impulse based customer offer.

10 WHAT ARE YOUR BUSINESS OPTIONS FOR STORE? There are three options when it comes to running your NightOwl franchise, making it a truly flexible and scalable business. OPTION 1 OWNER FULL TIME OPERATOR OPTION 2 50% OWNER OPERATOR 50% STAFF OPTION 3 PURE INVESTMENT. 100% MANAGED BY STAFF Best return on investment Balance of flexible lifestyle with financial return Highest running costs of all options (wages) Best way to learn every aspect of your business Work hard now and reap the benefits Common goal of owner/operators wanting to open second and third stores Choose to build new or buy an existing store Must buy an existing store (cannot build new store as your first store) Most suited to an investor with extensive retail experience Your business will benefit and profit from your full-time presence Launching pad for your next store purchase Use your knowledge to grow and expand your portfolio A chance to gain operating knowledge and train staff with the benefit of your hands-on experience Common goal of owner/operators in opening second/third stores Enjoy your free time while knowing your business is making money Necessary to employ experienced staff you can rely upon for operational and financial knowledge and support

11 My customers are like friends and everyday they come in with different news for you. I love it. Yoli, Franchisee of Mary Street, Brisbane (pictured with husband and co-franchisee, Wilson)

12 FACEBOOK LOADS OF SPECIAL OFFERS YOUR OWN MEMBER CARD INSTAGRAM

13 OUR DIGITAL MARKETING HELPS YOU SUCCEED To complement your own local marketing efforts, NightOwl regularly invests in digital marketing building brand recognition so that potential customers choose us over the competition. Our strategy is to ensure we appear on every screen they use throughout the day. That includes websites, apps, mobile, print and LED screens. Some of the ways our marketing team are currently supporting you: Beacon LED display screens APP with electronic loyalty card Facebook and Instagram Promotions / Promotional activities

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15 EVERYONE NOTICES THE LED SCREENS We have fitted the majority of stores with LED screens, and if you buy an existing store, it s likely there will already be one in place. LED screen advertising is one of the fastest-growing segments in consumer marketing and a great opportunity to engage with the thousands of motorists and pedestrians passing by your store everyday. As NightOwl is ahead of the market with this technology many food and beverage suppliers offer us exclusive deals to advertise on our screens giving you offers to entice new customers. Your screens are controlled centrally, ensuring that you never run out of deals and you can still add your own local area marketing whenever you like. What else makes them great? Suppliers love our ability to execute speed to market, and give us more favourable exclusive deals Low production costs High market penetration Messages can be updated on demand Strong return on investment Cost effective direct marketing

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17 OUR INTERNAL MARKETING INCREASES YOUR BOTTOM LINE Point of Sale (POS) marketing offers enticing deals at strategic points around the store, which provide the opportunity to maximise basket spend of your existing customers. Throughout the year, we provide 13 promotion periods, which provide valuable support to assist with keeping your instore marketing fresh and new. Suppliers love our promotions and competitions, and provide us with special or free product for certain NightOwl-exclusive initiatives (like Cheap Tuesday and Scratch to Win ) Some of our most effective POS marketing POS Funwall Drinks fridge Gondola ends

18 TAKE FULL CONTROL OF YOUR INVENTORY AND ORDERING With over 2500 stock lines per store, we use and recommend Coyote point of sale software and hardware solutions which make ordering, stock control management and invoicing a breeze. Coyote operates on the cloud in real time, allowing you to check what stock is on hand at anytime. It s intuitive and easy to use and saves time training staff. You can operate it remotely and it will take care of all your inventory, ordering and stock functions. Why you will love Coyote Quick to setup and a fraction of the cost of traditional P.O.S. systems Remote functions such as P.O.S., marketing, stock control, logistics and web store Capture customers personal information and create powerful behaviour reports Laser target your advertising and offers Maintain optimum stock levels Build customer loyalty and repeat business which makes you money Optimise inventory and warehousing which saves you money

19 WE TRAIN YOU TO BE BUSINESS OWNERS No experience in business or retail? Gain confidence and learn how to be a successful business owner in our comprehensive 5 week training program based on 10% classroom/ theory, 20% guided learning and 70% hands on learning we will train you in everything you need to know about successfully operating your NightOwl franchise. You will receive support from our dedicated national training manager. Once you re up and running, you will have access to NOEL, which gives you access to everything you need in running your NightOwl franchise, such as training, marketing material, reports and more. What does NOEL provide? Online and real time training for you and your staff Support from our national training manager Reports and statistics Marketing and promotional collateral Business specific document templates Latest NightOwl news and forums Our online learning platform NightOwl E-Learning system (NOEL) provides Franchisees with training systems and information at the click of a mouse.

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21 THE FREEDOM AND FLEXIBILITY TO BUILD YOUR OWN BUSINESS Stock goods your local customers want to buy When you re new to the NightOwl franchise, we teach you everything you need to know about running a successful store including details and advice regarding stock but it s still your business. You have the ability to purchase and stock goods from multiple suppliers. You ultimately choose who to buy from and can decide to stock special items based on your unique local area needs, customer requests, supplier offers and more What our flexible purchase options means for you Investment buying Improved trading terms Stocking goods specific to your demographic Reduced administration costs and creditor complexity Larger buying power

22 Ready to join or want to know more? Just give us a call Franchise Support Office Phone Fax