Overview, results and recommendations of the ADVANCED project. EUW, Wien 3-5 November 2015 Marina Lombardi, Project Coordinator

Transcription

1 Overview, results and recommendations of the ADVANCED project EUW, Wien 3-5 November 2015 Marina Lombardi, Project Coordinator

2 The focus Active Demand Energy efficiency Demand Response

3 The case studies Enel Info + Italy Direct feedback from smart meters on user interfaces About 6000 households and SMEs ADDRESS Spain Demand Response with automation About 300 households Vaasaett DB Worldwide households C&I Entelios Germany Edema Germany Dynamic pricing with and without automation About 700 households ADDRESS France Demand Response with automation About 30 households

4 The aim (or the challenge?) To assess and compare the case studies to understand how scaling up from pilots to real implementation Data ownership DATA COLLECTION DATA ANALYSIS

5 To assess and tune an AD program The target matrix to know what and how should be measured Validated and operationalised KPIs both at pilot and household level Determinants behind behaviour change D1.1 Report describing the conceptual model and the target matrix D1.2 Report on the validated KPIs

6 The surveys Interviews to people in the pilots + C&I Entelios customers Survey over 8000 EU citizens D3.1 Booklet with discussion guides D4.1 Questionnaire for the quantitative survey

7 Recruit and engage What motivations behind joining AD programs? What are customers fears, what their likes? How to engage with programs in the long term? What about readiness to AD and what the most promising targets? D3.2 Report with conclusions from the qualitative surveys D4.2 Report describing AD perception in EU

8 From pilot to real world PILOTS VAASA ETT DB Knowledge base SURVEYS D2.1 Consolidated ADVANCED knowledge base D5.1 The AD Conceptual Model

9 Actions and communication The actionable framework What are the quick wins? Communication umbrellas The right message for the right segment D5.2, D5.3 Actionable framework for residential and C&I customers D5.3, D5.4 Communication umbrellas for residential and C&I customers

10 AD potential AD potential in the 4 pilots Countries Services and opportunities for the system D6.1 Scenario based report on AD potential D6.2 AD based system services D6.3 Economic benefits for stakeholders D6.4 Report on data privacy impact assessment

11 Our recommendations Assessment of behavioral changes Data collection and standardisation Communication campaigns Privacy and data protection How to manage an AD program Regulation

12 Know what to measure, choose the proper way USE The ADVANCED target matrix since the set up of the program Standard measurement instruments to compare easily different pilots MEASURE Consumption data Historical data Psyco-social data

13 Use KPIs MEASURE USE energy savings consumption flexibility The new ADVANCED signal compliance KPI monetary savings customer satisfaction Psycho-social concepts Consumption at household level

14 Communication is key Make it one of your business goals (ext & int) Become an expert of the channels of sharing Send consistent messages Improve information about energy Provide consumers with proofs and guarantees Try to reach a mass market of consumers Make your offers modular to adapt them in most markets

15 To reach residential consumers COSTS & BENEFITS Do research into the consumers bases and adopt segmentation X, Y, Z actions can give you α, β, γ benefits There s the need for a change for the sake of environment! BELIEFS This is your impact on wider energy goals! BEING PART OF WIDER INITIATIVES Look at our new offers! OPPORTUNITY, NEED, DESIRE

16 Make consumers shout about AD! Enable and promote social discussion Success stories Involve influencers Leverage on social norms Word of mouth! Leverage on conforming and competing

17 To reach C&I consumers Use custom and relevant communication Be clear: the effect of AD on their core business technology and security aspects Give regular and consistent feedback

18 How to manage your AD program Educate consumers Give support Build trust Take consumers on an AD journey Give a proper choice Promote easy and hassle free solutions Choose case by case if using opt-in or opt out approach

19 Overcome fears on privacy and data protection Respect customers anxiety Make your offers worthwhile Give them proofs over time Run DPIA as much as possible Educate your employees and take technical precautions

20 Regulation DSOs economically and technically enabled to procure AD from customers connected to their grids in a non-discriminatory fashion Introducing AD and its support technologies financially viable for DSOs DSOs Market/tariff design Standardized operative process and compensation among BRP/suppliers and aggregators after a DR-dispatch. A neutral entity between them to administrate these processes Coordination among stakeholders Smart surrounding infrastructure Cooperation between TSOs, DSOs and AD operators regulated to assess and prevent side effects of AD on distribution networks Data privacy Smart metering DR allowed to be prequalified as pool and generation bias removed in product design The roll-out of smart meters financially viable

21 Thank you! Marina Lombardi Project Coordinator advancedfp7.org