KENDRIYA VIDYALAYA SANGATHAN, ERNAKULAM REGION BUSINESS STUDIES CLASS XII BLUE PRINT ( )

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1 Units KENDRIYA VIDYALAYA SANGATHAN, ERNAKULAM REGION BUSINESS STUDIES CLASS XII BLUE PRINT (201-1) PART A Principles and functions of management 1 Nature and significance of management 2 Principles of VSA (1) SAQ(,) LAQ (,) TOTAL - - (1) (1) - (2) - (2) management Business environment - - (1) (1) Planning - (2) - (2) ganising - (2) - 8(2) Staffing 1(1) - (1) (2) 7 Directing 1(2) - (1) 8() 8 Controlling 1(1) - (1) (2) PART B Business Finance and Marketing 9 Financial management 1(2) (1) (1) 12() 10 Financial market 1(2) - (1) 8() 11 Marketing management 1(2) (2) (1) 1() 12 Consumer protection 1(2) (1) - () TOTAL 12(12) (10) (8) 90(0) 1

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3 Max. Marks - 90 KENDRIYA VIDYALAYA SANGATHAN ERNAKULAM REGION SAMPLE PAPER - 2 BUSINESS STUDIES Class XII (201-1) Time - Hrs. General Instructions: - 1. Answers to questions carrying 1 mark may be from one word to one sentence. 2. Answer to questions carrying marks may be from 0 to 7 words.. Answer to questions carrying - marks may be about 10 words. Answer to questions carrying marks may be about 200 words.. Attempt all parts of a question together. 1 This net work of communication does not follow the official chain of command. Identify the 1 communication network. 2 Which function of management is called as Management in action? 1 What is critical point control? 1 A decision is taken to distribute a certain portion of the profit after tax among the shareholders. 1 What is this decision called? Give the other name for fixed asset management. 1 Name any two money market instruments. 1 7 State any one regulatory function of SEBI 1 8 Give one feature of Shopping goods. 1 9 What is the marketing philosophy behind product concept of marketing Name the act enacted by the government to protect the interest of consumers State the limit for which a complaint can be filed with the District forum for deficiency in goods 1 or services 12 Under these incentive schemes employees are offered company shares at a set price which is 1 lower than market price. Which incentive scheme is mentioned here? 1 Shiva Ltd. was not performing well. After detailed analysis it was discovered that workers of the Production Department were not satisfied with the behavior of Mr. Ajay, the production manager, as workers were forced to work for long hours without any rest.keeping this in view the management decided to replace Mr. Ajay with Mr. Vijay who had recently completed his M.B.A. from IIM Ahmedabad. Mr. Vijay did a detailed analysis of work which involved heavy manual labour. He allowed small pauses to the workers so that they could recharge their energy for optimum contribution. a) Name and explain the technique of Scientific Management adopted by Mr.Vijay. b) He further desires to find out the best ways of doing a job. Suggest to him the technique of scientific management. c) State the `Values emphasized by allowing small pauses to workers. 1 Differentiate between the management principles of unity of command and unity of direction (Any points)

4 1 Why does planning fail in spite of the best effort s of management? 1 Mr. David, working as Sales executive in Mahalaxmi Ltd. possesses good marketing techniques. His techniques involve oral presentation of message in the form of conversation with prospective customers for the purpose of making sales. Name the promotional tool used by Mr. David and explain any two advantage of this promotional tool. 17 Explain the societal concept of marketing. 18 Explain any two features of planning. 19 Give four points of difference between Delegation of authority and decentralization of authority. 20 A company engaged in the manufacture of a popular brand of toys, has been enjoying good market reputation. It has functional organizational structure with separate departments for production, Marketing, Finance,Human Resources and research & Development. Lately to extend its brand name and also to cash on the new business opportunities it is thinking to diversify into manufacturing of a new range of electronic toys, mini computers and laptops. (i) What type of organizational structure would you recommend in this case? (ii) What benefits can the company get by shifting over to the structure recommended by you? 21 State four differences between capital market and money market. 22 Explain what precaution you as a consumer must take before making the purchase of a product. 2 Unique Ltd. is engaged in manufacturing electrical appliances. The company has been facing lot of problems for the last few months because of chaos between two departments i.e. Production department and sales department. Sales department blames production Department for delayed productions. However, production department blames sales Department for poor sales. The force that integrates the two departments is missing. a) Identify the missing force in the above case and explain its characteristics.(any 2) b) List any two values which can be cultivated among the employees by using the force identified in (a) above. 2 How has the economic changes initiated by the government of India influenced the working of the Indian Business. 2 Explain the staffing process. 2 The employees in an organization are aware of the standards against which their performance will be compared. In the light of this statement Explain the significance of controlling function. What value does the Manager establish through a proper measurement of actual Performance? 27 It is through motivation managers can inspire their subordinates to give their best to the organization. In the light of this statement, explain any six points highlighting the importance of motivation. Explain any four Psychological barriers to communication. 28 The dividend decision of a company is influenced by many factors. Explain any six such factors. Determination of capital structure of a company is influenced by a number of factors explain any six such factors.

5 29 SEBI is the watch dog of the securities market. Do you agree with this statement? Give reasons in support of your answer. Briefly explain any four methods of floating new issues in the primary market. 0 Tata motors wants to promote the sale of its new model of Nano car in the market. Suggest any six sales promotional measures for this purpose. It is necessary that goods and service must be made available to the consumer at the right place, in right quantity and at the right time. (a) Name and explain the concerned element of the marketing mix. (b) Explain the component of this element.

6 Max. Marks - 90 KENDRIYA VIDYALAYA SANGATHAN ERNAKULAM REGION SAMPLE PAPER - 2 BUSINESS STUDIES Class XII (201-1) Time - Hrs. Note: Answers are suggestive in nature. Full weightage may be given for appropriate alternative value point where ever applicable. ANSWER KEY 1 Informal communication 1 2 Directing 1 Key areas that are critical for the success of an organization should be the focus of 1 control. Dividend decision. 1 Capital budgeting 1 Treasury bills, trade bills (Any other ) 1 7 SEBI registers and regulates the working of stock brokers, sub brokers,share transfer 1 agents etc 8 They are durable, purchase has to be planned, per unit price is high.(any one) 1 9 Business goals can be realized by making products that are of high quality Consumer protection Act Less than 20 lakh 1 12 Employee stock option plan(non-financial incentive) 1 1 a) Fatigue study - seeks to determine the amount & frequency of rest intervals in completing a task. Helps the workers to regain stamina and work again with the same capacity. b) Method study. c) (i) Respect toward employees (ii) Being humane (iii) Care for employees health. 1 Unity of command and unity of direction (Any Difference) 1 Any three limitation of planning with explanation 1 (i) Personal selling (ii) Confidence. Customer Relations Creating goodwill (any 2) 17 Business should pursue the marketing objectives by keeping the overall interest of the society.(explanation) 18 Any two features of planning with explanation. 19 Any four points of difference between delegation and decentralization of authority 20 (i) Divisional structure (ii) Three benefits of divisional structure. 21 Four differences between capital market and Money market. 22 Must be Cautious, must be quality conscious, do not get carried away by exaggerated advertisement, insist on cash memo (Explanation)

7 2 Coordination. Features of coordination Integrating force, job of every manager, continuous activity. Values- b)i) cooperation By integrating all group efforts. ii) Unity: By ensuring that all activities aim at accomplishments of 2 Increased competition, Demanding customers, adoption of market orientation, technological up gradation, need for change, need for developing human resource(explanation) 2 Man power planning, recruitment, selection, placement and orientation, training and development. 2 Importance of controlling: Efficiency in utilization of resources, motivational force, ensures discipline, ensure accomplishment of objectives Values imparted-fair assessment,to be impartial, to be unbiased. 27 Willingness to work, increased efficiency, contribution to organizational goals, reduces resistance to change, reduces absenteeism, congenial work environment(explanation) Premature evaluation, lack of attention or poor listening, lack of trust, screening or filtering of information, poor retention(any with explanation) 28 Current Earning, Past earnings, financing of new projects, stability of dividend, cash flow position, shareholders expectations, stock market consideration, issue of bonus shares,(any with explanation) or Trading on equity, expected cash flow, stability of sales, interest coverage ratio, return on investment, cost of debt, cost of floating of capital, (any with explanation) 29 Yes it is true. It regulates the business in securities, registers and regulates the working of stock brokers, bankers to the issue, regulates and registers the working of collective investment scheme, checks insider trading, undertaking inspection,conduct inquiry and audit of the stock exchange, checks unfair trade practices. Public issue through prospectus, offer for sale, private placement, rights issue 0 Price-off(introductory offer),premium on sales, exchange offer, instant draws and assured gifts, contest, full finance@0%(explanation) Place mix. Components of place mix-channels of distribution and Physical distribution (explanation) 7

KENDRIYA VIDYALAYA SANGATHAN, ERNAKULAM REGION BUSINESS STUDIES. Blue Print. Short Answer Question(3,4)

KENDRIYA VIDYALAYA SANGATHAN, ERNAKULAM REGION BUSINESS STUDIES CLASS XII (2012-13) Units Very Short Answer (1) Blue Print Short Answer Question(3,4) Long Answer Questions (5,6) TOTAL Unit-1(5) - - 5(1)