NACS- NIELSEN SYNDICATED DATA PROGRAM

Transcription

1 NACS- NIELSEN SYNDICATED DATA PROGRAM Copyright 2014 The Nielsen Company 1

2 MARKET SMARTER WITH NACS AND NIELSEN NACS and Nielsen have joined forces to offer a Syndicated Data Program for qualifying NACS members. This benefit (a $1,500 $2,000 value) will provide syndicated data to help NACS consumer product goods (CPG) and convenience retailers in gaining a better understanding of the competitive marketplace in order to increase profitability. The NACS-Nielsen Syndicated Data Program is available to NACS supplier members whose combined annual sales are under $200 million or retail members with 50 or fewer stores. As an added bonus, those retailers that are members of both NACS and a state convenience or petroleum marketing association are eligible to receive an additional $500 coupon, bringing the combined value to $2, NACS-NIELSEN SYNDICATED DATA PROGRAM

3 The Syndicated Data Program is designed to assist small- and mediumsized manufacturers and retailers to better understand and position their products for market through the use of market and product related syndicated data. Do you know the size and importance of the category you serve? Do you know how to maximize store assortment for increased profitability? Are you aware of the number of SKUs in your category? Do you know the various product differentiations within the category? Do you know what items have the fastest turns in convenience stores? Do you know average price points for your market? Are you staying current and responding to pricing opportunities? These are just some of the many questions that can be answered by syndicated data. Information like this will help you understand where your products fit in the market, the competition you face, the price points you need to hit, and the volume you can expect. It also leads you to perform necessary due diligence about things like how truly differentiated your product is versus that of your competition. Have the information to speak knowledgeably about what s going on in the category and what your product can do for category sales with this valuable benefit. SYNDICATED DATA CAN HELP YOU Make preparations for market launch Position your products for your sales force Strengthen your partnership with retailers and vendors DON T PASS UP THIS MEMBERSHIP BENEFIT Position your Product Know your Competition Understanding Category and Product Pricing and Movement Up to $2,000 value FREE to NACS Members Copyright 2014 The Nielsen Company 3

4 HOW IT WORKS Services for this program will be provided by Nielsen. You must be a NACS member in good standing. You must be a CPG manufacturer with less than $200 million annual sales or a convenience retailer with no more than 50 stores. You will be eligible to participate annually, for as long as the program is in force. The program is not available to brokers, consultants or any other service members. To take advantage of this opportunity, you may contact Nielsen directly at Please refer to the NACS-Nielsen Syndicated Data Program. Depending on the report you select or design, it may take up to 2 weeks to receive your information. CALL US TODAY AT AND WE WILL WORK WITH YOU TO DEVELOP CUSTOMIZED REPORTS BASED ON YOUR NEEDS. 4 NACS-NIELSEN SYNDICATED DATA PROGRAM

5 ORDERING REPORTS IS EASY This is just one example of a report you can order. A Brand Ranking Report shows how brands are positioned within the category. COMPANY XYZ BRAND RANK REPORT - SNACKS - HEALTH BARS & STICKS TOTAL U.S. 52 WEEKS ENDING Category $ volume trend is the benchmark for brand performance %ACV shows your product scanned in stores that represent X% all store sales within the category $ RANK SALES DOLLARS DOLLAR % CHG VS. YAGO DOLLAR SHARE SALES UNIT SALES UNIT % CHG VS. YAGO UNIT SHARE AVERAGE UNIT PRICE % ACV (MAX) SNACKS- HEALTH BARS & SNACKS 1,87,67, ,47, Brand A 52,31, ,43, Brand B 17,02, ,28, Brand C 15,57, ,85, Brand D 14,98, ,24, Brand E 14,91, ,64, Brand F 13,84, ,26, Brand G 8,23, ,25, Brand H 6,48, ,62, Rank identifies brand position within category Brand % Chg lower than category trend indicates share loss $ share greater than unit share indicates a higher price point OTHER REPORTS INCLUDE: Cross Banner Report: Helps you quickly see which trade areas/ corporate banners have the best opportunity for your products Item Ranking Report: Shows you where your brand s items are positioned within a category, the size of your market and items importance to the category. REPORTS CAN HELP YOU: NIELSEN IS HERE TO HELP YOU UNDERSTAND AND LEVERAGE THE REPORT INSIGHTS Make preparations for market launch Position your products for your sales force Strengthen your partnership with retailers Copyright 2014 The Nielsen Company 5

6 NACS-NIELSEN SYNDICATED DATA PROGRAM FREQUENTLY ASKED QUESTIONS ABOUT THE PROGRAM WHAT IS THE SYNDICATED DATA PROGRAM? This program provides NACS members with syndicated data to help those members gain a better understanding of their competitive marketplace and to position their products accordingly. WHAT IS THE SOURCE OF THE PROGRAM? This invaluable information is provided by Nielsen as a NACS member benefit. For more information on this and other member benefits, please go to WHO SHOULD USE THE SYNDICATED DATA PROGRAM? This Syndicated Data Program is designed to assist small- and mediumsized manufacturers and convenience retailers to better position their products for market through the use of market and product related syndicated data. HOW CAN THIS BENEFIT IMPACT MY BUSINESS? This information will help clients understand where your product fits in the market, the competition you face, the price points you need to hit, and the volume you can expect. It also leads you to perform necessary due diligence about things like how truly di!erentiated your product is versus that of your competition. GROWTH AND SUCCESS How are store brands performing? What products are sold as store brands? What are the advantage of store brands? Who makes store brands? CAN YOU TEACH ME HOW TO USE THIS INFORMATION? Yes, Nielsen o!ers complimentary online training courses. In addition, your representative can walk you through your report. WHAT SYNDICATED DATA WILL I RECEIVE? Your Nielsen representative will work with you to determine the report that meets your business need. In many cases, your $1,500-2,000 membership benefit will cover the entire fee. GETTING STARTED WHAT ARE THE REQUIREMENTS TO GET ACCESS TO THIS SYNDICATED DATA? You must be a NACS member in good standing. In order to qualify for the full $2,000 benefit, retailers must be members of both NACS and a state convenience or petroleum marketing association. Program applies to members who are 1) convenience and petroleum retailers or manufacturers in a dues category correlating to annual sales of less than $200 million or no more than 50 stores or 2) suppliers with less than $200 million in annual sales. Program o!ered exclusively to qualified CPG suppliers and convenience retailers. ONCE THE REPORT IS ORDERED, HOW LONG WILL IT TAKE TO RECEIVE? Approximately 2 weeks. This program was developed jointly by NACS and Nielsen to assist retailers and manufacturer members in achieving future effectveness and profitability. Please refer to the NACS Nielsen Syndicated Data Program. 6 NACS-NIELSEN SYNDICATED DATA PROGRAM

7 Questions about the program? Contact Nielsen directly at Please refer to the NACS-Nielsen Syndicated Data Program. ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 14/8143 Copyright 2014 The Nielsen Company 7

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