NIELSEN GREEN TEAM MAKING SUSTAINABILITY PART OF OUR DNA
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1 NIELSEN GREEN TEAM MAKING SUSTAINABILITY PART OF OUR DNA
2 OUR VISION Sustainable options are known and a fundamental part of the decision making process at an individual and organizational level throughout Nielsen.
3 OUR MISSION To continuously identify, bring awareness to and advocate for sustainable options in an effort to manage and reduce Nielsen s impact on the environment by driving operational efficiencies.
4 The vitality of Nielsen s business is closely linked to the health of the markets and communities where we operate. When they are vibrant and growing, so is our business. Through analytics and insights, Nielsen makes a unique impact by supporting our clients, suppliers and various stakeholders to minimize their environmental footprint while maximizing their business outcomes. Sound environmental management is central to our business, important to our clients, associates and stakeholders, and the key to securing our future. It s part of Nielsen s DNA and comes to life in our commitment to saving, protecting and restoring our natural environment by better managing our resources. In addition to compliance with laws and regulatory requirements, Nielsen seeks to continually reduce the adverse environmental effects of its products and services during design, creation, use and overall lifecycle management. WHERE ARE WE NOW: OUR GREEN PULSE-CHECK Nielsen is fully committed to driving environmental awareness globally, and is dedicating its efforts to opportunities that will allow for the most substantial impact on our footprint. How? OUR SUSTAINABILITY STRATEGY Nielsen s sustainability strategy focuses on three key areas: NIELSEN GREEN TEAM INFRASTRUCTURE AWARENESS ADVOCACY Infrastructure: Identifying and establishing foundational tools and processes for our offices, data centers, and people to facilitate and encourage Awareness and Advocacy Awareness: Facilitate associate and stakeholder engagement, participation and commitment to Nielsen s sustainability program Advocacy: Identifying and championing opportunities to efficiently manage and reduce Nielsen s resource consumption and footprint
5 NIELSEN S RESOURCE USAGE & CARBON FOOTPRINT As a company of over 35,000 associates worldwide, Nielsen looks at operating a business that is environmentally responsible, reducing our footprint wherever possible. To that end, Nielsen is focusing on collecting data and metrics to build a strong baseline to support and drive our global environmental strategy. This data collection is still in progress. We are applying our unique expertise in measuring information and insights, to determine an accurate representation of our carbon footprint and resource usage. This will ensure confidence in the quality of the estimates and make the data actionable. By the end of 2014, Nielsen will set goals relating to key aspects of our environmental performance and set a clear roadmap, with the aim of achieving continual improvement NIELSEN GREEN TEAMS Nielsen associates in offices around the world take a hands-on approach when it comes to taking care of their environment. Since September 2013, there has been a 71% increase in the number of offices that have Green Teams groups of associates who lead grassroots initiatives to reduce our carbon footprint at the office. Through simple but impactful initiatives, Green Teams are changing our behavior and interaction with the environment every day!
6 PRIORITY AREAS SUPPORTING THE GREEN-PULSE OF NIELSEN PEOPLE ASSOCIATES Empower Nielsen associates to identify, lead and participate in environmental projects that are uniquely Nielsen. Maintain awareness and ensure understanding of environmental issues among our employees, encourage environmentally responsible behavior. Explore environmental opportunities from the grassroots level, encouraging employees to come together as Green Teams to drive initiatives. STAKEHOLDERS Engage and collaborate with our supplier network to improve the overall performance and minimize the environmental impact of our business Communicate proactively and openly with our stakeholders, about our environmental commitments and performance, and encourage feedback Collaborate with our customers and other stakeholders to facilitate a low carbon economy based on the intelligent use of information and technology WASTE MANAGEMENT Nielsen continues to investigate environmentally efficient waste disposal options in every facility, within the local laws and regulations Any vendor retained by Nielsen to assist in the transfer or disposal of waste (including e-waste) must comply with the sustainability terms of this policy area. Where Nielsen waste is to be physically discarded, disposal must be to an appropriate recycling, composting or landfill center that will assume legal and environmental responsibility for the asset, and provide a certificate of disposal. Nielsen has a default duplex printing policy in all offices, reducing paper waste, user of toner, and energy Nielsen complies with all laws around material use, including Rule 13p-1 under the Securities Exchange Act of 1934, as amended, and has filed its Conflict Minerals report with the U.S. Securities and Exchange Commission. WATER MANAGEMENT Nielsen actively plans and manages the optimum use of water resources Promote a work culture that minimizes impact from our daily operations on the availability of water resources ENERGY OR CO 2 MANAGEMENT Develop innovative and pragmatic solutions for mitigating impacts, including low power consumptionproducts/solutions and measures to minimize our use of materials
7 Track carbon dioxide emissions resulting from our energy usage, fuel consumption and travel, and identify initiatives to reduce these emissions. Continuously explore renewable alternatives where feasible, focusing on larger spaces, and data centers. TAKING ACTION OVER THE COURSE OF EACH YEAR, THE GREEN TEAMS HAVE COME TOGETHER TO MAKE A SUBSTANTIAL IMPACT ON NIELSEN S RESOURCE MANAGEMENT. Earth Week: Over 17,000 associates came together globally for five days to celebrate Nielsen s first Earth Week in April 2014, leading a range of efforts in their offices and cities. Examples of office-based initiatives: No print week: multiple offices participated globally, leading to a 20%-50% reduction in printing in those offices Recycling drives: over 1200 pounds of recyclable waste was collected. In addition, the E-recycling drive collected over 100 batteries and multiple appliances. Carpooling contest: over 1500 miles carpooled to the office Cups-free day: paper/plastic cups saved Renewable Energy: Some key European offices have moved to green electricity, reducing our emissions. In Copenhagen, move to wind energy has saved over ~280K pounds of CO 2 per year. Green Information Technology: Data center consolidation into global hubs, and virtualization of Nielsen servers, reducing Nielsen s energy usage by over 70%. Managing T&E in North America: Moving to online submission of expense cover sheets and receipts to reduce paper usage. Expanding initiative to other regions starting Green travel: Opportunities are identified with suppliers to create options such as video conferencing and reducing air travel. Nielsen s air travel has reduced by approximately 15% from YE 2013 to YTD Green best practices : Replacing paper cups with reusable mugs; recycling and composting, with additional focus on managing e-waste; replacing water bottles with water fountains; using recycled paper, etc. Focus on green health through adding office plants to improve air quality; serving organic fruit in some offices. Green facility: Greening the office by using carpets made from recycled materials; replacement of halogen lights with more energy-efficient LED or CFL bulbs; using water to cool buildings to save energy; dual flush; sensor lighting; waterless urinals; etc. Supporting local communities: Adopt a Trail ; Community Support Agriculture (CSA); tree planting days. As 2014 draws to a close, Nielsen is excited to step into the next year with a strategy that capitalizes on available resources, driving sustainable efficiencies in how we operate our business, and interact and impact our natural environment.
8 About Nielsen Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit
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