Chapter 8 Customer-Driven Marketing Strategy. Creating Value for Target Customers
|
|
- Sharon Golden
- 6 years ago
- Views:
Transcription
1 Chapter 8 Custmer-Driven Marketing Strategy. Creating Value fr Target Custmers Designing custmer-driven marketing strategies that build the right relatinships with the right custmers: Market Segmentatin Market segmentatin dividing a market int smaller grups with distinct needs, characteristics, r behaviurs that might require separate marketing strategies r mixes. Althugh there are benefits t mass marketing (ecnmies f scale), everyne is different! Different cnsumers wants different things are able t pay different prices respnd differently t infrmatin In mst markets, a firm cannt appeal t all custmers in the same way And mst firms cannt serve all ptential custmers prfitably Mst firms have abandned mass marketing in favur f segmentatin and targeting Segmenting Cnsumer Markets Gegraphic segmentatin dividing a market int different gegraphical units such as natins, regins, prvinces, cuntries, cities, r neighbrhds. Many cmpanies tday are lcalizing their prducts, advertising, prmtin, and sales effrts t fit the needs f individual regins, cities, and even neighbrhds. Other cmpanies are seeking t cultivate as-yet-untapped gegraphic territry. Demgraphic segmentatin dividing the market int grups based n variables such as age, gender, gamily size, family life cycle, incme, ccupatin, educatin, religin, race, generatin, and natinality. Psychgraphic Segmentatin dividing a market int different grups based n scial class, lifestyle, r persnality characteristics. Aspiratinal persnality - Hpes fr the future - e.g., my first apartment, be a grwn up, crner ffice, play pr sprts Behaviural Segmentatin dividing a market int grups based n cnsumer knwledge, attitudes, usage, r respnses t a prduct. Relatinship Frequency f Cntact: D they visit ften? Lyalty: D they nly visit yu? 1
2 Occasins dividing the market int grups accrding t ccasins when buyers get the idea t buy, actually make their purchase, r use the purchased item. Can help firms build up prduct usage. Benefit segmentatin dividing the market int grups accrding t the different benefits that cnsumers seek frm the prduct. Requires finding the majr benefits peple lk fr in the prduct class, the kinds f peple wh lk fr each benefits, and the majr brands that deliver each benefit Sensries: Cmfrtable fabric Sciables: Stylish lk Wrriers: Hyp-allergenic Price sensitive: Lwest price Usage rate markets are segmented int light, medium, and heavy prduct users. Hw much and hw ften? Using Multiple Segmentatin Bases Marketers rarely limit their segmentatin analysis t nly ne r a few variables. Rather, they ften use multiple segmentatin bases in an effrt t identify smaller, better-defined target grups. Segmenting Business Markets Business can be segmented gegraphically, demgraphically (industry, cmpany size), r by benefits sught, user status, usage rate, and lyalty status. Yet business marketers als use sme additinal variables, such as custmer perating characteristics, purchasing appraches, situatinal factrs, and persnal characteristics. Within a given target industry and custmer size, the cmpany can segment by purchase appraches and criteria. Many marketers believe that buying behavir and benefits prvide the best bases fr segmenting business markets. Segmenting Internatinal Markets Cmpanies can segment internatinal markets using ne r a cmbinatin f several variables. They can segment by gegraphic lcatin, gruping cuntries by regins. Gegraphic segmentatin assumes that natins clse t ne anther will have many cmmn traits and behaviurs. Wrld markets can als be segmented n the basis f ecnmic factrs. A cuntry s ecnmic structure shapes its ppulatin s prduct and service needs and, therefre, the marketing pprtunities it ffers. Cuntries can be segmented by plitical and legal factrs such as the type and stability f gvernment, receptivity t freign firms, mnetary regulatins, and amunt f bureaucracy. Cultural factrs can als be used, gruping markets accrding t cmmn languages, religins, values and attitudes, custms, and behaviural patterns. Intermarket segmentatin frming segments f cnsumers wh have similar needs and buying behavir even thugh they are lcated in different cuntries. Requirements fr Effective Segmentatins Measurable: the size, purchasing pwer, and prfiles f the segments. Accessible: the market segments can be effectively reached and served. Substantial: the market segments are large r prfitable enugh t serve. Differentiable: the segments are cnceptually distinguishable and respnd differently t different marketing mix element and prgrams. Actinable: effective prgrams can be designed fr attracting and serving the segments. 2
3 Market Targeting Marketing targeting (targeting) the prcess f evaluating each market segment s attractiveness and selecting ne r mre segments t enter. Evaluating Marketing Segments In evaluating different market segments, a firm must lk at three factrs: Right size and grwth The largest, fastest-grwing segments are nt always the mst attractive nes fr every cmpany. Smaller cmpanies may lack the skills and resurces needed t serve the larger segments. Segment structural attractiveness A segment is less attractive is it already cntains many strng and aggressive cmpetitrs. The existence f many actual r ptential substitute prducts may limit prices and the prfits that can be earned in a segment. Buyer with strng bargaining pwer relative t sellers will try t frce prices dwn, demand mre services, and set cmpetitrs against ne all at the expense f seller prfitability. If a segment cntains pwerful suppliers wh can cntrl prices r reduce the quality r quantity f rdered gds and services. Cmpany s bjectives and resurces Target segments shuld be cmpatible with the rganizatin s gals and image (e.g., BMW). The market pprtunity represented by the segment must match the cmpany s resurces. The segment must represent an pprtunity t generate enugh sales t generate a prfit. The cmpany shuld select target segments where it can enjy a cmpetitive advantage. Selecting Target Market Segments Undifferentiated (mass) marketing market cverage strategy that ignres market segment differences and targets the whle market with ne ffer. Uncmmn tday Examples: Pepsi and Cke, decades ag Differentiated (segmented) marketing market cverage strategy that targets several market segments and designs separate ffers fr each. Cmpanies hpe fr higher sales and s a strnger psitin within each market segment. But differentiated marketing als increases the csts f ding business. Example: Gap (Banana Repulbic, Gap, Gap Kids, Old Navy); Tyta (Tyta, Lexus). Cncentrated (niche) marketing market cverage strategy in which a cmpany pursues a large share f ne r a few submarkets. Thrugh cncentrated marketing, the firm achieves a strng market psitin because f its greater knwledge f cnsumer needs in the niches it serves and the special reputatin it acquires. Cncentrated marketing can be highly prfitable. At the same time, it invlves higher-than-nrmal risks. Example: WestJet; Abercrmbie & Fitch. Micrmarketing the practice f tailring prducts and marketing prgrams t the needs/wants f specific individuals and lcal custmer grups Lcal marketing tailring brands and prmtins t the needs and wants f lcal custmer grups cities, neighbrhds, and even specific stres. Individual marketing tailring prducts and marketing prgrams t the needs and preferences f individual custmers als labeled ne-t-ne marketing, mass custmizatin, and markets-f-ne marketing. Examples f individual marketing: Dell custm-cnfigured cmputers; Frd build a vehicle ; custmized M&Ms. 3
4 Chsing a Targeting Strategy Cmpany resurces. When the firm s resurces are limited, cncentrated marketing makes the mst sense. Degree f prduct variability. Undifferentiated marketing is mre suited fr unifrm prducts such as grapefruit r steel. Prducts that can vary in design, such as cameras and autmbiles, are mre suited t differentiatin r cncentratin. Prduct s life-cycle stage. When a firm intrduces a new prduct, it may be practical t launch nly n versin, and undifferentiated marketing r cncentrated marketing may make the mst sense. In the mature stage f the prduct life cycle, hwever, differentiated marketing begins t make mre sense. Market variability. If mst buyers have the same tastes, buy the same amunts, and react the same way t marketing effrts, undifferentiated marketing is apprpriate. Cmpetitrs marketing strategies. When cmpetitrs use differentiated r cncentrated marketing, undifferentiated marketing can be suicidal. Cnversely, when cmpetitrs use undifferentiated marketing, a firm can gain an advantage by using differentiated r cncentrated marketing, fcusing n the needs f buyers in specific segments. Differentiatin and Psitining Differentiatin actually differentiating the market ffering t create superir custmer value, it gains cmpetitive advantage. Psitining arranging fr a market ffering t ccupy a clear, distinctive, and desirable place relative t cmpeting prducts in the minds f target cnsumers. Psitining Maps Perceptual psitining maps shw cnsumer perceptins f their brands versus cmpeting prducts n imprtant buying dimensins. The psitin f each circle n the map indicates the brand s perceived psitining n tw dimensins price and rientatin (luxury vs perfrmance). Chsing a Differentiatin and Psitining Strategy 1. Identifying Pssible Value Differences and Cmpetitive Advantages Cmpetitive advantage an advantage ver cmpetitrs gained by ffering greater custmer value, either thrugh lwer prices r by prviding mre benefits that justify higher prices. If a cmpany psitins its prduct as ffering the best quality and service, it must actually differentiate the prduct s that it delivers the prmised quality and service. 4
5 T find pints f differentiatin, marketers must think thrugh the custmer s entire experience with the cmpany s prduct r service. It can differentiate alng the lines f prduct, services, channels, peple r image: Prduct: features, perfrmance, r style and design. Service: speedy, cnvenient, r careful delivery. Channel: channel s cverage, expertise, and perfrmance. Peple: hiring and training better peple than their cmpetitrs d. Image: creativity and hard wrk. 2. Chsing the Right Cmpetitive Advantage Hw many differences t prmte? Many marketers think that cmpanies shuld aggressively prmte nly 1 benefit t the target market. Buyers tent t remember number ne better, especially in this vercmmunicated sciety. Other marketers think that cmpanies shuld psitin themselves n mre than ne differentiatr. Many buyers want multiple benefits. The challenge is t cnvince them that ne brand can d it all. Which Differences t Prmte? Imprtant: the difference delivers a highly valued benefit t target buyers. Distinctive: cmpetitrs d nt ffer the difference, r the cmpany can ffer it in a mre distinctive way. Superir: the difference is superir t ther ways that custmers might btain the same benefit. Cmmunicable: the difference is cmmunicable and visible t buyers. Preemptive: cmpetitrs cannt easily cpy the difference. Affrdable: buyers can affrd t pay fr the difference. Prfitable: the cmpany can intrduce the difference prfitably. 3. Selecting an Overall Psitining Strategy Value prpsitin the full psitining f a brand the full mix f benefits upn which it is psitined. Against Cmpetitin: Cla Wars Set Brand Apart: 7-Up, the Uncla. Leadership: Be the ne thers fllw. Used by Apple with ipd. 5
Chapter 8 customer-driven marketing strategy creating values for target customers
Chapter 8 custmer-driven marketing strategy creating values fr target custmers - Target marketing: indentifying market segments, selecting 1+ and develping prducts and marketing prgrams tailred t each
More informationIndustry Attractiveness: Iberia case example
Industry Attractiveness: Iberia case example In the previus sectin we develped a segmentatin: 1. Dmestic 2. Eurpean 3. Intercntinental Latin America Nrth America Asia (fr simplicity, we will ignre ur higher
More informationCASE 1: Flour & Pasta. 1) Considering F&P s increase in marketing expenses, what is expected to be its pasta value share¹ in 2009?
CASE 1: Flur & Pasta 1) Cnsidering F&P s increase in marketing expenses, what is expected t be its pasta value share¹ in 2009? 1 Value share = Revenues f a certain brand r cmpany (R$M) / Sum f revenues
More informationExport Strategy Exporting domestically produced products to selected countries The organisation is domestically focused, with a centralised
Lecture 10 - Managing in a Glbal Envirnment: Internatinal Management and Strategy Invlves managing peratins in mre than ne cuntry, as rganisatins develp and implement strategies in mre than ne cuntry Reasns
More informationEdexcel (A) Economics A-level
Edexcel (A) Ecnmics A-level Theme 3: Business Behaviur & the Labur Market 3.1 Business Grwth 3.1.2 Business grwth Ntes www.pmt.educatin Hw businesses grw Organic grwth (als called internal grwth) This
More informationEdexcel Economics AS-level
Edexcel Ecnmics AS-level Unit 3: Business Behaviur Tpic 1: The Firm and its Objectives 1.1 Objectives Ntes www.pmt.educatin Why sme firms tend t remain small and why thers grw The size f firms can be determined
More informationWJEC (Wales) Economics A-level
WJEC (Wales) Ecnmics A-level Micrecnmics Tpic 1: Csts, Revenue and Prfits 1.2 The grwth f firms Ntes www.pmt.educatin Why sme firms tend t remain small and why thers grw The size f firms can be determined
More informationMIS Exam Revision Modules 1-11!
MIS Exam Revisin Mdules 1-11 Mdules 1-4 Chapter 1: Why MIS? The Imprtance f MIS All based arund Mre s Law. The number f transistrs per square inch n an integrated chip dubles every 18 mnths. Speed f a
More informationChapter 14: Recruitment, Training, and human resources The work of the Human Resources department
Chapter 14: Recruitment, Training, and human resurces The wrk f the Human Resurces department We all knw that recruitment and selectin is ne f the tasks that the HR department fulfills. The ther tasks
More informationEconomic gains stimulate negative evaluations of corporate sustainability initiatives
Ecnmic gains stimulate negative evaluatins f crprate sustainability initiatives Experiment 1 Please take a few minutes t carefully read the fllwing article: (Cnditin: Envirnmental Reputatinal) (Cnditin:
More informationWallace Management Group
Wallace Management Grup Infrmatin Driving Sales Sales and Marketing Prcesses Sales, marketing and C-level executives ften inherit rganizatins that were in place befre they arrived n the scene. As yung
More informationInsight Report Individual Results
Insight Reprt Individual Results Reprt Prepared Fr: Laura Leader Reprt Prepared On: Tuesday, December 05 Survey Respndents: 15 ut f 15 Self: 1 ut f 1 Leader(s): 1 ut f 1 Team Members: 9 ut f 9 Peer: 4
More informationCHOOSING THE RIGHT RECRUITMENT PARTNER
CHOOSING THE RIGHT RECRUITMENT PARTNER Chsing the right recruitment partner, wh has the ability t identify thse key individuals, can be critical t business success. Businesses need t generate psitive messages
More informationInitial Draft: National Water Resources Policy for the Fiji Islands
Appendix 2: Water plicy draft Initial Draft: Natinal Water Resurces Plicy fr the Fiji Islands Backgrund and scpe f plicy This plicy has been develped in recgnitin f the increasing threats and cmpeting
More informationMGMT2101 Full Course Notes
MGMT2101 Full Curse Ntes Hfstede s masculinity index Hfstede s lng-term versus shrt-term Hfstede s uncertainty avidance Hall s high versus lw cntext Trmpenaars specific versus diffuse Trmpenaars internal
More information1of 14 LEARNING OBJECTIVES. Topic 05. Cost management, capacity costing and capacity management
1f 14 Kevin J Clark CDU Slide 1 Last Revisin 08/03/2015 Tpic 05 Cst management, capacity csting and capacity management Chapter 7 LEARNING OBJECTIVES Distinguish between market-based and cst-based pricing
More informationThe BLOOM Performance Review Decision Guide
The BLOOM Perfrmance Review Decisin Guide Intrductin Planning yur perfrmance review prcess needs careful cnsideratin. Sme questins yu might be cnsidering are: 1. Hw ften will the rganizatin cmplete frmal
More informationLecture # 15 Long Run Equilibrium
I. Lng Run Equilibrium Lecture # 15 Lng Run Equilibrium We began class reviewing the cncept f lng run equilibrium. Nte that, t d the analysis, we typically use tw graphs: an industry supply and demand
More informationWhat is The PGA of America s Golf Industry Supplier Diversity Initiative?
What is The PGA f America s Glf Industry Supplier Diversity Initiative? The mtivatin fr creating The PGA f America s Glf Industry Supplier Diversity Initiative began with the first ever Glf Industry Supplier
More informationThe Comparative Advantage of X-Teams
The Cmparative Advantage f X-Teams - Emphasizes utreach t stakehlders and adapts easily t flatter rganizatin structure, changing infrmatin and increasing cmplexity Imprtant t get buy-in frm managers and
More informationWhite Paper on Distributor Inventory Why distributors have too much Inventory
2014 White Paper n Distributr Inventry Why distributrs have t much Inventry Since 2007 the United States has been In and wrking its way ut f a recessin In 2013-14 Whlesalers are finding that THINGS are
More informationInternational Business: mapping impacts & influence on development
Kennedy Schl f Gvernment CSR Initiative Internatinal Business: mapping impacts & influence n develpment Mandy Crmack Advisr, Internatinal CSR Practice Kennedy Schl f Gvernment CSR Initiative Internatinal
More informationCOSTING & PRICING YOUR PRODUCT RANGE FOR WHOLESALE
COSTING & PRICING YOUR PRODUCT RANGE FOR WHOLESALE Prepared fr the Design & Crafts Cuncil f Ireland January 2014 BY LORRAINE BOWEN PRICING YOUR PRODUCT RANGE FOR WHOLESALE In rder t ensure that the prices
More informationChapter 2: Strategy, Organization Design, and Effectiveness
Chapter 2: Strategy, Organizatin Design, and Effectiveness The Rle f Strategic Directin in Organizatin Design Tp Management Rle in Organizatin Directin, Design, and Effectiveness Organizatinal Purpse Missin
More informationIESBA Meeting (March 2013) Agenda Item
Agenda Item 7-A Backgrund Lng Assciatin f Senir Persnnel (Including Partner Rtatin) with an Audit Client Matters fr Cnsideratin 1. Paragraph 290.150 f the IESBA Cde f Ethics fr Prfessinal Accuntants (the
More informationWhite Paper on Redefining the Telephony Channel in BFSI Industry
White Paper n Redefining the Telephny Channel in BFSI Industry Intrductin With the ever grwing mbile industry and mbile phne users in India apparently there are industries which need t rganize their marketing
More informationMarketing Summary Chapter 5
Marketing Summary Chapter 5 The cnsumer decisin-making prcess Marketing chapter 5 - Cnsumer Behavir Cnsumer behavir: The prcess invlved when individuals/grups select, purchase, use, and dispse f gds, services,
More informationOffshore Insights Help Guide Series. HELP GUIDE SERIES: Visiting Offshore Suppliers By neoit. June 2003 Issue 1.
Offshre Insights Help Guide Series www.neit.cm June 2003 Issue 1 HELP GUIDE SERIES: Visiting Offshre Suppliers By neit Page: 2 Intrductin Risks surrunding ffshre utsurcing must be understd and addressed
More informationSOCIAL MEDIA IN YOUR JOB SEARCH
SOCIAL MEDIA IN YOUR JOB SEARCH Vlunteer State Cmmunity Cllege Office f Career Services and Cmmunity Engagement 615-230-3307 http://www.vlstate.edu/careerplacement/ Scial Media in Yur Jb Search Scial media
More informationPay policy programme for Lund University
Dnr I F 9 5307/1999 1 Pay plicy prgramme fr Lund University apprved by the University Bard n 7 April 2000 The basic aim f the pay plicy is t help the University in achieving its targets. Mtivated, cmmitted
More informationIgnite Ideas Fund Sample Application Form
Ignite Ideas Fund Sample Applicatin Frm Assessment Criteria 1: Innvatin and market ptential What is yur prduct, prcess r service* (2500 character limit) Slide Deck/ Pitch Deck* Prvide a descriptin f yur
More informationFrequently asked questions:
Frequently asked questins: Standardized pre/pst surveys fr grw grant results Versin 2.0 May 10, 2017 Cntents HelpDesk Cntact Infrmatin... 2 General Questins... 2 Why is OTF using these surveys?... 2 Wh
More informationBRAND MANAGEMENT (MARK3092) EXAM NOTES
BRAND MANAGEMENT (MARK3092) EXAM NOTES LECTURE 1: FUNDAMENTALS OF BRAND MANAGEMENT... 2 Key Reading 17: Branding in the Digital Age... 35 TUTORIAL 1 CASE STUDY DOVE: EVOLUTION OF A BRAND 36 TUTORIAL 2
More informationLecture # 8 -- Subsidies/Consumer Behavior: An Introduction to the Concept of Utility
Lecture # 8 -- Subsidies/Cnsumer Behavir: An Intrductin t the Cncept f Utility I. Subsidies In the case f a subsidy, we shift the demand r supply ut by the amunt f the subsidy The example belw shifts demand
More informationCompany Accounts are identified by a 4-5 digit account number and can be used in all company stores nationally.
TRADE ACCOUNTS (This sectin is t be read in cnjunctin with Custmer Orders V2) POLICY Beacn Lighting seeks t fster custm with all relevant streams f the Building Industry. Team Members must carefully fllw
More informationHOUSING NEED AND DEMAND STUDY
HOUSING NEED AND DEMAND STUDY (Dcument Template) March 2010 Intrductin: BC Husing cnsiders the needs f all municipalities in the Prvince during deliberatins n the lcatin f new affrdable husing prjects.
More informationOrganisation name. Business Plan: (20XX 20YY) Date
Organisatin name Business Plan: (20XX 20YY) Date Executive Summary (This shuld be written last) This is yur pprtunity t make a great first impressin and grab the reader s attentin. The exec summary will
More informationCommunity Champions Application
Cmmunity Champins Applicatin We envisin a natin in which prsperity is in reach fr all. Jin us! The Cmmunity Champin applicatin prcess is pen until Octber 19, 2018 Backgrund n the Prsperity Nw Cmmunity
More informationDB Marketing Technologies, LLC PRM: Strategy and Implementation
Physician Relatinship Management: Strategy & Implementatin Hw t get yur rganizatin frm a prduct-centric sales and marketing apprach t a custmer-centric peratin that csts less t perate and increases verall
More informationThe future is now. Your network of the future has arrived.
The future is nw. Yur netwrk f the future has arrived. Clud has fundamentally changed the way we think f sftware delivery and data strage. w, new technlgy is beginning t d the same fr the netwrk. Tday
More informationInstitutional Knowledge Management: Leveraging Your Firm's Most Valuable Asset
Fr several decades the wrld s best knwn frecasters f scietal change have predicted the emergence f a new ecnmy in which brainpwer, nt machine pwer, is the critical resurce. But the future has already turned
More informationBranding Your Inspection Business
InterNACHI www.nachi.rg Branding Yur Inspectin Business Branding Yur Inspectin Business by Nick Grmick, Ben Grmick and Jessica Langer S, yu ve started a great hme inspectin business. But n ne knws abut
More informationPreparing for Strategic Restructuring
Preparing fr Strategic Restructuring Online Assessment Tl: Questins Strategic Restructuring Defined Strategic restructuring ccurs when tw r mre independent rganizatins establish an nging relatinship t
More informationForest Stewardship Council
Abut FSC: FSC is an independent, nt fr prfit, nn-gvernmental multi-stakehlder rganizatin. FSC was established t prmte the respnsible management f the wrld s frests. Tday, FSC is the leading frest management
More informationCultivating Diversity to Maximise Innovation
Imagine Yur Wrkplace Cnference, 1 June 2017, Trnt, Canada Transcript f Lightning Talk by Cultivating Diversity t Maximise Innvatin Gd mrning everyne! It is lvely t be here with f yu as we discuss hw t
More informationSusan E Young // One96.co
THE BIZ BESTIE GET INSIDE YOUR PROSPECTS HEAD Understanding yur market and exactly wh yur niche clients are is cmpletely aligned with yur brand and wh yu are. T be able t market yur Brand and yur Prfile
More informationSupply: price increases with quantity (upward sloping) Demand: price decreases with quantity (downward sloping)
Preparing fr a Case Interview The case interview prvides the pprtunity fr yu t shwcase yur analytical skills, the flexibility f yur thinking and yur ability t perfrm within time cnstraints. Yu shuld PRACTICE
More informationLocation: Regional Development Australia Mid North Coast office located in Suites 9& William Street, Port Macquarie
Reginal Develpment Australia Mid Nrth Cast Inc. Psitin Descriptin Psitin Title: Directr f Reginal Develpment Lcatin: Reginal Develpment Australia Mid Nrth Cast ffice lcated in Suites 9&10 111 William Street,
More informationEDEXCEL GCSE BUSINESS 9-1
EDEXCEL GCSE BUSINESS 9-1 1.1 Enterprise and entrepreneurship The dynamic nature f Business " # I knw why new business ideas cme abut. (Changes in technlgy, changes in what cnsumers want and prducts and
More informationTime is Money Profiting from Reduced Cycle Time
Time is Mney Prfiting frm Reduced Cycle Time Yur retail custmers are demanding smaller, mre frequent shipments, which increases yur cst-t-serve them. While this makes their inventry mre predictable and
More informationITIL FOUNDATION SUMMARY NOTES. Sessions
ITIL FOUNDATION SUMMARY NOTES Sessins 2 Service Management as a Practice 2 3 Service Lifecycle 3 4 Service Strategy 4 5 Service Design 5 6 Service Transitin 6 7 Service Operatin 7 8 Cntinual Service Imprvement
More informationMLM Company Profile: Automatic Geek. Automatic Geek. **** Trademark of Automatic Geek. Copyright Jeffrey Babener
MLM Cmpany Prfile: Autmatic Geek **** Trademark f Autmatic Geek Autmatic Geek Cpyright Jeffrey Babener www.mlmlegal.cm Editr's Nte: Welcme t MLMLegal.Cm Cmpany Prfiles at www.mlmlegal.cm. Here yu will
More informationOPTIMIZE 2009 TOC Optimize and its affiliates. All rights reserved. Page 1 of 10
Enterprise Architecture Prcess Nthing is permanent except change. Heraclitus (ca. 535 475 BC) Jean-Luc Caste, 24 August 2009 DcID: 092101005 The Issues Decisin makers arund the wrld have cme t understand
More informationServices and Nonprofit Organization Marketing
Services and Nnprfit Organizatin Marketing LO1: The Imprtance f Services Service Result f applying human r mechanical effrts t peple r bjects 98% f ttal emplyment Hard t distinguish clearly between manufacturing
More informationThe Transformational Food Manufacturing Innovation Institute (TFMII)
The Transfrmatinal Fd Manufacturing Innvatin Institute (TFMII) A public private partnership facilitated by: Establish a Manufacturing Innvatin Institute (MII), a public-private partnership, thrugh the
More informationEconomic Benefits of Standardization - Result of a German Scientific Study-
Technische Universität Datum Technical Sessin 85-12 Octber 2006 Ecnmic Benefits f Standardizatin - Result f a German Scientific Study- Agenda Intrductin Benefits fr Business Benefits fr the Ecnmy as a
More informationDean of the Business School Competitive salary
Dean f Schl Business Schl Rle Descriptin Grade & Salary: Dean f the Business Schl Cmpetitive salary Campus Lcatin: Craiglckhart Campus with travel t all ther Campus required when necessary Line Manager:
More informationDepartmental Curriculum Planning
Departmental Curriculum Planning 2014 2015 Department: Business Subject: Vcatinal (BTEC) Business Key Stage: 4 Year Grup: 10 Prgramme f Study Tpic (s) studies Key skills taught / develped / assessed Mdule
More information5G: a network of opportunities and challenges
5G: a netwrk f pprtunities and challenges 5G will evlve frm tday s mbile netwrks, but it is much mre than a faster technlgy. It will mark an inflectin pint in the future f cmmunicatins, bringing a fundamental
More informationValue Engineering: A Powerful Team Approach to Save Money & Improve Facility Performance
Value Engineering: A Pwerful Team Apprach t Save Mney & Imprve Facility Perfrmance Richard Sievert, Ph.D., CFM, CVS, PMP, CCC It is incumbent upn facility managers t develp plans t maximize value and minimize
More informationPersonal Computing Services FAQ s
What s cvered under the PCS cntract? PCS will generally cver all f the Break/Fix services n the Cre Hardware that is lcated at the schls. Cre Hardware cnsists f: DESKTOPS, LAPTOPS, SERVERS, and PRINTERS.
More informationUGBS 105 Introduction to Public Administration
UGBS 105 Intrductin t Public Administratin Sessin 3 Bureaucracy and Public Administratin Lecturer: Dr. Daniel Appiah, UGBS Cntact Infrmatin: dappiah@ug.edu.gh Cllege f Educatin Schl f Cntinuing and Distance
More informationWhat You Should Know About GDPR. What is the GDPR?
What Yu Shuld Knw Abut GDPR What is the GDPR? The Eurpean Unin s General Data Prtectin Regulatin ( GDPR), effective May 25, 2018, is a far-reaching regulatin applicable t rganizatins with Eurpean Ecnmic
More informationWhat You Should Know About GDPR. What is the GDPR?
What Yu Shuld Knw Abut GDPR What is the GDPR? The Eurpean Unin s General Data Prtectin Regulatin ( GDPR), effective May 25, 2018, is a far-reaching regulatin applicable t rganizatins with Eurpean Ecnmic
More informationGuidance on the Privacy and Electronic Communications (EC Directive) Regulations
Infrmatin Security Guidance Title: Status: Guidance n the Privacy and Electrnic Cmmunicatins (EC Directive) Regulatins Released 1. Purpse This guidance n the Privacy and Electrnic Cmmunicatins (EC Directive)
More informationMaking the move from Sage Abra Suite (FoxPro) to Sage HRMS (SQL)
Making the mve frm Sage Abra Suite (FxPr) t Sage HRMS (SQL) 5272 S. LEWIS, SUITE 100 TULSA, OK 74105 918.496.1600 TOLL FREE: 877.496.1600 Making the mve frm Sage Abra Suite (FxPr) t Sage HRMS (SQL) As
More informationSYDNEY FESTIVAL MARKETING MANAGER
SYDNEY FESTIVAL MARKETING MANAGER 1 PURPOSE OF POSITION The Marketing Manager (alngside the Digital Marketing Manager, Publicity Manager and Ticketing and Custmer Services Manager) is a key player in the
More informationCall for Papers SYSTEMS DO FOR YOU? Portland, OR June 13 15, Submit abstracts to:
Call fr Papers TES 2017 THE 2017 4 TH INTERNATIONAL TRANSACTIVE ENERGY SYSTEMS CONFERENCE AND WORKSHOP MAXIMIZING YOUR VALUE: WHAT CAN TRANSACTIVE ENERGY SYSTEMS DO FOR YOU? Prtland, OR June 13 15, 2017
More informationGuidelines on Use of Electronic Data Collection in Censuses: Decision-making in the Adoption of Electronic Data Collection
1 Guidelines n Use f Electrnic Data Cllectin in Censuses: Decisin-making in the Adptin f Electrnic Data Cllectin United Natins Statistics Divisin Decisin making prcess Steps fr making a decisin 1. Develping
More informationECNG Energy Group. Performance Review Plan
ECNG Energy Grup Perfrmance Review Plan Cntents Overview 3 Summary 3 Purpse 3 Key Phases and Timelines 4 1) Perfrmance Planning: Start f Q1 4 Setting Individual Objectives 5 2) Onging Caching and Mid-year
More informationBIRMINGHAM CITY COUNCIL STRATEGY FOR OPEN DATA
What we are trying t achieve BIRMINGHAM CITY COUNCIL STRATEGY FOR OPEN DATA This strategy sets ut hw Birmingham City Cuncil will prvide regular cmprehensive releases f public pen data and hw it will use
More informationEnergy Storage Ontario Submission to the Standing Committee on General Government Bill 172, Climate Change Mitigation and Low-Carbon Economy Act
April 4, 2016 Energy Strage Ontari Submissin t the Standing Cmmittee n General Gvernment Bill 172, Climate Change Mitigatin and Lw-Carbn Ecnmy Act Intrductin Gd afternn members f the Standing Cmmittee
More informationWorld Green Building Council
Wrld Green Building Cuncil Bard f Directrs Rle Descriptin An pprtunity t change the wrld thrugh the built envirnment. Green buildings fr everyne, everywhere www.wrldgbc.rg 1 Wrld Green Building Cuncil
More informationBETTER BUYING POWER (BBP) 2.0 SUMMARY
BETTER BUYING POWER (BBP) 2.0 SUMMARY BBP is the cntinuing implementatin f practices and plicies designed t imprve the prductivity f the Department f Defense and f the industrial base that prvides the
More informationCommunications White Paper
Intrductin The quality and effectiveness f the cmmunicatin between the prject and the stakehlder grups is a significant cntributing factr t prject success r failure. Cmmunicatin is abut sending and receiving
More informationfrontporch INBOUND MARKETING THE BLUEPRINT TO YOUR SUCCESS
frntprch INBOUND MARKETING THE BLUEPRINT TO YOUR SUCCESS Inbund Marketing: The Blueprint t Yur Success Building a slid, thughtful and well-planned inbund marketing campaign is crucial t grwing yur cmpany
More informationUnit 6: Sustainable Living
Unit 6: Sustainable Living Teaching Pint Ireland s ecnmy and sciety have changed ver the years, and in particular, during the recent ecnmic bm. Ecnmic grwth has had impacts n the envirnment. We need t
More informationIntroduction. Putting The Toyota Way to Service Excellence principles into practice at PrimePay. Do you know what LEAN process improvement is?
Intrductin D yu knw what LEAN prcess imprvement is? In a nutshell, it s the prcess that Tyta uses t make cars in the mst effective and efficient manner pssible. Hwever, LEAN isn t just a set f tls. It
More informationWorking Families Success Network in Community Colleges Definitions and Expected Design Elements
Wrking Families Success Netwrk in Cmmunity Clleges Definitins and Expected Design Elements Cre Prgram and Service Delivery Elements Clleges shuld prvide services in each f the three WFSNCC cre pillars:
More informationNew Associate Checklist
New Assciate Checklist NEW ASSOCIATE INFORMATION Name: Phne: Email: COMMUNICATION WITH NEW ASSOCIATE Build a steady line f cmmunicatin with yur New Assciate. Keep track f the date, cmmunicatin medium,
More informationThis document has been prepared by the RGA to assist you in preparing your submission to the 2016 Review of Rice Vesting.
The Ricegrwers Assciatin f Australia (RGA) strngly believes that the cntinuatin f the current rice vesting arrangement is in the best interests f the rice industry and the brader cmmunity. This dcument
More informationMYMARKETING FAQ. As part of our partnership with KW, we offer:
MYMARKETING FAQ Wh is Market Leader? Market Leader is a leading cmpany prviding integrated slutins fr mre than 100,000 real estate prfessinals. We are Keller Williams partner in prviding yu eedge, plus
More informationRepton Hockey Club PRIVACY NOTICE FOR OUR JUNIOR MEMBERS
Reptn Hckey Club PRIVACY NOTICE FOR OUR JUNIOR MEMBERS We at the Reptn Hckey Club want t make sure all the persnal details we hld abut yu are safe and secure, s we have put tgether this nte t tell all
More informationSix Sigma Selling. Presenter: Margaret Graziano Owner, KeenHire Inc.
Six Sigma Selling Presenter: Margaret Grazian Owner, KeenHire Inc. Margaret Grazian is the wner and managing partner f KeenHire, Inc., a full service talent management slutins firm. Ms. Grazian has wrked
More informationStrategic Sales Plan For [Company Name] [January 1, 20XX] To [December 31, 20XX]
Sales & Marketing Strategy Template (Fr Sales Leaders) Sales Leader s Sales And Marketing Strategy Template By Glenn Fallavllita, President Drip Marketing, Inc. SellMrePayrll.cm As a sales leader, yu want
More informationCommunity Science WHAT CAN YOU DO TO ENGAGE THE COMMUNITY? KIEN LEE, Ph.D. Principal Associate/Vice President
Cmmunity Science WHAT CAN YOU DO TO ENGAGE THE COMMUNITY? KIEN LEE, Ph.D. Principal Assciate/Vice President Kien@cmmunityscience.cm 240-813-9254 OVERVIEW OF PRESENTATION COMMUNIT Y ENGAGEMENT WHAT YOU
More informationPosition Description General Manager Sales & Marketing
Psitin Descriptin General Manager Sales & Marketing 100% Made f New Zealand Prduces Started in 30% 1948 Of all NZ Lamb, Beef and Venisn Became Silver Fern Farms in 2008 Silver Fern Farms is New Zealand
More informationRENEWABLE PREFERENCE) BILL
ROAD TRANSPORT FORUM NEW ZEALAND INC SUBMISSION ON THE CLIMATE CHANGE (EMISSIONS TRADING AND RENEWABLE PREFERENCE) BILL Cntact: Hn Tny Friedlander Chief Executive Officer Rad Transprt Frum NZ Wellingtn
More informationBlack Country LEP Board Recruitment & Selection Policy
Black Cuntry LEP Bard Recruitment & Selectin Plicy Overview Bard Members f the Black Cuntry Lcal Enterprise Partnership (BCLEP) have the pprtunity t cntribute their expertise and ideas t help create the
More informationThis position is based at the CBD (CAE) campus but is expected to work across all campuses of the BHI Group
ACFE Prjects Leader TITLE: REPORTS TO: LOCATION: ACFE Prjects Leader Head f Schl, Fundatin Studies & Adult Learning This psitin is based at the CBD (CAE) campus but is expected t wrk acrss all campuses
More informationContemporary Perceptions of the Smart Grid. February, 2010
Cntemprary Perceptins f the Smart Grid Survey at the 37th Annual PURC Cnference February, 2010 Leadership in Infrastructure Plicy 0 CD Hbbs, PURC Senir Fellw Public Utility Research Center cdhbbs@warringtn.ufl.edu
More informationLecture # 18 Regulating Monopolies
Lecture # 18 Regulating Mnplies I. What Causes Mnplies? Mnplies arise frm barriers t entry. Technical barriers t entry 1. Ecnmies f scale Occurs when it is cheaper t prduce large quantities because f falling
More informationMKTG3118 Strategy and Planning Textbook Notes. Chapter 1 Marketing and the Concept of Planning and Strategy
PART I INTRODUCTION MKTG3118 Strategy and Planning Textbk Ntes Resurce based view, prter s five frces and psitining mdel! framewrks fr this curse Chapter 1 Marketing and the Cncept f Planning and Strategy
More informationDATA ON THE 4PS. WCAI Research Opportunity 27 September
DATA ON THE 4PS FOR A MULTI-CHANNEL/MULTI-BRAND RETAILER WCAI Research Opprtunity 27 September 2012 1 http://wcai.whartn.upenn.edu @WhartnCAI WHY SHOULD YOU SUBMIT A PROPOSAL? Access t unique data Simple,
More informationWater and sewerage retail competition in Scotland
Water and sewerage retail cmpetitin in Sctland www.watercmmissin.c.uk Water and sewerage cmpetitin in Sctland All nn-husehld custmers (every business and public sectr rganisatin) can chse wh supplies their
More informationAdvanced TV Buyer Personas. Looking at Influencers and Decision Makers Across Agencies and Brands
Advanced TV Buyer Persnas Lking at Influencers and Decisin Makers Acrss Agencies and Brands Abby, Advanced TV Media Buyer Rle is within a specialized agency team fcused n Advanced TV targeting and analytics
More informationPollution Prevention in Enforcement POLLUTION PREVENTION SUPPLEMENTAL ENVIRONMENTAL PROJECTS (P2 SEPs) -Information for companies-
January 1998 Number 61 Pllutin Preventin in Enfrcement POLLUTION PREVENTION SUPPLEMENTAL ENVIRONMENTAL PROJECTS (P2 SEPs) -Infrmatin fr cmpanies- Many cmpanies are realizing substantial envirnmental and
More informationCustomer & Stakeholder Engagement
Custmer and Stakehlder Engagement Custmer & Stakehlder Engagement 1. Backgrund Suth Gippsland Water is cmmitted t maintaining effective cnnectins with the custmers and key stakehlders as a primary cnsideratin
More informationMarketing Research: Process and Systems for Decision Making
Chapter 2 Marketing Research: Prcess and Systems fr Decisin Making High-Level Chapter Outline I. The Rle f Marketing Research II. The Marketing Research Prcess A. Purpse f the Research B. Plan f the Research
More informationHC 2 ICTSM Today s economy is drive by Information & Services (slide 5) o Services are taking an ever increasing place in the economy o 84% of
HC 2 ICTSM Tday s ecnmy is drive by Infrmatin & Services (slide 5) Services are taking an ever increasing place in the ecnmy 84% f ecnmic activity is based n services ICT/service paradx (slide 6-8) The
More information