WP5 Mobility & Tourism Marketing. Development of soft mobility packages Act. 5.2.

Transcription

1 WP5 Mobility & Tourism Marketing Development of soft mobility packages Act Dipl.-Ing. Karl Reiner Transdanube Partner Meeting, Veszprem

2 Soft mobility packages in TRANSDANUBE Output: 13 packages (cross-border & regional) Each package should include: Transport services Written description Organisation where to book At least one photo 2

3 Packaging Package = bookable tourist offer: Transportation Accommodation Other tourist services 3

4 Your basis for package development SoA analysis (WP3) Vision; Regional action plans (WP4) CONTROLLING Have we arrived? ANALYSIS Where do we stand? (Act. 3.2., Act. 3.3.) STRATEGY Where do we want to go? (Act. 4.1.) REALISATION What measures do we take? (WP4, Act. 5.2.) DESIGN What can we do? (WP4, WP5) 4

5 Development Process 1. WHO DEVELOPS THE PACKAGE? 2. WHAT CAN BE PART OF A PACKAGE? 3. MEETINGS WITH STAKEHOLDERS 4. DEFINE PACKAGE COMPONENTS 5. PRICING 6. WHO SELLS THE PACKAGE? 7. PROMOTION MATERIALS 8. QUALITY MANAGEMENT 5

6 Act.5.2 gentle Act. 5.1 leisure activities biking, hiking, Culture Green Events Meetings, Conf. Act.6.2, 6.3 Act. 5.1 Local Public Transport Act.4.2 Sustainable Departure Public Transport Act.4.2 Act. 5.1 Pre-Information Sustainable Offers/ Tourist Service Chain Act.5.2 What can be part of a package? Act. 5.2 Gastronomy Regional Products Act. 5.1 Local Public Transport Act.4.2 Act. 5.2 Accommodation certified Act. 5.1 Sustainable Arrival Public Transport Act.4.2 Follow-up Service Act

7 3. Integrate relevant stakeholders Tourism service providers Public transport organisations Regional tourism organisations Tour operators Hotels National parks Cultural and heritage sights 7

8 4. Define package components TARGET GROUP Who am I selling the package to? THEMATIC FOCUS Action, nature, relaxation, culture,... SPATIAL EXTEND local, regional, cross-border 8

9 4. Define package components Tourism & Transport Information Local Mobility Excursions Wellness Accomodation Culture & Sightseeing Food & Drink Sports Arrival Events Information prior to arrival Services included Departure 9

10 5. Make a price Different price ranges % Commission 6. Distribution: Where can you book? Participating partners Tour operators Internet 10

11 7. Promotion Short teaser text + picture + package description: 11

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13 Special Danube Tour Operators 13

14 8. Quality Management Customer surveys During stay / After arrival at home Certifications Communicate quality in public 14

15 Good practice examples (in English) TRANSDANUBE Good practice collection (Act. 3.3.) in Dropbox Austrian Ecolabel for Travel products 15

16 Supporting templates in guidelines Package: What information do I need? Pricing: How do I calculate a price? Customer survey: What kind of questions could I ask? 16

17 SERVICES INCLUDED (along tourist service chain) Pre-Information about Sustainable Offers (Certified) Accommodation Local Transport Supporting templates - pricing Description of services Purchase price p.p. (fictional) Cycle map with detailed route description per room 2,50 5 overnight stays in selected hotels of the 4-star category, daily breakfast, in double room Local public transport ticket in Vienna during 2-days stay 162,50 14,00 Cruise Passau-Schlögen incl. bike transport 27,00 Gastronomy, Regional Products Gentle leisure activities (biking, hiking, culture) Cruise Linz-Grein incl. bike transport 24,00 1 small bottle of apricot schnapps per room (speciality from Wachau) 9,50 City tour with Linz city Express 9,00 Admission to Melk Abbey 12,50 Ride with Vienna Ferris Wheel 10,00 Tour guide during whole trip 65,00 Sustainable departure Return from Vienna to Passau by train (transfer of own bikes not 47,00 included) Follow-up Service Travel report with pictures 15,00 Total purchase price 398,00 + Commission (12% ) 47,76 = Total Selling price (p.p., double room) 446,00 17

18 Supporting templates market research Free survey 18

19 Packages Project Partners > Workshops CROSS-BORDER PACKAGES Description of packages Responsible Partners REGIONAL PACKAGES Description of packages Responsible Partners 19

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21 Let s do it!! Danke, ďakujem, köszönöm, хвала, mulțumesc, благодаря 21