CRUISE PASSENGERS INFORMATION SYSTEM

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1 Opportunities and challenges for integration of seaports: ICT, infrastructures and services Valencia, 27th March 2014 CRUISE PASSENGERS INFORMATION SYSTEM Tomislav Letnik University of Maribor Slovenia

2 Content Objectives and aims of the pilot project Current situation (analysis) Proposed solution Conclusions and future steps Opportunities and challenges for integration of seaports,

3 Objectives / Aims Improve the performance of Mediterranean ports in the field of cruise tourism improvement of: information system, organisation and efficiency of cruise passenger services in the Mediterranean ports special focus on: port of Koper (and hinterland)- pilot project Reduce externalities - negative effects of cruise tourism on the environment/society,(congestion.) Increase efficiency of existing infrastructure improvement of intermodal tourist logistics and port hinterland operations through better organization (optimisation of traffic flows based on the improved cruise passenger information system) Opportunities and challenges for integration of seaports,

transport options (no information) No information on tourist behaviour (port) What do they want to see (priorities, wishes.

4 Current situation ANALYSIS: regional stakeholders, cruise passengers Congestion passengers (disembarkation and embarkement) and local tourist providers Lack of information (passengers) tourist attractions, events (static information: flyers) Local public transport options (no information) No information on tourist behaviour (port) What do they want to see (priorities, wishes..) and what in reality they have seen? How much do they spend and for what? Opportunities and challenges for integration of seaports,

5 Current situation - passengers A Group B Group C Group Guided tours and tourist agencies itineraries Self guided tours (exploring) Passengers that stay on board 30% 70% Opportunities and challenges for integration of seaports,

6 Searching for a solution for group B and C Available time frame and control over time Because of limited available time the passengers are usually staying in the areas near the port. Pssenger logistics aspect To move between coastal cities/tourist attractions there has to be a reliable transportation. Transport providers/all options and their services. Local tourist atractions A passenger needs information about all possible local/regional tourist options, grouped by common characteristics /activities. (musems, organic farm tourism, natural atractions, shopping ) Opportunities and challenges for integration of seaports,

system-basic requirements Easy to use A great user experience: Must not sidetrack its users from experiencing the city and its surroundings. Must guarantee control over users time!

7 system-basic requirements Easy to use A great user experience: Must not sidetrack its users from experiencing the city and its surroundings. Must guarantee control over users time! An innovative solution Off-line working capabilities Koper has not a unified Wi-fi network, data roaming is something that tourists usually avoid. Therefore the solution should be able to operate without continuous data connection. Two-way communication When connected to the internet (on-line mode) solution needs to offer two-way communication with local providers (booking, purchasing, commenting ) (INFORMATION DATA BASE FOR OPTIMISATION/PLANNING/STRATEGIC DEVELOPMENT OF SERVICES, DYNAMIC DEMAND/SUPPLY ADJUSTMENT )

Schematic illustration of the solution List of tourists agencies Itineraries Tourist guide booking Current offers Tourist agencies Cultural heritage and events Cultural sights Events, concerts

Bus transporting companies Gastronomy Transportation Provider s service Server platform Back-end, editing and publishing of the offer Tourist s service Social media interface Mobile aplication Web

8 Schematic illustration of the solution List of tourists agencies Itineraries Tourist guide booking Current offers Tourist agencies Cultural heritage and events Cultural sights Events, concerts Theatre, play performance Social media connection between users and community, social sharing Restaurants Table reservation Special offers Grupon type -70% Taxi service Rent a car / bike Bus / train Bus transporting companies Gastronomy Transportation Provider s service Server platform Back-end, editing and publishing of the offer Tourist s service Social media interface Mobile aplication Web interface Front-end, customized for mobile and web, where tourist plans his own trip / visit Route planning based on the time available Local communities offerings Shopping Offer evaluation ***** Map view Turn-by-turn navigation Reservation Opportunities and challenges for integration of seaports,

Mobile application Mobile application which utilizes modern smartphones built-in

mobile* Time and interests based tour planning List of itineraries from tourist agencies

current location Mobile app Offer evaluation and commenting Transportation and other

9 Mobile application Mobile application which utilizes modern smartphones built-in functionalities (gps, gyroscope, camera), for mobile platforms: ios, Android, later Windows mobile* Time and interests based tour planning List of itineraries from tourist agencies Local community offers (multiple sorting criteria) Show on interactive map with users current location Mobile app Offer evaluation and commenting Transportation and other interesting tourist information Turn-by-turn navigation, Voice guide with additional informations about cultural sigths *

10 Use of mobile application in practice 1. step 2. step 3. step 4. step 5. step After established Wi-fi TT connection an application and off-line data download is suggested. Time and interests based offer selection Selection preview on an interactive map Route optimization and editing, payable content payment Navigation and feedback

Mobile application, flowchart Start page Available time Interests Offer sorting Database in the cloud Best of Koper Cities and towns in Attractions Gastronomy Accommodation Entertainment Events

11 Mobile application, flowchart Start page Available time Interests Offer sorting Database in the cloud Best of Koper Cities and towns in Attractions Gastronomy Accommodation Entertainment Events Shopping the region Transportation and usefull informations Preconfigured offers, packages List of cultural attractions List of restaurants List of accommodation providers List of towns Offers Current events List of shops List of transporation possibilities In-building positioning RFID / IPS / RTLS (optional) Turn-by-turn navigation (optional) Pinpointing an offer on an interactive map with geotaging Free/payable content User authentication Offer confirmation Preview on map Selected offer s informations Data collection and output creation Database in the cloud Augmented reality (optional) Payment options Interactive Map Info about the visitng spot (voice, text) External payment gateways Location evaluation ***** Payment verification

12 Web portal Graphical interface with desktop and mobile template for smartphones and tablets (dynamic resize) Offers, current tourist informations (same content as in mobile application) Route planning upon user s login Web portal Purchase of tourist agencies itineraries Offers from other coastal municipalities Transportation and other general informations

13 Web portal, flowchart Mobile browser? Offer an application download Start page Database in the cloud API for communication with external services (optional) Best of Koper Cities and towns in Attractions Gastronomy Accommodation Entertainment Events Shopping the region Transportation and usefull informations Preconfigured offers, packages List of cultural attractions List of restaurants List of accommodation providers List of towns Offers Current events List of shops List of transporation possibilities Saving an offer for a mobile application s use Pinpointing an offer on an interactive map with geotaging Free/payable content User registration or login Offer confirmation Preview on map Informacije o izbrani postavki (tekst, video, voice) Data collection and output creation Database in the cloud Location info (voice, text and video content) Payment options Additional sorting criteria (visit duration ) Interactive Map External payment gateways Payment verification

14 Content administration system (CMS) 1. step 2. step 3. step 4. step 5. step Service provider registration and offer submission Offer review and approval Content preparation for publishing to the system Content preview Offer publishing Additional options: Different usage statistics: usage by type of the device Sales statistics Custom reports * data base for optimisations/further development of services according to demand dynamics etc.

Content administration system (CMS), flowchart Login page Dashboard API for communication with database Database Best of Koper Cities and towns in Attractions Gastronomy Accommodation Entertainment

provider entry, offer, content updating Offer provider entry, offer, capacities, content updating Coastal cities entry, offers lists, content updating Offer providers entry with current offers,

15 Content administration system (CMS), flowchart Login page Dashboard API for communication with database Database Best of Koper Cities and towns in Attractions Gastronomy Accommodation Entertainment Events Shopping the region Transportation and usefull informations Offer provider entry (location on map, photos, description, qty, video, voice ) Cultural attraction entry and content updating Offer provider entry, offer, content updating Offer provider entry, offer, capacities, content updating Coastal cities entry, offers lists, content updating Offer providers entry with current offers, content updating Event registration, time, place, location on map Shopping centers an stores list with all the informations. Transportation lists by groupa, data entry and updatng Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Entry submission Removal De-activation Prepared data API for analysis, statistics, accounting (optional) Database External systems

16 Activity Areas Development of an information system Project coordination and data entry Monthly technical maintenance of the system Agency work (by agreement) IT company Port of Koper Municipality of Koper Technical Support Funding for the development and management of the system Providing working wireless network infrastructure (Wi-fi) Development strategy of the coastal region Content Collection and preparation of content for submission to system Local community conversation holder System s payments management Marketing activities, promotion of the system Montly content updating Tourist organization Koper (TOK) Public relations center (PR) Marketing TIC Koper Coastal TICs Promotion of the system among the tourists Marketing activities, preparation of content TIC Koper coordinates other coastal TICs Distribution of responsibilities within the pilot project for Koper.

17 Main characteristics / benefits system information data base basis for infomobility/planning/supply development/optimisations Web platform passengers can get information on available (offered) services already before and during the cruise trip Planning and booking in advance passengers organized into groups dinamic organization of tours upon interests for preedefined services transport services offered based on predefined demand Turn by turn navigation (dinamic optimisation) logistically optimised tours (point of interest, time availability, dinamic changing of rutes )

18 Conclusions Concept developed - close co-operation with local/regional stakeholders based on in depth analysis of the problems and needs Main output is not an application (app) but platform for supplying /gathering information for cruise passengers and local stakeholders Investment is needed (financial / human resources) for developing, testing and implementation (each port specific needs/conditions plans, which have to be taken into consideration) Development of business model to create win-win situation (Port, City, Cruise provider ) Idea live pilot, best practice transfer to interested in other MED ports

19 Thanks for your attention

CRUISE PASSENGERS INFORMATION SYSTEM

CRUISE PASSENGERS INFORMATION SYSTEM Tomislav Letnik and Stane Bozicnik University of Maribor Slovenia EA SEA-WAY - 1st cross fertilisation event,trieste, 4th February 2014 Content Project FUTUREMED Objectives