Chartered Institute of Marketing. Professional Qualifications in Marketing. Prospectus 2008/2009

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1 Chartered Institute of Marketing Professional Qualifications in Marketing Prospectus 2008/2009 Cambridge Professional Academy: study for a marketing, management or sales qualification in your home or office, starting any time. How about now?

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3 CIM Marketing Qualifications The Chartered Institute of Marketing The Chartered Institute of Marketing (CIM) is the world's leading marketing professional body with over 60,000 members across the globe. Internationally recognised, the qualifications are a fundamental route towards gaining membership of the organisation and then to be recognised as a Chartered Marketer, the highest possible status within marketing. The CIM's mission is focused firmly on building on achievements to create a strong, proactive and cutting-edge profession ready to meet the challenges of the next decade. In other words, an organisation which is at the centre of marketing. Three levels of qualifications Whether you are thinking about beginning a career in marketing or you have been working in a marketing role for some time, there is a qualification to suit your requirement and help you develop your skills. Member benefits As a delegate member of the CIM you will enjoy a range of benefits including: access to the CIM Virtual Institute, an on-line learning resource use of the specialist library networking opportunities through branch membership specialist marketing magazines careers advice service. 3

4 Cambridge Professional Academy your partner for success! Numerous individuals and blue-chip clients have chosen Cambridge Professional Academy as their provider of sales training as we offer: extraordinary pass rates over 95% of our delegates pass first time as tutors help you thoroughly prepare for formal assessment unlimited tutor support studying can be challenging but you will be allocated a personal tutor for each module, so you ll always have someone to contact for advice and support high-quality tutors all our tutors are experienced marketing professionals who can help you apply your learning directly to your position and who understand the demand of the syllabus superb customer support the whole Cambridge Professional Academy team is passionate about customer care. We ll you regularly and keep you up-to-date and motivated flexibility and convenience our learning programmes allow you to study at your own pace, where and when you choose pass guarantee our commitment to success is echoed by our pass guarantee. Meaning that we will tutor you until you pass, at no extra cost and giving you peace of mind. 4

5 How the study programme works Stage 1 Get advice from Cambridge Professional Academy If you are not sure which is the best study method or starting point, call us and discuss your options. Stage 2 Register with us Booking is simple; either fax or post the application form or book online. We ll discuss a personal study programme with you. Stage 3 Receive your study pack All your learning materials (including books) are delivered to your office or home address. Stage 4 Start studying The study handbook details everything you need to know about the learning programme and the reading programme is fully explained. Stage 5 Ask questions Your tutor will help and answer questions if and when you need advice. 5

6 Stage 6 Attend a workshop You will cover the syllabus as well has have plenty of opportunities to discuss related topics and the assessment. Stage 7 Undertake formal assessment Your tutor will help and support you as you undertake your assessment and can review one draft of your assignment. If you take exams you will practice with three mock exam papers which your tutor reviews. If you undertake assignments (work-based projects your tutor will review a draft of your assignment.. Stage 8 Receive your results for each module as you complete it. 6

7 Flexible Learning Options You can chose between four learning programmes. Option 1 Complete remote study Total flexibility as you can study the whole qualification at home (or work). Our packages include: Study handbook Which explains the study processes and helps you develop your study skills. Text book and course book A text book has been selected for each module together with a specially written course book covering the syllabus content in detail. Cambridge Professional Academy own study guides Written specifically by our tutors to highlight the important points that you must learn and understand thoroughly. On-line resources Further learning materials to help you study. Personal tutor for each module Unlimited tutor support from experienced tutors. Option 2 Home study with intensive workshops (London, Leeds, Cambridge, Exeter and Jersey) In addition to the above, you can also select to join a 2-day workshop for each module in any one of our teaching centres. Minimal time Our workshops run on Friday/Saturday or Sunday/Monday to reduce the time away from the office. Informal and participative There are plenty of opportunities to discuss and debate topics with the tutor and other participants. The tutor will cover the syllabus topics and help you prepare for the formal assessment. 7

8 An introductory day to the Professional Certificate and the Professional Postgraduate Diploma are also offered. Option 3 Home study with evening classes (London) You ll receive everything described in Option 1 and additional have the opportunity of attending a series of tutor-led evening classes in our London teaching centre (2 minutes from Oxford Circus). Time Classes run from to Informal and participative There are plenty of opportunities to discuss and debate topics with the tutor and other participants. The tutor will cover the syllabus topics and help you prepare for the formal assessment. Additional evening workshops focusing on revision skills and exam conditions are also available. Option 4 In-company programme option All our courses can be run in-house. Please call for details. Option 5 Tailored study programme Typically this is for anyone who has already started studies elsewhere and still has one or more modules to complete. In this case you can select to study just one module either through remote study or elect to join our workshops as well. 8

9 CIM Qualifications There are a range of qualifications designed to suit everyone whether you are new to marketing or an experienced practitioner. Level Entry Requirements Introductory Certificate in Marketing Professional Certificate in Marketing (Level 4) This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context. This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria: Have a minimum of two 'A' Levels Hold any general Bachelors or Masters degree Hold a CIM Introductory Certificate in Marketing (Level 2 or 3) Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3) Have an NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above) Hold an International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 Professional Diploma in Marketing (Level 6) You will need to meet at least one of these criteria: The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus) OR Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters Degrees) OR Experience in a marketing 9

10 management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6 Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. Chartered Postgraduate Diploma in Marketing (Level 7) As a minimum, the following qualifications and experience are recommended as a prerequisite for entry onto the first stage of the Chartered Postgraduate Diploma in Marketing: CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing OR A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (ie, 180 credits in Bachelor degrees and 90 credits in Masters degrees) AND A range of experience working at Senior Marketing Management level that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the Entry Test to this qualification Stage 2 Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma. Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. 10

11 Where next Once you have passed the Professional Postgraduate Diploma you have different options: Chartered Marketer: by undertaking continuous professional development Executive Diploma in Management: a stepping stone towards an MBA MBA/MA in Marketing 11

12 CIM Professional Certificate in Marketing - Level 4 Overview The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description. Who is it for? This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level. The typical profiles of people who might take this qualification could include: Marketing assistants Marketing coordinators Marketing executives Marketing managers in SMEs without formal marketing qualifications Non-marketers with aspirations for marketing Existing marketers wanting to become more specialist What will you learn? By the end of this qualification you should be able to: Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan Know the many different ways of understanding and communicating with customers, and the function these methods serve Understand your organisation's marketing environment, its many constituent parts, and how they work in unison Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets 12

13 The assessment You will undertake a range of assessment types including work-based projects, one short-answer exam and one case-study exam. Modules Marketing Essentials Designed to give a basic understanding of the marketing process, by teaching you the tools and techniques available that will help you to understand a tactical marketing plan. Marketing Information and Research You will consider all aspects of market research, learning how to manage a marketing research project from initial design to implementation, ensuring you appreciate the importance of gathering and managing customer information. The module also addresses the development and management of a customer database, including database marketing and CRM. Assessing the Marketing Environment This module helps you identify the various aspects of the external environment that you need to consider in the development of a marketing plan. Stakeholder Marketing Studying the Stakeholder Marketing module will give you an in-depth understanding of this aspect of marketing in a range of sectors and organisation types. You will learn about the impact of environmental factors and how to identify key issues and drivers, together with the implications for marketing. Duration There are four hand-in/exam dates a year. The four modules, studied through our convergent learning programme of two-day workshops and guided home study, will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of 2 years. You can start to study at any time. 13

14 CIM Professional Diploma in Marketing - Level 6 Overview This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself including elements ranging from channel management to communications, along with specialist areas like new product development. Who is it for? The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and an eye on management including the following: Marketing executives Business development managers Departmental managers Product/ brand managers Marketing managers Account managers What will you learn? By the end of this qualification you should be able to: Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment Develop and manage a brand and product portfolio in the context of the organisation s marketing strategies and objectives Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success Identify the organisation s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects 14

15 Modules Marketing Planning Process This module will provide you with a detailed understanding of marketing planning process strategy. You will learn how to assess the dynamic marketing environment and review its impact on developing marketing plans and to win competitive advantage. You will consider contemporary and sophisticated segmentation, targeting and positioning processes. Ultimately you will put together a practical and tactical marketing plan. This module is assessed by a work-based assignment. Delivering Customer Value through Marketing During this module, you will consider all marketing activities necessary to achieve customer satisfaction and meet your organisation's objectives, through effective marketing mix strategies which deliver stakeholder value. You will also learn how to develop the product portfolio, manage marketing channels, use the communications/ promotions mix as well as manage the service expectations of customers. This module is assessed by a case study exam. Project Management for Marketing A practical module in which you will learn how to initiate, implement and control marketing projects, including the use of research and information; preparing proposals and briefs to identify stakeholder needs comprehensively as well as preparing and justifying a business case for a proposed project. It additionally covers the key skills of project management. This module is assessed by assignment. Managing Marketing This module considers HR and management skills manager. This includes developing and managing marketing teams as well as the development of effective quality systems and processes to support compliance and approaches to measuring and monitoring marketing activities. Finally, the unit includes the fundamentals of the financial aspects of marketing. This module is assessed by a project. 15

16 Duration There are four hand-in/exam dates a year. The four modules, studied through our convergent learning programme of two-day workshops and guided home study, will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of 2 years. You can start to study at any time. 16

17 CIM Professional Postgraduate Diploma in Marketing - Level 7 Overview The Chartered Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities. Who is it for? This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so. What will you learn? By the end of this qualification you should be able to: Make the transition into strategic marketing management Work more cross-functionally at a senior management level Make a significant contribution towards the organisation s corporate and business strategy Contribute to board decisions Demonstrate a high level of leadership and influence Modules Emerging Themes Marketing is a dynamic discipline, constantly having to innovate and adapt to changes at both global and local levels. The year 2008 saw the world's financial system plunge into unprecedented chaos; the result of which affects customers and businesses in the public, private and third sectors. This unit is designed to facilitate your ability to take a strategic perspective of the impact of these themes upon marketing at a sectoral or industry level and help you establish mechanisms for anticipating future trends and emerging themes. The overall aim of this unit is to equip you with the skills and knowledge needed to build an in-depth understanding of the key emerging themes impacting on marketing in both today's and tomorrow's dynamic and changeable business 17

18 environment, ensuring you are aware of the latest thinking from a variety of disciplines. The module will help you become a visionary marketing leaders, ready to address change in your own behaviours and also inspire change in others. Especially you will learn how to: Critically evaluate a range of key emerging macro-environmental themes and make a critical assessment of their significance for a specific sector or industry. Propose strategic marketing responses to the key emerging themes judged to have the greatest potential impact on a specific sector. Responses should reflect contemporary marketing practice (i.e. marketing's new ground) and demonstrate creativity. Assessment It asks students to write an article, for potential publication in a suitable industry journal that assesses key emerging themes (at either macro or meso environmental levels) and forecasts their impact upon business/marketing practices in a specific sector, and predicts how this will impact upon marketing professionals operating in this sector, in the future. Whilst the assessment will stipulate the quantity of themes to be covered and the level of the themes (macro, meso or a combination of both), the nature of themes needs to be identified, justified and analysed/evaluated by the student. Analysis and Decision This unit is designed to enable you to undertake a strategic audit of an organisation, and recommend strategic decisions, based on a full critical evaluation of the options available. It is divided into three parts: the strategic marketing audit, strategic options and making strategic marketing decisions. Especially you will learn how to: Undertake a sophisticated strategic audit that will help you to prioritise the key issues, opportunities and risks facing an organisation in meeting its future objectives. This will be based on a clear and detailed assessment of an organisation and its performance, and the issues and challenges it faces in creating and delivering best value. Use the strategic audit of an organisation to generate strategic options and critically evaluate those options in respect of the key issues faced by the organisation. Explore the wide range of strategic options available to an organisation to meet its corporate and business strategy; students will then need to recommend an option based on, and justified by, a critical evaluation of its suitability in the specific situation. 18

19 Assessment Pre-seen case study The case study will be comprehensive (in the region of 50 pages in length). Delegates will undertake a detailed analysis of the case material in advance of the examination (which will be summarised on six sides of A4 maximum, no smaller than font size 11 and which can be taken into the exam). Marks awarded for how the candidate uses the analysis in the examination, not for the analysis itself. Three examination questions. Marketing Leadership and Planning This until will teach you how to develop high level marketing strategies that incorporate the organisation s corporate and business strategic intent in the short, medium and long term. You will consider how strategies impact on the organisation as a whole and what considerations need to be made when preparing and writing strategies,. As such you ll consider internal marketing, relationship marketing, developing market orientation, leadership and change management. The key aims of the unit are to: Develop effective high level marketing strategies relating to an organisation s corporate and business strategic intent, demonstrating how these strategies will deliver an organisation s desire for growth and expansion, incorporating the role of CSR, ethics and key strategic decisions. Develop strategic marketing plans to support the delivery of an organisation s value proposition, in order to develop effective, innovative and creative plans to deliver strategies and sophisticated change management programmes. Use the strategic audit of an organisation to develop strategic options for the organisation and underpin the marketing planning process. Demonstrate a detailed understanding of the strategic issues concerning leadership and ethical behaviour to execute change and strategy development within the organisation. Assessment 8000 word work based project, based on compiling a strategic marketing plan with effective leadership. Managing Corporate Reputation Corporate reputation is it is a rapidly emerging subject that draws together different strands of an organisation's activities in order that the corporate body 19

20 be perceived positively. It is also important because the prevailing market conditions mean that more organisations will be forced to reconsider their use of resources and the way they compete in tight markets. The course will help you help develop a corporate identity, image and undertake the management of an organisation's reputation. Specially the key aims of the unit are to: Ensure you understand the way organisations develop their identities and how some organisations use these to shape particular images and assign reputational status. Help you explore the elements that contribute to the identity that an organisation projects to its stakeholders, sometimes deliberately through a corporate brand. Examine the linkage between how an organisation wants to be seen and how it is seen, namely corporate communications. Help you to develop an holistic perspective of an organisation to the extent that it will help you manage the organisation's reputation, strategically. Assessment Work-based assignment in which there will be 2 tasks: one is compulsory (4000 words and the other a choice from three (2,000 to 3,000 words each). 20

21 CIM e-marketing Award Overview This qualification merges knowledge of the marketing planning process, with the tools and techniques that are available for online marketing. An understanding of the changing marketplace is gained, for example, the delegate requirements and the adaptation an organisation must make in order to succeed online. The traditional marketing mix tools are reviewed, as well as the many online tools that are available to the marketer. Many of the new techniques that are available online, such as viral marketing, advertising, affiliate schemes and sales promotions, are considered. The e-marketing Award is for you if you: have an understanding of marketing and want to develop these skills further through the attainment of the techniques available online. What will you learn? By the end of this qualification should be able to: Understand the elements of e-marketing and how you can maximise them to your advantage Develop e-marketing plans and integrate them into your overall strategy Use the online channel to research customers and markets Target customers and create business opportunities Qualification content This qualification covers all the aspects of the e-marketing mix which the objectives are to: Understand how e-marketing fulfils the basic principles of marketing Recognise the evolutionary stages of e-marketing and the resource implications Embrace change and the necessity to explore the cyber world Appreciate the range of e-tools as well as their advantages and disadvantages Develop an awareness of the digital impact on each element of the marketing mix Grasp the e-issues affecting customers, intermediaries and marketers Become familiar with the e-marketing vocabulary 21

22 Entry requirements There are no formal criteria for entry on to this course, but you are advised to have a knowledge of marketing. The assessment The e-marketing Award is assessed in two parts. Part one is a one-hour, online, multiple-choice exam. There are approximately 50 questions which are weighted and you have 60 minutes to complete the exam. The result is displayed on-screen as you finish. The on-line exam is arranged at a mutually convenient time about 4 weeks after the workshop. Part two is a 3,000 4,000 word marketing plan for your own business or a business of your choice. Your support tutor will give you feedback before you submit your final piece of work. There are four hand-in deadlines a year which you will be advised of at the workshop. You have up to a year to complete both parts of the assessment before having to renew your CIM membership. 22

23 How to Purchase your CIM Learning Package How to register with Cambridge Professional Academy By Post or Fax: Complete the application form at the back of this prospectus and either fax it to: or or post it to: Cambridge Professional Academy 64 Regent Street Cambridge, CB2 1DP Online: Simply book online by visiting How to pay If you are paying for the course yourself (known as self-funding ): We accept all major debit and credit cards (except AMEX). We can arrange staged payments which means you can pay over 3 or 4 months. If your employer is paying: They should complete the authorisation box on the application form You must include a Purchase Order Number if one is required by your company We will invoice your company direct at the same time as we despatch your learning materials (Price includes all study materials (including book pack), online resources, tutor-led workshops (where relevant), personal support tutor during studying and assessment preparation. 23

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25 CIM Marketing courses price list CIM Complete Study Pack Section 1 prices As a new student commencing your studies you will almost certainly require the allencompassing and most cost-effective benefits of the Complete CIM Study Pack. What is included: All study material (including book packs) Online resources A tutor-led 2 day workshop (or equivalent) for each module Personal adviser Unlimited tutor support Tutor-led project assessment and tutor-led marked exam Course Ex VAT Inc VAT e-marketing Award Professional Certificate in Marketing level Professional Diploma in Marketing level Chartered Postgraduate Diploma in Marketing level An additional workshop charge of 500 (ex VAT) applies to complete courses delivered in Jersey. Prices for CIM courses do NOT include the compulsory CIM student membership or the cost of assessment. Please contact CIM for membership information you can link to CIM on our website. CIM Tailored Study Pack Section 2 prices This flexible option is typically taken by students who have started their studies elsewhere and who may have already passed one or more modules. This option gives you the possibility to choose your modules and add on your study workshops and books as required. What is included: All study material (excluding book pack) Online resources Personal adviser Unlimited tutor support Tutor-led project assessment and tutor-led marked exam What is not included: study workshops and book packs Courses 1 module 2 modules 3 modules 4 modules Ex VAT Inc VAT Ex VAT Inc VAT Ex VAT Inc VAT Ex VAT Inc VAT Professional Certificate Professional Diploma Chartered Postgraduate Diploma

26 CIM Marketing courses price list Study workshop add-on Your study workshop is already included in the Complete CIM Study Pack. This addon is available only as part of the Tailored CIM Study Pack. You are invited to attend any of the scheduled 2-day workshops or evening class programmes at one of our study centres. Workshop add-on prices are dependent on when they are booked. You will get the best deal and best choice by booking the workshop at the same time as you book your module: Study workshop Booked at time of booking module Booked after booking module Ex VAT Inc VAT Ex VAT Inc VAT A supplement of 125 (ex VAT) applies to each workshop in Jersey For more information about our study workshops and workshop dates please visit our website. Book pack add-on Your course books are already included in the Complete CIM Study Pack. This addon is available only as part of the Tailored CIM Study Pack. Our tutor-written study guides, supplied to all students, are based on the CIM syllabus course book published by Butterworth-Heinemann. You must have access to a copy of this course book. What is included: CIM syllabus course book published by Butterworth-Heinemann A CIM-recommended essential reading book Packaging and postage within the UK. Overseas prices available on request Professional Certificate Price Professional Diploma Price Assessing the Marketing Marketing Planning Process Environment Marketing Essentials Delivering Customer Value through Marketing Marketing Information and Project Management for Research Marketing Marketing for Stakeholders Managing Marketing Chartered Postgraduate Diploma Price Emerging Themes Analysis and Decision Marketing Leadership and Planning Managing Corporate Reputation Prices for CIM courses do NOT include the compulsory CIM student membership or the cost of assessment. Please contact CIM for membership information you can link to CIM on our website. 26

27 Cambridge Professional Academy Course application form (1) Please complete this 2 page form, print it and then send it to us by: Fax: or (from overseas) or Post: 64 Regent Street, Cambridge CB2 1DP Your Details Title: First name:...surname:.. address:.. Daytime tel number:. Home tel number: Mobile tel number: Delivery address: * Company Address (if different from): Company Name...Company Name. Address.. Address... Address.. Address.. Post code... Post code. County... County... Country.. Country..... Contact Name. Contact Name Tel No.. Tel No... * This is the address to which your study materials will be sent you will be required to sign for these during normal office hours so please bear this in mind when specifying your delivery address. Payment 1 Company invoice Company Sponsored Students: Employer s Authorisation If the above employer is responsible for the payment of fees, please complete the following; As employer of the student for who this form is completed, we are responsible for payment of fees due on receipt of this invoice. We understand that we are fully responsible for the payment of fees due in all circumstances including termination of employment or cancellation of the course. Signed Name Position within the company Date Purchase order number Reference 2 Cheque Payable to Cambridge Professional Academy Ltd. and send with this form. 3 Credit or debit card Card number. Start date / (mm/yy)./.. Issue Number (Debit Cards).. Expiry date / (mm/yy)../ Name on card Self Funding delegates - This applies to full courses only and not individual modules. Self-funding delegates may pay in 3 instalments by granting us authorisation to take periodic payments from their credit or debit card without further reference. The first instalment is taken immediately and the remainder one month apart on the same date. If you qualify and would like to pay in instalments please tick this box 27

28 Cambridge Professional Academy Course application form Please complete either Section 1 or 2 according to your course Section 1 Use this section for: CIM complete study pack; CMI management courses; ISMM sales courses Course Name Accrediting body: CIM CMI or ISMM Total price (inc VAT) Section 2 Use this section for: CIM tailored study pack only - please refer to price list for what is included and information about book pack and study workshop add-ons Give price for add-ons where required CIM Module Name Study workshop add-on Book pack add-on Prices Section 1 Or Section 2 Number of modules (1-4) Price for number of modules Book pack add-ons Study workshop add-ons Section 2. (inc VAT) (inc VAT)... (inc VAT)... (VAT exempt)... (inc VAT)... (inc VAT) Additional information including preferred workshop dates. I, the undersigned, declare that I have read and accept Cambridge Professional Academy's Terms and Conditions. Name Date Signature 28

29 Cambridge Professional Academy Limited - Terms and Conditions (page 3 of 3) No application form will be accepted without confirmation on page 1 that delegates have read and accept these Terms and Conditions (Herein after Cambridge Professional Academy Limited is referred to as CPA.) 1. The student is responsible for membership and examination registration with the professional body membership and the payment of all associated fees. 2. All fees due to CPA must be paid in full 2 weeks prior to the commencement of the course, unless by prior arrangement staged payment is agreed. In which case the agreed deposit is due 2 weeks prior to commencement of study. Deposits are non-refundable. Notification of non attendance of workshops must be given to us 2 weeks prior to the workshop otherwise the full cost of the workshop becomes payable and no refunds will be issued. 3. Non-receipt of staged payments will result in the suspension of all tuition services. 4. CPA tuition fees include all items listed in the service offering brochure and/or website details, and excludes all items omitted from such source documents. 5. CPA reserves the right to revise tuition fees. 6. All payments to CPA will be by cheque, payable to Cambridge Professional Academy Ltd, or by approved credit card. 7. Cancellations of courses by delegates notified to us within 30 days of issue of invoice will be subject to a charge of 40% of the original invoice value, provided that all supplied materials are returned in perfect condition and that no tuition has been provided to the delegate. After that date and where tuition of any sort has been provided no refund will be offered. 8. The course duration is flexible to a maximum period of 2 years. 9. Title to all learning materials remains with CPA until all sums outstanding against the contract have been received. 10. Should book publishers choose to reprint text books, CPA do not undertake to re-supply the latest versions. 11. If payment is not made in accordance with the terms of payment stated on the invoice: - a) CPA reserves the right to charge interest to the buyer at the rate of 2% per month on the unpaid balance. Interest will be accrued on a day-to-day basis from the due date for payment until receipt by CPA of the full amount whether before or after any Judgement. And b) The buyer shall indemnify CPA against all costs and expenses (including any legal costs and expenses on a full indemnity basis) incurred or sustained by CPA in recovering sums due in each case without prejudice to any other rights or remedies available to CPA. 12. A 75 charge will be made against all dishonoured cheques. 13. Copyright of all of study material supplied during the study of the course remains the property of CPA. 14. All software supplied by CPA that is not copyright protected by another party is and remains the copyright of CPA. 15. CPA reserves the right to cancel, reschedule or relocate any attendance based or online tutorials; where possible an alternative will be offered. Due notice will be given of any cancellation. If this is not possible a refund will be made. CPA will pay no consequential loss expenses or other fees. 16. CPA reserve the right to refuse any bookings. 17. CPA accepts no liability for injury or accident however caused whilst attending a CPA event. 18. Students are to take all reasonable steps to ensure the safety of themselves, colleagues and CPA staff whilst attending a CPA event in accordance with the Health and Safety at Work Act (1974). 19. All safety precautions laid down by the premises provider at the teaching site of each course must be adhered to by students. 20. CPA will take all reasonable steps to provide services. However if due to industrial action or other circumstances beyond CPA s control do not permit this CPA accepts no obligation to provide services laid down in promotional material. 21. CPA sales brochures and website marketing material is for information only. CPA does not accept liability for inaccuracies in omissions. 22. Whilst every care is taken in the advice and education given by CPA tutors and staff, CPA does not accept liability for any loss, damage or other expense incurred from such advice and education services. 23. CPA agree to abide by the requirements of the Data Protection Act Details of how this is achieved are included in the CPA privacy statement available from the CPA website or upon request. 24. Upon request, CPA will provide student progress reports to companies regarding their sponsored students. 25. Any doubt or ambiguity of these terms and conditions shall be decided solely by CPA in accordance with English Law. 29