THE FIVE DAY MBA. This summer, combine learning with exploring one of the most lively and vibrant cities in the world.

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1 OFFER 3 2 FOR Save up to $1000 by booking early! THE FIVE DAY MBA This summer, combine learning with exploring one of the most lively and vibrant cities in the world Delegates are required to bring a calculator to the course

2 On This Course, You Will: 1. Understand business, how it works, and its importance on three levels economic, environmental and ethical 2. Develop an understanding of strategy and formulate a strategic approach 3. Develop your management style and set achievable goals and objectives to manage performance 4. Refine your interpersonal and influencing skills to be able to lead during change and implement plans successfully 5. Increase your financial awareness, and appreciate the financial implications of strategy 6. Understand financial statements and cost analysis, budgets and their implications on cash flow, and how to appraise capital investment plans Book over the phone This summer, combine learning with exploring the most lively and vibrant city in the world. From centuries of history and tradition to sprawling parks and more sights than you can see in a year, London has it all. Walk along the enchanting South Bank or cruise on the River Thames. Enjoy aerial views from the London Eye or the Shard, visit a plethora of museums of art, culture, or technology depending on you/your family s interest, shop at high end stores on Oxford and Regent Street or in the bustling markets of Camden Lock. Then watch a West End show (or two) and savour cuisines from the four corners of the earth. London never fails to deliver memorable moments. Book via

3 COURSE INFORMATION COURSE OVERVIEW The business environment has changed. In the past, it was made up of a series of expert business functions, which kept to their own disciplines and had little understanding of the complete picture. In an age where cross-functional working and relationship management have taken to the fore, it is essential for all business managers to gain a general approach as well as that of their individual disciplines. The purpose of this workshop is to develop an understanding of business fundamentals. It is designed for those individuals who wish to gain the business skills provided by a traditional MBA programme without incurring the time and cost necessary to undertake a full MBA programme. It is ideal for all current managers and those aspiring to become managers. It works well in all business types and also can offer essential skills for the budding entrepreneur, as well as wellseasoned executives. The methodology will be to identify a business situation and create real and implementable solutions to overcome barriers and implement business improvement. Therefore, this course is designed to be highly interactive. Prior to attending, you will be asked to select a current business issue, which will be discussed with the tutor before the course starts. Please note that the outcomes will be achieved through practical application rather than theoretical explanation. A detailed set of notes will be provided including an explanation of all models, tools and techniques for your future use. WOULD YOU LIKE TO RUN THIS COURSE IN-HOUSE? MEET YOUR EXPERT COURSE LEADER courses for example: CIPS CIM Leadership skills Ian Moody BSc, MBA Ian has over 30 years of business experience ranging from senior management positions in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many fields including both accredited and non accredited ACCA Financial skills Personal development skills Ian divides his time equally between the Middle East and the UK. In the UK Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply. READ WHAT DELEGATES SAID ABOUT IAN S OTHER COURSES WITH INFORMA Important methods, technology and techniques were covered well to give us an understanding of the full picture. Maher Hamze, Senior Associate, Mercer, KSA Our trainer Ian Moody showed deep knowledge and experience. The way he transferred his knowledge through examples and real time experience was very professional. Ahmad Hariri, Supplier Affairs, Saudi Oger Ltd, KSA The in-house training division of Informa Tel: cts@informa.com Book over the phone Book via WHO SHOULD ATTEND This course is aimed at the learning needs of executives, senior managers, managers and team leaders to help improve their management and business performance. It is particularly suitable for: Managers moving from a specialist role into a broader general management role Managers or department heads with cross-functional responsibilities aiming to develop a big picture outlook Managers who have been identified as having potential for general management Managers who are looking to develop and broaden their general management skills

4 Course Timings: Registration will commence at 08:00 on Day One. Course sessions will start promptly at 08:30 and finish at 14:30. There will be two breaks for refreshments and lunch will be served at the end of each day s sessions. COURSE OUTLINE DAY ONE AN OVERVIEW Introduction What is business and how does it work In this session we will create a workshop discussion on the nature of business today. We need to understand its importance on three levels and consider how it contributes to these. 1. Economic 2. Environmental 3. Ethical We will discuss the impact we have and what we can do to create more sustainable businesses, local and global economies. You will be provided with an overview of economic theory and practice, as well as an understanding of Corporate Governance, CSR and other ethical issues. DAY TWO CORPORATE AND BUSINESS STRATEGY Understanding strategy and its development Formulating a strategic approach using a recognised methodology We will discuss the best approach to strategy highlighting the planned approach, logical incrementalism, and the impact of imposed and emerged strategies. We will consider which approach is best in which situation and discuss the advantages and limitations of each. Designing the strategy This session is designed to be highly interactive. You will be asked to select a current business situation and then work through the Rationale Model and its various stages. In order to design an appropriate strategy in order to ensure a sustainable and competitive advantage. You will be introduced to analytical tools and how to use them for you to make the best strategic choice. These would include: External analysis Micro environmental tools (STEEPLE) Industry competitiveness tools (Porter s 5 Forces ) Ohmae s 3 Cs of Strategic Positioning Stakeholder analysis Internal analysis Stakeholder analysis Value chain analysis Ratio analysis Gap analysis Following the positional analysis, we can consider strategic options in order to make a choice for a way forward. This will require us to consider important techniques using methods such as Ansoff s Matrix and the BCG analysis. From this, we will be able to make choices to create a strategic approach and ensure it is suitable, feasible and acceptable. DAY THREE FINANCIAL AWARENESSY Finance is one of the key resources in any business activity. It is essential that you gain a good understanding of how it works and the financial implications of your chosen strategy from Day Two. In order to do this, we need to increase financial awareness. The day will consist of three sessions: Understanding financial statements and cost analysis How to write a budget and its implications on cash flow Appraising a capital investment plan in order to make the best choice DAY FOUR MANAGEMENT IN PRACTICE On completion of this day, you will develop an understanding of the different approaches to the management of individuals and groups or teams within organisations. It will help you to develop an expertise in developing and fulfilling organisational functional objectives. The day will use the situation developed on the previous day, as a framework. Understanding the development of management and organisational behaviour We will concentrate on the main aspects of people behaviour and psychological contracts. We will consider the process of management and evaluate the main influences that shape behaviour. We will consider the approaches to management and leadership. It is a fundamental requirement for you to develop your management style and your knowledge of motivation and creating job satisfaction. This will include a review of human resource management and best methods in creating human capital. We will consider how to set achievable goals and objectives and manage performance using KPIs and internal SLAs for performance improvement. DAY FIVE IMPROVING YOUR SKILLS Effective management requires individuals with good interpersonal skills and the ability to successfully influence others. Managers need to be able to lead during change and implement plans successfully. A key aspect of this is communication and Emotional Intelligence. Understanding yourself Managing time The impact of Emotional Intelligence The use of influencing skills Change management Contact

5 WAYS TO REGISTER Tel: Fax: Mail: Informa Middle East Ltd. PO Box 9428, Dubai, UAE Course The Five Day MBA Course Fee Before 13 May 2018 Course Fee Before 17 June 2018 Final Fee US$ 4,495 US$ 4,995 US$ 5,495 The in-house training division of Informa Middle East SAVE UP TO 40% If you have 6 or more people interested in attending, and would like to customise this training course to suit your team and business, contact our Training Consultants on or cts@informa.com Pricing excludes VAT, which will be charged where applicable. Please contact for more information. *Book and pay full fee for two colleagues and the third attends for FREE Not applicable in conjunction with corporate discounts Payment to be settled before start of the course to avail the offer The 3 for 2 offer is valid on full price final fee registration only Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance. All registrations are subject to our terms and conditions which are available at Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL: a.watts@informa.com PAYMENTS A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. DELEGATE DETAILS FIRST NAME: SURNAME: AVOID VISA DELAYS BOOK NOW Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-gcc nationals may take several weeks to process. JOB TITLE: ADDRESS: COUNTRY: COMPANY: POSTAL CODE: CITY: TEL: FAX: MOBILE: BC7358L EVENT VENUE ACCOMMODATION DETAILS We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for assistance on: Tel: Fax: hospitality@informa.com AA/MB STRATEGY MANAGEMENT LEADERSHIP & MANAGEMENT Copyright Informa Middle East Ltd ND CANCELLATION If you are unable to attend, a replacement delegate will be welcomed in your place. If you cancel your registration 57 days or more before the event, you will receive a refund minus a 10% cancellation fee (plus VAT where applicable). Cancellation after 56 days before the event or if you fail to attend the event will be 100% payable. All cancellations must be sent by to marked for the attention of Customer Services Cancellation. All registrations are subject to acceptance by Informa Middle East which will be confirmed to you in writing Due to unforeseen circumstances, Informa reserves the right to cancel the course, change the programme, alter the venue, speaker or topics For full details, please visit