Made-for-you Earphones Retail in the USA. Proposed Launch Partnership 2018

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1 Made-for-you Earphones Retail in the USA Proposed Launch Partnership 2018

2 The first TRULY MADE-FOR-YOU solution for Canadian Consumers Snugs earphones are made for individuals who don't believe in one-size-fits-all. With Snugs, you can create your unique look, sound and fit. 2

3 The Made-For-You Earphones Our ears are as unique as our fingerprints. That's why we create earphones that are made for you and only you. We use state-of-the-art 3D scanning and printing technology to create a true impression of your ears. The result? A fit that's as unique as you are. After all, it's this unique fit that means they never fall out and they sound incredible. 3

4 The Made-For-You Earphones Wired or Wireless, Snugs made-for-you ear molds are compatible with over 200 popular makes and models. We have the ability to add new models quickly, so you can turn any purchase into a Snugs made-for-you purchase. 4

5 The Snugs Custom Colour Selection Customers can select from 16 colours to further enhance their unique Snugs experience, with the choice of different colours for each ear. 5

6 The Snugs Advantage Our Snugs bespoke molds are made of medical grade soft silicone and are rain and sweat resistant. The perfect never-fall-out fit and superior passive noise cancelling is perfect for exercising, travelling, daily commuting or simply relaxing at home. 6

7 The Snugs 3D Scan Station (original) Our state of the art Scan Station includes our super-fast, non-invasive 3D biometric Phoenix Scanner, which quickly and accurately takes a 3D scan of each ear. Our 915mm x 610mm Scan Station footprint creates a friendly and unique setting within your retail location, where your customer will spend a relaxed and dedicated five minutes getting scanned. A perfect opportunity and environment to one-on-one sell and promote products and services in your store. This full size version is currently used in Selfridges in London. 7

8 Coming Soon: Counter Top Snugs Station Our NEW counter top Scan Station includes our super-fast, non-invasive 3D biometric Phoenix Scanner, which quickly and accurately takes a 3D scan of each ear. Our Scan Station footprint is more compact 500mm x 400mm and allows for greater flexibility for placement in your retail locations, while still creating a unique and relaxing environment to oneon-one sell and promote products and services in your store. This is the Scan Station we recommend for USA Retailers. 8

9 No Risk Retail Test Program Three Locations We are selecting a single USA launch partner to test the Snugs program in three locations. Upon successful execution of the test program, we are prepared to offer additional financial benefits for an extended period based on the size and scope of the national roll-out in our Launch Partner Program. We will provide three complete SNUGS Scan Stations at no charge for the selected three store test program. We will set up training so that staff from the three locations can join together for their training done ideally in one of your retail locations. Training is typically completed in a single day. 9

10 Business & Financial Model You provide us with your SKU list of key Wired and Wireless earphones for which Snugs made-foryou molds will be available. We will provide Snugs made-for-you tags which are to be placed with each of the selected models, which clearly identifies to the consumer that a bespoke solution is available. Consumers purchase their desired brand of earphones, and have their ears scanned at the Scan Station. The consumers scan data is sent to our U.S. manufacturing facility for creation. The made-for-you molds are shipped to the consumer in seven days. Consumers pay for both their selected earphones as well as the Snugs madefor-you molds, and leave with their purchased earphones. 10

11 Business & Financial Model The Retailer earns full margin on the in-store earphone purchase, plus margin on the Snugs made-for-you molds. No inventory costs product ships direct to consumer Extended payment terms take a full 60 days to pay Snugs made-for-you molds retail for $199 The Retailers margin is 35% = $69.65 per unit 11

12 Additional Revenue Stream The Retailer earns 20% commission on all repeat purchases made by your consumer when they purchase directly through Snugs.com. Should they lose a made-for-you mold, and need a replacement, you benefit from their purchase, even when not through your retail location. 12

13 Additional Program Benefits The Snugs Scan Station captures your customer for five minutes. This is a truly unique opportunity to not only pitch other promotions, products and services, but to gather critical feedback and demographic data. Think of it as your version of the make up station that department stores have to lock in their female customers! The Scan Station only needs to be manned when a consumer is ready for their ear scan, which means your staff remain focused on their regular tasks. 13

14 Summary The Snugs Solution Totally unique in Retail Attract new consumers to your stores Strategic advantage over competitors, both brick & mortar and online Exclusive to Key Launch customers 12-month exclusivity option with chain-wide roll out Risk free three store Test Program Counter Top Station at no Cost Staff training provided at no cost 14

15 Summary The Snugs Solution No inventory costs Product shipped directly to your customer or to your store High profit dollars per unit sold Extended payment terms Additional revenue stream Earn profit dollars on purchases made by your customers at Snugs.com Customer Focused Scan Station Opportunity to promote, sell, educate and connect with your customers as they sit for their ear scan Scan Station operated by current staff and only when needed no additional staffing needed 15

16 UK Contact: Paul Jobin, CEO & Founder T: E: 16 16

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