MEDIA KIT. Confiden'al

Transcription

1 MEDIA KIT 1 Confiden'al

2 AdCellerant WHO WE ARE 2

3 AdCellerant Company Founded in November 2013 Running over 10,000 hyper local and regional advertising campaigns per year 90 Partners, 200+ US Markets, 5 International Markets (Canada, Mexico, UK, Ireland, Bermuda) 23 member group dedicated to campaign delivery, performance and providing best in class technology 3

4 AdCellerant WHAT WE DO 4

5 Adcellerant Overview PLATFORMS SALES SUPPORT DESKTOP MOBILE OPERATIONS REPORTING VIDEO SEARCH 5

6 Platform Overview 6 Task = Builds proposals for sales combining all platforms into a single strategic advertiser proposal Efficiency Instant Proposals No Keying No Order Entry (post sale) More Sales Time Strategic Multi Platform Proposals Increased Deal Size Consistent Messaging Consistent Pricing Task = Trafficks all sold campaigns from proposals.marketing automatically into corresponding ad server Efficiency Automated Trafficking Fewer Errors Campaign Mgmt. UI Strategic Scalable Ops Order Management System Standardized Ops / Sales Language Task = Scalable, fully transparent reporting across all platforms for all advertisers. + + = Efficiency Automated Reporting Client Facing Dashboard Single Sign On Reporting Strategic Improved Retention Agency Quality Reports Scalable Ops Billing Information Integrated Team, Seller and Product Level Profitability Reporting Task = Fully integrated user interface for managing all aspects of your digital marketing business including sales, operations, campaign management, billing, invoicing and budget management. Efficiency Single Sign On Single UI Fewer Required FTE s Strategic Fully Integrated System For All Things Digital All Departments, One UI

7 7 What We Do SALES SUPPORT

8 Sales Support The team is focused on helping our partners accelerate and streamline the sales process by providing tier 2 support in 6 key areas of sales WHITE LABEL MATERIALS TRAINING SALES INCENTIVES SALES CALLS PROPOSALS DEDICATED SUPPORT 8 Document Library, Case Studies, Testimonials, Sales Materials Onsite, Webex and Ongoing Education gift card, trip incentives, tickets to events, lunches in-person, webex and teleconferencing proposal creation and support dedicated adcellerant is an extension of your team

9 9 Tool Features Client specific forecasts in minutes Understand share of voice in seconds Multiplatform sales proposals for every client Consistent and controllable pricing on all sales proposals White label, scalable and consistent branded sales materials Sales support and in market 4 legged sales calls Integrated spec ad system Simple and easy to use Customizable and specific to each partner

10 STEP 01 Enter basic info about client and sales opportunity 10 Tool Features Strategic proposals created in minutes with only a few simple inputs Industry specific product mix and research included in every campaign proposal Customize geo s based on zip code, city, county, state or DMA Include specific keywords describing the target audience your clients wants to reach Include spec ads in every proposal in seconds

11 STEP 02 Adjust budget and customize proposal elements 11 Tool Features Switch between client goals and quickly see how budgets and strategy changes See share of voice and basic forecasting information for your client s specific campaign Quickly add or remove products based on the clients needs Search, add and remove custom targets and search keyword terms Include basic business rules to ensure product best practices are followed in every proposal Includes specific Partner pricing

12 STEP 03 Check proposal, verify strategy and select custom sales materials Tool Features Custom sales materials White label proposal and presentation Once approved, proposal can be fully leveraged as an IO in Operations 12

13 Don't be afraid to give up the good to go for the great. John D. Rockefeller 13

14 What We Do OPERATIONS 14

15 Operations Strategy TARGETING RETARGETING GEOGRAPHIC CONTEXTUAL BEHAVIORAL AWARENESS DEMOGRAPHIC IP TARGETING SEARCH RETARGETING PLATFORMS DESKTOP PURCHASE MOBILE VIDEO INTENT 15 INTEREST SEARCH AdCellerant provides campaign planning and management expertise that leverages data, consumer purchasing habits, purchasing windows and buying funnel to establish consistent communication throughout the purchasing journey.

16 Consistent Presence Window of Opportunity Time 16 Consumer Shopping Habits Legacy Marketing AdCellerant Digital

17 Campaign Management AdCellerant combines Campaign Managers and Artificial Intelligence to calculate and manage millions of potential optimizations effectively and efficiently. CLIENT GOALS TARGET CONSUMERS CHANNELS LEVELS CLIENT RESULTS 3 Goals 5 Targets 10k + Sites 12+ Levers 17 Human + AI = Perfect Marriage

18 18 Tool Features Automated trafficking IO s from proposals.marketing into the corresponding ad servers and order management system greatly improving efficiency Campaign management tools that allow the lay operator to make strategic and crucial optimizations Greatly decrease reliance on vendors and bring solution in house saving 50-60% on COGS Finance and billing functionality to measure gross margins on all sold campaigns, by sales person, by division and at the enterprise level

19 What We Do REPORTING 19

20 20 Tool Features Multiple white level hierarchy allowing for white label at every level Complete and total transparency Data visualization making justifying campaign results simple and scalable Automate reporting, saving time and money Advertiser level access and customizable views for all users Multiple level user management Integrate and reporting source with a reporting API

21 21 Reporting Dashboard

22 AdCellerant PRODUCT 22

23 Product Programmatic 23

24 Programmatic We leverage The Trade Desk which is one of the most technologically advanced platforms in the world. Rated #1 DSP in the world by Ranker.com, #2 by Foresters. ADVERTISERS & AGENCIES ATTRIBUTION MODELS DMP & DATA INVENTORY SUPPLIERS PUBLISHERS AUDIENCES 24 Flexible Dynamic Controllable TTD Bid Speed = >999,999/sec. Simpli.fi = <999,999/sec. Running 1,000 s of campaigns and leveraged learning across platform Helping partners leverage 1st party data and network opportunities 95-98% reach of the programmatic marketplace 10x s the reach of Alexa s top 10,000 sites vs Simpli.fi Greater quality filters and brand safety measures

25 Reporting / Analytics PROGRAMMATIC TECHNOLOGY STACK Data / Targeting Inventory / Desktop / Mobile / Video

26 Performance & Metrics View Through Retargeting Look a-like Post Click Conversion Form Fill Conversion Time on Site Post Impression Conversion E Com Conversions UNIVERSAL PIXEL Click Through 26

27 Campaign Quality To deliver better brand protection, better results and help deliver our performance guarantee AdCellerant does not buy Below The Fold Inventory. This greatly eliminates poor performing ad impressions. 27

28 Inventory Quality DSP MEASURES CAMPAIGN MANAGER 3 RD PARTY PRE/ POST BID QUALITY Curated and tiered inventory Prioritized top 5K site list, Peer39 brand safety, page AdCellerant consistently selection, IAB Compliance, above the fold only, network quality, viewability, IP delivers quality human traffic, dynamically maintained IP block list indexing, user device graphs on quality websites delivering level block lists high impact results 28

29 Product IP 29

30 What is IP targeting? IP Targeting focuses internet advertising to consumers based on their Internet Protocol (IP) address. Current Customer Activation: exact list to IP match 100% REACH DATA RICH COOKIE-FREE PRIVACY DEVICE DEPENDENT Reach over 250 million-plus Define audiences with over No tracking, no use of cookies 100% reach to all Internet- individuals and over consumer and business and no inferred audience enabled devices (i.e., million businesses in the U.S. variables. segmentation. desktops, laptops, tablets, and Canada. smart phones). 30 Minimums: 5K database, 100K Imps, $11 CPM, no performance guarantee. *Average match from database = 50%

31 Current Customer Activation Using your client s exact customer list to IP match 31 By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match a client s existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base. *Requires customer address

32 32 Product Micro Proximity

33 What is MicroProximity Targeting? MicroProximity starts with a user s raw location data, which is cleansed, then matched to real locales, census, events, etc. so you can deliver your ad to them based on their actual consumer actions. Now you can get in front of your target market where they like to go or based on where they have been. BRAND AFFINITY BEHAVIORAL DEMOGRAPHICS TAILORED LOCATION Curated and tiered inventory Prioritized top 5K site list, Peer39 brand safety, page AdCellerant consistently selection, IAB Compliance, above the fold only, network quality, viewability, IP delivers quality human traffic, dynamically maintained IP block list indexing, user device graphs on quality websites delivering level block lists high impact results 33

34 Popular MicroProximity Targeting Strategies These are some of the many ways to leverage MicroProximity targeting for your campaign. LOCATION TARGETING CONQUEST TARGETING AREA TARGETING ACTIVITY & INTEREST TARGETING Reach consumers while Reach consumers while Bring potential customers in Reach consumers based on they re at specific locations, they re visiting your or ask them to come back category of store they re in, stores, offices, etc. competitors locations. when they re nearby. like coffee shops, bars, restaurants, etc. 34

35 Decimal Point Location Data 35 Precise real-time location data, to reach marketing based audiences, requires a minimum of 4 decimal places. We use 5 place precision allowing us to accurately target small venues with precision. 5 Decimal Places = ~1 meter: Accurately located inside a small venue or coffee shop 4 Decimal Places = ~10 meters: Outside a small venue or coffee shop 3 Decimal Places = ~100 meters: Football field away from the target venue. 2 Decimal Places = ~1,000 meters: Over 1KM away from your target venue Competitor GeoFence technology truncates the coordinates down to 2-3 decimals

36 Product Native Advertising 36

37 Why Native - Native Ads Align with the Website 37 Minimums: 40,000 imps / mo Average CPM $6.00

38 Creative Specification A single creative asset is turned into multiple, unique creative executions DESIGN LOGO HEADLINE & CAPTION CLICK-THROUGH URL Welcome To Curaçao Discover the Caribbean s best-kept secret, Curaçao x1200 pixel pref. 500x500 pixel min. 72 DPI, JPG pref. Under 2MB per image PNG Format pixels wide Transparent background Headline < 30 characters Caption < 200 characters Landing page URL 38

39 A Single Creative Works on All Screens Sourcing Creative: Product Galleries The product says it all, showcase it Blogs & Social Media Use blogs and social media images where images tell the brand story User Generated Content Consumers are playing the role of brand ambassadors and sharing brand images 39

40 Premium Publishers Quality Traffic: Reaching 92% of the online population Representing 86% of Mobile Users 52% Male 48% Female 69% with Children in Home 85% earning $100K+ 40

41 Product 41

42 Our Database 42 Our database consist of information obtained through opt-in online surveys, e- subscriptions, e-registrations and our extensive network of permission-based websites. Any data obtained is put through a hygiene process for verification, allowing us to validate the addresses. Our team is diligent with maintaining and updating our unsubscribe lists. We have a quality assurance process in our ing team that verifies that all broadcasts are can-spam compliant. Every record received also has the opt-in date, IP and source for compliance purposes. Our teams follow the best data security practices to ensure all of our compliance steps are followed and there are no breaches.

43 Our Data Quality Roughly 1.5 million fresh pieces of data per month are scrubbed to ensure quality and deliverability, making our database one of the largest and most hygienic available. Our database has more than 140 million consumer and business s, time stamped with URLs to verify recipients consent. Securely deliver your message to specific consumers using hundreds of targeting options. Reach national, regional and/ or local audiences at cost effective rates. 43

44 Rate Card IMPRESSIONS CPM COST 50, ,000 Impressions $15 CPM $ , ,000 Impressions $13 CPM $3, , ,000 Impressions $11 CPM $4, , ,000 Impressions $10 CPM $5,000 <750,001 Impressions $9 CPM $6,750 44

45 Product Search 45

46 Process and Strategy Overview 01 Campaign Structure and Industry Best Practices 04 Professional Ad Development and Optimization 02 Competitor Analysis and Competitor Conquesting 05 Bid and Budget Management Strategy 03 Rigorous Keyword Analysis and Optimization 06 Campaign Optimization Strategy 46

47 Dedicated Campaign Management Team Dedicated team of AdWords and Bing certified professionals Every client at our company is assigned a dedicated campaign management team of experienced and certified professionals. Conversion tracking and ROI focused 47 PPC campaigns are powerful because they are able to track conversions and track ROI. We track all applicable conversions through a Universal Pixel.

48 Product Organic SEO 48

49 Organic SEO We have 3 tiers of service for Organic SEO: STANDARD PROFESSIONAL ENTERPRISE Optimize up to 10 pages monthly Off-page content linking Local based optimization Monthly reporting Optimize up to 20 pages monthly Off-page content linking 2 blog posts per month Conversion tracking Basic Ecommerce Local + Regional optimization Monthly reporting Blog posts begin in month 2 Optimize up to 30 pages monthly Off-site content linking 4 blog posts per month Conversion Tracking Advanced Ecommerce Penalty Recovery Local + Regional + National optimization Monthly Reporting Blog posts begin in month 2 49 Additional Organic services: Additional Content Marketing, Press Release Development & Distribution, Microsite Development and Link Diversification

50 Organic SEO Process PHASE 1 PHASE 2 PHASE 3 50 Build & Implementation Gain access to your site & analytics Run a baseline report on existing Evaluate and clean up meta data Research online presence Perform keyword research based on search trends in Google, Yahoo & Bing Complete technical audit of your site Begin initial changes (e.g., fix broken links on pages) Ensure tools function properly Confirm access to your site. Set up Google Analytics goals. Execution & Strategy Continued Optimization Add optimized meta data Alt tag to on-page images Submit robots.txt, sitemap.xml files Optimize internal linking structure Enhance layout of pages on your site. Optimize internal linking structure Customize 404 Not found pages Content analysis & recommendations Adjust & Continual Improvement Strategy Weekly Reporting Adjusting strategy against goals in analytics Monitor campaign performance Continued Performance Tracking Monitor SEO KPI s, Google Alerts and optimized blog posts, where applicable. Evaluate site crawl errors & check site health Monitor backlinks Evaluate and fix any site penalty, where applicable

51 AdCellerant RESULTS 51

52 52 Digital Agency SMB success stories

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55 Digital Agency The partner opportunity realized 55

56 With AdCellerant s help we have added over $250K/mo in programmatic and over $675K/mo in Agency Services Scott Tobias, CEO Voice Media Group 56

57 By incorporating AdCellerant s Programmatic along with our Agency Model, we have consistently doubled digital revenue period over period Matthew Chamberlin, National Director of Digital Brand Strategies 57

58 Case Study: Major Print Media Company - Blend Summary 1st 6 months 1,080 Proposals Presented 23.4% Closing Rate Avg. Deal Size = $1,200/mo (5 Mo Avg. Sale) $800,000 in Contracted Revenue $6,570,063 Revenue in Pipeline $200,000 $150,000 $100,000 $50,000 $0 Total Sold $1,200,000 Total $'s in Pipeline Deal Size $1,000,000 $800,000 $600,000 $400,000 $200,000 $0 $2,500 $2,000 $1,500 $1,000 $500 $0 58

59 Elite / Top Level Team Agile Morphing to stay in front of best practices, new abilities, emerging technology in turn providing our clients with the highest level of service Our team integrates seamlessly with our partners operations department, the goal is to feel like we are all working on the same team We plan to understand and coordinate based on how you run your business. We plan to know your business as well as we know ours Our team will be fully knowledgeable about the newest technologies and industry trends 59

60 What to look for in a partner Premium inventory Performance guarantee A partner who provides proposals on all sales opportunities Free training Fully white label Sales support and in market 4 legged sales calls Sales material Training material Dashboard reporting, conversion tracking, imps, clicks, view through 60

61 Thank You Brock Berry Denver, CO +1 61

62 Thank You Jonathan Denver, CO +1 62