The Economist online 2017 rate card

Transcription

1 The Economist online 2017 rate card Since 1843, The Economist Group has been delivering essential global analysis to influential and intellectually curious minds. Our diverse, global audience thinks critically about the world, challenges the norm, and shapes the future. Only The Economist Group can reach them at any time, in the right environment, anywhere in the world. These influencers are world leaders, captains of industry, entrepreneurs, innovators and drivers of culture. They are professionally driven, globallyminded, tech savvy, creative, university educated and affluent. They are current and future subscribers of The Economist. INFLUENCE THIS AUDIENCE THROUGH 3 LAYERS OF ENGAGEMENT ALIGN WITH A TRULY, PREMIUM GLOBAL BRAND Our flagship site on global business, innovation, and politics REACH OUR ELITE READERS ANYWHERE Only accessible through The Economist Group ENGAGE THIS AUDIENCE WITH DISPLAY MOBILE VIDEO HIGH IMPACT NATIVE Through our digital platforms we reach 75 million users each month worldwide. MAXIMIZE REACH AMONG INFLUENCERS 80+ renowned business, news and political sites that ensure premium environment The Economist Group Source: ComScore Media Dashboard October 2015

2 Premium Sponsorship Opportunities Home page roadblock Channel roadblock Headline/Billboard/Leaderboard w/companions (300x600/300x250) $66,000 $32,000 $9,000 $18,000 $1,800 $19,000 $3,600 $26,000 ** Headline Units can be produced by The Economist (Production charges Apply) Channel roadblocks deliver 100% SOV over the duration of the day, across the relevant channel front. All takeovers can serve Headline/Billboard/Leaderboard w/companions (300x600/300x250) Business & Finance $2,500 $1,200 $500 $600 $200 $600 $200 $1,100 Science & Technology $6,000 $2,600 $500 $1,200 $200 $1,200 $300 $2,000 Culture $4,500 $1,800 $500 $1,000 $200 $900 $300 $1,500 ** Headline Units can be produced by The Economist (Production charges Apply) First Impression First impressions delivers maximum reach and impact for your brand. First impressions offers 100% SOV on the first visit of a reader anywhere on site for the duration of the day. All First Impression Sponsorships can serve Billboard/Leaderboard w/companions (300x600/300x250) AND/OR Mobile/Tablet 300x250 First Impression takeover (Desktop Only) First Impression takeover (All Devices) USD Gross Daily Sponsorship Economist.com's homepage delivers maximum impact for your brand. Homepage takeovers offer a 100% SOV over the duration of one day $124,000 $53,000 $14,000 $24,000 $4,500 $16,500 $5,500 $35,000 $211,000 $94,000 $24,000 $38,000 $9,000 $34,000 $10,500 $61,000 * Discounts may be applied when excluding various site sections due to availability Newsletters Special report Technology Quarterly Weekly Sponsorship Reach your target audience leveraging proprietary Economist.com Newsletter subscription base Editor's picks - MPU (Thu - Wed) $19,500 $6,900 $2,600 $4,000 $900 $3,800 $1,500 $6,600 Daily Dispatch - MPU (Mon - Sun) $21,800 $7,700 $2,900 $4,500 $1,100 $4,300 $1,600 $7,500 Monthly Sponsorship Special report sponsorship allows you to specifically target relevant editorial subjects. Each Special Report consists of a series of insightful articles and in-dept analysis, with your brand delivering advertising across all articles. Costs include traffic drivers** This sponsorship can serve Billboard/Leaderboard w/companions (300x600/300x250) Special report $150,000 $79,500 $25,600 $24,800 $3,600 $24,800 $6,200 $50,300 Technology quarterly is our regular Special Report on the technology landscape Costs include traffic drivers** This sponsorship can serves Billboard/Leaderboard w/companions (300x600/300x250) as well as the 1024x768 canvas ad on article pages Technology Quarterly $150,000 $79,500 $26,500 $23,000 $3,600 $23,000 $5,300 $49,500 ** Traffic driving support would deliver the following impressions: US: 1000k, UK: 200k, CEMEA: 400k, LA: 50k, ASIA: 400k.

3 Run of Opportunities (CPM) Homepage & Channels Contextual Targeting Run of USD Gross Contextual Targeting Target your advertising by homepage and section of the website it appears in. Channels are the primary navigation across The Economist, and allow for precise contextual targeting. Available channels may include: World Politics, Business & Finance, Economics, Science & Technology, Culture, and various Blogs Standard MPU (All Devices) $48 $52 $63 $59 $67 $63 $67 $56 Standard MPU (Mobile Only) $52 $56 $68 $64 $71 $68 $71 $60 Standard MPU/LMPU (Desktop Only) $55 $59 $72 $68 $76 $72 $76 $64 Premium: Premium viewable positions - Maximum Impact MPU/LMPU $102 $94 $96 $125 $98 $115 $94 $113 Leaderboard $89 $84 $86 $112 $87 $102 $84 $99 Billboard $146 $133 $136 $174 $138 $162 $133 $160 Fullpage Synced Ads $301 $276 $285 $367 $288 $339 $276 $332 Mobile In-Scroll* $109 $101 $134 $114 $84 $98 $101 $124 * Mobile In-Scroll serves on smartphone devices only and may incur production costs Align your brand message with contextually relevant and brand-safe content. Contextual packages enable brands to position their message within a targeted range of content that fit their objectives. Available packages include: Business & Management, Thought Leadership, Technology & Innovation, Travel & Lifestyle, Interest Group Targeting via relevant keywords and phrases, and Smartology Standard MPU (All Devices) $41 $44 $54 $50 $57 $54 $57 $47 Standard MPU (Mobile Only) $44 $47 $57 $54 $61 $57 $61 $51 Standard MPU/LMPU (Desktop Only) $47 $50 $61 $58 $65 $61 $65 $54 Smartology MPU/LMPU $80 $85 $100 $95 $105 $100 $105 $90 Premium: Premium viewable positions - Maximum Impact MPU/LMPU $88 $82 $109 $93 $67 $80 $82 $100 Leaderboard $78 $72 $96 $81 $59 $71 $72 $88 Billboard $125 $115 $155 $131 $96 $112 $115 $142 Smartology Billboard/Leaderboard $166 $154 $203 $173 $131 $151 $154 $187 Fullpage Synced Ads $259 $240 $322 $272 $198 $234 $240 $295 Mobile In-Scroll* $88 $81 $107 $91 $67 $78 $81 $99 In Content Video** $0.65 $0.65 $0.65 $0.65 $0.65 $0.65 $0.65 $0.65 * Mobile In-Scroll serves on smartphone devices only and may incur production costs ** In-content video is priced on a cost per completed view (CPCV) and serves on Articles Pages only Reach the Economist audience across all areas of Economist.com Standard MPU (All Devices) $35 $37 $46 $43 $48 $46 $48 $40 Standard MPU (Mobile Only) $37 $40 $49 $46 $52 $49 $52 $43 Standard MPU/LMPU (Desktop Only) $40 $43 $52 $49 $55 $52 $55 $46 Premium: Premium viewable positions - Maximum Impact MPU/LMPU $58 $46 $87 $73 $56 $55 $46 $79 Leaderboard $51 $41 $78 $66 $51 $49 $41 $71 Billboard $82 $64 $124 $101 $78 $76 $64 $111 Fullpage Synced Ads $196 $155 $298 $246 $191 $186 $155 $268 Mobile In-Scroll* $70 $65 $86 $73 $53 $62 $65 $79 In Content Video** $0.59 $0.59 $0.59 $0.59 $0.59 $0.59 $0.59 $0.59 Pre-roll $74 $74 $74 $74 $74 $74 $74 $74 * Mobile In-Scroll serves on smartphone devices only and may incur production costs ** In-content video is priced on a cost per completed view (CPCV) and serves on Articles Pages only

4 Targeting targeting Reach your target audience across Economist.com leveraging 1st party behavioral data (Business Leaders, Thought Leaders, Economist Subscribers) or overlay 3rd party data (Business Decision Makers, C-Suite, etc...) or both Standard MPU (All Devices) $42 $45 $53 $50 $55 $53 $55 $47 Standard MPU (Mobile Only) $44 $47 $56 $53 $59 $56 $59 $50 Standard MPU/LMPU (Desktop Only) $47 $50 $59 $56 $62 $59 $62 $53 Premium: Premium viewable positions - Maximum Impact MPU/LMPU $93 $87 $114 $96 $73 $85 $87 $106 Leaderboard $84 $78 $102 $87 $66 $76 $78 $95 Billboard $131 $122 $160 $136 $101 $118 $122 $147 Fullpage Synced Ads $274 $256 $336 $287 $214 $249 $256 $312 Mobile In-Scroll* $82 $77 $98 $85 $65 $74 $77 $91 In Content Video** $0.71 $0.71 $0.71 $0.71 $0.71 $0.71 $0.71 $0.71 * Mobile In-Scroll serves on smartphone devices only and may incur production costs ** In-content video is priced on a cost per completed view (CPCV) and serves on Articles Pages only extension Reach Extension enables the campaign to deliver sequential messaging, unify engagement with your target across a fragmented web, add scale to the campaign, and maximize the reach of the custom assets, driving more potential leads back to the client. Minimum 60% Viewability Leaderboard / MPU / Large MPU $13 $14 $18 $16 $16 $16 $13 $13 Pre-roll $29 $29 $29 $29 $29 $29 $29 $29 Premium: Minimum 60% viewability guarantee (Utilizing Google Active View) Leaderboard / MPU / Large MPU $18 $20 $25 $23 $23 $23 $18 $18 Pre-roll $35 $35 $35 $35 $35 $35 $35 $35 Lead Generation Lead Generation enables the targeting of Business Decision makers and Thought Leaders to generate leads. Prices are per lead. Qualified Leads should include first name and last name, job title, company name, address, phone number, country, company size by revenue, and industry Marketing Qualified Leads $118 $118 $118 $118 $118 $118 $118 $118 Account Based Marketing Qualified Leads $147 $147 $147 $147 $147 $147 $147 $147 Account Based Marketing Extension $22 $22 $22 $22 $22 $22 $22 $22 * Additional information is available upon request Social Targeting Facebook Instant Articles Reach the economist facebook audience on their mobile devices via the Facebook App MPU $19 $19 $19 $19 $19 $19 $19 $19 Facebook Sponsored Post Facebook Social Products includes sponsored posts redirecting to a brand creative roadblock Sponsored post $19 $19 $19 $19 $19 $19 $19 $19

5 Viewable Attention Opportunities (Cost Per Hour) USD Gross Contextual Targeting Focus Package Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the site and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages Max Impact Focus Package $117 $108 $145 $122 $90 $105 $108 $133 Max Exposure Focus Package $85 $78 $105 $89 $64 $76 $78 $96 Run of Reach the Economist audience across all areas of Economist.com Max Impact Run of $76 $60 $115 $95 $74 $72 $60 $104 Max Exposure Run of $55 $44 $84 $70 $55 $53 $44 $76

6 Focus packages Premium Solutions (CPM) USD Gross Contextual Targeting Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the sites and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages Leaderboard $16 $19 $23 $20 $20 $20 $20 $22 Billboard $31 $34 $41 $37 $37 $37 $37 $39 MPU $19 $20 $24 $22 $22 $22 $22 $ x 600 $26 $28 $35 $31 $31 $31 $31 $34 Portrait $27 $30 $37 $32 $32 $32 $32 $35 Run of Ideas People Media is a select alliance of 85+ premium digital Publishers that have been identified by The Economist Group for reaching a like-minded audiience to our subscribers. This product adds scale, efficiency and reach to digital campaigns. Reach Ideas People across all network partners Leaderboard $14 $16 $20 $18 $18 $18 $18 $19 Billboard $27 $29 $35 $32 $32 $32 $32 $34 MPU $16 $18 $21 $19 $19 $19 $19 $ x 600 $22 $25 $31 $27 $27 $27 $27 $29 Portrait $24 $26 $32 $28 $28 $28 $28 $31 targeting targeting Mobile and Tablet Mobile In-Scroll Content Marketing Units Reach your target audience across Economist.com leveraging 1st party data that The Economist holds on our reeaders or an overlay of 3rd party data (e.g. Bizo) Leaderboard $20 $22 $26 $24 $24 $24 $24 $25 Billboard $33 $35 $41 $38 $38 $38 $38 $40 MPU $22 $24 $27 $25 $25 $25 $25 $ x 600 $28 $31 $36 $33 $33 $33 $33 $35 Portrait $29 $32 $38 $34 $34 $34 $34 $36 Note: 3rd party targeting incurs a $5 CPM cost Custom Solutions Reach Ideas People on their mobile devices, with this high impact rich media, mobile only format Smartphone 320x50 $11 $12 $14 $13 $13 $13 $13 $13 Smartphone 300x250 $18 $19 $23 $21 $21 $21 $21 $22 Tablet Leaderboard $16 $18 $22 $19 $19 $19 $19 $21 Tablet MPU $18 $19 $23 $21 $21 $21 $21 $22 Reach Ideas People on their mobile devices, with this high impact rich media, mobile only format In-Scroll $38 $41 $45 $42 $42 $42 $42 $44 ** Economist built unit - production charge applies Drive hub traffic or accentuate brand natively on homepages/ section fronts and/or article pages Native/Brand Spolight $45 $45 $47 $47 $47 $47 $47 $47

7 Video products High Impact Video Wall Video pre-roll In-content video Engage users with large canvas format Custom Video Wall $41 $42 $45 $44 $44 $44 $44 $45 ** Economist built unit - production charge applies Run pre-roll against editorial videos Pre-roll $47 $49 $53 $51 $51 $51 $51 $53 Run video natively in the editorial content stream on network sites In-content video :15 ** $0.41 $0.41 $0.41 $0.41 $0.41 $0.41 $0.41 $0.41 In-content video :30** $0.53 $0.53 $0.53 $0.53 $0.53 $0.53 $0.53 $0.53 ** In-content video is priced on a cost per completed view (CPCV)

8 Viewability Premium Policy Viewability Premiums (Add premiums to Premium Run of Opportunities) IAB 75% (+10%) IAB 100% (+30%) Group M 100% MPU/Billboard/Leaderboard - (+30%) Large MPU - (+70%)

9 Contact details Our sales organisation is now structured by industry verticals to better serve our clients in their core industry led marketing challenges. Those verticals are Financial Services, Technology, Business & Professional Services, Corporate & Industrial, and Luxury EMEA Name Phone Financial Services Hannah Last +44 (0) Technology and Business Raphael Rennuit +44 (0) Business & Professional Services Raphael Rennuit +44 (0) Corporate & industrial Louis defouchier +33 (0) CIsales@economist.com Luxury Ben Sharpington +44 (0) LuxurySalesTeam@economist.com Careers Philip Wrigley +44 (0) Philipwrigley@economist.com North America Financial Services Chris Shedd +1 (212) FinancialSales@economist.com Technology (West Coast) Bruce McCoy +1 (415) TechTeamSales@economist.com Technology (East Coast) Marc Gartenberg +1 (212) TechTeamSales@economist.com Business & Professional Services Bill Kelly +1 (212) BPSsales@economist.com Corporate & industrial (West Coast) Tony Antolini +1 (312) CIsales@economist.com Corporate & industrial (East Coast) Victor Bonavita +1 (212) CIsales@economist.com Luxury Molly Watanabe +1 (212) LuxurySalesTeam@economist.com Careers Richard Dexter +1 (212) RichardDexter@economist.com APAC All Queries Inez Albert InezAlbert@economist.com