Spring Build Your Brand Build Sales Build Loyalty take flight

Transcription

1 Build Your Brand Build Sales Build Loyalty take flight Spring Commerce Hwy. Pennsauken, NJ

2 Table of Contents Page Content 2 Start Digitally - Motivating Statistics 3 Social Media - Facebook Event Campaign 4 Web Services 5 Introductory Website & Website Options 6 SEO Search Engine Optimization 7 Pricing: SEO, Pay-Per-Click, Plant Gallery, Business Listings 8 Direct Mail/Print Media 9 Pricing: Store Signage, Loyalty & Gift Cards, Promotional Mailers Greensmith is a creative agency committed to delivering your message with a consistent brand image across all media. We take great care of our customers. Our services include... Brochures Catalogs Digital Advertising Direct Mail Gift Cards Loyalty Cards Newsletters Postcards Signage Videos SEO Services Social Media Websites and much more! 10 Marketing Agreement

3 DIGITAL ADS REALLY WORK 2

4 65% of American Adults Use Social Media Let Greensmith Help You Connect & Engage with Your Customers Using Social Media 1. ESTABLISH A GOAL Boost Your Posts: Promote page posts Promote Your Page: Increase page likes and build your brand Create & Promote Events Send People to Your Website Website Conversions App Installs App Engagement Reach People Near Your Business Raise Attendance at Your Event Claim Offers Get Video Views 2. INCREASE YOUR LIKES & ENGAGEMENT WITH FACEBOOK PROMOTED POSTS We can develop targeted campaigns based on geographic location, age, gender, and interests. We can audit your current Facebook to ensure all setups are working. We can freshen up your look and set a daily budget that meets your needs. 3. TRACK, EVALUATE & MAKE CHANGES TO ACHIEVE OPTIMUM RESULTS. 12 WEEK PLAN FOR A SUCCESSFUL FACEBOOK SOCIAL MEDIA EVENT CAMPAIGN Designed for those with an Active Facebook Presence! Campaign Cost Starting at $ Approx. 23 posts for campaign. Build excitement before the event - start 2 months ahead! Min. 1 Weekly Post/Min. 1 Weekly Event Post Greensmith will design all posts prior to the event. New! > 2 months prior to event - once a week > 5 weeks prior to event - 2 posts a week > 2 weeks prior to event - Post daily > Posting during the Event Customer post at least hourly! > After Event at least 3 posts - Suggestions: Thank you Save the date for next year. Next event coming up Thank you for making the Harvest Sale a Huge Success! Check out our highlights. Hope to see you next year! +4 3

5 A Website Can Be Your 1 st Impression - Make It A Good One & Keep It Current Greensmith Web Services include: User-friendly Concept Development Professional Design and Branding Professional Copywriting SEO Website Analytics Photo Galleries Secure E-commerce Database Design Online Gift Cards Website Content Management...and more! IT S VITAL TO HAVE A STRONG, PROFESSIONAL DESTINATION THAT GIVES CUSTOMERS THE IMPRESSION YOU MEAN BUSINESS AND THE MOTIVATION TO WANT TO ENGAGE MORE WITH YOUR BUSINESS. FIRST IMPRESSIONS COUNT - Greensmith can help create a site that reflects the kind of experience your business or a business like yours should offer. 4

6 We Build Websites Let us create a dynamic, effective web presence for you. Introductory Website starting at $ New! SHOW SPECIAL 10% OFF ($692.10) When You Order at the Show & Get it Done by January 10th, Includes: (1) Phone conference to discuss your colors, branding, and select a basic layout. Creation of a 3-4 page Basic Information website with Home/ About Us & Contact Us / What We Sell pages. Sleek, modern look Mobile responsive design Basic Search Engine Optimization Content Management System (CMS) to make your own updates 1-on-1 CMS training on basic content updates Add Hosting for only $50/month Note: You must provide Greensmith the content for all pages no layout work will begin until all the content is received. New Price! 5

7 Improve Your Search-ability with SEO Search Engine Optimization MAKE SURE YOU CAN BE FOUND Our SEO services can help ensure that you can be found on Yahoo, Bing, Google, and Yelp sites, as well as other online places your customers are searching for you or your products! Build Your Website with Greensmith s Professional Services ENGAGEMENT IS KEY! Greensmith can create a professional website that functions easily and offers customers easy navigation, strong imagery and quality content that will convince a consumer to do business with you. Add a video to add personality and action to your site! Greensmith Makes Websites Easy! Popular website add-ons include... Social media integration, featured product module, PayPal integration, Google checkout, live chat, custom management system (CMS), POS integration, one page checkout, 3rd party inventory integration, cart abandonment s, mulch calculator, blog, custom plant gallery, and more! 6

8 Business Listings What Are Online Local Listings? Online local listings, also known as NAP Listings (name, address, phone number), are your business s listings across search directories, social outlets, business listings sites and search engines that show your business name and other important information. Why Do I Need Local Listings? Consistent NAP Listings helps 1. Increase your website s ranking in Google. 2. Ensure your customers have accurate information for your business. 3. Showcase your brand and business offerings in online directories. 4. Help customers get the right directions to your store from GPS locators. SEO What Is SEO? Search Engine Optimization - n. the methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and other search engines. Why Do I Need SEO? 1. More people will find you on Google & Bing search results. 2. You could show up before your competition in Google search. 3. It helps introduce your business & brand to new potential customers. 4. Your competition may already be doing it. What Do I Have To Do? Have a website. Know your customers and your competition. Know what interests your customers What Do I Have To Do? Provide your business information including: 1. Business name, address, phone. 2. Website address. 3. Days & hours of operation. 4. Business description. 5. Main products & services. 6. Payment methods accepted. 7. Social page links. 8. Digital logo files for business. What Does Greensmith Do? 1. Compile your business NAP listing information. 2. Submit & update your information to 58 online directories, data aggregators, and GPS locators. 3. Remove bad listing information. 4. Suppress duplicate listings. What Does It Cost? 12 Month Term - One time Fee...$625 What Does Greensmith Do? Identify ways to attract traffic to your site through Google search. Create an SEO strategy custom to your website and business. Use on-site and off-site techniques to improve your search rankings. Communicate updates and data to you through monthly reporting. What Does It Cost? Long Term SEO Plan...$800/Month 6 Mo. Minimum SEO Basic Setup & Site Audit...$ Point SEO Tune-Up for Current Websites....$3, Point SEO Development Setup for New Sites...$2,500 Plant Gallery WHY ARETT PLANT GALLERY? Affordable Customizable Seamless integration into your website Powerful search with many filter options SEO friendly Automatic updates when available FEATURES OPTION 1 OPTION 2 * Access to 9,300+ plants x x User filter option x x Branded for your store x x Custom Navigation x x Custom URL x x Hosted on Greensmith Server x x Annual Updates x x Limit plant offering by zone x Limit plant offering at plant level x Create plant collections x Download collection sell sheet x Set Up Fee $1,000 $1,500 Annual Fee $199 $399 & Pay per Click What Is PPC? Pay Per Click Marketing - n. the model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it s a way of buying visits to your site using Google & Bing paid placements. Why Do I Need PPC? Quickly reach consumers to promote an event or sale. Increase traffic to your website faster than using SEO. Drive online traffic to your retail location. Increase online sales. WITH THE ARETT PLANT GALLERY, YOU WILL Sell more plants Strengthen the relationship with your existing customers Attract new customers Increase the value of your website What Do I Have To Do? Choose your promotion. Provide details of promotion. Choose your daily spend. Approve the ad & promo copy. What Does Greensmith Do? Builds a Google AdWords campaign to drive traffic for your promotion. Manages the campaign for 4 weeks. Each Campaign Includes: 5 AdGroups (keyword themes) with 2 ads per AdGroup. Geotargeting settings. 1 conversion setup (view of key page or PDF coupon). 4 weeks of campaign management - keyword bid adjustments. 1 final campaign report. A-la-carte...$95/Hour What Does It Cost? Setup & Management - One Time Fee $700 7

9 Improve Ad Performance with the Right Look & Message SIMPLIFY THE MESSAGE. When consumers look through PRINT ADS, they initially look at each for 3-10 seconds. Put Print & Digital Together and BOOST Your Response by 24%! Boost your expectation for activating parents & millennials. Fall Is Prime Planting Time! Cool nights, warm soil temperatures and adequate moisture make fall an ideal time for planting trees, shrubs, perennials and more... Seoane s GARDEN CENTER 551 Bedford Street, Route 18, Abington, MA Our Biggest Sale of the Season! Our Lawn & Garden Experts will be onsite to answer all your gardening questions. Customer Appreciation Sales Event! Saturday & Sunday, Sept. 17th and 18th, 2016 FREE hot dogs, refreshments & bounce house for the kids! 20-50% OFF Selected Items Throughout The Garden Center Sale starts Saturday! Shop early for the best selection. While supplies last! Excludes prior purchases. May not be combined with any other coupons. Plants purchased at a discount are final/no warranty. AVOID CLUTTER AND INCLUDE A CALL TO ACTION. 4 LEAD WITH YOUR CORE BRAND 4 USE LARGE, BOLD IMAGES 4 USE DIRECT, SHORT COMPELLING COPY Direct Mail Gets Their Attention and Creates Results. 4 INCLUDE A STRONG OFFER 4 USE SEASONAL THEMES TO CONVEY TIMING CONTEXT 8

10 Store Signage CUSTOM 12' BLADE BANNERS Dura wavez nylon, 1-sided. and outdoor hardware. Starting at $340.00*+ delivery When you use a Greensmith Templated Design. Pay only $ delivery Indoor bases $79 ea. CUSTOM TOP 10 SIGN 24" x 36" on Coroplast, 4 color, 2-sided. Starting at $269.00* + delivery When you buy (3) of (1) Design. Pay only $133 each + delivery Allow a minimum of 3 weeks for production CUSTOM THEME KIT - 5 Piece (4) Indoor/Outdoor Signs - 22" x 28" with 3 Yard Stakes (1) 3 x 8 Vinyl Banner Starting at $417.00*+ delivery SAVE 25% When you use a Greensmith Templated Design Pay only $ delivery CUSTOM 8' x 3' VINYL BANNERS 13 oz. vinyl banners, 4 color, 1 side imprint with grommets. Starting at $325.00*+ delivery SAVE 25% SAVE 25% SAVE 50% When you use a Greensmith Templated Design. Pay only $ delivery Loyalty & Gift Cards GIFT CARDS 2.125'' H x '' - 30 mil laminate Standard or with a hanger LOYALTY KEY TAGS (2) 1" x 2.125" key cards w/label (1) Detachable label for instant issue Other Loyalty Card Options Available! EVERYDAY LOW PRICES Promotional Mailers CUSTOM LARGE POSTCARDS** CUSTOM PROMOTIONAL SHEETS & FLIERS** Allow 6 weeks from art submission to mail drop. Higher quantities available on request. Postage, list costs and shipping are additional. Gift Cards Gift Cards Loyalty Standard Hanging Key Cards Includes: set up and design, 4 color front, black back. UPS shipping additional. Allow 6-7 weeks from complete art submission to mail drop Std Mail Print + Std Mail Valassis Print Print Only Print Only Adder w/list 5" x 8.375" &Shared Mail Qty 6" x 9" 6" x 11" for 6" x 11" By Zip Code 5.5" x " 5, N/A N/A 10, N/A 20, , , SAVE $50 When you buy 10,000 or more pieces and use a Greensmith Templated Design Print Print Std Direct Mail Adder Print Valassis & Shared Mail Valassis Print & Shared Mail Only Only w/list & tabbed Only by Zip Code by Zip Code Qty. 8.5" x 11" 11" x 17" 8.5" x 11" & 11" x 17" 4 pg. Tabloid** 8.5" x 11" 4 pg Flier 5, N/A N/A N/A 10, N/A N/A N/A 20, N/A 30, N/A 50, **All promotional mailer pieces are double sided and full color. Higher quantities, please call for pricing. Pricing shown in eaches. Postage and handling are additional on print-only pieces. Valassis/Red Plum Conditions: Valassis is not available in all markets. Greensmith will check your zip codes to make sure these services are available. Above pricing on Valassis Marriage Mail (print/shared mail) is for Standard marriage mail only. ANNE Markets, add 3 each. Must order additionals in increments of 500. Note: Delivery of store copies is additional on all Valassis orders. All prices above are based on current postal, paper and ink costs and may be subject to additional charge and postal increases. Call for distribution options on print only 4 pg. circulars. Proof corrections are included in the prices shown above - however changes will be charged at $75/hr. Any postage increases after the time of this publication will result in additional charges. Shipping and applicable taxes are additional on all pricing above. * Extensive design requests may incur additional charges. If RUSH service is requested there will be an upcharge. Lower and higher quantities are available on most items, please call our offices for information or us at info@greensmith.com 9

11 GREENSMITH ADVERTISING AGREEMENT 2017/2018 CUSTOMER INFORMATION fax ORDER INFORMATION Date: *Business/Store Name *Customer # *Advertising Contact Contact *Address *City State *Zip *Phone *FAX *Cell * *Website: Arett Salesperson *SIGNATURE *Required fields Set Up Fee Monthly Fee Build-Time Introductory Website $769* $ weeks Basic Website $1,399* $99 6 weeks Premium Website $2,900* $ weeks PRINT MEDIA WEBSITES AND WEB SERVICES SEASON PROGRAM TYPE Spring Fall Winter/Holiday Other (specify) CUSTOM LARGE POSTCARDS** Std Mail Print + Std Mail Valassis Print Print Only Print Only Adder w/list 5" x 8.375" & Shared Mail Qty 6" x 9" 6" x 11" for 6" x 11" By Zip Code 5.5" x " 5, N/A N/A 10, N/A 20, , , CUSTOM PROMOTIONAL SHEETS & FLIERS** Standard Direct Mail Print Only Print Only Adder w/list & tabbed Print Only Qty. 8.5" x 11" 11" x 17" 8.5" x 11" & 11" x 17" 4 pg. Tabloid** 5, N/A 10, N/A 20, , , PRINT & MAIL Valassis Print Valassis Print & Shared Mail by Zip Code & Shared Mail by Zip Code *Start at cost. Additional charges may apply based on upgrades. **plus $3% Order Processing FeeAll pricing and plans subject to change with advance notice Website Add- Ons Additional Website features available, call today for a Greensmith consultation - Plant Gallery Set-up Fee Annual Fee Option 1: Standard $1000 $199 Option 2: Customizable $1500 $399 SEO Search Engine Optimization: Fees Site Audit & SEO Set-Up $ Point SEO Tune-Up $3,100 for existing sites Long Term SEO Management $800/month Pay-Per-Click (PPC) Services: Fees Google & Bing Search Campaigns $700 $2500 for new sites created by Greensmith Online Local Business Listings Fees Submit & update your information to 58 online directories, $625 (12 mo. period) data aggregators, and GPS locators; Remove bad listing information; and Suppress duplicate listings. SOCIAL MEDIA: FACEBOOK & FACEBOOK EVENTS Qty. 8.5" x 11" 4 pg Flier 20, N/A 50, **All promotional mailer pieces are double sided and full color. Higher quantities, please call for pricing. Pricing shown in eaches. Postage and handling are additional on print-only pieces. Valassis/Red Plum Conditions: Valassis is not available in all markets. Greensmith will check your zip codes to make sure these services are available. Above pricing on Valassis Marriage Mail (print/shared mail) is for Standard marriage mail only. ANNE Markets, add 3 each. Must order additionals in increments of 500. Note: Delivery of store copies is additional on all Valassis orders. All prices above are based on current postal, paper and ink costs and may be subject to additional charge and postal increases. Call for distribution options on print only 4 pg. circulars. Proof corrections are included in the prices shown above - however changes will be charged at $75/hr. Any postage increases after the time of this publication will result in additional charges. GIFT CARDS 2.125'' H x '' 30 mil laminate LOYALTY KEY TAGS (2) 1" x 2.125" card w/label (1) Detachable label Gift Cards Gift Cards Loyalty Standard Hanging Key Cards Includes: set up and design, 4 color front, black back. UPS shipping additional. STORE SIGNS,BANNERS & KITS CUSTOM TEMPLATED THEME KITS - 5 Piece **$ $ (4) Indoor/Outdoor Signs - 22" x 28" 3 Yard Stakes (1) 3 x 8 Vinyl Banner CUSTOM 8 x 3 VINYL BANNERS **$ $ oz. vinyl, 4 color, 1 side imprint with grommets. VIDEO CUSTOM 12 H. BLADE BANNERS **$ $ Dura wavez nylon, 1-sided. and outdoor hardware. Indoor bases available at $79.00 each CUSTOM TOP 10 2 x 3 POSTER **$ $ Coroplast for indoor/outdoor, full color, 2-sided Print Website & Web Services Social Video Other: When you buy (3) of (1) Design ** Starting at. Delivery additional on all signs FACEBOOK EVENT: 8-12 WEEK PLAN Starting at $ Approx. 23 posts for campaign weeks. Min. 1 Weekly Post/Min. 1 Weekly Event Post Creative included on all posts prior to the event. How to post instructions included - customer posts during event. SOCIAL MEDIA PACKAGE - BEST DEAL $435 /month Custom Bundled Package (content & calendar development; 2 custom posts per week) SOCIAL MEDIA AUDIT/FACEBOOK $ FACEBOOK PROFILE AND COVER PHOTO CREATION $ SOCIAL MEDIA MANAAGEMENT - A La Carte: Monthly Content & Calendar Development (@ 2 posts per week)......$225.00/month Custom Facebook Posts (custom image and text) $30 / ad Regular Facebook Posts (text with link to existing page) $15 / ad FACEBOOK PROMOTED POSTS CAMPAIGN Program Campaign Setup & Management $85.00 Daily Budget (Paid Directly to Facebook by Client)* TBD *This spend is determined by the client. The amount of engagement opportunities through the campaign are determined by the cost per engagement and the daily budget.**twitter, Google+, Pinterest & LinkedIn set up and management available upon request Creative services Starting at $ Custom Videos Starting at $ Let us know who to contact and describe briefly the type of video you are interested in. Qty Promotion/Sale Start Date Delivery Date I prefer to receive PDF proofs via . OTHER - CUSTOM QUOTE PLEASE CALL OUR OFFICES FOR INFORMATION OR US AT INFO@GREENSMITH.COM TERMS: Shipping and applicable taxes are additional on all pricing above. * Extensive design requests may incur additional charges. If RUSH service is requested there will be an upcharge. Lower and higher quantities are available on most items. Payment terms vary by program, please consult our specifications sheets on each program above.

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