Ecommerce Platform. Full Feature List. Version 3.14

Transcription

1 Ecommerce Platform Full Feature List Version 3.14

2 You Don t Need a Million Features, Just the Right Ones Many ecommerce platforms have more bells, whistles, and levers than you can imagine, but do they have the ones that make your website findable and get you the conversions you re looking for? Our GravityMarket Ecommerce platform helps you: Be found in search engines Sell on comparison shopping sites Create daily deals Capture customers reviews Run a secure online business Manage multiple storefronts Be more efficient Deliver an awesome shopping experience Stay connected with your customers Convert traffic from all screen sizes with responsive design TABLE OF CONTENTS Marketing... 3 Merchandising... 5 Management... 6 Design and User Interface... 7 Integration... 8 Security & Performance... 8 About... 9 GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 2

3 Marketing Deal of the Day (DOTD) Single product can be selected as DOTD: % or $ off Unique DOTD template Schedule DOTDs in advance Set DOTD price, allowable quantity per order and overall daily maximum Conversion reporting for each DOTD Discounts/Promotions Three discount types: Cart level discounts o % or $ off subtotal o % or $ off shipping charge o Configured to activate at certain dollar levels Variation level discounts o % or $ off a product o % or $ off a product category o % or $ off a brand Buy X and Get Y discounts Discount Admin allows you to set: Start and end dates Active or inactive status Minimum and maximum purchase requirements for discounts One-time use discounts Price-level discounts Customer Type discounts Blanket (no code required) or Discount Code discounts Gift Certificates Three delivery methods: Purchaser prints gift certificate Purchaser requests gift certificate be mailed to recipient Recipient receives gift certificate Gift Certificate functionality includes: Purchasable in any amount Redeemable as payment during checkout Personalized gift certificate message Customized gift certificate design Gift certificate redemption reporting Configurable gift certificate expiration Wish List / Gift Registry Store and edit a list of favorite products Wish List to a friend Convert Wish List items easily to cart / place order Make Wish List public to allow others to see/purchase from your Wish List Tracks products and quantities purchased, like a gift registry Search for other public Wish Lists Bing / Google Shopping Datafeeds Daily automated product datafeed GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 3

4 Marketing Three types: Site Dynamic s o Event-triggered s you can turn on/off and manage content for events, including: Abandoned Cart Account Created Contact Us Product to a Friend Wish List to a Friend Gift Certificate Purchased Newsletter Subscribe Order Confirmation Order Status change (Backorder, Cancel, On Hold, Shipped) Password Recovery Product Review Solicitation (account holder and guest version) Request Catalog Item Back in Stock AcumiumMail o Integration with our outbound, permissionbased marketing platform MailChimp o MailChimp API integration for newsletter and catalog requests Product Page a Friend o Easy form to send personalized message to friend regarding specific product Abandoned Cart Automated you can turn on/off and manage content for Includes Abandoned Cart conversion reporting Social Media Support Website links for Facebook, Twitter, Pinterest, Google+ Catalog Request Secure website form Multiple print catalog support Backend admin report includes: o Search and Filter tools o Calendar date tools o CSV export function for use with mailing labels Catalog Quick Order Form Allows easy ordering of multiple items with the use of catalog item numbers Product Reorder Allows customers to reorder a previously completed order New cart contents subject to current product pricing and availability at the time of GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 4

5 Merchandising Homepage Admin Features Rotating banners Feature/promo areas Product Ratings & Reviews Allows ratings and reviews by both guests and registered account holders Includes photo and/or video upload Backend admin moderation of all review content Display all approved ratings/reviews on product page Customer review solicitation via Product Badges Badges help products stand out from the crowd Standard badges include: o New o Sale o Featured o Best Seller o Highest Rated Image/Video Carousel with zoom Customers can view a variety of product images and/or videos through a scrollable image carousel Includes an image zoom feature to see product details up close Related Products Encourages upsells by displaying Related Products on product page and in cart Related Accessories Point of purchase assistance with add-on of accessory items, such as batteries Loyalty Program Reward customers with points that can be used toward future purchases Rewarded activities might include: o Placing an order o Submitting product review o Receiving positive feedback on submitted review o Providing feedback on someone else s review o Using a Friend o Creating new customer account Google Trusted Stores Support (Optional) Participating merchants display the Google Trusted Stores badge on their website Badge shows statistics on shipping reliability and customer satisfaction Learn more here: Product Add-Ons Allows you to bundle products together (necklace + charms, pool cue + case, etc.) GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 5

6 Management GravityMarket includes a robust WYSIWYG editor with file upload capability to allow easy, flexible content management. Content editors can save admin notes to help future editors understand updates and functionality, etc. Admin users are assigned to specific admin user groups with varying access and permissions to admin content. Catalog Management Admin management of text/images for: o Brands Content and images o Categories Content and images o Products/Variations (SKUs) Content and images Stock Control / Inventory Pricing Tiers Product Types Attributes and Search filters Google Data Feed Website Functionality Management Admin management of the following: o Admin Users and Permission Settings o Loyalty Program o Search Terms o Dynamic s o Product Reviews o Catalog Requests o Print Catalog o Ship To Country List o Discounts o Deal of the Day (DOTD) o Page Redirects Content Management Admin management of text/images for: o Content Categories o Content Pages o Content Blocks o Content Tokens Robust WYSIWYG editor with file upload Customer and Order Management Admin management of: o View/edit customer records o View/edit orders o Impersonate a Customer to place order or troubleshoot o Phone order form o Set Customer Type and Pricing Levels o Manage customer subscriptions o Manage shipping tables o Manage Gift Certificates Admin Reporting Admin reports for the following: o Products Viewed o Products Purchased o Search Terms o Abandoned Cart o Loyalty Program o Catalog Requests GravityMarket also includes website tracking with Google Analytics Substores (Optional) Manage multiple front-end ecommerce websites via one backend admin Display substore specific content including brands, categories, products, pricing, etc. Option for substores to share customers, carts, wish lists, etc. GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 6

7 Design and User Interface Storefront Organization Arrange products by brand and/or category for easy customer browsing Allow customers to narrow down product selection by attributes such as age, brand, category, color, price, size, etc. Website Search Robust search engine configured to display results with filter/sort options, similar to visitor navigation/browsing Results can be organized by product and/or other site content Real-time search suggestions offered when search box is used Handling of misspelled search terms Search redirection admin allows you to send visitors to specific page for certain search keywords or phrases Admin tracks keyword search terms used Price Level Support Tier pricing allows product price to differ for higher quantities Flat pricing uses one product price for all quantities Customer Type pricing allows product price to differ by customer type (wholesale vs. retail, etc.) Shipping GravityMarket allows two types of site shipping calculations: Real-time integration with FedEx, UPS, USPS Admin to setup shipping based on cart subtotal Other managed shipping options include: Admin to customize list of ship-to countries In-Store pickup Multiple Currency (Optional) Allow customers to view and purchase product with multiple currencies. Selected currency is displayed on product page, through checkout (including payment gateway integration) and as part of the order admin. Tax GravityMarket allows the following options for tax calculation: Country code rate a tax rate for entire country, if shipping internationally Postal code tax table a rate for each postal code (US and CA) Tax exempt customers admin flag to block tax calculation for these orders Easy Checkout GravityMarket includes user-friendly features to help visitors through checkout: Mini Cart provides summary view of cart while shopping Catalog Quick Order allows easy ordering of multiple items from one page Reorder easy reorder of previously completed orders Shipping Estimator real-time ship rate lookup based on state and zip code Account Holder or Guest Checkout Secure 3-step Checkout: o Step 1 Billing / Shipping Addresses o Step 2 Payment / Submit Order Secure payment gateway integration Gift Certificate redemption Discount Code redemption o Step 3 Order Confirmation Responsive Design (Optional) The GravityMarket responsive platform provides an optimal viewing experience for visitors across a wide range of devices. Easy reading and navigation with a minimum of resizing, panning, and scrolling Consistent user experience across all screen sizes (desktop, tablet and mobile) Single code base and URL for all devices Improved SEO (one site) GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 7

8 Integration Integration Services and Support GravityMarket has standard integrations that can be tailored to meet your exact business needs with these software applications: Order Management platforms, including: o NetSuite o Fishbowl o QuickBooks o Prism o Mail Order Manager o AcctVantage o Ecometry o MS-Dynamics/Great Plains o SalesForce Payment Gateways, including: o Authorize.net o Paypal o Paymentech o Verisign o Payflow Pro o Google Checkout Marketing o AcumiumMail marketing platform o YesMail o MailChimp o Bronto o ExactTarget o LivePerson chat o Optimizely o CrazyEgg Social Media tools, including: o AddThis o ShareThis Shippers, including: o FedEx o UPS o USPS MaxMind Fraud Protection Google Analytics Google Shopping Google Trusted Stores Security & Performance GravityMarket Hosting Infrastructure Auto-scales based on demand Built on proven technology Hosted in a secure and robust data center Guaranteed 99.9% up-time Built to monitor of all your site metrics 24/7 3 rd party website multi-page monitoring Content Delivery Network (CDN) GravityMarket enhances a user s website experience through the use of a CDN an interconnected system of computers on the Internet that provide web content to users quickly, based on proximity. The benefits of using a CDN include: Faster web page load times Improved page rendering Decreased demand on current web server, allowing site to handle more traffic Secure Checkout & Payment Processing Use of SSL Certificate to secure checkout and other form pages Secure integration with payment gateways (GravityMarket will not store credit card information) Multi-Factor Authentication A higher-degree of security for admin access, requiring multiple forms of user identity verification: Step 1 information a user knows (username / password) Step 2 information a user has (real-time generated one-time codes) GravityMarket allows two options for the generation of the one-time codes: Google Authenticator (Smartphone users) Yubikey key fob GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 8

9 About Acumium Our Company Acumium is a technology and marketing firm based in Madison, Wisconsin. We provide full-service internet solutions to help businesses grow online. Call Us: (608) (888) Address: 717 John Nolen Drive Madison, WI Website: Blog: Partners blog.acumium.com We partner with our clients to provide strategic ebusiness consulting, website design and customized ecommerce solutions using our GravityMarket platform. We provide flexible online marketing services and full managed programs to help our clients drive traffic and grow revenue. GravityMarket Ecommerce Platform GravityMarket is a robust, extensible, feature-rich responsive ecommerce platform built with customers and search engines in mind. Its marketing and merchandising tools give you the power you need to attract and convert shoppers into long-term customers. The Acumium team provides full platform development and integration, ebusiness marketing consulting and a dedicated account representative to ensure you and your website are a success. Your ecommerce website is hosted in a highly secure, high-performance hosting environment. Our Software as a Service (SaaS) platform delivery model keeps you up-to-date with the latest features and innovations. Acumium Ecommerce Clients (Partial Listing) GravityMarket Feature List Version 3.14 August 1, 2016 P a g e 9