ABQJOURNAL.COM. Reaching your consumers with print and digital advertising solutions.

Transcription

1 ABQJOURNAL.COM Reaching your consumers with print and digital advertising solutions.

2 Reach = Value The Albuquerque Journal combined print and online is read by 465,655 adults a week, with a total income of more than $26 billion a year, who are ready and able to buy your products and services. Source: Scarborough Report, Release , Geo = DMA (April 2016 Mar 2017)

3 Albuquerque Journal Audience The integrated newspaper audience is defined as the number of adults in the market who have read the printed Albuquerque Journal, ejournal or visited ABQJournal.com, or all, in the past 7 days. METRO AREA (CBSA) 355,639 adults 51% of the market Source: Scarborough Report, Release , GEO = CBSA (April 2016 Mar 2017)

4 Defining the Market The Albuquerque CBSA (core based statistical area) is the fourcounty metro area consisting of Bernalillo, Sandoval, Torrance, and Valencia counties.

5 Albuquerque Journal Readership (adults includes ejournal) The Sunday Journal (includes ejournal) = 315,641 adults 45% market reach Albuquerque Journal (includes ejournal) = 252,541 adults 38% market reach ABQJournal.com (Visited in past 30 days) = 160,510 adults 23% market reach ABQJournal.com (Visited in past 7 days) = 110,460 adults 16% market reach Integrated newspaper audience: 355,639 adults 51% of the market Adults in the Market (CBSA) who have read the printed newspaper, ejournal of visited abqjoural.com, or all, during the past 7 days. Source: Scarborough Report, Release , GEO = CBSA (April 2016 Mar 2017)

6 The Albuquerque Journal reaches more adults in the Albuquerque Metro Area (CBSA) than any other media. 800, , , , , , , ,000 0 Reach for print publications is based on average issue readership. Reach for TV is based on average half hour during prime time. Weekly reach for Albuquerque Journal is one weekday issue plus one Sunday issue. Source: Scarborough Report, Release , GEO = CBSA (April 2016 Mar 2017)

7 In an average week, the Albuquerque Journal combined print and digital reaches 52% of adults with a HHI of $75K+ 59% of adults with a college or advanced degree 66% of adults who are homeowners 44% of adults who are parents to a child under 18 48% of adults with professional occupations 41% of adults who are small business owners Source: Scarborough Report, Release , GEO = CBSA (April 2016 Mar 2017)

8 The Journal s zoned editions feature targeted community news and information. Fridays Saturdays

9 The Albuquerque Journal brings local, state, entertainment, sports and lifestyle news to readers with regular weekly features. MONDAYS Business Outlook TUESDAYS Health WEDNESDAYS Food THURSDAYS Go FRIDAYS Fetch, Venue, HomeStyle SATURDAYS TV Now, Autos SUNDAYS Life in New Mexico Real Estate, Careers, Dimension, Success

10 The Albuquerque Journal s annual special sections reach readers with vast interests and offer advertising a variety of opportunities to choose from when marketing products and services.

11 In print Online Mobile An array of advertising options allow you to deliver your message in a variety of ways. Retail display Section banners Classified display Classified line ads Preprint inserts Front page Ad Notes White wraps Spadeas Ads on ABQjournal.com and mobile Online videos on ABQjournal.com ipad interstitial ads, iphone app advertising

12 Front page Ad Notes Use Ad Notes to put your advertising message on the front page with the day s headlines. A can t miss position Bright, bold colors Die cuts available Several formats available: -Mini-catalogs or booklets -Schedule of events -Redemption coupons

13 Our digital audience continues to grow. Monthly average March 2017 Users: 1,237,280 Page Views: 4,128,385 Sessions: 2,326,587 Facebook fans: 97K Twitter followers: 67K Source: Google Analytics

14 ABQjournal.com premium ad positions iab Pushdown on homepage 970x415 center (opened) 970x90 center (closed)

15 ABQjournal.com premium ad positions Home Page Takeover (iab Pushdown with Wallpapers) on homepage 970x415 center (opened) 970x90 center (closed) 350x1000 left/right wallpaper

16 ABQjournal.com premium ad positions Native (Sponsored) advertising Note: Subject to FTC Guidelines for sponsored advertising

17 DIGITAL LIFT Target Reach Local - Beyond Marketing Reaching your target demographic with an engaging message on a top performing platform Creative & Optimization Create a cohesive messaging and executing strategy with your dedicated campaign management team Advanced Targeting Video + Display Target your customer demographic on a variety of platforms to engage a greater audience Search In-house team delivering transparency and feeddriven, head-to-tail strategic search Social Media Engage your target audience and communicate with customers to promote your brand and products Premium Mobile Display + Video Promote your brand and products to a local audience accessing local content via mobile device Premium Local Display + Video Promote your brand and products to a local audience, next to premium local content

18 DIGITAL LIFT marketing Specify a demographic that you would like to reach best and let the blast take care of the rest. Benefits: A database of more than 120,000,000 addresses Targeted reach Customizable template URL tracking and blast reports

19 DIGITAL LIFT Targeted Display We can target by: Geography Behavior Demographic Content Search Behavior Engagement on Your Site And optimize based on Price vs Performance

20 DIGITAL LIFT Online Video Why Video Targeting Abilities Pay for The Right Eyeballs Captive & Engaged Audience No DVR Waste Companion Ads When Available 52% of consumers say that watching product videos makes them more confident in online purchase decisions (DigiDay) 64% People who view online video are 64% more likely to purchase than other site visitors (bubobox)

21 DIGITAL LIFT Mobile Marketing Impact + Reach 1. Captive Audience 2. Immediately Actionable 3. Literally In their face 4. Geo & Content Targeting 77% of Americans own a smartphone. (Pew Research Center) 81% of Smartphone shopping occasions are spur of the moment (Google)

22 DIGITAL LIFT SEO Own Space on Google Three Fundamentals of our SEO Strategies Site Structure & Optimization Review site issues (coding, linking, content, navigation, HTML and XML sitemap, etc.) Optimize a variety of static HTML pages; including creation of keyword-rich titles, meta descriptions and image alt text Content Creation & Optimization Re-write and optimize Website marketing copy on targeted pages to attract traffic, convert site visitors and add value for users. Link Development & Optimization Directory and Search Engine Submissions Article writing and distribution services Social Bookmarking

23 For additional information about the entire suite of advertising solutions from the Albuquerque Journal, contact your sales representative or call us at and we will assign a representative to work with you. ABQJOURNAL.COM