HYDRO MARKETING MENU THE HYDRO INDUSTRY S PROVEN AUTHORITY. Your comprehensive guide to reaching the hydro marketplace.

Transcription

1 HYDRO MARKETING MENU THE HYDRO INDUSTRY S PROVEN AUTHORITY Your comprehensive guide to reaching the hydro marketplace / advertise 1

2 What Are Your Needs? Your Marketing Promotion Objectives A Brand Awareness campaign strengthens your company s image and helps define how your company and products are perceived by professionals in the hydro community. A Lead Generation campaign provides targeted sales leads by actively generating interest from decision-makers and prospects in the hydro community. A Traffic Driving campaign is designed to push hydro professionals to your website, other online offerings or your exhibit at HydroVision International. A Thought Leadership campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view building business over the long term. The Consultants Who Can Help You Find Solutions to Your Needs! Howard Lutzk Marketing Consultant Office: Mobile: howardl@pennwell.com Mandy Six Marketing Consultant Office: Mobile: mandys@pennwell.com

3 Table of Contents Page Marketing Services Audits 2 Content Creation 2 Copyrighting 2 Design: Web and Graphic 2 Marketing 2 Event Planning 2 Lead Nurturing (Orchestrate) 2 Marketing Automation Consulting 3 Marketing Consulting 3 PennPlanner 3 Search Engine Optimization (SEO) 3 Social Media Strategy/Tactics 3 Surveys 3 Targeted Direct Mail 3 Video 3 Web Development 3 Events Co-Located Event 4 Company Listing Upgrade 4 Exhibit Space 4 Exhibitor Video Showcase 5 HydroEvent.com Interactive Floorplan Sponsor 5 HydroEvent.com Site Sponsor 5 Hydro TV 5 HydroVision On-site Event Guide Advertising 5 Lead Retrieval Tool 5 Literature Insertion into Attendee Bag 4 Private Meeting Room Rental 5 Sponsorships 5 Media - Digital/Online Hydro Jobs: Job Listing 6 HydroWorld.com Homepage Advertisement 6 HydroWorld.com Topic Center Sponsorship 6 HydroWorld.com Content Marketing 7 HydroWorld Weekly e-newsletter Advertisement 7 Online Suppliers Directory - Company Listing Upgrade 7 Targeted Marketing 8 Webcast (Online Seminar) 7 Media - Magazine Advertising in the Digital Version 9 Magazine Display Advertising 9 Reprints of Magazine Articles 9 Sponsored Content 9

4 Marketing Services Rely on our expertise and resources to turn out targeted, compelling, effective marketing solutions that will help your business succeed. We re your partners from start to finish. Pricing varies; each solution is customized for your specific needs. Audits Ad campaign review and optimization Competitive analysis Google Analytics reviews Online and social media presence Trade show booth secret shopper Content Creation Articles, case studies, blogs, white papers, press releases etc. Identify and vet authors Manage the content development process: - Manage the compilation process - Define the keyword strategy - Provide in final format - Edit all content - Create the editorial calendar Copyrighting For: Ads Articles Case studies Press releases Tradeshow displays Video scripts White papers Includes: Creating an ad campaign concept Creating verbiage for an ad(s) Editing client provided verbiage for an ad Translation, all languages Design: Web and Graphic Digital ads: banners, rich media HTML s Infographics Landing pages Post cards Posters Print ads Tradeshow displays/structures Vehicle Wraps Web sites Marketing Manage lists Provide advice on platforms Provide best practices Send mailings Tie to content creation Tie to marketing automation Event Planning Develop promotional materials (HTML design, Copywriting) Door management, onsite logistics Event signage Lead management Manage events Registration Survey feedback Venue identification Venue negotiations Lead Nurturing (Orchestrate) Lead Nurturing Deliver targeted leads Engage with leads 2 Find out more at

5 Marketing Services Marketing Automation Consulting Assist with platform selection Define lead score weighting Design s Establish editorial calendar (scheduled and drip s) Perform content audit Send s/test and optimize Set up templates Marketing Consulting Develop customer personas Develop messaging Develop survey questions/provide analysis Establish dealer coop programs PennPlanner Easy-to-use web-based scheduling tool Help establish advisory boards Lead nurturing programs Product rollout planning Program ideation for trade show presence Helpful for setting up specific meeting times with clients and prospects during an event Search Engine Marketing (SEM) Audit client paid campaigns Develop keyword strategy Manage Google and Bing ad campaigns Two options: self-service or managed Search Engine Optimization (SEO) Define your organic keywords and strategy Implement keyword tactics Perform content audit Social media execution Clean up profiles Manage ad campaigns Monitoring Posting Social Media Strategy/Tactics Competitive due diligence Identifying the most effective platforms Provide best practices Select the most effective monitoring and posting tools Surveys Develop Strategic Survey Custom Analysis Targeted Direct Mail Create content Video Script writing Storyboarding Web Development Custom built intranets Landing pages Lead gen forms Design Promotional s Design artwork Onsite shooting Editing Microsites Websites Execute Survey Voice-over Production Development Languages - Word Press - Drupal - Joomla - ecommerce Find out more at 3

6 Events HydroVision International is the largest annual gathering of hydro professionals worldwide. 3,000+ attendees from 54 countries 99% of attendees favorably compared Hydrovision International to other industry events in terms of the Networking Opportunities Attendee Bag Literature Insertion For maximum visibility at HydroVision International, take advantage of the Literature Insertion into Attendee Bag handed out to every attendee of HydroVision International. $1,000 Co-Located Event Your company can choose to organize a seminar or workshop, or other event to be held the week of HydroVision International. Includes: Meeting Space, Promotion, Attendee Registration, Registration Reports with Contact Information, Revenue Collection And Pass-Through and Signage at the Event. $3,500 Company Listing (Upgrade to Basic Listing) The basic listing includes the following features: On the website: Full contact details Company logo 50-word company description Descriptions/Photos of 3 products and/or services your company offers Your company listed under available product/ service categories (choose 3 from available category list) Up to 200 keywords (not shown; website uses these words for search returns) In the official printed On-Site Event Guide: Full contact details 35-word company description Compulsory Listing for all exhibitors: Basic Company Listing $300 Upgrade Options: Gold $495 Platinum $995 Elite $1,995 Contact your Marketing Consultant for details. Exhibit Space Exhibit space starts at 10 x 10 units 8 draped booth backdrop with 3 dividers (for inline booths) and company identification sign 2 complimentary booth staff registrations per 100 square feet Starts at $33 per square foot 4

7 Events Exhibitor Video Showcase Make the most of your time at HydroVision International with an Exhibitor Video Showcase. Filmed at your HydroVision International booth. Tell your company s story from the exhibit hall floor. You receive the video for marketing, and we send your video to the industry in an e-newsletter after HydroVision International. Your video is housed in the Video Gallery on $1,700 (gross rate) Hydro TV Post a promotional video on Hydro TV, a video channel featured online on (HydroVision International s website), and on TV monitors at HydroVision International. Option 1: You send PennWell a video that you already have created. This must meet specific quality standards and is subject to approval by PennWell Your own video $1,350 For another $445, PennWell s video production team will edit/enhance your video Option 2: PennWell video production team creates your company a professional promotional video PennWell Production $1,795 Option 3: You use a previous video produced by PennWell and the PennWell production team edits and updates the video PennWell Production $1,795 HydroEvent.com Interactive Floorplan Sponsor (3 spots available) Featured on the HydroVision International floor plan (205 x 60px) $750 HydroEvent.com Site Sponsor Site Sponsors (4 spots available) Featured on the HydroVision International website (300 x 250px) $480 a month (gross rate) Lead Retrieval Tool ATS lead retrieval systems provide powerful results for Exhibitors Full customizable options to capture leads quickly and efficiently in booth Price range from $275 - $450 On-site Event Guide Advertising Display your company message in the on-site event guide handed out to over 3,000 attendees from 50 different countries at the largest event in the world. Full Page: $3,150 Half Page $1,750 Private Meeting Room Rental Meeting rooms are available for you to use to connect with your clients and provide an intimate environment to build relationships, conduct interviews and do business. $500 per half day Sponsorships Quarter Page $1,250 (net rates) Only available to exhibitors; helps set your company apart from other exhibitors; multiple standard options; customized sponsorships can also be created. Prices range from $500 to $40,000 5

8 Media - Digital/Online The Hydro Industry s Powerful Online Community Home Page Leaderboard Banner Featured on the top and bottom of the Home Page (728 x 90px) $2,200 a month Right Side Banner (7 spots available) Featured on the right hand side of the Home Page (300 x 250px) $1,500 to $2,200 a month Push Down Banner Expanded banner featured on the top tier of the Home Page Closed (970 x 66px) Expanded (970 x 418px) $2,520 a month Featured Company on Image Gallery Featured on the Home Page $2,200 a month (gross rates) Hydro Jobs: Job Listing Post your available job position on the energy industry s most powerful online recruitment tool. Includes: Company Logo Description of job and how to respond (unlimited word count) $450 (60 day job posting; net rate) Announce your available job position to Hydro Professionals throughout the world. $700 for 4 insertions of a banner advertisement promoting your job in HydroWorld Weekly e-newsletter HydroWorld.com Topic Center Sponsorship (gross price per month) Dams & Civil Structures (Bundled) Top/bottom (728 x 90px) and right rail (300 x 600px) $1,995 Dams & Civil Structures Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $1,150 Environmental Leaderboard Banner (728 x 90px) $750 Environmental Right Side Banner 3 positions available (300 x 250px) $500 Environmental Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $500 Hydro Project Activity (Bundled) Top/bottom (728 x 90px) and right rail (300 x 600px) $1,995 Hydro Project Activity Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $1,150 Business & Finance (Bundled) Top/bottom (728 x 90px) and right rail (300 x 600px) $1,995 Business & Finance Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $1,150 Regulation & Policy Leaderboard Banner (728 x 90px) $750 Regulation & Policy Right Side Banner 3 positions available (300 x 250px) $500 Regulation & Policy Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $500 Technology & Equipment (Bundled) Top/bottom (728 x 90px) and right rail (300 x 600px) $1,995 Technology & Equipment Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $1,150 World Regions Leaderboard Banner (728 x 90px) $750 World Regions Right Side Banner 3 positions available (300 x 250px) $500 World Regions Push-Down Ad Collapsed (970 x 66px) Expanded (970 x 418px) $500 6

9 Media - Digital/Online Content Marketing Native Advertising Content on the home page of positioned within the daily news. Contact us for details. White Paper (includes lead generation) Your company provides a written paper called a white paper for PennWell to post on PennWell promotes the availability of the paper to the hydro audience through a targeted and in the HydroWorld Weekly e-newsletter. It s a targeted to up to 10,000 names to make your target audience aware of the availability of the white paper, and drive them to the website to download $3,000 for a 3-month sponsorship $5,000 for a 6-month sponsorship $7,500 for a 9-month sponsorship Online Suppliers Directory Upgraded Company Listing (12 months online) The Online Suppliers Directory allows users worldwide to gain valuable information about hydro products and services. Make sure you stand out from you competitors with the affordable company listing upgrade. Select: $395 per year 30-word company description with company logo, 5 product or service listings (each comes with a 30-word description, photo and your company s URL); product comparison feature, and priority results in browse results Select Plus: $995 per year 50-word company description with company logo and capability, lead generation and reporting, 10 product or service listings (each comes with a 30-word description, photo and your company s URL); product comparison feature, and priority results in browse results Webcast (Online Seminar) Live online, up to one hour event on a specific topic. You can either prepare and present the content for the event or sponsor an editorial webcast. PennWell works with your company to market the event to a targeted audience, manages/ hosts the webcast, and provides registrants names/contact information following event. Company s Own Webcast: $7,500 Sponsor of an Editorial Webcast: $5,000 (net rates) e-newsletter Advertising (gross price per week) This weekly e-newsletter provides highlights of the latest news, information, and events occurring in the world of hydropower. Leaderboard & Anchor Banner Banner placed at the top and bottom of the e-newsletter (728 x 90px) $750 All Text Intro Ad All text as 1st news item on e-newsletter $750 Square Banner on Right Side (300 x 250px) 9 positions available Range from $200-$450 Featured Company Company profile content and hyperlinked logo featured in the e-newsletter $550 7

10 Media - Digital/Online Targeted Marketing (net rates) Effective and inexpensive direct response medium that can target specific audiences, including decision makers. Reports and custom s available. Individuals registered to attend HydroVision International - $800 per send North American Hydropower Producers/Generators Hydro Facility owners, managers, superintendents and operators in North America List count: 3,000+ $1,350 per send Global Hydropower Producers/Generators Dam and Hydro Facility owners, managers, superintendents and operators of hydro projects throughout the world List count: 3,450+ $1,550 per send Dam Safety and Civil Structures Professionals Dam owners, civil engineers, geotechnical engineers, project managers, environmental engineers (60% U.S. 5% Canada, 35% non-north American) List count: 4,800+ $2,000 per send Customized Combinations Choose hydro professionals based on job title, geographic location or type of company. Segmentation and other changes may apply. list rental for magazine advertisers $450 (per thousand) list rental for non-magazine advertisers $550 (per thousand) Minimum purchase is $2,000 8

11 Media - Magazine Magazine Display Advertising The Trusted Voice Connecting the Global Hydro Market Connects your solutions to the strongest audience of Hydro s decision makers in the world Over 22,000 subscribers each issue (100% qualified) Full Page $4,165 Half Page (half island) $3,170 Half Page (horizontal) $2,180 Third Page $1,975 Quarter Page $1,800 (gross rates / per issue) Sponsored Content You provide text and graphics; PennWell editors format into an article Full page 400 words to 500 words 2 graphics with captions Contact information $3,500 (net rate) Half page Up to 175 words 1 graphic with caption Contact information $1,800 (net rate) Advertising Opportunities in the Digital Version of the Magazine Digital Edition Announcement Sponsor (468 x 90px) $500 Digital Belly Band (500 x 175px) $3,500 (gross rates / per issue) Digital left of cover TRIM: 8 x 10.5 (203mm x 267mm) $4,000 Banner on each page of magazine (728 x 90px) $4,500 Reprints of Magazine Articles Reprints of recent magazine articles reprinted for your use at upcoming events or for use as a marketing tool. For more information, please call (866) or pennwellreprints@fosterprinting.com 9

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