Child. Development. Patented. By % of the world s middle class will be in Asia whose children will Business Lunch with them?

Transcription

1 Child Development Chopsticks Patented By % of the world s middle class will be in Asia whose children will Business Lunch with them?

2 Welcome You have received this mini-brochure because CleverstiX and our products are a great fit for your organisation and the customers you target. Please read on to learn about the benefits provided by CleverstiX products. CleverstiX is proud to present a new product innovation acclaimed for the attributes of being a Fun, Educational, Safe and High-Quality Child Development aid. Previously unavailable in Europe, the special ergonomic and unique design of patented CleverstiX Child Development Chopsticks can assist the achievement of the following for children: Improve concentration Develop handwriting grip Enjoy meal times Advance motor skills Learn chopstick control About CleverstiX CleverstiX is the exclusive European distributor arm of RAON Co Ltd, South Korea. ISO 9001:2008 certified, RAON export to several countries including China and the USA. Established in 2009, by the end of 2013 RAON has sold over 5 million pairs of Child Development Chopsticks. Heading CleverstiX is Kevin North, who boasts several year s experience in Product, Project and Programme Management (PRINCE 2 qualified). Working with Kevin as CleverstiX Project Advisor is renowned retired retailer Bill Grimsey. You can read more about Bill on page 10 of this brochure. Improve concentration Develop handwriting grip Enjoy meal times Advance motor skills Learn chopstick control Directions for use Apply a handwriting style grip as shown. Keeping the thumb still, use inserted fingers to provide movement. Middle finger ring Index finger ring Age Range 3-10 Research has found evidence that usage can enhance child brain development, IQ and co-ordination. Chopstick use exercises 30 joints and 50 muscles of the body! Main Target Audience: ABC1 parents of children aged Contact points Thumb ring

3 The Target Market By % of the world s middle class will be in Asia whose children will Business Lunch with them? CleverstiX targets a high-end ABC1 demographic because: They are often early adopters open to new innovation Other demographic groups (C2, D, E) typically will follow through aspiration They are the most aware of the recent Rise of China & Tiger Economies (and therefore the importance for the next generation to culturally interact) The Retail Price can reflect the product quality they routinely demand Sample audience: ABC1 Mothers of young children Comparison to the average UK woman reveals beneficial traits: Over twice as likely to frequently visit a department store Over 3 times as likely to frequently visit major shopping centres ~ Main shopper spending the household retail budget Pride in highachieving children ~ Our training chopsticks are educational tools claimed to aid IQ, motor & handwriting skills Energy goes toward staying a step ahead of the latest styles and trends ~ CleverstiX Child Development Chopsticks are marketed as a new and fashionable innovation. If Chinese Mandarin is the most important Language our current generation of children should be learning, then surely they must also be able to master a pair of Chopsticks? This product is the ideal way for my grandchildren to achieve this! CleverstiX products have received overwhelmingly positive feedback, including customers who purchased via ebay and Amazon. These are fab and my 3 year old daughter picked up how to use them straight away. The finger loops are flexible enough and teach her where to put her fingers when she graduates to grown up chopsticks. Bought these for my daughter as she uses mine, she uses it for all food, a very good buy for her.

4 The Range CE ISO 9001:2008 BS EN71-3:2013 EU 10/2011 CleverstiX are certified tested and safety compliant in accordance with UK and EU regulations. CleverstiX is honoured to achieve the key market endorsement of globally recognised brands as product licensors. Licensing partnerships exist with the following companies and their properties: DreamWorks Kung Fu Panda, Madagascar, Shrek Sanrio Hello Kitty Science Museum Studio Canal / ROI Visual Robocar Poli DreamWorks Roadmap The following brands are due to profit from further exposure in the near future: 2014 December: Penguins of Madagascar movie 2015 Summer: Shrek s Far Away Adventure London South Bank attraction December: Kung Fu Panda 3 movie TBC Shrek 5 movie BPA FREE 3 Step Learning: Remove rings as you improve! Materials: ABS Plastic Silicon finger rings Dishwasher safe!

5 Marketing Building a Following The interaction provided by the website s blog and significant social media presence builds a following and maintains an ongoing relationship with visitors and customers. Micro-scooters, Loom Bands... CleverstiX Child Development Chopsticks could be the next big thing! CleverstiX has no significant direct competition in most European countries, and is supported by dedicated PR and advertising campaigns. This is backed-up by the online presence of CleverstiX.com, designed to drive the curious to investigate and be educated about this brand new product. The strategic Licensing Partnerships create a perfect fit for the product through the East Asian connections of Hello Kitty and Kung Fu Panda, and the educational endorsement of The Science Museum. The coming planned activity of new DreamWorks releases related to the Shrek and Madagascar properties provides opportunity to leverage new brand model releases. Eastern cuisines in Europe Whilst CleverstiX Child Development Chopsticks can be also be used for many non-asian cuisines it s worth noting that in much of Europe dishes from the Far East are: popular & established (i.e. Chinese) currently trendy (i.e. Sushi, Thai) yet to be fully exploited (i.e. Korean) Getting the message across Double annual sales spikes: Christmas and Chinese New Year A unique stockingsized gift idea

6 Bill Grimsey Logistics & Margins I find choosing an original idea for a kid s birthday or Christmas gift is a challenge, so the stockingfiller sized uniqueness of CleverstiX products provides an ideal solution, and I m glad to say my grandchildren LOVE using these! And as a development aid that also improves their feeding habits their parents are equally happy too! As a former retailer, it is not difficult to see the attraction for consumers being even further enhanced by the licensing endorsements of globally recognised and popular brands such as the available Hello Kitty, Science Museum and Kung Fu Panda versions. That attraction would not only typically intensify amid the Christmas-shopping season, but also provides a further opportunity to promote the product during the increasingly popular Chinese New Year festivities that coincide with the retail quiet period of late January and February, as the over-crowded competition of January Sales merchandise and promotional activity dissipates. Biography Retired retailer - former CEO: Big Food Group (Iceland supermarket), Focus DIY and Wickes DIY; former Director: Tesco and Park n Shop Hong Kong Author - The Grimsey Review - An Alternative Review of the High Street, Sold Out Who killed the High Street? Political Party and Parliamentary High Street Retail Advisor Public Speaker Logistical convenience CleverstiX is happy to accommodate customer requirements and order size: from ordering by Carton, through to larger deliveries by layered Pallets. Cartons contain CleverstiX Child Development Chopsticks already housed in shelf-ready SRP Display Boxes. Please get in touch for full details of logistics. CleverstiX s ingenious new children s cutlery have successfully combined both fun and educational benefits into a child-safe and high-quality design. - Bill Grimsey CleverstiX offers Retailers generously high-margins in addition to logistical flexibility. At time of going to press the RRPs (including VAT) are: 6.99: Hello Kitty, Kung Fu Panda 5.99: Science Museum 8.49 : Robocar Poli (France) Contact us for wholesale prices and rate cards.

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