IC Market Tracking 2015 Textile Floor Coverings in Europe

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Interconnection Vienna I Oberstdorf I Lviv I Bratislava I Mexico-City www.interconnectionconsulting.

1 Interconnection Vienna I Oberstdorf I Lviv I Bratislava I Mexico-City we we show you the way IC Market Tracking 2015 Textile Floor Coverings in Europe Austria Germany UK Belgium Netherlands Italy France

2 Table of Contents IC Market Tracking 2015 Textile Floor Coverings in Europe Benefit Page 03 Market Structure Page 04 Methodology Page 07 Content of the Report Page 10 Examples Page 12 Prices Page 18 References Page 19 Contact Page 22 Factsheet Page 23 2

3 Benefits Your Benefits at a Glance Overview of the development of the total market and the individual Segments. Market Forecasts for all product segments and regions for the upcoming three years, based on our econometric models. Awareness of Market Position and development during the last two years, in comparison with major competitors and with respect to: Total Market Regional Markets Application, Price Categories Distribution Channels Company Profiles Information about the most important Factors of Influence Graphic Presentation of the results facilitates the development of your own strategies. 3

4 Product Groups Product Groups Picture Market Structure Textile Floor Coverings in Europe 2015 Germany Austria UK Italy France Belgium Netherlands Market by Residential Sector Application Non-Residential Sector Distribution Channel Wholesale Woven Woven Specialized Retailers/Installers Needle Felt Needle Felt DIY-Market Tufted Carpet Tiles Woven Needle Felt Tufted Carpet tiles Woven Needle Felt Direct Price Categories Others Tufted Others Tufted Low Medium High Business Segment For each segment the total market and market shares of the top players for 2013 and 2014 and forecasts for the next three years are available in the study All product groups are shown separately for Residential and Non-Residential sector; carpet tiles are further split New Construction Renovation 4

5 Definition and Demarcation Market Structure Product Groups Product groups are shown in m² and in terms of value. Woven Needle Felt Tufted A thick heavy covering for a floor usually made on a loom manually or mechanically. This is a single or multiple-layer floor covering consisting of a mechanically and chemically or heat-treated fibrous nonwoven. In the multilayered versions, only the pile layer contains high-quality fibre material. Consisting of rows of machine-punched yarns held together by adhesive and a backing. Carpet tiles Tiles made of carpeting material that is used for flooring. Others Business Segment New Construction Renovation Floor Coverings used in newly erected buildings. Replacement of already existing Floor Coverings. 5

6 Definition and Demarcation Application Market structure Application will be shown for the Non-Residential and the Residential sector in both m² and in value. Non-Residential Residential Refers to all property other than housing, such as office buildings, shopping centers, trade shops, hotels, etc. Includes single family housing, multiple family housing such as apartments, flats Distribution Channel Wholesale Specialist retailers/installers DIY-Market Direct Wholesalers purchase huge amounts of products from the producer to resell them to further processors or retailers. Specialist retailers have a small, but deep and closed assortment of products (consulting and service), Installers of the produced floor coverings. Do-it-yourself store and home improvement stores. Sales to the end customer. Price Categories Low Medium Premium * 7 ex VAT. *> 7 12 ex VAT. *> 12 ex VAT. 6

7 Direct Sales Picture Methodology Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM) Sales are segmented by the first distribution partner. Manufacturer Distributor OEM The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return. Dealer End User Interviews with distributors and specialised dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out. 7

8 Base of Primary Research by Manufacturers & Experts Description Structure of Survey Methodology Methodology Manufacturer Market Influencing Indicators Experts Sell-In Data Distributor Dealer Market Development Qualitative Research Expert Interviews Company Databases Balance Sheets, Banks etc. Database Forecast Model Delphi-Method Cross-Check of Data Total Market Forecast Market Share 8

9 BOTTOM UP Picture Methodology Data of Manufacturers Aligned with Market Calculation Description Structure of Survey Methodology Approach Sell-In Approach Sell-Out Manufacturer Hersteller Experts TOP 10 Total Market TOP DOWN All Others Total Market Cross- Check Manufacturer Dealer Market Shares Distributor Buyer Customer 9

10 Contents of the IC Market Tracking 2015 Textile Floor Coverings The IC Market Tracking is modularly built and consists of the following sections: Contents The Introduction shows the definition and demarcation of product groups, regions, and methodology as well as the objectives of the study. The Executive Summary gives a short overview of the results of the study and analyses key facts. As an introduction key factors influencing the market are analyzed in the Economic Environment: You will find the most important data on main economic indicators, etc. The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, and ways of distribution. A forecast for the next years is an essential part of this analysis. The Competition Analysis shows in detail the development of the top companies in the market by finding out about the market shares in different categories, changes in market position, benchmarks, average prices, etc. Finally, all data are documented in the table section, also called Facts & Figures. Here you will find all absolute and relative sales figures of the top companies in order to check our results. Company profiles provide you with further practical information on the main companies in the market. 10

11 Contents IC Market Tracking 2015 Textile Floor Coverings in Europe 1. Executive Summary (app. 10 pages*) 2. Definition and Methodology (app. 5 pages*) 3. Market Drivers (app. 15 pages*) 4. Total Market Analysis and Forecast (app. 30 pages*) 5. Competition Analysis (app. 20 pages*) 7. Tables, Facts and Figures Pivot Table *Amount of pages per country 11

12 Sample Charts How is the market environment developing? Overview of the development of relevant micro- and macro economical market influencing factors. This Sample Chart shows fictive figures. 12

13 Total Market and Development Sample Charts Presentation of Total Market & Forecasts for the next three years. Market segmentation in different customer segments. This Sample Chart shows fictive figures. 13

14 Size and Market Shares of Application Areas Sample Charts Presentation of Application Areas and their Market Shares; Forecasts for the next three years. This Sample Chart shows fictive figures. 14

15 Size and Market Shares of Product Groups Sample Charts Presentation of Product Groups and their Market Shares; Forecasts for the next three years. This Sample Chart shows fictive figures. 15

Competitor Analysis of the Top10 Companies Sample Charts Illustration of the Top10 companies and their Market Shares for all segments displayed in market structure.

16 Competitor Analysis of the Top10 Companies Sample Charts Illustration of the Top10 companies and their Market Shares for all segments displayed in market structure. How did the market shares of the top companies develop from the previous year to this year? Competition Analysis: Market Shares 2014 & 2013 in terms of Value, Annual Change in %

available data to make comparisons of the development on years and segments by your own.

17 Pivot Table Pivot Table Additionally to the visualised report a Pivot Table will be included With use of the analyse tool you can individually make selections of the available data to make comparisons of the development on years and segments by your own. Pivot tables are available for the competition analysis as well as for the total market and forecasts. 17

18 Prices Prices IC Market Tracking 2015 Textile Floor Coverings in Europe Scale of Discount Europe Total** Single Country Subscription* , ,- Single Issue , ,- From a sales price of % % % Available Countries Germany Austria Italy France UK Belgium Netherlands * Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than at the of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically. ** Prices with regards of the scale of discounts. Price includes an interactive PDF in electronic form. All prices shown excludes sales tax. 18

19 References Long experience and a deep insight of the construction markets constitute the quality of Interconnection studies. Customers of our studies (excerpt): Mr. Bernd Blümmers Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen 19

Interconnection Delivers Data for Company Decisions Who We Are Interconnection is the leading institute for market data in the construction sector.

20 Interconnection Delivers Data for Company Decisions Who We Are Interconnection is the leading institute for market data in the construction sector. Our studies support the leading companies in the determination of targets, definition of marketing strategies, competition monitoring and control of marketing actions. Interconnection draws its Know-how from over 100 international market studies per year and a number of Ad-hoc studies in the construction branch. Next to market data we offer for the paints branch Ad-hoc studies in the field of distribution analyses, pricing, market entry strategies, customer satisfaction, image analyses etc. Our Consultant supports companies also in the implementation of data in actions = in the development of marketing strategies. 20

Market Intelligence Tools Market Analysis Customer

Focus Gorups Price-Sales-Function Price Database

Prices per Distribution Channel Competition Analysis

Webverstärker E-Commerce Importance/Satisfaction

21 Market Intelligence Tools Market Analysis Customer Insight Pricing Price Monitoring Market Potential Focus Gorups Price-Sales-Function Price Database Market Entry Buying Motives Price Simulation Tool Prices per Distribution Channel Competition Analysis Customer Benefits Optimal Pricing Explanation f or Price Differences Customer Satisfaction Brand Insights Taten aus Daten Distribution Analysis Webverstärker E-Commerce Importance/Satisfaction Portfolios Brand Scorecards Channel Map E Commerce Insights Customer Loyalty Brand Triangle Distribution Matrix Web Enforcer Customer Typologies Brand Affinity Margins Search Engine Optimizing 21

22 Contact For further questions please do not hesitate to contact us! Interconnection Consulting Halasova 37, SK Bratislava Marta Kushlyk Market Analyst Tel: Fax: kushlyk@interconnectionconsulting.com Mag. Andreas Erdpresser Market Analyst Tel: Fax: erdpresser@interconnectionconsulting.com Interconnection Consulting I Vienna Lviv Bratislava Mexico City Oberstdorf IC we show you the way 22

Factsheet: IC Market Tracking Textile Floor Coverings in Europe 2015 General Information Included in the Report interactive PDF, Pivot Tables Pages (approx.

23 Factsheet: IC Market Tracking Textile Floor Coverings in Europe 2015 General Information Included in the Report interactive PDF, Pivot Tables Pages (approx.) 60 per country Optional: Hard Copy Price Single Issue: Subscription: Hard Copy: 150 Detailed Information about special offers, scale of discount as well as subscription prices are presented within the order form or the interactive price calculator. Options of ordering Fax: Click Buy Now on the website and make your order with the interactive price calculator. Print out your order form (at the end of the Full Details document and fill in your data. Content of the Market Report Structure of the Study Market Structure Methodology Language of the report English Introduction, Market Structure & Executive Summary Definition and demarcation of product groups, regions and methodology; summary of study results Market Drivers Key economic factors influencing the market: consumer behaviour, main economic indicators etc. Import & export statistics Total Market Analysis Total market development and forecasts for all market segments in quantity and value by regions, product groups, business segments, customer segments, distribution channels and opening types. Competitive Analysis Market development by value for each region and segment. Market shares of the top manufacturers for each region and for each application for the last two years. Regions: Germany, Austria, Italy, France, UK, Belgium, Netherlands Application Residential / Non-Residential (each application is analyzed separately for each product group Product Groups Woven, Needle Felt, Tufted, Carpet tiles (all categories), Others Carpet Tiles Types Woven, Needle Felt, Tufted Business Segment New Construction, Renovation Distribution Channel Wholesale, Specialist retailers/installers, DIY-Markets, Direct Price Categories Low / Medium / High Methodology and Data Sources The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information. The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analyzed by means of multivariate regression analysis and updated each year. The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses. Interconnection Halasova SK Bratislava Zurück -- Tel: zum 421 Überblick info@interconnectionconsulting.com 23

IC Market Tracking Commercial Fitness Equipment Worldwide 2017

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