HOMI: A NEW TRADE FAIR CONCEPT

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3 THE CONCEPT

4 HOMI: A NEW TRADE FAIR CONCEPT HOMI is the original project by Fiera Milano dedicated to the person and lifestyles, a new idea of trade fair to discover which revolves around people, their styles and their spaces.

5 HOMI: AN ELEGANT AND INNOVATIVE BRAND A dynamic, flowing journey through 10 satellites that define the shopping experience of tomorrow, providing for greater business opportunities thanks to new meeting occasions among exhibitors and visitors.

6 HE BUSINESS SECTORS 10 satellites describing 10 visions of the latest trends in the home and lifestyle sector. 10 proposals for living your home and 10 solutions for experiencing and sharing wellness in every nuance.

7 HOMISPHERE

8 THE CONCEPT DEDICATED TO CONTRACT HOMI s experience of style is complemented by HOMISPHERE, a new concept reflecting new lifestyles and focusing on key sectors as food and wine, hospitality and contract. Scenaries, settings and display of products represented by HOMI elegant style.

9 SPECIAL AREAS

10 SPECIAL AREAS Each satellite offers dedicated services to exhibitors and visitors alike, for business, networking, socialising or relaxation. BUSINESS LOUNGE WELCOME AREA Graphic, digital and multimedia communication guides visitors around, based on a fluid concept, designed for the ideal store. SPERIMENTA RITUAL

11 TARGET

12 TARGET HOMI talks to a dynamic and trendy audience, responsible for business strategies of leading companies. HOMI s communication is addressed to decision makers of the lifestyle and home decor sector. HOMI meets influencers and opinion leaders.

13 HOMI 2015

14 EXHIBITORS PROFILE Exhibitors 10% 2% 2% 5% 1% 1% 1% 40% Fashion & Jewels Living Habits Gift & Events Home Textiles Fragrances & Personal Care Kid Style 20% from foreign countries Net Sq.Mt 40% Hobby & Work Garden & Outdoor Home Wellness

15 VISITORS PROFILE VISITORS PROFILE Visitors 9% 9% 5% 6% 2% 2% 1% 1% 1% 64% RETAILER ARCHITECT & DESIGNER WHOLESALER SALES AGENT IMPORT/EXPORT HO.RE.CA. DEPARTMENT STORES GARDENING WELLNESS & BEAUTY 16% TOP FOREIGN COUNTRIES FRANCHISING from foreign countries 4% 4% 3% 3% 2% 16% SWITZERLAND FRANCE SPAIN CHINA GERMANY 5% 6% 6% 9% GREECE JAPAIN RUSSIA CROATIA BELGIUM

16 HOMI BUYERS

17 INCOMING BUYERS The Buyers Team looks for and selects professionals from the main markets of the industry.

18 TYPE OF BUYERS BUYER S PROFILE: Contract Concept Store Chain shops Retailers Purchasing groups Large department stores Mass distribution Wholesalers Importers Designer - Architects On line store - e-commerce Interior designers Luxury hotel Resort Thalasso e Spa Suppliers of the most important international hotel chains Ho.re.Ca design

19 CERTIFICATION OF BUYERS CERTIFICATION CRITERIA The Buyer Team certifies all of its buyers with the following parameters: Type of company Revenue/EBIT/EBITDA (economic analysis of market) Number of employees Number of offices and locations Business in exhibitions market Suppliers in Italy Online business Buying power of company

20 EXPO MATCHING PROGRAM THE PLATFORM ALLOWS COMMUNICATION AND MEETINGS PLANNING BETWEEN EXHIBITORS AND BUYERS BEFORE THE EXHIBITION 3 good reasons to use EMP: Emp is an innovative tool to help create business contacts and allow professionals to best organise their visit; Buyers and exhibitors meet in a quick and easy way via the matching program service, which is meant to create an agenda of appointments at the show; The seller logs in to buyers companies database (owners contact, purchasing managers, marketing managers of the company etc.).

21 MEDIA CAMPAIGN

22 PRESS TRADE PRESS DISPLAY PLAN KEY POINTS Opportunity to display offer in detail Opportunity to build and strengthen memory Opportunity to have a targeted plan ADS certifying for run (printed copies) and for circulation (sold copies)

23 TRADE PRESS HOMI will advertise on the most important trade magazines investing 50% of the total budget on Italian trade magazines and the remaining 50% on those of the target countries: UK, GERMANY, SPAIN, FRANCE, RUSSIA, BENELUX, SWITZERLAND, AUSTRIA, SCANDINAVIA, SLOVENIA, HUNGARY, SLOVAKIA, CZECH REPUBLIC, CHINA. HOMI will benefit of a qualitative placement in a prestigious editorial context inside the lifestyle and home decoration world.

24 DIGITAL DISPLAY 20 MIO gross contacts in ITALY 30 MIO gross contacts in FOREIGN COUNTRIES

25 DIGITAL DISPLAY : HIGH coverage and MAX efficiency Thanks to the audience targeting technique, we will reach only people interested in HOMI independently from the web site they are browsing. NO WASTE: ONLY In-target USERS IN HOMI MAIN THEMES HIGH COVERAGE: NOT ONLY A SELECTION OF WEB SITES MAX EFFICIENCY: BEST COST PER CONTACT

26 GOOGLE: SEARCH ENGINE MARKETING CAMPAIGN forecasted researches RELATED TO HOMI FROM ITALY forecasted researches RELATED TO HOMI FROM ABROAD

27 TO BOOST WORD OF MOUTH AROUND HOMI SEPTEMBER EDITION VIDEO COMMUNICATION

28 MILANO UNDERGROUND TV FERROVIENORD TV 75 SPOTS PER DAY (10 ) WHEN: 14 DAYS BEFORE THE EXHIBITION 230 SPOTS PER DAY (10 ) WHEN: 7 DAYS BEFORE THE EXHIBITION

29 MOBILE ADVERTISING TO FOLLOW THE TARGET OUT OF HOME/OFFICE 3 million of targeted mobile impressions INTERACTIONS WITH HOMI BRAND BY SMARTPHOME AND TABLET

30 SOCIAL MARKETING WEB LISTENING: to understand what, when and how people talk about HOMI A NEW SOCIAL STRATEGY: to share and spread the values of HOMI brand 170,000 FANS

31 See you at HOMI! Thank you for your pre-registration. We are waiting for you! Join HOMI from September 12th to 15th at Fieramilano- RHO. Don t miss it! How to reach us, click here! The HOMI Team Follow us THE WEB SITE: MORE THAN 900,000 UNIQUE USERS ING NEWSLETTERS TO HIGHLY TARGETED DATABASE (200,000 USERS) The data used to send this message was provided by yourself during fairs, exhibitions and events at Fiera Milano. It is handl ed both manually and electronically by our structures and staff in order to send communications concerning similar events and initi atives and connected services. To consult or modify your data or to stop receiving further communications of this type (art. 7 leg - decree nr. 196/ Privacy Code), please contact Fiera Milano S.p.A., Strada Statale del Sempione, Rho (MI), phone , fax To unsubscribe click here

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