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3 WHAT DOES THE FUTURE LOOK LIKE? 2017 AXON VIBE AG
4 LEVERAGE THE POWER OF THE MOBILE DEVICE 2017 AXON VIBE AG
5 ORCHESTRATED MOBILITY Public transport operators have the trusted brand, the reach and the value proposition to orchestrate people s overall mobility. DOOR-TO-DOOR Intent-driven door-to-door journey planning. MULTI-MODAL Behaviour-driven mix of modes of transpor t ( MoT). ON DEMAND Customer flow steering based on patterns and intents AXON VIBE AG
6 SMART TRAVEL SOLUTIONS We build mobile apps and SDK s that power existing apps. Our technology enables PTO s to offer a superior customer experience with personalized and predictive ser vices. TRAVEL ASSISTANCE Personalized messages based on the customer s context & MaaS. SEAMLESS TICKETING Future proof passive ticketing solutions (be-in/be-out). ANCILLARY REVENUE Moments marketing of third par ty ser vices beyond transpor tation.
7 TRAVEL ASSISTANCE Create a seamless travel experience for your customers by sending personalized messages and alerts based on the users unique preferences and context AXON VIBE AG
8 2017 AXON VIBE AG
9 SBB CFF FFS
10 SEAMLESS TICKETING Our technology understands where a passenger gets on and off the train (be-in/be-out) simply based on location tracks. Combining this knowledge with integrated account based payment allows you to make a user s journey truly ticketless AXON VIBE AG
11 ANCILLARY REVENUE Deep learning from permanent location tracking allows us to understand the customer s behaviour and communicate the right message at the right moment (Moments Marketing). Predictive analysis enables cross-selling of third party services beyond transportation (e.g. event tickets, accommodation, insurances) to support public transport operators in developing new revenues AXON VIBE AG
12 2017 AXON VIBE AG
13 2017 AXON VIBE AG
14 + + LOCATION SERVICES ARTIFICIAL INTELLIGENCE USERS TRUST 2017 AXON VIBE AG
15 2017 AXON VIBE AG
16 USER CONTEXT Location analytics allow us to understand the customer s behaviour and derive the customer s context. PREFERENCES Customer s preferences within mobility and places. SOCIAL RELATIONSHIPS Impact of social relationship to customer behaviour. INTENT Prediction of customer s next actions. CONTEXTUAL CAMPAIGNS Trigger assistance or offers at the right moment based on user preferences and intent.
17 SWISS FEDERAL RAILWAYS 1.2M RIDERSHIP / DAY There are three key aspects with outmost impor tance for the future of mobility. DATA Collection and interpretation of data to understand the customer. COMMUNICATION A direct communication channel to the customer. PRIVACY Compliance with Data Protection Regulations to gain user s trust AXON VIBE AG
18 SBB MOBILE (PREVIEW) SMART TRAVEL ASSISTANCE MAY 2017 Personalized messages based on the customer s context. SEAMLESS TICKETING EARLY 2018 Future proof passive ticketing solutions (be-in/be-out). ANCILLARY REVENUE EARLY 2018 Moments Marketing of third par ty ser vices beyond transpor tation AXON VIBE AG
19 SBB CFF FFS
20 SBB CFF FFS
21 2017 AXON VIBE AG
22 DATA PRIVACY Our data privacy principles are compliant with the EU General Data Protection Regulation (GDPR). SIMPLICITY We provide simple and clear privacy principles. CONTROL Our users are in control of their own data. TRANSPARENCY The users see the information we process and how we use it.
23 FRAMEWORK AGREEMENT CALIBRATION PHASE Evaluation of the Mobile App as a tangible user experience for all stakeholders. Opt-out option if feasibility is not proven. PREVIEW PHASE Extension of the Mobile App with selected use cases and evaluation within a public user base (Community). LIVE PHASE Unrestricted access to the Mobile App beyond the Community. Preview Phase run in parallel to pre-evaluate new use case 2017 AXON VIBE AG
24 BUSINESS MODEL PREVIEW & LIVE PHASE IMPLEMENTATION COSTS The implementation costs for agreed travel assistant and commercial use cases are offered by Axon Vibe to the PTO. SUCCESS FEES For travel assistance use cases that have a measurable positive impact (e.g. reduction of peaks) Axon Vibe receives a success fee. REVENUE SHARE For commercial use cases and seamless ticketing the revenue is shared between the PTO and Axon Vibe as defined in the Agreement AXON VIBE AG
25 ABOUT US LOCATION EXPERTS SOLID SWISS FUNDING GLOBAL RESOURCES Axon Vibe was founded by location technology pioneers who sold their former company Endoxon to Google in 2006, significantly contributing what is known as Google Maps today. Axon Vibe s business is backed by private and corporate Swiss investors including Swisscom, Switzerland s leading Telecom Company. More than 100 employees from multiple disciplines including software engineers and data scientists across four countries Switzerland, United Kingdom, United States and Vietnam AXON VIBE AG
26 WORLD RAIL FESTIVAL 2017 SMART TRAVEL ASSISTANCE Personalized contextual information. SEAMLESS TICKETING Automatic journey detection. ANCILLARY REVENUE Contextual Moments Marketing AXON VIBE AG
27 t h r e e m o r e s m i l e s Thomas Annicq CEO USA thomas.annicq@axonvibe.com John Fagan CTO john.fagan@axonvibe.com Kilian Ulm Head of Business kilian.ulm@axonvibe.com
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