CERTIFICATIONS IN DIGITAL MARKETING

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2 PAKISTAN S FIRST DIGITAL MARKETING INSTITUTE! CERTIFICATIONS IN DIGITAL MARKETING SKILLS YOU NEED BUT DON T LEARN AT THE UNIVERSITY

3 CHOICE OF PROFESSIONAL FROM LEADING BRANDS

4 Digital Marketing Academy is pleased to announce Professional Training and career counseling. Our objective is to make people skilled and create opportunities for them. We highly appreciate Entrepreneurship in Pakistan and all across the globe. Therefore we have decided to start counseling youngster who wants to start their own online business. CREATIVITY NEED PASSION & PASSION LEADS YOU TOWARDS SUCCESS " HARIS KHAN GHORI Founder DMA

5 INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWERS. Steve Jobs Every single marketer on this earth is looking forward for more effective and efficient ways to market their product and services. And this thinking creates different new ideas, if any idea gives high ROI it is consider as a blessing.

6 Program Overview Why DMA Completely customized training for professionals and organizations. You will get professional Training by Professional Trainers. Result oriented, practical and focused training. Helping you to grow and excel in digital marketing world. Optimize your experience by improving your knowledge and skills. Get new career heights, Get professional qualification. Learn anywhere any time. Who Should Attend This training is highly relevant for those who are working in the capacity of: Senior Management Entrepreneurs Digital Marketing Manager People are responsible for developing and implementing strategies people who want to start their own online business Web masters and IT Manager and anybody who want to excel in the field of Marketing. What can you expect Through dynamic lectures, case studies, small group discussions and interactive workshops you will gain exposure to the latest techniques and tools for improving your Digital Marketing and brand building efforts.

7 DIGITAL MARKETING STRATEGIC PLANNING WEBITE MODULE 1. Session 1 Introduction & Basic 2. Session 2 Web History 3. Session 3 Web Statistics 4. Session 4 Digital Vs Traditional? 5. Session 5 Website Best Practices 6. Session 6 Website Audit 7. Session 7 Website Toolkit 8. Session 8 Website Layout Designing 9. Session 9 Website & Blog Creation SOCIAL MEDIA MODULE 1. Session 1 Web 2.0 & Web Session 2 History of SMM 3. Session 3 Social Statistics 4. Session 4 Social Media Audit 5. Session 5 Social Brand Activation 6. Session 6 Social Media Toolkit 7. Session 7 Social Media Advertisement 8. Session 8 Social Media Auditoria 9. Session 9 Social Media Analytics SEO MODULE 1. Session 1 Search Engine Visibility 2. Session 2 Search Engine Audit 3. Session 3 SEO Toolkit 4. Session 4 SEO On Page Factors 5. Session 5 SEO Off Page Factors 6. Session 6 SEO Implementation 7. Session 7 Content Creation 8. Session 8 Social Networking 9. Session 9 Tracking & Analyzing SEARCH ENGINE MODULE 1. Session 1 Intro to Paid Advertising Services 2. Session 2 How Google Adwords Works 3. Session 3 Analyzing Your Market Online 4. Session 4 An Effective Google Adwords Campaign 5. Session 5 An Effective Adword Ad copy 6. Session 6 How To Set Budgets 7. Session 7 Website Layout Designing 8. Session 8 Improving your Click Through Rate (CTR) 9. Session 9 Landing Pages For Success

8 Program Content The concept of Digital Marketing has changed the marketing face entirely. Marketers are willing to explore it more Every single product needs highly differentiating strategy and highly competitive medium to pitch the idea to consumers. Hence, marketers are concentrating more on the medium for marketing communications. Today opportunities are unlimited and far beyond our thoughts. Marketers are well equipped with the technology as they never before. Course Outline 1. Practical Marketing 2. Digital Marketing 3. Introduction to E-Marketing and Advertisement 4. Marketing & Advertisement Process 5. Methodology of Business Research 6. Business Research 7. Business Plan 8. Strategic Planning Process 9. Targeted Consumer Audience 10.The new Paradigm 11.How to make money online 12.Creating your own website 13.Web Secrets 14.The Future and Beyond 15.Telemarketing (Personal Selling) 16.Final Project Presentation.

9 Program Content Course Outline Search Engine Optimization (SEO) If your website has the most relevant and most suited keywords you will enjoy max amount of traffic even if the people doesn t know about your company. The Digital Marketing Academy pleased to announce Professional SEO Training Course for those who really want to excel in the field of Digital Marketing. You can learn this Professional SEO Training course and start your own online business. By this professional Training you will learn lots of techniques to improve your Website Ranking. 1. Getting Started 2. Intro to Internet Marketing 3. Analysis of Your Need 4. Searchers Analysis 5. Keyword Analysis 6. On-Page Optimization Factors 7. On-Page Optimization Top ten Analysis 8. On-Page Optimization for your website 9. Off-Page Optimization Factors 10.Off-Page Optimization Analysis 11.Social Networking 12.Discussion Marketing 13.Free Ads Posting 14.Answer Marketing 15.Article Submission 16.Directories Submission 17.Search Engine Submission 18.Link Exchange

10 Program Content Course Outline Social Media Marketing Social Media Marketing helps to Reduce the Overall Marketing Expenses and Helps to Create Great Awareness for your brand. Industries will automatically build where people show their interests That s why you can see several online social platforms and other online places which itself become a market place because people are interacting with each other on those social platforms. Marketers are focusing Social Media Marketing due to the extraordinary usage of individuals and they are increasing budget of this medium. They believed that one of the best ways of advertising is spreading word of mouth. We provide you short courses of Social Media Marketing to help your business get successful. The courses include; 1. Online Brand Activation. 2. Best practices for integrated Content marketing and social media. 3. How to optimize social media for search? 4. Measuring social media impact with Google analytics. 5. Online PR and brand reputation. 6. Writing for the Web. 7. How to Prepare Your Brand for Today s Social, Local & Mobile Marketing Environment? 8. Social Brand Audit 9. Social Brand Activation 10. Social Media Strategies 11. Social Media Optimization 12. Social Media Planning

11 Program Content Course Outline Search Engine Marketing Different marketers use different tools and techniques to market their product and services on internet but the most commonly used tool is Search Engine Marketing (SEM) or PPC Pay Per Click. People are looking forward for the solution of their problems rather than companies, and for this they used different words which we called keywords. If your website has the relevant and most suited keywords you will enjoy max amount of traffic even if the people doesn t know about your company. 1. Introduction to Paid Advertising Services 2. How Google AdWords works 3. How to set up an effective Google Adwords Campaign 4. Analyzing your market online 5. How to write effective Adword Ad copy 6. How to set budgets 7. How to set up a locally targeted campaign 8. Improving your Click Through Rate (CTR) 9. Landing pages for success 10. Managing Your Campaigns on an ongoing basis 11. Advanced Keyword Research 12. How to see what the competition is bidding on 13. Writing even more compelling ads 14. Advanced Campaign Optimization 15. Creating Reports 16. Automating Report Generation 17. Why CTR is Important 18. Improving CTR

12 What Professionals Are Saying About DMA Mr. Danish Javed Assistant Manager Corporate Communications SSGC Being official handler of SSGC s digital platforms, Digital Marketing Academy has added value to my professional capabilities as it offered me customized and personalized training experience suitable for my professional needs. The best thing about Digital Marketing Academy is its updated curriculums which is the key for in digital world today. I wish such academies grow further and add value to the professional networks further. SSGC Mr. Nauman Saeed Assistant Manager Corporate Communications I think that DMA offers a very wide scope of various digital platforms, in terms of strategy and application. As a social media enthusiast, I wanted to be a part of the best digital agency to incorporate social media and strategy skills in my job description and workplace. Since the start of the training, the modules have helped me greatly to not only relate the digital functions in my current SOP but also in terms of acquisition of updated tech knowledge. The scope of study is very enhance which provides the learners extended view of the digital scene. Would recommend it to my friends and colleagues for professional development and career growth. SSGC Mr. Saad Khan Assistant Manager Corporate Communications There are lots of self-appointed digital marketing experts out there but Mr. Haris Khan Ghori is the real deal. Attending digital marketing classes with him I heartily recommend Haris Khan Ghori as a digital marketing expert and online branding consultant. As a trainer he packs a dazzling amount of information into each hour Pakistan s No.1 Tele Search Engine Mr. Moin Inam Marketing Manager Polani Group What I like about the Digital Marketing Academy is the customize training and great trainer Mr. Haris Khan Ghori, He is a brilliant story teller. He taught me in a way that there are many dots around, in every session the trainer used to connect the dots to make it a compelling story. As Seth Godin mentions that all marketers are story tellers and Mr. Haris Khan Ghori is the one of them. Mr. Syed Fakir Iqtidauddin Digital Media Marketing Consultant SAMIA KHAN Strategic Director I place DMA training above Google AdWords and Analytics training because those trainings do not train you how to think out of box. DMA is the toughest training of my life and that's why the knowledge delivered to me cannot be quantified when it comes to wisdom and insight. Thank you Sir. Haris Khan Ghori for revolutionizing. I have been involved with digital marketing since Looking to increase my knowledge and improve my online marketing skills I found Digital Marketing Academy online and joined their Digital Marketing Course. Digital Marketing Academy's personalized and customizable training has added value to my professional life by enhancing the way I view and implement my online strategy. The main exponent of the course is not the course itself but how it's delivered. Mr. Haris Khan Ghori is the best digital marketing trainer and online marketing consultant one can find. His expertise doesn't just lie in digital or online marketing, he is equally adept at training in traditional marketing as well. I would recommend Digital Marketing Academy to anyone who wants to enhance their professional online marketing skills.

13 What Professionals Are Saying About DMA Mr. Sheraz Iqbal Mr. Mubashir Shah General Manager (Pakistan) Pakistan Press International Brach Manager Dish TV Recharge The digital marketing academy is no doubt the most important aspect Of my professional confidence. I am done with the Professional challenges because of DMA The digital marketing academy has provided me an access to an Extensive variety of people who honestly shared their experiences and Knowledge with me. I have learnt a lot here. Mr. Sheikh Abdul Hafeez Marketing Executive PIPFA I highly recommend digital marketing academy & Mr. Haris Khan Ghori he is very knowledgeable about digital world and he guides me and encourage me every step of learning. He is one of the Top Professional Digital Marketer in Pakistan, for sure. DMA concept of individual learning environment has sharpened my critical thinking skills and made me a more strategic thinker Mr. Mohsin Ansari Pakistan s No.1 Tele Search Engine Sr. Software Developer Polani Group Digital Marketing Academy is no doubt the best institute to learn Digital Marketing in Pakistan. I would strongly recommend DMA to people. Special Thanks to Mr. Haris Khan Ghori for sharing great strategies & tactics Mr. Atif Javed Mr. Danish Khalil CEO, WebSeoXpert Sr. Software Developer Polani Group Pakistan s No.1 Tele Search Engine Digital Marketing Academy is always makes me in the learning process. I would highly recommend DMA to people. Special Thanks to Mr. Haris Khan Ghori for sharing great strategies & tactics. Mr. Haris Khan Ghori actually taught me what he is practicing in the field of marketing. I have been taught by an expert of digital marketing and I m using his expertise to excel in my career and my employer is quite happy with my progress.

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