LEARN COMPLETE DIGITAL MARKETING AND BUILD A REWARDING CAREER

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Marcia Dixon
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1 LEARN COMPLETE DIGITAL MARKETING AND BUILD A REWARDING CAREER

OPPORTUNITIES IN INDIA Digital Mission by Government of India To

2015 2016 2017 Rs. 4950 Crore Rs. 7300 Crore Rs.

2 OPPORTUNITIES IN INDIA Digital Mission by Government of India To transform India into a digitally empowered society and knowledge economy. Exploding Digital Marketing Spend As per GroupM, spend on digital media is 47% p.a. - the highest amongst other platforms such as TV, radio, print Rs Crore Rs Crore Rs Crore Rising Smartphone Usage According to a joint report by NASSCOM and AKAMAI Technologies, there will be about 700 million internet users in India by Billion+ Mobile subscribers - Second highest in the world.

Rising Internet-based startups Internet-based startups are increasing around the world because of

3 Talent gap for skilled Digital Marketing Professionals Because of high demand, there is an enormous gap between demand and supply of skilled digital marketing professionals at all levels in India. Rising Internet-based startups Internet-based startups are increasing around the world because of low barrier of entry in business. It has placed immense opportunities for young people to join startups.

4 OPPORTUNITIES FOR WORKING EXECUTIVES 81% professionals get promoted after completing digital marketing course FOR MARKETING EXECUTIVES Today, they must be strong competitors in the field of digital marketing for growth. Otherwise, they may lose their career. Traditional marketing professionals (e.g. Marketing Manager) can get into the senior marketing roles if they learn digital marketing. FOR SALES EXECUTIVES For beginners: The beginners in the sales profession can think of changing their career to digital marketing. For experienced professionals: The role of digital marketing for sales profile draws the senior sales professionals as it helps them get ahead in their career growth.

5 For HR professionals They can make use of mediums like Facebook, LinkedIn for talent acquisition and employee engagement. Prepare their sales and marketing team for digital opportunities. For IT professionals Engineers or tech people naturally have deep analytical skills, they can shine well in the digital marketing field too. Experienced IT professional who meets the customers, are more precious for their company, if they understand digital media well. For Business Heads Work either with their internal digital marketing team or external digital marketing agencies. Identify digital marketing strategy, use resources for digital work, and review the success metrics that are significant to the success of digital marketing in their business..

OPPORTUNITIES FOR FRESHERS Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore.

6 OPPORTUNITIES FOR FRESHERS Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are catching up late, but they must catch up, there is no other option. Various digital marketing positions available for job seekers: SEO Executives SEM Executives PPC Campaign Manager Digital Marketing Manager Social Media Marketing Experts/Specialists Content Marketing Manager Content Writers Data Analyst Search Engine Marketers Conversion Rate Optimizer DIGITAL MARKETING MANAGER Salary Rs. 15 to 20 Lakhs p.a. Experience 5+ Years. Handled projects that prove you are a digital marketing expert. MBA NOT required. Mid-senior level manager position. Responsibility - To lead the digital marketing team.

20,000 p.m. Preferred more by digital marketing agencies. SEARCH ENGINE MARKETER/ SPECIALIST Role - to get free traffic from Google.

7 SOCIAL MEDIA MARKETING EXPERT For content marketing on social media, this can be done by content marketing manager. For running PPC Ads socially. New field, so passion for social media is a must. Experience - 0 to 2 years. Salary Rs. 15,000 to Rs. 20,000 p.m. Preferred more by digital marketing agencies. SEARCH ENGINE MARKETER/ SPECIALIST Role - to get free traffic from Google. Position - mainly for Fresher. Salary Rs. 15,000 to Rs. 25,000 p.m. Experience - 0 to 2 years. Mostly do NOT manage a team. Google Certification is necessary.

For bigger companies - a dedicated SEM manager required. Salary Rs. 20,000 to Rs. 35,000 p.m. Report to digital marketing manager.

8 PPC / SEM EXECUTIVE Handles the most important aspects of digital marketing. Extensive knowledge of Google AdWords required. Experience - 0 to 2 years. For small companies - This role is taken care of by the digital marketing manager himself or outsourced. For bigger companies - a dedicated SEM manager required. Salary Rs. 20,000 to Rs. 35,000 p.m. Report to digital marketing manager. Google Adwords certifications is necessary. CONVERSION RATE OPTIMIZER Works with various people in the organization. Must know UI-UX extensively. Works mainly for digital marketing agencies. Salary Rs. 30,000+

OPPORTUNITIES FOR ENTREPRENEURS Your future is created by what you do today and not tomorrow With the launch of Prime Minister's ambitious Startup India mission, India is progressing to become the

9 OPPORTUNITIES FOR ENTREPRENEURS Your future is created by what you do today and not tomorrow With the launch of Prime Minister's ambitious Startup India mission, India is progressing to become the next big startup nation. How our course help startups? Entrepreneurs will be able to build awareness, position their company and brand. They will be able to build a consistent flow of traffic to their website and drive leads and online sales. Keeping the budget constraints in mind, in our course, we provide with few techniques/tools that entrepreneurs can use with minimal cost to grow business.

10 OPPORTUNITIES FOR BUSINESS OWNERS "What Got You Here Won't Get You There." It means, although the business that you followed, helped you reach the stage you are at, if you really want to grow your organization, you need to try a different approach. Today, people use Google a lot more than any other medium. This means that if you are not visible online, you will lose out. How will this course help business owners? It will help you and your business to exist and survive - Online! It will help you compete on the same level as other SMEs. It saves costs as online marketing is cheaper than newspaper or hoardings. You end up generating better profits. It helps you avoid the expenses to be made towards middlemen. It creates a brand for your services, generate leads and bring more sales. It provides a better connect with the consumers. This includes customers who have now started using smartphones for searching and shopping for goods and services.

11 OTHER OPPORTUNITIES FOR ALL Why should a person show interest in a digital marketing course? Become an Entrepreneur: If anybody wants to become an entrepreneur, the skill of Digital Marketing is a must to acquire new customers. Earn money via blogging or affiliate marketing: With blogging platforms, a strong passion and determination in the field of digital marketing one can make a good living in digital marketing field. Work as a freelancer: Using their skill set and digital marketing, one can work as freelancer and become your own boss.

12 CERTIFICATIONS Without Google certification, it is very hard to get job in the digital marketing field. Pass online tests and get rewarded with certifications like Google AdWords, Google Analytics, Bing Ads, etc. Certifications opportunity: Google Adwords Fundamentals + Advanced Google Adwords Mobile Google Adwords Shopping Bing Ads Facebook Certification

13 Why Aidmm? There are plenty of reasons Learn from a dedicated digital marketing agency with 10 Years of campaign management experience having served varied clients across different industries. Google Partner & Bing Accredited Very practical course with insights and case studies. Industry Experts as faculty. Live & Interactive modules. 100% Placements assistance post completion of the course. Doubt sessions for every module. Massive confidence boost. Meet and network with other students. Updated curriculum.

14 COURSE MODULES There are total of 18 modules. 1. Digital 2. Website 3. Search 4. Google marketing Planning & Engine AdWords / SEM overview Creation Optimization 5. Google 6. Social media Content Analytics marketing marketing marketing 9. Video 10. Mobile 11. Affiliate 12. Blogging & Marketing Marketing Marketing AdSense 13. Freelancing 14. Lead Generation for business 15. Building Ecommerce Website 16. Starting your own Digital Agency 17. Getting a Job in Digital Marketing 18. Getting Industry Certification

15 MODULE 1: DIGITAL MARKETING OVERVIEW What is Digital Media? What is Digital Media Marketing? Difference between Traditional Media vs. Digital Media Digital Marketing Industry Lingos Understanding various Digital Marketing Channels Understanding website Traffic Understanding Conversions Understanding User engagement Paid, Owned and Rented Channels Doing Market Research & Competitor Research Building Digital Marketing Strategy Creating Ideal Customer Profile / Creating Persona

16 MODULE 2: WEBSITE PLANNING & CREATION Understanding 1. What is Website & objectives? Why website is important? 2. What is web server. What is web hosting 3. Understanding of different types of Web Server and Web Hosting 4. Understanding Domain Name and Domain Extensions 5. Various kinds of websites 6. Components of a well-planned website Planning What is the objective of website Planning Website Pages & Content Using Mind Map Understanding user engagement on every page Building 1. Step One - Choosing CMS as a Platform 2. Step Two - Choosing WordPress as a Theme 3. Step Three - Set up Your WordPress Website 4. Writing Web Content for every page 5. Using Plug-Ins 6. Outsourcing Website Development

17 MODULE 3: SEARCH ENGINE OPTIMIZATION SEO Fundamentals 1. What is Search Engine Optimization? 2. Who Uses Search Engine? 3. Why People Use Search Engine? 4. Relevancy of Results 5. Understanding Search Results 6. Mobile SERP Features 7. Understanding Long Tail Queries Preparing for Keyword Research 1. Why keyword research is important 2. Brainstorming Keywords 3. Using Google Keyword Tool 4. Picking the Right Keyword 5. Assigning keywords to pages On-Page Optimization 1. What is On-Page Optimization 2. Overview of Head Section 3. Optimizing Title Tags 4. Optimizing Meta Keywords and Description 5. Overview of Body Section 6. Using Heading Tag 7. Using Internal Links Local SEO 1.What is Local Search? 2. Understanding Local Search Result + Google My Business 3. Local SEO and Optimizing Content for Local SEO

18 Getting Outbound Links// Off - Page Optimization 1. Pros and Cons of Link Building 2. Understanding Penguin Penalty 3. Characteristics of Good Quality Links 4. Basics of Attracting Good Links Using SEO Tools 1. Google Search Console (Webmaster Tool) 2. Google Page speed Insights 3. SEMrush Understanding SEO and ECommerce

19 MODULE 4: GOOGLE ADWORDS / SEM Basics 1. What is PPC Advertising 2. Adwords Account Structure 3. Creating Google Adwords Account 4. Interface Tour of Adwords and Bing Ads 5. Types of Campaigns - Search, Display, Shopping, Video 6. Understanding Adwords Data incl. CTR, impressions, converted clicks etc. Keywords 1. Keywords Match Types 2. Negative Keywords 3. Finding New Keyword Ideas 4. Long Tail Keywords Ads 1. Exploring Elements 2. Writing Effective Headlines 3. Writing Ad text 4. How to Write Effective Google Ads 5. Ad Extensions Quality Score 1. Understanding Quality Score 2. Factors affecting Quality Score 3. How to Improve Quality Score Bidding 1. Setting Initial Bids 2. Manual CPC Bidding 3. Automated Bidding Methods

20 Landing Pages 1. Overview Display Network 1. Basics of Display Network 2. Display Network Keyword Targeting 3. Topic Targeting 4. Interest & Placement Targeting 5. The Display Planner Tool 6. Using Image Ads 7. Creating Powerful Image Ads 8. Remarketing 9. Remarketing - Creating Audience Adwords editor 1. Adwords Editor - Introduction 2. Functions 3. Keyboard Shortcuts Adwords Settings

21 MODULE 5: GOOGLE ANALYTICS Basics 1. Fundamentals of Web Analytics 2. Purpose of Analytics 3. What is Cookie Tracking? 4. How to Setup Goals and Track them? 5. Understanding Conversion Funnel 6. Defining your KPI s Bounce Rate 1. What is bounce rate 2. Difference Between Bounce and Bounce Rate Tracking Conversions 1. Enable Demographics and Interests 2. Understanding Visitor Demographics Knowing Traffic Source 1. Overview of Traffic Sources 2. Organic or Keyword Analysis 3. Paid / Referral

22 MODULE 6: SOCIAL MEDIA MARKETING What is Social Media Marketing? 1. What is Social Media? 2. What is Social Media Marketing 3. Choosing the Right Platform 4. Understanding User Engagement Facebook Marketing 1. Two Types of Facebook Marketing 2. Creating Facebook Business Page 3. Important Elements of a Facebook Page 4. Get Likes 5. Facebook Page Status Update 6. Case Study of Sharing Valuable Content 7. Introduction to Facebook Advertising 8. Facebook Ad Types 9. Facebook Ad Campaign Structure 10. Facebook Ad Targeting Options 11. Facebook Ads Budget & Bids 12. Facebook Ad Creatives, Placements & Measurement 13. Facebook Insights Twitter Marketing 1. What is Twitter 2. Twitter Lingos 3. Building Twitter Profile 4. Twitter Marketing in a Nutshell. 5. Build your followers and Increase Engagement 6. Convert Followers to Customers 7. Twitter Ad Campaign Types

23 Linkedin Marketing 1. What is LinkedIn 2. Creating LinkedIn Profile 3. Finding Job or Internship with Linkedin 4. Using Company Pages 5. Generating Business Leads 6. Advertising on LinkedIn Instagram Marketing WhatsApp Marketing Pinterest Marketing

24 MODULE 7: MARKETING Basics 1. What is Marketing? 2. Difference between Marketing & Spam 3. How Works? Building an list 1. Asking for permission 2. Collecting Information 3. Offering incentives to increase signups Using Opt-in 1. What is Opt-in ? 2. Setting Up Marketing Account 3. Best Platforms to do Opt-in Marketing Using Service Provider 1. Using Mailchimp 2. Setting Up Lists and web forms Making Your content valuable 1. Including Links 2. Creating Valuable Information 3. Sending Valuable Offers 4. Writing an effective call to action Autoresponders 1. What are auto responders? 2. Setting Up auto responders 3. Creating Broadcast

25 Analysing Campaign Results 1. Managing Bounced and Blocked 2. Avoiding getting caught by filters 3. Evaluating click -through data

26 MODULE 8: CONTENT MARKETING 1. Understanding Content Marketing 2. The Power of Storytelling 3. Generating Content Ideas 4. Planning a Long-Term Content Strategy 5. Building a Content Creation Framework 6. Becoming an Effective Writer 7. Extending the Value of Your Content Through Repurposing 8. How to Effectively Promote Content 9. Measuring and Analysing Your Content 10. Developing a Growth Marketing Mentality

27 MODULE 9: VIDEO MARKETING What is Video Marketing & why is this important Mapping Video Marketing Plan Creating Viral Video Content Creating YouTube Channel Video Production Techniques Engage Youtube Community Optimizing Videos Advertising on Youtube Measuring results

28 MODULE 10: MOBILE MARKETING Basics 1. Everything about Mobile Marketing 2. Mobile Applications Your Web Presence on Mobile 1. Establishing a basic mobile web presence 2. Optimizing your for mobile 3. Optimizing your website for mobile 4. Mobile Optimization example Building Mobile App 1. Introducing Mobile Applications 2. Planning Your mobile app development 3. App Type Considerations 4. Device Type Considerations 5. Platform and Development Tools Consideration 6. Promoting and Marketing Your Mobile App 7. Mobile App Development Example

29 MODULE 11: AFFILIATE MARKETING 1. What is affiliate marketing? 2. How people make money in affiliate marketing? 3. Affiliate marketing present scenario in India 4. What is a super affiliate? 5. Different ways to do affiliate marketing 6. Affiliate marketing secrets 7. Live examples of how people are making money as an affiliate 8. Getting you approved as an affiliate from India s top affiliate agencies 9. Some of the top affiliate network in the world 10. How to get approved as an affiliate by world s top affiliate company-commission

30 MODULE 12: BLOGGING & ADSENSE What is Google AdSense? How to get approved AdSense account? AdSense account interface Placing AdSense ads on your blog Avoid getting in trouble with AdSense violations Make money with AdSense pay per click

31 MODULE 13: FREELANCING Basics 1. What is Freelancing? 2. Assessing Situation 3. Is Freelancing Risky Preparing for Your Career 1. SWOT Analysis 2. Skill Development 3. Finding Your Focus to be a Specialist 4. Building Testimonials & Case Studies 5. Storytelling 6. Creating Elevator Pitch Pricing your services Finding and Getting New Clients 1. Creating an Ideal Customer Profile 2. Building Reputation with Sample Projects 3. Getting Leads 4. Qualifying the Prospective Client 5. Process to Convert Prospects to Client 6. Giving a Quality Proposal 7. Closing the Deal 8. Using online platforms

32 MODULE 14: LEAD GENERATION FOR BUSINESS 1. Defining a Lead 2. Qualifying a Lead 3. Understanding Sales funnel 4. The Mechanics of Lead Generation 5. Which Platform to use? 6. Starting Your First Lead Gen Campaign

33 MODULE 15: BUILDING ECOMMERCE WEBSITE Basics 1. What is Ecommerce 2. Benefits of Ecommerce Choosing E-commerce Software 1. Marketplace vs Storefront.pptx 2. Four Ways of Building Storefront 3. Top 3 E-Commerce Platforms 4. Questions to ask before Choosing E-Commerce Platform 5. Choosing the Right Platform Buying & Selling 1. Product Buying and Management 2. Sales and Customer Support 3. Holding Stock vs Drop Shipping 4. Handling Returns Avoiding Failure - Why 97% of E-Commerce Business Fail Case Study

34 MODULE 16: STARTING YOUR OWN DIGITAL AGENCY Types of services to offer Analysing your strength and weaknesses Questions to ask yourself: Who creates and owns your brand? Do you need a one-time project, ongoing maintenance, or active marketing campaigns? Should your agency be specialized for your industry, or specialized for the kind of marketing you need? Do you need your marketing agency to work together with your clients sales team? Relationship Fit Quality - Demonstrating quality of the work you have produced. Fees - strategies for different types of fee structure Team, Conversations & Goals Agency Red Flags

35 MODULE 17: GETTING A JOB IN DIGITAL MARKETING Career Opportunities and Building digital marketing Resume Job roles in various aspect of digital marketing The 3 sides of digital world - platform, agency, brand Where do you fit in. What experience do you need to get in. Making a lateral career shift into digital marketing Skill set needed to succeed in the industry Remuneration Career path and growth Future of digital marketing industry On the job learning

36 MODULE 18: GETTING INDUSTRY CERTIFICATION Understanding types of certificates available How to prepare yourself for certification Regular BACKUP SESSIONS to clear your doubts with trainers

37 TRUSTED BY

38 FEES, DURATION & BATCH DETAILS Fees: Rs. 24, % G.S.T Total = Rs. 29,500/- Duration: 15 weeks ( 4 months ) Session: 80 Hrs training 10 Hrs backup classes 10 Hrs clear doubt sessions Batches: Weekend batch Weekday batch (For next available batch date visit this page of aidmm institute)

39 CONTACT US BY PHONE BY (Monday to Friday, 10 am to 6 pm IST Saturday, 10 am to 4 pm) BY WHATSAPP WEBSITE (Monday to Friday, 10 am to 6 pm IST Saturday, 10 am to 4 pm) IN-PERSON 2nd Floor, The Link Building, Andheri Link Road, Near Sahkar Nagar, Andheri West, Mumbai INDIA. Tel: (Monday to Friday, 10 am to 6 pm IST Saturday, 10 am to 4 pm)

DIGITAL MARKETING COURSE

ADVANCED DIGITAL MARKETING COURSE CURRENT REPAIRS Opportunity to learn from India's 1st Digital Marketing Training Institute Cum Company WHY OUR DIGITAL MARKETING COURSE IS BEST BUDGET FRIENDLY UNLIMITED