A Guide to Creating Highly Effective & Engaging LinkedIn Headlines. By Donna Serdula of LinkedIn-Makeover.com
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1 A Guide to Creating Highly Effective & By Donna Serdula of LinkedIn-Makeover.com Author of LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profil
2 TABLE OF CONTENTS 2...Introduction 3...Keyword Headline 4...Keyword Headline Generator 5...Keyword Headline Examples 6...Power Statement Headlines 7...Power Statement Headlines Examples 8...Tell your Friends 9...The LinkedIn Loop Free Resources! After you are finished with your LinkedIn Headline, stop over to my free resources page and check out all the great sources I have amassed. GO TO RESOURCES
3 2 INTRODUCTION Your LinkedIn Headline is the shortened version of your profile. It tells who you are in 120 characters or less. Your headline is often your readers very first impression of you and it will determine whether they continue reading or click to the next profile. Let s make your headline sing! Your headline sums up your professional identity in a very short phrase. You want this phrase to be catchy, bright, and clever. Not all headlines follow the same mold. I have found there are 2 distinct headline types: The Keyword- Packed Headline The Power Statement Headline Need Help? If at any point you have any questions, please don t hesitate to contact me. You can reach me on Twitter (@donnaserdula) or on LinkedIn. Even if you don t have any questions, I d love for you to come by and say hello! If you want to reach me in private you can me at Donna@LinkedIn-Makeover.com.
4 KEYWORD 3 HEADLINE The Keyword-Packed Headline is the most popular headline choice amongst LinkedIn users. It s a great way to optimize your profile because it uses your keywords. When crafted in the right way, this type of headline can really pack a punch. The secret to a POWERFUL Keyword-Packed Headline is coupling your professional keywords with personal, extracurricular keywords. This turns a corporate creature into a three dimensional human being. The next page provides you with my LinkedIn Headline Generator. Pick and choose between the different keyword categories. Just remember, you want a headline that is easy to read AND compelling to your reader. Keywords To learn more about choosing the right keywords and how to optimize your LinkedIn profile so you can easily be found on LinkedIn, order my book: > LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile
5 1 4 Start with an adjective (Choose only 1!) Accomplished Animated Executive Certified Engaging Exciting Experienced Energetic Expert Influential Professional Effective Dynamic Skilled Holistic Masterful Gifted Innovative Unabashed Freelance Itinerant Sassy Capable 2 Add your Role/Position CIO/CEO/CFO Sales Professional Human Resources Manager Account Manager Marketing Professional Speaker Writer Customer Service Corporate Executive Technology Consultant Project Manager 3 Copy Add a bullet! & Paste one of these bullets: 4 Add an Application or a Methodology PowerPoint Google Analytics Social Media OR CRM Sales Force Automation Personal Branding Project Management Leadership 5 Add a Suffix Addict Advisor Advocate Aficionado Artist Builder Catalyst Champion Coach Crusader Curator Consultant Developer Enthusiast Entrepreneur Evangelist Expert Extraordinaire Fanatic Generator Guru Lover Maven Maestro Meister Optimizer Specialist Strategist 6 Copy 8 Copy Add a bullet! & Paste one of these bullets: Add a bullet! & Paste one of these bullets: You can only use 120 characters so choose wisely! 7 9 Add Add an Extracurricular Activity Foodie Marathon Runner Humanitarian Golfer Community Organizer Pilates Star Sports Fanatic an Add-on Change Agent Thought Leader Corporate Athlete Powerhouse Best in Breed Brand Evangelist Enlightened Leader Game Changer Corporate Pawn OR Volunteer World Traveler Yoga Addict Geek Technology Whiz Read my Profile Learn More Curious? Read on! CLICK HERE! LION Rock On!
6 KEYWORD 5 HEADLINE EXAMPLES Accomplished Corporate Executive Project Management Expert Yoga Addict Thought Leader Engaging Customer Service Rep Sales Force Automation Coach Humanitarian Corporate Athlete Sassy Writer Social Media Maven Technology Whiz Read My Profile to find out MORE! Influential Marketing Professional Google Analytics Guru Itinerant Golfer Influential Leader Dynamic Speaker Social Media Powerhouse World Traveler Read my Profile! Or change it up a bit Leader, Winner, Game Changer, Entrepreneur, Humanitarian Engineering Executive Six Sigma Black Belt English/French Fluent Strategic Leader Real Estate Professional Home Sales & Leasing Specialist New Home Champion Theater Buff Planning & Strategies Consultant Engaging Speaker Trained Psychologist Scrabble Addict
7 POWER 6 STATEMENT HEADLINE The POWER Statement Headline is my personal favorite because if done well, it really tells a story and compels people to check out your profile. Ex. Helping businesses embrace social media and GROW! When crafting a POWER Statement Headline, start with: Helping people or Helping companies and then fill in the rest. The question to ask yourself is how do you help people or companies? Think in terms of benefits provided. The next page contains a list of Power Statement Headlines that you can use for inspiration! Having trouble? Need more help? Why do it on your own when you can hire a professional to do it for you? > Check out my services page to start your journey to an optimized LinkedIn profile and an impressive professional brand
8 POWER 7 STATEMENT HEADLINE EXAMPLES Helping Individuals Achieve Independence by Finding Them the Business of Their Dreams Helping Companies Translate Their Business Goals and Ideas to Operational Reality and Positive ROI Helping Businesses Develop Strong Sales Forces through Intensive Sales Training Programs IT Specialist Devoted To Creating Stable, Scalable Solutions for Small Businesses Solving urgent leadership problems, when your CEO steps down, I step up Need more than just your Headline optimized? > Click here to buy my online DIY course and get all my secrets to creating a POWERFUL LinkedIn Profile today!
9 Tell Your Friends 8 about your new POWERFUL Headline! Share on Twitter Share on LinkedIn Expand your Network! > Connect with Donna on LinkedIn!
10 Buy My Book! LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile by Donna Serdula Accomplished Animated Certified Engaging Exciting Experienced Executive Energetic Influential Professional Effective Dynamic Expert Skilled Masterful Gifted Innovative Unabashed Holistic Freelance Itinerant Sassy Capable Learn the secrets to creating a POWERFUL LinkedIn Profile! This easy to read and fun book walks you through building an amazing LinkedIn profile. Chock full of LinkedIn summary and headline examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can get FOUND on LinkedIn. 9 > BUY THE BOOK! Hire Me to Write Your LinkedIn Profile! Hire me to write your LinkedIn Profile! Get a professionally written LinkedIn profile from the author of LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile! Working directly with Donna Serdula, or one of her Branding Specialists, your profile will be optimized for the best results. Stand out from the crowd with a LinkedIn profile that sells you as an expert in your industry and markets you as someone who deserves to be noticed. > ORDER TODAY! Read My Blog! Stay in the LinkedIn Loop! The LinkedIn-Makeover.com blog keeps you up to date on the latest information on LinkedIn, including tons of tips and video tutorials! OR > READ MY BLOG!
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Introduction...5. Chapter 2: The Art Of Blogging...7. Day 1: Valuable Content...8. Day 2: Consistency Is The Best Policy...8
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