Mobile: A New Conversation. Mayur
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1 Mobile: A New Conversation Mayur
2 The stage has been set 1. Explosive growth in consumer adoption of smart devices 2. Companies struggle cutting through the clutter 3. No customer engagement 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 2
3 Mobile
4 Our message Mobile applications need to become a true engagement channel 4
5 Genesys Mobile Engagement Harness the power of mobility for customer engagement Connect mobile to customer service Summary Transform transactional mobile applications to conversational
6 Transforming Transactional Apps to Mobile Conversations Contact Us VS Genesys Mobile Engagement Connect Me Help Me Remember Me 6
7 Mobile App Innovations 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 7
8 I got into an accident What if connect me 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 8
9 I need some pants What if help me 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 9
10 I m thinking of changing my plan What if remember me 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 10
11 Genesys Mobile Engagement Provides access to service with a press of a button Unleashes the power of context, location, history, and preferences Redefines the customer experience on smart phones Connect Me Help Me Remember Me 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 11
12 Conversation Manager and Web Engagement Darryl Addington
13 Channel Independent Conversation Management With Conversation Manager
14 Conversation Management Genesys 8 was designed to help you manage the customer conversation: Single execution environment Business Level Control Customer Context Application Development Runtime New Components Orchestration Server Composer Conversation Manager Business Rules Context and Data 14
15 15
16 Customers expect us to know, and we DO know, we simply haven t packaged the data to know. Bank Executive 16
17 Conversation Manager - The right data at the moment of contact Incomplete transaction especially related to sales Partial Transaction Data Information that you want to take action on. Next steps in a complex process, a new sales campaign, etc. Value of the customer and value of the transaction. Is it related to tech support or related to product sales? Action Flags customer conversation Transaction Value Cross sell Available to the systems that interact with customers. Active Marketing Campaigns 17
18 Conversation Manager: Rules System Control user experience independently of channel Control Traffic Flow Manually or automatically change customer treatments Easily respond to changing customer communication issues 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 18
19 Conversation Manager Today
20 Conversation Manager Use Cases for Telcos Customer Effort Score Event Type Events Weighting Score 1 st Call nd Call st Transfer nd Transfer rd Transfer Long On-hold time Study from Harvard Business Review Customer Effort Two key findings: delighting customers doesn t build loyalty; reducing their effort the work they must do to get their problem solved does. TOTAL 7 24 Second, acting deliberately on this insight can help improve customer service, reduce customer service costs, and decrease customer churn. 20
21 Customer Effort Score 1 Sales Mobile 2 5 Login Support Billing Other TV Broadband Voice Common Tips Service Other
22 Company Effort and Customer Effort There is a correlation between company effort and customer effort When a customer breaks through to humans they take more time to fix than if the process was smooth to begin with Customer Effort Company Effort , Genesys Telecommunications Laboratories, Inc. All rights reserved.
23 Conversation Manager Customer loyalty: lower customer effort Proactive and reactive selling opportunities Control over Contact Center operations Business Efficiency: intelligent use of customer information 23
24 Web Engagement 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
25 Web Engagement Use Web Behavior to Target For many consumers, the web is the starting point for many types of interactions Largely anonymous No way to correlate customer info No way to create dynamic experience No way to take action based on customer behavior 25
26 Track web usage and engage Track relevant customer activity on your web site Take action with customer in real time or at a later date , Genesys Telecommunications Laboratories, Inc. All rights reserved.
27 Use rules to determine actionable behavior Use business rules to determine actionability Activity Value Products Etc. Trigger action based on simple or sophisticated rules 27
28 Web Engagement Targeting Q3 of Speak to us after session and ask for a demo 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 28
29 Learn more WEB ENGAGEMENT Targeting Q3 of Speak to us after session and ask for a demo CONVERSATION MANAGER Come by the booth Speak to your Account Executive MOBILE ENGAGEMENT 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved. 29
30 Questions? Thank you 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
31 & follow G-Force and Genesys on Twitter at #GForceAmer for the latest news and updates! Join the Genesys G-Force Network on LinkedIn to connect with colleagues, employees and Genesys professionals. Customer feedback surveys will be sent to you online later
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