Online Marketing. Marketing Systems and Services. Technology. Customer Care. Institute of Intercultural competence.

Transcription

1 Online Marketing Marketing Systems and Services Technology Customer Care Institute of Intercultural competence Marketing Systems and Services Design and Video

2 What we do Marketing Systems and Services offers solutions for marketing consulting, administration and documentation, marketing analysis and controlling as well as lead management Business Unit_Marketing Systems and Services 2

3 What are your benefits? Save time Improved operational efficiency can be achieved when tools are applied to automise certain repetitive tasks. Collaboration platforms can simplify and enhance various workflows e.g. between effective and the client Business Unit_Marketing Systems and Services 3

4 What are your benefits? Better quality leads Accurate data qualification is extremely important for the generation of leads. The qualification process itself is not complicated, but it takes considerable time. Our cost benefit ratio allows for in-depth qualification which improves the quality of your leads Business Unit_Marketing Systems and Services 4

5 What are your benefits? More precise forecasts and calculations Solid, substantiated data forms the basis of accurate forecasts, the precise calculation and implementation (distribution channel, range and time) of online marketing budgets as well as accompanying services Business Unit_Marketing Systems and Services 5

6 Build process models, impart knowledge, exchange information Consulting Which tools are suitable for which task? How can online marketing procedures be improved? What changes will promise the greatest success in the future? We are the right partner to provide you with answers to these and other questions. Training sessions and workshops We offer training sessions and workshops on a variety of topics concerning online marketing as well as on the tools and systems that we provide to our clients. The sessions and workshops can take place in one of our local offices or on the job in your own premises. Exchange and documentation The effective.marketingportal provides you with a central online platform in which we document all the marketing operations undertaken on your behalf and via which we can exchange information, data and reports. All the information you need, available at a glance Business Unit_Marketing Systems and Services 6

7 Example: Consulting Introduction of web analytics for a multilingual, multi-domain website Input Strategy Execution Reporting Briefing by the client: What should be tracked and where? Websites Domains Events Conversions KPIs Analysis/Concept: What software is suited to the task? How will the changes be implemented? Draft a timetable for the introduction Agree process with all parties concerned: Client/branch offices If necessary, various agencies our BU Online Marketing After introduction, test functionality Hand-over to the client Continue consultation if problems occur or parameters change Consulting will continue until a solution is found Business Unit_Marketing Systems and Services 7

8 Optimise web pages, interact with social networks, measure success Web Analytics Web analytics tools, such as Google Analytics or effective.tracking are indispensable tools for finding out what is happening on your website. With the Google Tag Manager it is possible to track virtually all activity on your website. Trust effective world and their certified Google Analytics staff to install and set up the tool. SEO Tools With SEO tools such as Searchmetrics you can identify errors on your website with just a few clicks, you can check your ranking in various search engines and also set benchmarks for your competitors. Searchmetrics provides this service worldwide. The information gathered can be used to perfect the content of your website. Social Media Monitoring Do you want to know what is being said about your company in the internet? Do you want to be able to react promptly? Social media monitoring tools such as Brandwatch enable you to keep up to date with all social network activities and can also provide an alarm function should a worst case scenario arise Business Unit_Marketing Systems and Services 8

9 Example: Installing a SEO tool, staff training and optimising a website Input Strategy Execution Reporting 1 2 3a 3b 4 Briefing by client: Which web pages need to be perfected for which markets National, DACH or international? Which search engines? Evaluation of different systems Planning of setup steps Define relevant KPIs Implementation Project application Upload of Keywords First analysis Definition of target KPIs Optimisation: Rectify SEO errors Optimise the structure and content of the website Optimise the backlink structure Continuous monitoring of competitor rankings Assess KPI performance and adjust as necessary Consulting will continue until a solution is found Workshop or User training On-going optimisation Business Unit_Marketing Systems and Services 9

10 What our clients say For Sesotec the K2013 was until now the most successful K trade fair ever. Many of the visitors to our stand had previously been informed of our presence by effective world or had even already made an appointment. During the trade fair effective world conducted a survey concerning our new key visuals in five languages with just two members of staff! That is exactly the type of efficiency we require. For this reason we will be happy to work with effective world again in the future. Brigitte Rothkopf Corporate Marketing Business Unit_Marketing Systems and Services 10

11 Contact effective GmbH L 13, Mannheim Germany T: F: mannheim@effective-world.com Business Unit_Marketing Systems and Services 11

12 Copyright 2014, effective world effective GmbH Foto: Ernst Fesseler, 2012 Tobias Schrenk, 2015 Design: Ziran Xie, 2014 Text: effective GmbH This presentation is the intellectual property of effective GmbH. The reproduction or use of any content, concepts or ideas may only take place with the written consent of effective GmbH. Bu sunumun telif hakkı effective GmbH ye aittir. İçerik ve konseptler, ancak effective GmbH nin yazılı izni ile kullanılabilir. Cette présentation Powerpoint est la propriété d effective GmbH et est exclusivement destinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cette présentation ne peuvent être utilisés qu avec le consentement préalable et écrit de la société effective GmbH. Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen. Todos los derechos reservados. El contenido y la estructura de esta presentación están protegidos por los derechos de autor. Las informaciones o datos de la misma no pueden ser utilizados ni reproducidos de ninguna forma ni en parte sin la aprobación previa por escrito de effective GmbH. effective GmbH 是该文件中所有页面设计 页面内容的著作权人 ; 文档中所引用的图片部分来自 于商业图库或个人相册, 仅限于本文件演示用途 未经本公司授权, 任何个人或者组织不得抄袭 转载 摘编 修改本文件内容 ; 本公司与他人另有协议或法律另有规定的除外 Business Unit_Marketing Systems and Services 12