Unleashing Your Super Power to Network Online and Offline. By: Jody Weyers

Transcription

1 Unleashing Your Super Power to Network Online and Offline By: Jody Weyers

2 About Me Been with the American Red Cross for 17 years Graduate of UW-Green Bay Communications Enjoys being social (on and offline) Known for my laugh (MY SUPER POWER) Loves: Travel Seeing live music Family/Friends Biking Volunteer Wine, cheese and beer Being involved in my community!

3 What do you hope to learn today?

4 Why do we Network??? Build your brand/mission Connect to new customers build your business Engage current customers Build an everyday relationship with stakeholders. Learn from others To be social

5 How to Begin take stock! What is your Social Engagement Philosophy? Personal Business What are the tools you need to be successful? What is your plan? How are you going to implement that plan? Have measurable goals! Power Tips

6 Social Engagement Philosophy: Personal My Personal Philosophy: Be transparent Be real Have fun Engage in two sided conversations Connect online and offline Engage people with opportunities to get involved with their community.

7 Social Engagement Philosophy: Business Red Cross Business Philosophy: Meet, serve, & steward your community Increase relevance in your community Increase value to local stakeholders Build fabric of support in your community Help the Red Cross keep the human in humanitarian Increase revenue, course takers and community participation.

8 Online Tools Facebook Twitter Instagram Snapchat Blogs LinkedIn You Tube Flickr *** You don t have to be on them all. Use what works for you!

9 Social Networks: Device Usage Sharing is Caring: Social Media Marketing Tips for Beginners

10 Offline Tools Picking up the phone Writing hand written notes Meeting people for coffee/drink Going to networking events Volunteering in your community Reading trade publications, local magazines, newspapers. The Power of a Handwritten Note

11 How to Connect the Two Key is Finding Balance!

12 Facebook Two profiles (personal & professional). friend - volunteers, donors, media, people I connect with in the community. Focus on my passion volunteer engagement & giving back to my community I want to be known as a subject matter expert in the field of volunteer management. Mix of fun and informational.

13 My Profile

14 Engagement - Facebook Post a Happy Birthday Message to your friends Take it off-line: Send them a card in the mail You see one of your friends won an award or recognized in the community. Take it off-line: Send them a card to congratulate them cut out the article in the paper and send to them.

15 Engagement - Facebook I always have my camera/phone ready! Post pictures of volunteers in action Post pictures from events Post funny photos to engage your audience Show impact Promote events Facebook LIVE option great for events

16 Engagement Twitter You don t have to follow everyone Have a clear description of who you are Set up Lists (media, local tweeters, Red Cross chapter, Red Cross tweeters, celebrities) Mix of engagement RT, quote & own content Professional Headshot Professional cover photo

17 My Twitter 17 yr Red Crosser. DWOS14 & DWOS18 All-Star dancer. Known for laugh. Blood Donor. Love biking, wine, travel, social media, volunteering. Opinions are mine Cover photo guidelines:

18 Twitter Engagement - Business recognition - Highlighting stories - fun

19 Connecting on & offline - Twitter Show twitter love online, but now also take off line. ex. Didion hosts blood drives so post drive, I picked a thank you card that was inspiration to send them based on their like and comment of my tweet. - Shows you are listening - All about the details

20 Twitter Engagement For Fun

21 Changes in Media Gone are the days of Press Releases (my opinion) Media uses social media platforms to generate story ideas. More than 96 percent of journalists engage on social media every day according to a study! Agency can use to pitch stories. Comment on what is relevant to your agency. If I see a story about an over night fire, I will find out is/did Red Cross respond and then comment or tweet that we are assisting. Local reporter add tag line Red Cross is assisting to story in next segment Say Thank you for sharing or for a report doing a feature story about you or your organization. How to use various social media platforms to successfully pitch your story to journalists.

22 LinkedIn

23 LinkedIn For me, this is a growing platform I am utilizing (especially connecting to people in a new city). Found it is great way to connect with other professions in my field. You don t have to connect with everyone that wants to connect to you (a lot of spam out there). If you are job searching, this is a great resource tool. Make sure your profile is up to date. Showcase yourself: Link to articles you wrote, awards you won, recognition received. Videos I scroll through to see what other business professions are interested in.

24 Connecting On-line & Off Story Non-Profit Draft Day Event

25 Blogs Business/Event/Personal WordPress Inexpensive - $60 a year for custom url, no adds & domain name. Place to share stories about your programs, donors, volunteers, events. Use FB, twitter, newsletter to link back to your blog. Reporting function built into program to measure visits & views. Many different templates and simple to use (no HTML formatting knowledge required).

26 Red Cross Blog Share Stories!

27 Event Blog Dancing With Our Stars for the American Red Cross

28 Personal Blog Time Guider -

29 Instagram Instagram is a social networking app made for sharing photos and videos from a smartphone. New hot platform Insta stories visible only for 24 hrs. Photo editing, adding links, connecting to users I.e.. Festival Foods great example of utilizing Instagram to connect with customers and promote business. Hashtags #ThrowbackThursday Can be connected with FB or Twitter. Contests 6 Ways You Can Use Instagram to Further Your Mission

30 Take-away Message Guidelines for Navigating social media Post with Purpose Don t post when you are feeling emotional; step back & think about it first. What is your objective of the post? Combine Elements to create rich public portrait of yourself authentic self! Remember it is not just about work have FUN! Sometimes less is more Difficult conversations take off line. Never online --- not a place to air dirty laundry It is ok to disconnect (and a must sometimes) You don t have to use every tool, but use what works for you. 5 Tips for Professionals Navigating Social Media

31 Clear the Clutter 5 Ways to Spring Clean Your Social Media Clutter

32 How to find me: Facebook (search for) Jody Weyers Cell:

33 QUESTIONS